大众新闻·齐鲁壹点 任磊磊 在三只松鼠的芜湖总部，一间560平米的生活超市频频登上热搜。一桶5升大铁锅花生油才88元、一整面货柜的包装净菜价格均不超5元、9.9元两个的猪扒包 限量供应卖到爆、连章燎原都在喝的不足百元的红酒……可以说，这家超市里的每一件单品都不简单。 这家超市藏着章燎原的巨大野心。虽然其开在三线城市、面积不大，但货架上的30多个品牌、上千个SKU的产品，都是其供应链孵化的自有品牌，范围几乎 涵盖了包括母婴、轻食、宠物、咖啡、预制菜、日化洗护、米面粮油等在内的所有细分品类。可想而知，如果成功，这对三只松鼠乃至整个行业都将产生巨 大冲击。 近日，记者探访了这家"热搜"上的超市。 有人开车两小时来买猪扒包 猪扒包一开卖，消费者就排起了长队 开业首日，芜湖松鼠小镇人潮汹涌。占地仅560平方米的三只松鼠生活馆挤满了冒雨前来的顾客，现制烘焙区队伍蜿蜒至馆外，有人苦等40分钟只为抢购9.9 元两个的猪扒包。记者采访当日是工作日，生活馆客流已恢复正常，但仍有不少顾客在选购商品。在现制烘焙区，一位客人问道："猪扒包什么时候卖？我 开车两小时过来的。" 记者看到，三只松鼠孵化的"大铁锅"是其米面粮油品牌，一桶5升 ...

源Sight . 源Sight，关注互联网前沿生态和新兴商业。 瑜伽江湖再掀波澜。 文 ｜ 安然 来源｜ 源Sight（ID： gh_95838c8306c1） 封面来源 ｜ pexels 以下文章来源于源Sight ，作者源Sight 在瑜伽服领域，四大门派正在围攻光明顶。 据GymSquare消息，英国瑜伽服品牌Sweaty Betty中国区业务已被中国代运营公司宝尊电商收购。 据悉，这一收购目前还在早期阶段，相关人员安排尚未明朗，但从内部架构来看，负责Sweaty Betty品牌运营的，或为宝尊品牌管理（BBM）团队。这意 味着，Sweaty Betty中国将与GAP和Hunter共用运营团队。 另一备受瞩目的美国瑜伽品牌Alo Yoga也有新动作。 7月初，Alo的亚洲首家旗舰店——韩国首尔岛山公园旗舰店正式营业。这也是Alo在泰国、马来西亚、印尼、新加坡外，于亚洲布局的第五个国家。结合 去年年底的上海选址传闻，有业内人士指出，Alo进军中国市场只差临门一脚。 在中国市场上，更早入局的美国品牌Vuori正在加速扩店，预计"中国将会是我们销售和店铺数量上最大的市场"；国产品牌中，背靠安踏集团的MAIA ...

原标题：2025中国建博会在广州开幕 新华网国民品牌新势力项目启动 2025中国建博会（广州）于7月8日在广州拉开帷幕。作为本届展会系列活动之一，由海惟传媒联合 新华网、中国建博会共同举办的"万向更新·大道同行——2025泛家居产业高质量发展精英对话暨新华网 国民品牌新势力项目启动仪式"于7月9日在广交会展馆A区3.1号馆论坛区举行。 活动现场，行业领导、企业家、专家学者齐聚一堂，围绕泛家居产业高质量发展、品牌建设、数字 化转型等热点话题展开深入探讨，共同为推动行业转型升级出谋划策。 海惟央媒中心全国总编李家燕在发布仪式上表示，家居大观网站的创建旨在解决行业痛点，满足企 业对权威资讯的需求。网站将围绕焦点视线、央媒IP、智库研究院、设计库、创新营销等五大核心板块 展开，致力于成为家居产业价值的记录者、传播者与共建者，以专业内容、精准传播和行业洞察，让家 居品牌传播真正落地。 海惟传媒副总经理兼华南分公司总经理万红芸在主题演讲中介绍了海惟2025泛家居产业赋能计划。 她表示，2025年海惟传媒将聚焦"品效融合"战略，通过整合新华网等央媒平台、家居大观等垂直平台、 明星艺人合作、定制化综艺IP以及多平台本地生活服 ...

