自有品牌

Search documents
外卖战后,盒马、美团、京东盯上折扣超市
21世纪经济报道· 2025-09-22 06:40
硬折扣超市成为商超赛道的新趋势。 近期以来,盒马NB升级硬折扣超市"超盒算NB",美团在杭州连开两家"快乐猴",京东也开始 下场开店,硬折扣赛道陡然变得拥挤。其中,盒马和美团的"硬折扣"店铺的模式高度雷同, 人流量密集的选址、小而美的占地面积和少而精的选品。 而这也直面撞上了"硬折扣"巨头德国奥乐齐,"已经和奥乐齐产生明显的同质化的竞争。"浙江 大学管理学院市场营销学系教授王小毅在接受21世纪经济报道记者采访时表示,"零售的发展 趋势就是迎着消费者去走的。整体来说,消费者关注的还是性价比,所以从目前情况来看, 线下硬折扣是应对线上零售竞争的一个主要方式。" 价格便宜,是硬折扣超市最大的"王牌",但核心依旧是商品。 如奥乐齐这般的硬折扣老玩 家,早已构建起覆盖日常所需的"有机"、"好生活"等15个自有品牌,实现高达90%自有品牌 产品的占比。相比之下,超盒算NB的自有品牌占比达到60%,快乐猴则更低, 这背后无疑是 供应链的比拼。 "大部分商品其实大家差别不大,但有些自营产品就是各家独有的,比如奥乐齐的一些特色沙 拉。那就可能会为了这道沙拉,这周的超市采购都在奥乐齐完成了。"上海消费者小林表 示,"不过,盒马的 ...
盒马、美团、京东挑战奥乐齐 硬折扣模式供应链待考
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-19 14:01
Core Insights - The hard discount supermarket model is emerging as a new trend in the retail sector, with major players like Hema, Meituan, and JD entering the market, leading to increased competition [1][2][4] - Price competitiveness is the primary advantage of hard discount supermarkets, but product quality and supply chain efficiency are crucial for success [1][5] - The global discount retail channel is projected to grow by 8.2% in 2024, with significant growth potential in the Chinese market, which currently has a penetration rate of only 8% [2][5] Group 1: Market Dynamics - Hema's "Super Box" has opened nearly 300 stores in just over two years, while competitors like Meituan and JD are rapidly entering the market [4] - The hard discount model is seen as a response to online retail competition, focusing on consumer preferences for value [1][2] - The supply chain is a critical battleground, with established players like Aldi having a significant advantage due to their developed private label brands [1][5] Group 2: Competitive Landscape - Aldi has established a strong presence in China since 2019, with 76 stores nationwide, while new entrants are still building their market presence [3][4] - The competition is not just about pricing; it also involves understanding local consumer preferences and effective supply chain management [5][6] - Retailers need to balance the development of private label products with market recognition and consumer engagement to avoid unsold inventory [6] Group 3: Supply Chain and Operational Efficiency - The success of hard discount retailers hinges on their ability to collaborate with suppliers for product development and customization [5][6] - Efficient store operations are essential, with strategies like minimalistic displays and pre-packaged goods being employed to reduce costs [6] - The future of hard discount retail may mirror the competitive intensity seen in the food delivery sector, but regional market dynamics will influence the level of competition [6]
中国商超,杀红了眼
Hu Xiu· 2025-09-18 09:43
Core Viewpoint - The article discusses the fierce competition in the Chinese supermarket industry, particularly focusing on the rise of private label brands as a strategic response to market challenges and consumer preferences. Group 1: Industry Trends - The supermarket industry in China is witnessing a shift towards private label brands, with major players like Yonghui and Sam's Club investing heavily in this area to enhance profitability and market share [3][25][107]. - The penetration of private label products has increased significantly, with consumer awareness rising to 90% and 35% having purchased such products in the past six months [19][20]. - Retail giants such as Alibaba, JD, and Meituan are also entering the private label space, indicating a broader trend towards self-branded products across the industry [7][25]. Group 2: Company Strategies - Yonghui has engaged a "Fat Donglai support team" to develop 500 private label products over five years, aiming for these to account for 40% of total sales [3][88]. - Sam's Club has successfully integrated its private label, Member's Mark, which contributes approximately 40% of its revenue despite only accounting for 25%-30% of its SKU [53][54]. - Aldi, known for its high private label ratio of 90%, focuses on a limited SKU strategy, emphasizing quality and cost-effectiveness [56][65]. Group 3: Consumer Behavior - Consumers are increasingly seeking value, with a preference for high-quality products at competitive prices, leading to a demand for private label brands that offer better quality without the brand premium [111][128]. - The trend of "quality-price ratio" is becoming more significant, with consumers willing to try private labels that meet their quality expectations [114][117]. - The success of private labels hinges on building consumer trust through consistent quality and value, as seen with successful brands like Fat Donglai and Costco [138][139]. Group 4: Challenges and Opportunities - Many supermarkets struggle with private label strategies due to a lack of comprehensive supply chain management and product differentiation, often resulting in poor sales performance [91][96]. - The article highlights that while private labels can be a lifeline for traditional supermarkets, they also pose risks if not executed with a clear strategy and commitment to quality [106][109]. - The competitive landscape indicates that successful private label brands require a shift from merely selling products to creating unique offerings that resonate with consumer needs [130][131].
