消费品以旧换新

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持续释放以旧换新潜能丨消费品以旧换新 更好更新促消费
Sou Hu Cai Jing· 2025-06-10 01:21
手机市场消费结构优化、新能源汽车消费保持快速增长……今年以来,伴随着国家对消费品以旧换新的一系列政策支持加力扩围,消费品以旧换新有力带 动消费持续回升向好。未来,消费品以旧换新将惠及更多消费者,在更好满足更高质量消费需求的同时,还能促进创造出更新的消费需求,为新型消费持 续发展创造更有利的条件,从而为消费增长提供强劲动能,持续助力经济高质量发展。 以旧换新成为消费增长新动能 ∨ 商务部的数据显示,截至5月31日,2025年消费品以旧换新5大品类合计带动销售额1.1万亿元,发放直达消费者的补贴约1.75亿份。 国务院发展研究中心市场经济研究所研究员漆云兰在接受中国经济时报记者采访时表示,消费品以旧换新已成为当前扩内需、稳增长的关键引擎,其作用 与成效主要体现在以下方面。一是直接拉动消费规模扩张。2025年以来,以旧换新政策加力扩围,带动相关消费品销售额显著提升。二是推动相关消费品 结构升级和相关产业链转型跃升,助力相关产品消费结构升级。同时,促进产业链协同发展。三是乘数效应显著。据2025年一季度相关数据,每1元财政 补贴平均撬动11.2元社会消费。 漆云兰认为,基于2025年前5个月消费品以旧换新政策的实施效 ...
官方明确:江苏“国补”将重新上线!恢复时间确认!
Sou Hu Cai Jing· 2025-06-09 15:16
消费品以旧换新一头连着经济发展, 一头连着千家万户。 正值618购物季, 有关"江苏家电3C以旧换新补贴暂停" 的消息在社交平台流传, 引发不少消费者关注。 "国补",真的暂停了吗? 多个主流购物平台显示系统升级中 记者在京东、淘宝等线上各主流购物平台尝试领取国补优惠券时发现, 目前江苏地区的国家补贴的确 暂时无法领取和使用,页面显示"活动升级中"等字样。微信、云闪付等支付渠道还可以领取到补贴资 格,但据不少消费者反映,虽然可以领到券,但"未必能去线下抵扣成功"。 活动火爆,线下补贴资格要靠"抢" 线上无法申领?线下情况如何?记者来到南京某大型家电综合卖场进行咨询。销售人员解释,由于江苏 国补销售过于火爆,针对家电、3C数码产品的国家补贴均已经从6月1日开始暂停,但并非完全停止, 而是采用"限额"的管理形式。 记者了解到,江苏"国补"的情况并非孤例,重庆、湖北、广东多地均出现"国补"短期无法申领的情况, 其原因,与活动过于火爆,资金消耗速度远超预期等有关。 江苏家电3C"国补"后续情况如何,会在线上购物平台重新上线吗?记者拨打了国补详情页面上的咨询 电话,相关部门回应:目前,各线上平台正在升级各自的限额系统, ...
以旧换新破万亿,“国补”如何进一步激活消费
Jing Ji Guan Cha Wang· 2025-06-09 10:32
Group 1 - The core viewpoint of the articles emphasizes the significant impact of fiscal policies on boosting consumer spending, particularly through the "national subsidy" programs for replacing old consumer goods [1][2][3] - As of May 31, 2025, the sales generated from the five major categories of consumer goods replacement exceeded 1.1 trillion yuan, with approximately 175 million subsidies distributed directly to consumers [1][2] - The "national subsidy" program has sparked consumer enthusiasm, with substantial participation in the replacement of household appliances and vehicles, indicating a strong market response [2][3] Group 2 - The fiscal policy aims to enhance consumer willingness and expand demand by providing direct financial support, which is crucial for stimulating consumption in the current economic environment [2] - In 2024, the central government allocated 150 billion yuan in special long-term bonds to support the consumer goods replacement initiative, which is expected to drive sales of automobiles and home appliances beyond 1.3 trillion yuan [2] - Historical data shows that from 2009 to 2015, the central government invested over 200 billion yuan in subsidies, resulting in a retail sales increase of over 3.5 trillion yuan, demonstrating the effectiveness of such fiscal measures [3]
以旧换新国补资金如何抵达消费者,消费,势头强劲。这些政府补贴是如何落地的?
