Core Viewpoint - The company reported a revenue of 5.118 billion yuan for 2024, representing a year-over-year increase of 19.16%, and a net profit attributable to shareholders of 1.628 billion yuan, up 11.41% year-over-year [1] Group 1: Financial Performance - In Q1 2025, the company achieved a revenue of 1.353 billion yuan, reflecting a year-over-year increase of 3.46% and a quarter-over-quarter increase of 13.62% [1] - The net profit attributable to shareholders for Q1 2025 was 518 million yuan, showing a year-over-year growth of 21.57% and a quarter-over-quarter growth of 48.71% [1] - The company’s gross margin for 2024 and Q1 2025 was 81.28% and 83.57% respectively, with a slight year-over-year decrease of 2.19 percentage points for 2024 but an increase of 1.53 percentage points for Q1 2025 [3] Group 2: Product Development and Market Position - The new product "Dragon Valley World," co-published with Shengqu Games, topped the App Store game rankings on its first day and generated over 20 million yuan in revenue within five days of its launch [2] - The company has a strong pipeline of self-developed projects, including "Tomb Raider: Journey" and "Douluo Continent: Legend of the Evil," which are expected to drive future growth [2] - The company’s overseas revenue reached 375 million yuan in 2024, marking a significant year-over-year increase of 221.48% [2] Group 3: Strategic Outlook and Valuation - The company has adjusted its net profit forecasts for 2025 and 2026 to 2.04 billion yuan and 2.41 billion yuan respectively, reflecting a downward adjustment of 9% and 7% due to delays in product launches [4] - The target price for the company is set at 23.88 yuan, based on a 25X PE for 2025, which is an increase from the previous target of 20.81 yuan [4] - The company maintains a "buy" rating, supported by a rich product pipeline and successful overseas expansion [4]

Summary of Key Points from the Conference Call of Kaiying Network Company Overview - **Company**: Kaiying Network - **Date**: April 28, 2025 Financial Performance - Total assets increased by 21.42% year-on-year to 8.026 billion CNY, and net assets attributable to shareholders grew by 24.86% to 6.548 billion CNY in 2024 [2][4] - In Q1 2025, revenue reached 1.353 billion CNY, a year-on-year increase of 3.46%, with net profit attributable to shareholders at 518 million CNY, up 21.57% [2][5] - For the full year 2024, revenue was 5.118 billion CNY, a 19.16% increase, and net profit was 1.628 billion CNY, up 11.41% [4] Market Expansion - Overseas revenue surged by 221.48% to 375 million CNY, accounting for 7.32% of total revenue [2][7] - Successful launches in Hong Kong, Macau, and Southeast Asia, with games like "Xianjian Qixia Zhuan" and "Tenshi no Sensou" performing well [2][7][8] IP Strategy - The company has accumulated numerous IP licenses, including "Mobile Suit Gundam" and is focusing on developing original IPs [2][9] - A strategic partnership with Shanghai Film was established to develop a game based on the classic IP "Black Cat Sheriff," set to launch in 2025 [2][17] AI Technology Investment - Increased investment in AI technology, establishing a subsidiary for independent operations and collaborating with Fudan University to integrate AI elements into games [2][3][10][37] - AI applications aim to enhance game design, numerical systems, and art optimization, improving R&D efficiency and product innovation [3][10][39] Product Development and Innovation - The company employs a dual strategy of maintaining a base with nostalgic products while exploring new categories like card games and RPGs [4][23] - Launched 22 new products before the Spring Festival, diversifying into various game genres [4][23] Shareholder Commitment - Management has committed to not selling shares for five years and will reinvest dividends into the company, reflecting confidence in future growth [4][13][15] Challenges and Risks - The impact of tariffs on business is minimal, as the primary markets are in regions where digital products are not significantly affected [2][32] - The company is cautious about the execution of favorable rulings from the International Chamber of Commerce, pending domestic court approval [4][21] Future Outlook - The company anticipates continued revenue and profit growth from "Dragon Valley World," which launched in February 2025 [2][19][20] - Future growth drivers include nostalgic and innovative game products, alongside a growing platform business [4][31] Conclusion - Kaiying Network is positioned for growth through strategic IP development, international market expansion, and technological innovation, while maintaining a strong commitment to shareholder value and cautious risk management.

Core Viewpoint - The company reported strong financial performance for Q4 2024, with significant year-on-year growth in revenue and profit, indicating robust operational momentum and effective brand strategies [3][4]. Financial Performance - In 2024, the company achieved a total revenue of 16.99 billion yuan, representing a year-on-year increase of 22.8%, and a net profit attributable to shareholders of 2.62 billion yuan, up 16.2% [3]. - For Q4 2024, the company recorded revenue of 4.71 billion yuan, a 22.7% increase year-on-year, and a profit of 810 million yuan, reflecting a 26.7% growth [3]. Profitability Metrics - The overall gross margin for 2024 was 44.9%, an increase of 3.7 percentage points year-on-year, with Q4 2024 gross margin reaching 47.0%, up 3.9 percentage points [4]. - The MINISO brand revenue for 2024 was 16 billion yuan, growing by 22.0%, driven by a 10.9% increase in domestic revenue and a 41.9% increase in overseas revenue [4]. Brand and Market Expansion - The company expanded its store network significantly, adding over 600 stores internationally, bringing the total to 7,504 MINISO stores and 276 TOP TOY stores by the end of 2024 [5]. - The opening of the MINISO LAND store in Beijing introduced an immersive IP experience, enhancing brand engagement and customer attraction [5].

Financial Overview - The total revenue for FY24 is 17 billion RMB, representing a year-on-year growth of 23%, with an average store count increase of 18% and same-store sales showing a slight decline in low single digits [1][2] - The gross profit margin for 2024 increased by 3.7 percentage points to 44.9%, marking eight consecutive quarters of growth, primarily driven by the IP strategy [2][3] - The adjusted net profit for FY24 was 6.2 billion RMB, with a year-on-year increase of 1.41% [1] Revenue Breakdown - MINISO brand revenue reached 16 billion RMB, up 22% year-on-year, with domestic revenue at 9.3 billion RMB (up 11%) and international revenue at 6.7 billion RMB (up 42%) [1][2] - The overseas revenue accounted for 39% of total revenue, an increase from 34% the previous year [1] Store Expansion - As of December 2024, the total number of stores reached 7,780, with a net increase of 1,290 stores, exceeding the opening targets for 2024 [3][4] - The number of MINISO stores in China reached 4,386, with a net increase of 460 stores [4] Membership and Customer Engagement - Global registered members exceeded 100 million, with member purchases accounting for over 60% of total sales, and average member spending being 2.2 times that of non-members [4] Future Outlook - The company maintains an optimistic revenue growth outlook for 2025, anticipating lower growth rates in the first half due to base effects, with higher growth expected in the second half [2] - The store expansion strategy aims to double the number of stores by the end of 2028 compared to the end of 2023 [2]