国庆出游宝藏清单来了! 京东七鲜自有品牌一次性好物给背包“减负”
Zhong Jin Zai Xian· 2025-09-17 09:16
Core Insights - JD Qixian is launching a series of high-cost performance private label daily necessities themed around travel, including disposable compressed towels, portable alcohol wipes, and toilet seat covers, to meet consumer demand for convenience and hygiene during the upcoming National Day holiday [1][3] Product Development and Strategy - JD Qixian has established the 17th of each month as "Qixian Brand Day" to regularly offer high-quality private label products and exclusive benefits to consumers [3] - The company has developed over 50 private label products in categories such as paper cleaning, clothing care, and kitchen supplies, reinforcing its commitment to providing "good quality at low prices" [3][5] - The production of these products involves strict control over raw materials and manufacturing processes, with partnerships with industry-standard-setting factories and the use of advanced sterilization techniques [3][5] Consumer Engagement and Market Performance - In August, over one-third of users who purchased JD Qixian's private label products opted for daily necessities, with paper cleaning products seeing a significant sales increase of 257% since January and a 30% rise in user numbers [5] - New food products introduced during the brand day include various health-oriented items, such as fermented milk with Madagascar vanilla and 100% non-concentrated pomegranate juice, reflecting the company's focus on clean ingredients and consumer health [5][7] Marketing and Promotion - On September 17, the brand day featured offline tasting events in multiple stores in Beijing and Tianjin, enhancing consumer engagement and experience [7] - The brand day initiative aims to deepen the connection between JD Qixian and consumers, promoting the idea of "good, fast, and cheap" products and services [9]
宠物企业上半年冰火两重天:自有品牌逆势增长,海外代工模式弊端显现
Bei Jing Shang Bao· 2025-09-16 13:35
Core Insights - The pet food and supplies market in China is experiencing a shift from reliance on overseas OEM models to a focus on self-owned brands, leading to a changing competitive landscape where brand strength and R&D capabilities are becoming critical [2][5][7] Group 1: Company Performance - Companies like Guobao Pet and Zhongchong Co. have reported significant revenue and net profit growth, with Guobao Pet achieving a revenue of 32.21 billion yuan, up 32.72%, and a net profit of 3.78 billion yuan, up 22.55% [4] - In contrast, Petty Co. reported a decline in both revenue and net profit, with revenue at 7.28 billion yuan, down 13.94%, and net profit at 791.03 million yuan, down 19.23% [4][6] - The performance disparity among pet companies is attributed to their differing business focuses, with some emphasizing self-owned brands while others continue to rely on OEM models [4][6] Group 2: Market Trends - The pet economy is thriving, driven by younger consumers who view pets as companions and emotional support, with the urban pet market in China expected to exceed 300 billion yuan by 2024 and reach 400 billion yuan by 2027 [3][5] - The domestic pet food market is increasingly dominated by local brands, which have surpassed foreign brands in online sales, indicating a shift in consumer preferences [7] Group 3: Strategic Directions - Guobao Pet plans to increase R&D investment in pet nutrition and product development to strengthen its competitive position [8] - Zhongchong Co. aims to enhance its brand portfolio and e-commerce capabilities to capture market opportunities [8] - Petty Co. is focusing on strengthening its self-owned brand capabilities and product quality to improve its market position, despite its current reliance on OEM models [7][8]
昔日风光不再,传统商超转型成“必答题”
Qi Lu Wan Bao· 2025-09-15 21:44