Sou Hu Cai Jing· 2025-06-08 06:36
"政府补贴你赚了"、"政府补贴再减15%"——如今,无论是线上还是线下,购买消费品时,这些口号都 屡见不鲜。 自去年以来,国家持续实施消费品以旧换新政策,消费者从中受益,消费势头强劲。这些政府补贴是如 何落地的? 资金从何而来? 根据去年和今年的政府工作报告及相关规定,实施消费品以旧换新政策的相关资金来源于税收,中央和 地方财政均有投入。 其中,家电以旧换新补贴资金和汽车报废更新补贴资金由中央和地方财政按9:1的比例分配,其中中央 财政在东、中、西部地区分别承担85%、90%和95%。从中央财政看,今年财政投入翻番,发行3000亿 元超长期专项债券,支持消费品以旧换新,比上年增加1500亿元。 他解释说,省级财政在分配资金时,会综合考虑常住人口、地区生产总值、汽车保有量等因素,合理确 定各城市的补贴额度,并向人口规模大、经济活跃、消费潜力大的地区倾斜。 图为山东省泰安市三元家电线下门店的"国补政策"。 | 危从哪来? | | | --- | --- | | 旧换新、 | 从中央来看,今年安排的财政资金翻了一番: | | 发更新等 | ● 安排超长期特别国债 3000亿元支持消费品以 | | 佔资金按 | 旧换 ...
一文读懂:“国补” 资金如何精准触达消费者
Sou Hu Cai Jing· 2025-06-07 07:23
Group 1: Policy Source - The funding for the consumer goods replacement policy comes from fiscal funds, with central and local governments collaborating to contribute [3] Group 2: Fund Flow - Unlike traditional subsidy methods, the consumer goods replacement policy directly allocates funds to local governments, allowing for quicker delivery of benefits to consumers [4] Group 3: Claim Process - Consumers can claim subsidies through both online and offline channels, with specific procedures for each [5][10] Group 4: Regional Funding Distribution - The central government and local governments share the subsidy costs in a 9:1 ratio, with varying central government contribution rates across eastern (85%), central (90%), and western (95%) regions [7] - Local governments allocate matching funds based on central funding distribution, considering factors like population and economic activity to optimize support [7] Group 5: Consumer Experience - For example, consumers can receive a 15% subsidy on a smartphone priced at 3000 yuan, saving 450 yuan when using the appropriate payment method [9] - In Changsha, consumers can claim a subsidy through a mobile app and receive a discount at participating stores [10] Group 6: Fund Management and Oversight - Strengthening fund supervision and ensuring the safe use of funds has become a priority for local governments as the subsidy amounts increase [13] - Various measures are in place to ensure compliance and prevent fraud, including real-name management for applications and cross-departmental oversight [14]
新一轮“国补”政策预计6月上旬出台
Sou Hu Cai Jing· 2025-06-07 01:15
Core Viewpoint - The recent suspension of the national subsidy for the "old-for-new" consumer goods program has sparked significant discussion on social media, particularly in Chongqing, where a new round of subsidies is expected to be announced in early June [1][2]. Group 1: Policy Updates - The Chongqing Municipal Commerce Commission confirmed that the second phase of the "old-for-new" subsidy policy is being drafted, with details on subsidy standards, categories, and application methods to be provided in an official document expected in early June [1]. - The announcement on the Chongqing consumption page indicated that funds for 27 categories of green smart home appliances and home renovation subsidies have been exhausted, leading to the suspension of consumer vouchers and eligibility code applications on June 2 and 3 [1]. Group 2: Impact and Scope - Since the launch of the new "old-for-new" policy in early 2025, it has directly stimulated over 6 billion yuan in consumption, with government subsidies exceeding 1.2 billion yuan, benefiting over one million consumers [2]. - The policy covers not only traditional appliances like refrigerators and washing machines but also includes innovative categories such as water dispensers, air purifiers, and projectors, with a maximum subsidy of 2,000 yuan per item and a subsidy rate of up to 20% [2]. - The initiative also extends to other sectors, including automobiles, home renovation, electric bicycles, and digital products, creating a multi-category synergy effect [2]. Group 3: Consumer Guidance - The Chongqing Municipal Commerce Commission advises consumers to be cautious of unofficial information regarding the "national subsidy policy" circulating on social media, urging them to rely on official sources like the "Yukuaiban" app or the Chongqing Municipal Commerce Commission's website for accurate updates [2].
一觉醒来,多地家电“国补”没了?江西的情况是……
Sou Hu Cai Jing· 2025-06-06 13:59
Core Points - The "National Subsidy" program for replacing old consumer goods, particularly in the home appliance and mobile digital product sectors, is facing a potential suspension, causing significant discussion on social media [1][4][17] - The program is scheduled to end on December 31, 2025, but may conclude earlier if the subsidy fund is depleted [3][4] - Various regions, including Jiangsu and Chongqing, have already reported suspensions or limitations on the availability of subsidies, indicating a tightening of the program [6][11][16] Group 1: Subsidy Program Status - The "National Subsidy" program is experiencing suspensions in multiple regions, with reports of halted applications for subsidies in places like Jiangsu and Guangdong [13][17] - In Chongqing, the first phase of subsidy funds was exhausted by June 3, leading to a pause in applications, with a second phase still under development [16] - The program's funding is limited, and consumers are advised to act quickly to secure subsidies before they run out [4][8] Group 2: Impact on Sales and Consumer Behavior - In Jiangxi province, the subsidy program has expanded its categories from 8 to 16, including new items like microwaves and dishwashers, resulting in significant sales [20] - As of June 5, 199.27 million units of home appliances have been sold under the subsidy program, leading to a total consumer subsidy of 13.07 billion yuan and sales of 68.26 billion yuan [20] - The mobile and 3C product segment also saw substantial sales, with 138.88 million units sold and a consumer subsidy of 4.94 billion yuan, driving sales of 38.5 billion yuan [20]
补贴效果如何?以旧换新的“国补”资金如何抵达消费者?
