Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand for consumer goods, further promoting consumption in China, with a target to optimize the supply structure by 2027 and establish a high-quality development pattern by 2030 [7][8][9]. Group 1: Overall Requirements - By 2027, the plan aims to form three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots, creating a batch of high-quality consumer goods with cultural connotations and global recognition [2][8][24]. - By 2030, a high-quality development pattern characterized by positive interaction between supply and consumption is expected to be established, with a steady increase in the contribution of consumption to economic growth [9][26]. Group 2: Accelerating Innovation in New Technologies and Models - The plan focuses on key industries such as smart connected vehicles, smart home products, and modern textiles, promoting innovative applications and creating a hundred landmark products and enterprises [10][27]. - It encourages the establishment of flexible manufacturing factories and the integration of consumer data with production systems to enhance responsiveness to consumer needs [10][11][27]. Group 3: Expanding Supply of Unique and New Products - The initiative promotes the expansion of green products and encourages the development of high-efficiency, energy-saving appliances suitable for rural environments [12][29]. - It emphasizes the development of leisure and sports products, particularly in response to emerging demands in event economies and outdoor activities [12][29]. Group 4: Precise Matching of Different Consumer Needs - The plan aims to enhance the supply of quality products for infants and children, students, and the elderly, focusing on safety and functionality [15][16][31]. - It encourages the development of fashionable "trendy" products and the optimization of aging-friendly products to meet the needs of an aging population [15][16][31]. Group 5: Cultivating New Consumption Scenarios and Business Models - The plan supports the establishment of flagship stores and new concept stores, promoting product launches and enhancing the consumer experience through digital technologies [17][34]. - It encourages the development of new business models such as live e-commerce and circular e-commerce, while ensuring the quality and safety of shared consumption products [18][34]. Group 6: Creating a Favorable Development Environment - The initiative emphasizes the importance of financial support for consumer goods industries, including policies for equipment updates and trade-in programs [19][35]. - It aims to strengthen market order by addressing issues like local protectionism and enhancing regulatory measures against counterfeit products [20][36].

Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, promoting consumption through structural reforms and innovation in key sectors, potentially generating trillions in new consumption markets by 2027 [2][4]. Group 1: Key Tasks and Focus Areas - The plan outlines 19 key tasks focusing on expanding new consumption, tapping into existing markets, segmenting markets, empowering scenarios, and optimizing the environment [2]. - By 2027, the plan anticipates the emergence of several trillion-yuan consumption markets in key areas, driven by supply-side structural reforms and technological advancements [2][4]. Group 2: Supply and Demand Dynamics - The plan emphasizes the need for consumer goods production to align with changing consumer preferences, ensuring that supply meets demand effectively [3]. - Current consumer goods variety in China has reached 230 million, with significant production in categories like home appliances and clothing [3]. Group 3: Market Opportunities - The plan identifies three trillion-yuan consumption areas, including elderly products, smart connected vehicles, and consumer electronics, with the elderly products market projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, reflecting a compound annual growth rate of 7.3% [5]. - Emerging billion-yuan consumption hotspots include baby products, smart wearables, cosmetics, fitness equipment, and outdoor goods, indicating strong growth potential in these sectors [5]. Group 4: Technological Integration - The plan highlights the integration of artificial intelligence to enhance consumer goods supply and adapt to market changes, aiming for a shift from quantity to quality in production [6][8]. - As of mid-2023, the user base for generative AI products in China reached 515 million, showcasing the rapid expansion of AI applications in consumer scenarios [8][9].

记者丨冉黎黎 编辑丨周上祺 11月27日，国家统计局发布数据显示，1—10月份，全国规模以上工业企业实现利润总额 59502.9亿元，同比增长1.9%。虽较1—9月回落1.3个百分点，但自8月以来累计增速已连续三 个月保持正向改善。其中， 传统产业新质生产力发展成效初步显现，利润明显高于行业平均 水平。 单月来看，10月份，规模以上工业企业利润同比下降5.5%。国家统计局工业司首席统计师于 卫宁解读称，系受上年同期基数有所抬高、财务费用增长较快等因素影响。前海开源基金首 席经济学家、基金经理杨德龙关注了需求端，他认为，10月份，社会消费品零售总额增速相 比上月有所下降，内需不足是影响工业企业增长的重要原因。 10月份，规模以上工业企业利润同比下降5.5%。对于10月的数据，于卫宁指出，10月份，受 上年同期基数有所抬高、财务费用增长较快等因素影响，规模以上工业企业利润同比下降 5.5%。温彬进一步指出，去年10月在费用成本下降带动下，利润当月同比降幅明显收窄，抬 高了今年10月的同比对比基数，对当月增速形成统计性压制。 值得一提的是，近日，工业和信息化部会同五部门联合印发了《关于增强消费品供需适配性 进一步促 ...