Core Viewpoint - The event of delivering the AITO M9 car to the first winner of the "City Koi" campaign, organized by Guizhou Zhenjiu, highlights the company's innovative marketing strategy and commitment to brand engagement through consumer interaction and rewards [1][9]. Group 1: Marketing Strategy - Guizhou Zhenjiu launched the "City Koi" campaign in April, allowing consumers to participate in a lottery by purchasing Zhen Thirty products, with a 100% winning rate for various prizes including the AITO M9 car and gold bars [9]. - The company appointed Yao Anna as the "Cultural Heritage Ambassador" for its brand, leveraging her influence among the younger generation to promote traditional culture [6]. - The "Wanshang Alliance Wealth Creation Forum" aims to build a national sales network for Zhenjiu, enhancing its market presence amid a challenging industry environment [6]. Group 2: Product Development - The newly launched "Da Zhen" product has gained consumer favor due to its quality, packaging design, anti-counterfeiting features, and cost-effectiveness, quickly becoming a focal point in the industry [8]. - The company plans to create more value for both the enterprise and consumers through personal IP development [8]. Group 3: Consumer Engagement - The winner of the AITO M9, Zou Jun, expressed his loyalty to Zhenjiu and plans to promote the brand further after winning the car through the campaign [3]. - Zou Jun participated in a factory tour and tasting event, which enhanced his trust in the quality of Zhenjiu products [8].

齐鲁晚报·齐鲁壹点 张雪 近日，一则"花38.88万元即可购买玛莎拉蒂SUV"的消息在网络上掀起波澜。上海浦东玛莎拉蒂门店发布的促销海报显示，旗下SUV车型Grecale限时尊享价 38.88万元起，较官方指导价65.08万-103.88万元大幅下调26.2万元。对此，门店回应称该活动为经销商"买断包销"行为，与玛莎拉蒂品牌官方无关。这一价 格甚至低于部分二手车市场报价，引发公众对豪车品牌现状、市场策略及消费价值的深度讨论。 "活动开始后非常火爆，2天已经卖出了10多辆。"上海浦东玛莎拉蒂门店销售人员对咨询者这样回应。这家经销商近日在社交媒体发布的促销海报显示，原 价65.08万元起的玛莎拉蒂Grecale SUV，限时特惠价仅为38.88万元起，最高降幅近43%。 记者查看某汽车垂直网站，上海地区玛莎拉蒂经销商给出的最低起售报价甚至已降至36.96万元，与最低指导价相比，差价高达28.12万元。销售人员强调， 这是门店专属的经销商买断包销行为，"与玛莎拉蒂品牌无关"。 "腰斩"甩卖 经销商自救行动 上海浦东玛莎拉蒂门店的促销活动从7月初开始，将持续至9月30日。这场降价风暴席卷了豪华车市场，引发广泛关注。 ...

Core Viewpoint - The automotive industry is currently experiencing a shift away from internal competition, with companies like Chery participating in price wars and internal competition. The industry must focus on upgrading brand, management, innovation, and service [1] Group 1: Industry Insights - The chairman of Chery, Yin Tongyue, emphasized the need for the automotive industry to evolve beyond mere sales volume and speed, advocating for improvements in brand, management, innovation, and service [1] - Yin called for the government to enhance assessments and guidance in these areas, urging patience for companies undergoing upgrades [1] Group 2: International Expansion - There is a growing trend of automotive companies seeking to expand into overseas markets. Yin urged for collaboration among the government, associations, and media to create a sustainable and orderly approach for companies venturing abroad [1]

Core Viewpoint - The article discusses the successful integration of online and offline sales channels by Feihe, a leading infant formula brand, through a brand joint operation model on Douyin, resulting in significant sales growth and customer acquisition [4][10][51]. Group 1: Online and Offline Integration - Feihe has achieved impressive results in just two months, with single live-stream sales exceeding 3.5 million yuan, ranking first on Douyin's national brand sales list [4][10]. - The brand joint operation model launched by Douyin on April 29 supports retail brands with offline sales but no independent stores, offering incentives such as commission waivers and local advertising support [4][11]. - The strategy involves selling popular products and vouchers in live streams, directing users to nearby supermarkets and chain stores for redemption, thus converting online traffic into offline sales [4][16][19]. Group 2: Customer Engagement and Acquisition - During a two-week live streaming event, Feihe collaborated with over 80 stores in South China, showcasing popular products and large vouchers to attract online users to physical stores [8][9]. - The live streams featured high engagement, with peak online viewers exceeding 8,300, driven by a combination of executive endorsements, cultural aesthetics, and attractive offers [7][8]. - The promotional strategy included offering vouchers like "600 yuan off 700 yuan," making it convenient for consumers to redeem them at local stores, similar to group buying platforms [9][19]. Group 3: Support and Incentives - Douyin's support measures include zero commission and 1:1 local advertising matching for brands that join by June 30, allowing for rapid market entry and cost reduction [26][27]. - The local push advertising tool is designed to target specific geographic areas, enhancing the effectiveness of marketing efforts for brands like Feihe [33][34]. - The financial support from Douyin helps brands lower operational costs while increasing GMV and accumulating more offline consumers [36][30]. Group 4: User Retention and Long-term Value - Feihe's strategy has resulted in a significant influx of new customers, with 90% of viewers being new users and 95% of them visiting stores, indicating effective customer acquisition [38][46]. - The high average first-order value of over 450 yuan reflects the brand's ability to attract quality customers who are likely to return [38][50]. - The partnership with chain stores like Aiying Island and Kidswant not only boosts immediate sales but also fosters long-term customer loyalty, as parents tend to stick with trusted brands for essential products like infant formula [50][51].