Group 1 - The traditional supermarket industry is facing significant challenges, with many companies experiencing declining sales and profitability, leading to closures and restructuring efforts [1][2][4] - Carrefour has officially exited the Shandong market, reflecting a broader trend of traditional supermarkets struggling to attract consumers [1] - In contrast, Walmart continues to perform well, reporting a global revenue of $177.4 billion for the second quarter of fiscal 2025, a 4.8% increase year-over-year, with strong growth in its China operations [2] Group 2 - The rise of online shopping and instant delivery services has significantly diverted customers from traditional supermarkets, with platforms like JD Daojia and Meituan offering rapid delivery options [4] - Consumer preferences are shifting towards new retail formats, with younger shoppers favoring stores like Sam's Club and Hema for their variety and freshness [3][4] - The "胖改" (Fat Reform) trend is emerging, where traditional supermarkets are adopting new operational models inspired by successful brands like "胖东来" to enhance customer experience and product offerings [6][7] Group 3 - Supermarkets are increasingly focusing on developing private label products as a strategy to attract customers and drive sales, with successful launches reported by brands like Dailu and CR Vanguard [8][9] - The industry is undergoing a transformation that requires not just superficial changes but deep structural reforms to remain competitive in a challenging market environment [9]
昔日风光不再,传统商超转型成了“必答题”
Qi Lu Wan Bao Wang· 2025-09-15 10:28
Core Insights - Traditional supermarkets are facing significant challenges, with many experiencing declining sales and closures, while some innovative players are thriving in the market [2][3][4] Industry Overview - The supermarket industry is currently divided into two extremes, with traditional players like Carrefour exiting markets and others like Walmart and emerging brands like "胖东来" performing well [2][3] - A survey by the China Chain Store and Franchise Association revealed that only 47.5% of supermarket enterprises saw sales growth in the first half of 2025, while 40% experienced declines [2] Company Performance - Walmart reported a global revenue of $177.4 billion for Q2 2025, a 4.8% increase year-on-year, with a notable 30.1% growth in its China segment [3] - "胖东来" achieved sales of nearly 17 billion yuan in 2024, with profits exceeding 800 million yuan [3] - Alibaba's Hema (盒马) has maintained profitability for nine consecutive months and plans to open nearly 100 new stores by 2026 [3] Consumer Behavior - Consumers are increasingly turning to online shopping and instant delivery services, leading to a decline in foot traffic at traditional supermarkets [4][5] - A significant shift in consumer preferences is noted, with younger shoppers favoring new retail formats that offer unique products and experiences [4] Market Innovations - The "胖改" trend is emerging, where traditional supermarkets are adopting new formats and product offerings to compete with successful models like "胖东来" [8][9] - Supermarkets are increasingly focusing on private label products as a strategy to attract customers and drive sales [10][11] Supply Chain Dynamics - New supermarket models are adopting "short-chain direct supply" strategies to reduce costs and improve efficiency, moving away from traditional multi-level distribution [11]
美妆代运营集体滑坡,仅1家逆势双增
3 6 Ke· 2025-09-15 03:58
Core Viewpoint - The beauty e-commerce industry is facing challenges as traditional platforms reach their growth limits, while new platforms like short videos and live streaming are becoming significant traffic sources. The performance of beauty third-party operators (TPs) varies widely, with only a few companies managing to thrive amidst the downturn [1][12]. Market Capitalization - Ruoyuchen leads the market with a market capitalization of 13.178 billion RMB, significantly surpassing the second-ranked Yiwang Yichuang by nearly 6 billion RMB [1]. - Yiwang Yichuang and Qingmu Technology are in the second tier with market capitalizations exceeding 5 billion RMB [1]. - Liren Lizhuang and Kaichun Co. have market capitalizations between 2 billion and 5 billion RMB, placing them in the third tier [1]. - Baozun E-commerce and Youquhui are in the fourth tier with market capitalizations below 2 billion RMB [1]. Financial Performance - Only Ruoyuchen among the seven beauty TPs achieved double-digit growth in both revenue and net profit, with revenue increasing by 67.55% to 1.319 billion RMB and net profit rising by 85.60% to 72.3 million RMB [8][12]. - Other companies, including Liren Lizhuang and Baozun E-commerce, reported significant declines in net profit, with Liren Lizhuang experiencing a four-digit percentage drop [8][12]. - Youquhui reported a 14.2% increase in beauty product sales, reaching 5.8 million RMB, but still faced overall revenue and profit