Core Viewpoint - The Ministry of Industry and Information Technology, along with five other departments, has introduced a plan to enhance the adaptability of supply and demand in consumer goods, aiming to stimulate consumption and align production with consumer preferences [1][2]. Group 1: Key Measures and Goals - The plan outlines 19 key tasks focused on five areas: accelerating the application of new technologies and models, expanding the supply of unique and new products, cultivating new consumption scenarios and business formats, and enhancing scene empowerment [2][3]. - By 2027, the plan aims to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots, with a vision for a high-quality development pattern of mutual promotion between supply and consumption by 2030 [7][8]. Group 2: Targeted Consumption Areas - The trillion-level consumption sectors identified include elderly products, smart connected vehicles, and consumer electronics, with the elderly products market projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, reflecting a compound annual growth rate of 7.3% [7][8]. - The hundred-billion-level consumption hotspots include baby products, smart wearable devices, cosmetics, fitness equipment, outdoor products, pet food and supplies, civilian drones, trendy toys, jewelry, and national trend clothing, indicating strong growth potential [9][11]. Group 3: Supply and Demand Dynamics - The current supply of consumer goods has entered a new development stage characterized by quality and price, although structural mismatches in supply and demand still exist in certain areas [12][13]. - The government plans to address these mismatches by increasing resource investment and efforts to achieve a higher level of dynamic balance in supply and demand over the next five years, ensuring consumers have access to better quality products and services [14].

21世纪经济报道记者冉黎黎 报道11月27日，国家统计局发布数据显示，1—10月份，全国规模以上工业 企业实现利润总额59502.9亿元，同比增长1.9%。虽较1—9月回落1.3个百分点，但自8月以来累计增速 已连续三个月保持正向改善。其中，传统产业新质生产力发展成效初步显现，利润明显高于行业平均水 平。 单月来看，10月份，规模以上工业企业利润同比下降5.5%。国家统计局工业司首席统计师于卫宁解读 称，系受上年同期基数有所抬高、财务费用增长较快等因素影响。前海开源基金首席经济学家、基金经 理杨德龙关注了需求端，他认为，10月份，社会消费品零售总额增速相比上月有所下降，内需不足是影 响工业企业增长的重要原因。 值得一提的是，近日，工业和信息化部会同五部门联合印发了《关于增强消费品供需适配性进一步促进 消费的实施方案》（以下简称《实施方案》），将有利于企业生产的产品适销对路、优质优价，并激发 消费潜力，促进经济循环畅通。 "也就是说，老百姓想要什么、喜欢什么，政策就引导鼓励企业琢磨什么、生产什么，以便广大消费者 能买到称心如意的东西、享受到无微不至的服务，有利于企业生产的产品适销对路、优质优价。推动供 需总体适 ...

央视网消息：11月27日，国新办举行国务院政策例行吹风会，介绍增强消费品供需适配性进一步促进消 费政策措施有关情况。会上，工业和信息化部副部长谢远生介绍了《关于增强消费品供需适配性进一步 促进消费的实施方案》的出台背景和主要内容。 近日，经国务院同意，工业和信息化部会同五部门联合印发了《关于增强消费品供需适配性进一步促进 消费的实施方案》。 习近平总书记强调，持续深化供给侧结构性改革，有进有退，有保有压，增强供给与需求的适配性、平 衡性。党的二十届四中全会提出，坚持扩大内需这个战略基点，坚持惠民生和促消费、投资于物和投资 于人紧密结合，以新需求引领新供给，以新供给创造新需求。供给和需求是经济发展的一体两面。适 配，就是消费品生产供给端主动适应消费趋势变化，从产品设计开始就精准匹配多元消费需求，实现供 给和需求的双向奔赴，在质量、结构、效用等方面动态匹配。也就是说，老百姓想要什么、喜欢什么， 政策就引导鼓励企业琢磨什么、生产什么，以便广大消费者能买到称心如意的东西、享受到无微不至的 服务，有利于企业生产的产品适销对路、优质优价。推动供需总体适配能最大程度激发消费潜力，促进 经济循环畅通。工业和信息化部会同有关部 ...