Core Insights - The 2024 Beer and Food Carnival in Qingdao's West Coast New Area is centered around "beer + food + culture," creating a comprehensive consumption scene that integrates various sectors [2][4] - The event has achieved an average daily foot traffic of over 30,000, leading to a more than 40% year-on-year increase in sales for surrounding restaurants, accommodations, and retail [2] Scene Upgrade - The carnival has transformed from a "single festival" to an "immersive experience," utilizing a main venue and extending activities to a 3-kilometer radius, creating a consumption matrix [2] - The main venue features a 2,000 square meter craft beer pavilion with over 300 unique beers and local delicacies, while sub-venues include night markets and cultural workshops [2] Business Integration - The event has sparked a "festival economy," with local enterprises launching products like "beer + seafood" meal kits, achieving daily sales exceeding 200,000 yuan [4] - The introduction of a "transparent factory" tour at Qingdao Beer No. 2 Factory has tripled industrial tourism orders, while over 20 e-commerce platforms have joined to promote local products [4] Long-term Empowerment - To avoid post-event decline, the town is investing 20 million yuan in infrastructure improvements and has launched a three-year action plan to enhance consumption scenes [5] - The "Boli Beer Food Season" IP will continue to operate, collaborating with other festivals to create a year-round consumption ecosystem [5] - The carnival serves as a catalyst for consumption and a new brand for showcasing the city, contributing to high-quality regional economic development [5]

以下文章来源于Tech星球 ，作者翟元元 Tech星球 . 编者荐语： 既然无法在国内演艺事业上发展，做一个品牌，利用自身名气带货是唯一的选择。 Tech星球，聚焦互联网前沿科技和新商业。 范冰冰的美妆生意悄然壮大。 范冰冰重回公众视野，不是以演员明星的身份，而是因其创立的美妆品牌Fan Beauty Diary过去一年取得的 惊人成绩。 一份由中国美妆网发布的2024年度中国美妆品牌TOP100榜单显示，范冰冰创立的品牌Fan Beauty Diary以 14.5亿元营收位列榜单第35名。 14.5亿元营收，35名的成绩，虽然与第一名珀莱雅相差悬殊，后者主品牌珀莱雅全年营收85.81亿元，也不 及毛戈平、花西子等网红品牌，但与其他知名品牌不到10亿或不超过14.5亿元年营收相比，一个成立7年时 间的品牌已属行业黑马。 将时间线拉长，过去四年，Fan Beauty Diar增长颇为稳定。2021年，Fan Beauty Diary全年GMV突破3亿元， 2022年增长至8.5亿元，2023年全年，Fan Beauty DiaryGMV超11亿元。2024年，品牌总营收14.5亿元。 今年618，Fan Bea ...

Core Points - 361° has officially become a global partner of World Aquatics from 2026 to 2029, enhancing the support for water sports events and promoting global aquatic sports development [1][4][10] - The partnership signifies a strategic upgrade, aiming to deepen the promotion of water sports and expand the cultural influence of events globally [4][8][13] - 361° will provide professional equipment support for various aquatic sports and contribute to key initiatives like the World Aquatics scholarship program [8][11] Company Overview - 361° is recognized as a leading Chinese sports brand with extensive experience in international event services, having supported major events like the Rio 2016 Olympics and multiple Asian Games [11][13] - The collaboration with World Aquatics marks a significant step in 361°'s internationalization process, enhancing brand influence and market penetration in the global sports goods industry [13] Strategic Implications - The partnership is expected to facilitate deeper cooperation in water sports, exploring broader overseas development opportunities and enhancing the brand's global presence [13] - 361° aims to leverage its technological advantages to provide comprehensive support for World Aquatics, covering major events like the 2027 Budapest and 2029 Beijing championships [13]