Sou Hu Cai Jing· 2025-06-06 13:40
"可享受国家补贴""国补再减15%"……如今,无论是线上店铺,还是线下卖场,百姓在购买消费品时, 都可常见这些标语。 去年以来,我国持续实施消费品以旧换新政策,实打实的"真金白银"惠及消费者,激发消费活力。这 些"国补"资金是如何抵达消费者的? 今年以来,财政等相关部门加快推进超长期特别国债的发行使用。截至目前,2025年超长期特别国债已 下达两批到地方,共计1620亿元。 从地方来看,各省份根据中央资金分配情况按比例安排配套资金,强化资金保障,优化资金管理。 "山东多措并举,多渠道筹措资金,认真落实地方15%的配套要求,切实提升对消费品以旧换新的资金 保障能力。"山东省财政厅有关处室负责人说。 这位负责人介绍,在省级层面的资金分配上,综合考虑常住人口、地区生产总值、汽车保有量等因素, 合理确定对各市支持资金规模,向人口多、经济活跃、消费潜力大的地区倾斜。 图为位于山东省泰安市的三源家电线下卖场里展示的"国补"政策。新华社记者申铖 摄 资金从哪来? 根据去年和今年的政府工作报告及相关部署,实施消费品以旧换新政策的相关资金来自财政资金,中央 和地方都有"出资"。 具体来看,家电以旧换新、汽车报废更新等领域补贴资 ...
618”大促进行中,国补政策助力,家电手机等销量迎“开门红
Zheng Quan Shi Bao Wang· 2025-06-06 13:16
Group 1 - The "618" shopping festival is experiencing significant sales growth, driven by national subsidy policies that stimulate consumer spending [1][2] - Major e-commerce platforms report impressive sales figures, with categories like smartphones, computers, and smart devices seeing over 100% year-on-year growth [1] - Brands such as Huawei, Xiaomi, and Midea have reported sales increases exceeding 200% during the initial phase of the "618" event [1][2] Group 2 - The participation in national subsidies has led to a 283% increase in total sales for home appliances and digital products compared to last year's "Double 11" event [2] - Live streaming sales, particularly in small appliances, have become a significant growth driver, with emerging domestic brands performing exceptionally well [2] - The demand for air conditioners and cleaning appliances is expected to surge in the second quarter, with intensified competition in these categories [2] Group 3 - The continuation of national subsidies is anticipated to positively impact domestic demand for home appliances, benefiting leading brands with strong financial capabilities and comprehensive distribution channels [3] - The implementation of "old for new" policies has significantly boosted consumer spending, with substantial sales figures reported in various regions [3][4] - As of early June, the "old for new" program has led to the sale of millions of home appliances and digital products, contributing to a notable increase in overall sales [3][4]
重庆等地6月初“国补”暂停:以旧换新申报火热、第一轮部分补贴资金已用完
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-06 07:00
Core Viewpoint - The green smart home appliance subsidy program in Chongqing has been suspended due to the exhaustion of available funds, impacting consumer purchasing behavior and the home appliance market [1][4][10]. Group 1: Policy and Funding - The "National Subsidy" policy for green smart home appliances was implemented to promote the replacement of old appliances with new ones, with a total of 300 billion yuan allocated for 2025, doubling the amount from 2024 [4][5]. - The funding is distributed to local governments based on a 9:1 cost-sharing principle, with varying central government support ratios across different regions [5][6]. - As of June 3, the first round of subsidy funds in Chongqing has been fully utilized, leading to the suspension of the subsidy program until further notice [1][4]. Group 2: Market Impact - The suspension of the subsidy program has led to a significant impact on home appliance sales, particularly during the 618 shopping festival, with reports of increased foot traffic and sales prior to the suspension [10]. - Chongqing's implementation of the subsidy program has resulted in 42.88 billion yuan in subsidies claimed, benefiting 3.4 million consumers and driving 288 billion yuan in sales for key products [9][10]. - The overall demand for consumer goods under the old-for-new policy has been strong, with many regions reporting high utilization rates of the initial subsidy funds [5][6].