深挖存量方面，扩大特色和新型产品供给，包括促进绿色产品扩容迭代、推动农村消费品提质升级、大 力发展休闲和运动产品、推动健康产品创新发展、扩大历史经典名品影响力、拓展多元兴趣消费供给 等。 瞄准细分市场方面，精准匹配不同人群需求，包括丰富婴童产品供给、加强优质学生用品供给、扩大时 尚"潮品"供给、优化适老化产品供给等。 方案从加速新技术新模式创新应用、扩大特色和新型产品供给、精准匹配不同人群需求、培育消费新场 景新业态、营造良好发展环境5方面部署了19项重点任务。 在拓展增量方面，加速新技术新模式创新应用，包括加快布局新领域新赛道、推广高效响应制造新模 式、强化人工智能融合赋能等。鼓励开发家庭服务机器人、智能家电和人工智能手机、电脑、玩具、眼 镜、脑机接口等人工智能终端，以智能产品为载体提供娱乐、健康、陪护等生活服务。 中国工业和信息化部等六部门联合印发《关于增强消费品供需适配性进一步促进消费的实施方案》，提 出到2027年，消费品供给结构明显优化，形成3个万亿元(人民币，下同)级消费领域和10个千亿元级消 费热点，打造一批富有文化内涵、享誉全球的高品质消费品。 方案聚焦以消费升级引领产业升级，以优质供给更好满 ...

供给和需求是经济发展的一体两面，推动供需总体适配、良性互动是做强国内大循环、应对外部挑战的 重大战略举措。工业和信息化部等六部门日前联合印发《关于增强消费品供需适配性进一步促进消费的 实施方案》，锚定当前消费市场"供需错位"痛点，以需求牵引供给，以供给创造需求，为消费提质升级 与经济循环畅通提供有力支撑。 精准对接细分需求是破解供需适配难题的有效手段。京东通过超级供应链体系，促进产品创新与物流提 效，将中国的制造优势与研发优势、品牌优势、服务优势"链"接起来，吸引注重品质和性价比的消费 者；得物App与潮牌、设计师联名推出限量款产品，作为潮流新品首发和国潮设计的重要平台，吸引年 轻消费者。事实证明，精准匹配不同人群需求，不仅能激活更多市场潜力，也让消费供给更具温度。 提升农村供需适配度是破解供需适配难题的重要内容。农村供需适配不是简单"送货下乡"，而是精准对 接需求，让农村居民在家门口就能买好货；完善售后服务，将消费意愿转化为实际购买力。要鼓励企业 开发适配农村环境的节能家电与卫浴产品，开展名优产品下乡及配套服务，既让农民用上贴合实际需求 的好产品，又通过维保、以旧换新等服务打消消费顾虑。同时，升级农村商贸设 ...

记者丨 周潇枭 见习记者张旭 编辑丨张星 当市场抱怨消费不足时，一个巨大商机已浮出水面。国家正通过切换解法，进一步发掘消费潜 力，满足人们更高水平的消费需求。 11月14日，国常会部署增强消费品供需适配性进一步促进消费政策措施后，具体方案迎来落 地。11月26日，工信部、商务部等六部门联合印发《关于增强消费品供需适配性进一步促进消 费的实施方案》（以下简称《方案》）。 《方案》部署了多项重点任务，包括加快布局新领域新赛道、推广高效响应制造新模式、强化 人工智能融合赋能等。 《方案》提出，到2027年，消费品供给结构明显优化，形成3个万亿级 消费领域和10个千亿级消费热点，打造一批富有文化内涵、享誉全球的高品质消费品。 到 2030年，供给与消费良性互动、相互促进的高质量发展格局基本形成，消费对经济增长的贡献 率稳步提升。 2025年11月，北京国贸商城众多消费者在选购商品，拍摄：张旭 知名经济学家、国研新经济研究院创始院长朱克力向21世纪经济报道记者分析称， 《方案》 最大亮点在于系统性与操作性并重，一方面提出5方面19项任务，覆盖技术、产品、市场、场 景、环境全链条，避免"头痛医头"；另一方面明确到2027 ...

记者26日获悉，工业和信息化部等六部门联合印发《关于增强消费品供需适配性进一步促进消费的实施 方案》，提出到2027年，消费品供给结构明显优化，形成3个万亿级消费领域和10个千亿级消费热点， 打造一批富有文化内涵、享誉全球的高品质消费品。 方案聚焦以消费升级引领产业升级，以优质供给更好满足多元需求，实现供需更高水平动态平衡，还提 出到2030年，供给与消费良性互动、相互促进的高质量发展格局基本形成，消费对经济增长的贡献率稳 步提升。 方案从加速新技术新模式创新应用、扩大特色和新型产品供给、精准匹配不同人群需求、培育消费新场 景新业态、营造良好发展环境5方面部署了19项重点任务。 原标题：六部门发文提出2027年形成3个万亿级消费领域 深挖存量，要求促进绿色产品扩容迭代、推动农村消费品提质升级、大力发展休闲和运动产品等。包括 适应绿色化低碳化消费趋势，提高消费品能效、水效限定值标准；面向赛事经济、户外经济、冰雪经济 等新需求，加强多功能智能化体育健身器材、冰雪和户外运动装备等优质产品供给。 瞄准细分市场，明确丰富婴童产品供给、加强优质学生用品供给、扩大时尚"潮品"供给、优化适老化产 品供给等。推动婴童产品精细化 ...