declines [9]. Channel Strategy - Beauty TPs are increasingly focusing on emerging platforms like Douyin, Xiaohongshu, and Kuaishou, as traditional platforms like Taobao and Tmall show diminishing growth contributions [18][23]. - Ruoyuchen's sales from Douyin reached 490 million RMB, making it the largest sales channel, surpassing Tmall and Tmall International combined [27][28]. - Qingmu Technology reported a 144.58% increase in revenue from Douyin, indicating a successful channel transition [27]. Brand Development - Ruoyuchen and Liren Lizhuang are the only two TPs actively expanding their own brand portfolios, with Ruoyuchen's self-owned brand revenue growing by 242.42% to 603 million RMB [36][38]. - Liren Lizhuang's self-owned brand sales increased by over 80%, focusing on two main brands for future growth [38]. - Other TPs are exploring brand incubation and management to drive growth, with Qingmu Technology's brand management revenue increasing by 86.46% [40].
雅艺科技(301113) - 301113雅艺科技投资者关系管理信息20250910
2025-09-10 09:30
Group 1: Order Trends and Revenue - In the first half of 2025, online retail channel accounted for 72.91% of total orders, with 128,000 orders, representing a 171% year-on-year increase [2] - The company's revenue for the first half of 2025 reached 146 million yuan, a 32.28% increase year-on-year, with online business contributing 72.91% of total revenue [3] Group 2: Production and Market Strategy - The company's production capacity is primarily located domestically, with no plans for overseas production [2] - The management strategy includes upgrading from ODM to OBM, focusing on building its own brand sales channels and expanding online sales [3] Group 3: Customer Base and Market Share - The main offline customers are large supermarkets in North America, while online sales are primarily through Amazon [2] - The company is expanding its product applications to outdoor scenarios, including restaurants, hotels, and cafes, with a broader product range now including outdoor pavilions and heaters [2] Group 4: Future Outlook and Policies - The company does not currently have a stock incentive plan but has conducted four dividend distributions since its listing, with plans for future dividends as long as they do not impact operations [3] - There are no immediate capital expenditure plans [3]
永辉超市(601933):25H1调改&闭店节奏加快 变革进入文化、供应链等深水区
Xin Lang Cai Jing· 2025-09-08 00:29
Core Viewpoint - The company reported a significant decline in revenue and net profit for the first half of 2025, primarily due to store closures and ongoing adjustments in its business model [1][2][3]. Financial Performance - For 25H1, the company generated revenue of 29.95 billion yuan, a year-on-year decrease of 20.7%, with a net profit attributable to shareholders of -240 million yuan and a non-recurring net profit of -800 million yuan, slightly better than previous forecasts [1][2]. - In 25Q2, revenue was 12.47 billion yuan, down 22.6% year-on-year, with a net profit of -390 million yuan and a non-recurring net profit of -940 million yuan [1]. - The company's gross margin for 25H1 was 20.8%, a decrease of 0.8 percentage points year-on-year, while the gross margin for fresh and processed goods improved to 14.5%, up 2.1 percentage points [2]. Operational Adjustments - The company has accelerated its store adjustment pace, with 124 stores modified in 25H1 and a target of over 208 modified stores by the end of Q3 [3]. - The company aims to complete adjustments for all existing stores by early 2026, with a focus on reducing the number of suppliers by 50% and increasing direct sourcing of fresh products to over 60% [3]. - The company has also launched new private label products, with a long-term goal of achieving a 40% share of private label products by 2029 [3]. Investment Outlook - The company is positioned as one of the two most promising national supermarket chains in China, alongside Hema, with a differentiated competitive strategy compared to existing players like Sam's Club and Costco [4]. - The estimated bottom market value is projected at 54 billion yuan based on a profit of 2.7 billion yuan and a 20x price-to-earnings ratio, with expectations for improved profitability as store adjustments progress [4]. - The company anticipates achieving operational breakeven by Q4, excluding the impacts of store closures and impairments [4].