行业研究 银行 2025 年 03 月 16 日 华创证券研究所 证 券 研 究 报 告 银行业周报（20250310-20250316） 推荐（维持） 提振消费促进需求回暖，资产质量趋稳 证券分析师：贾靖 邮箱：jiajing@hcyjs.com 执业编号：S0360523040004 证券分析师：徐康 电话：021-20572556 邮箱：xukang@hcyjs.com 执业编号：S0360518060005 联系人：林宛慧 邮箱：linwanhui@hcyjs.com 行业基本数据 | | | 占比% | | --- | --- | --- | | 股票家数(只) | 42 | 0.01 | | 总市值(亿元) | 114,991.99 | 13.04 | | 流通市值(亿元) | 78,973.67 | 11.41 | 相对指数表现 | % | 1M | 6M | 12M | | --- | --- | --- | --- | | 绝对表现 | 5.0% | 17.3% | 17.7% | | 相对表现 | 2.8% | 15.6% | 24.4% | -12% 3% 19% 34% 24/03 2 ...

Core Viewpoint - The recent surge in the liquor sector, particularly in the Chinese baijiu market, indicates a positive trend driven by government policies aimed at boosting consumption and economic growth [4][5][6]. Group 1: Market Performance - As of March 14, major baijiu stocks such as Shui Jing Fang, Jiu Gui Jiu, and She De Jiu Ye reached their daily limit, while Huazhi Jiu Hang rose over 11%, and other notable brands like Luzhou Laojiao and Laobai Gan Jiu increased by over 7% [1][2]. - The China Securities Baijiu Index rose over 5%, marking a more than 15% increase since early February [6][8]. - All liquor stocks in A-shares closed higher on the morning of March 14, reflecting a broad market rally [3]. Group 2: Government Policies and Economic Outlook - The government work report emphasized the need to stimulate consumption and address the shortfall in domestic demand, positioning it as a key driver for economic growth [4]. - Following this, several policies aimed at boosting consumption have been announced, including a potential reduction in reserve requirements and interest rates by the People's Bank of China [5]. Group 3: Industry Analysis - Analysts are optimistic about the macroeconomic policies set to take effect by 2025, which are expected to positively impact consumption, particularly in the undervalued baijiu sector [7]. - Huatai Securities noted that leading baijiu companies are actively managing supply to maintain prices, contributing to a positive industry outlook [7]. - The current PE ratio of the China Securities Baijiu Index stands at 20.1, indicating it is still in a "undervalued" phase, with a historical percentile of 6.99% [8].

本周（2.28-3.7）中信消费者服务行业涨跌幅、商业贸易行业涨 跌幅分别为 3.27%、0.48%，相对上证综指，分别跑赢 1.72pct、 跑输 1.08pct，相对沪深 300 分别跑赢 1.89pct、跑输 0.91pct，在 中信一级行业中排名第 7、23。 板块表现： 社会服务：出境游板块涨跌幅第一（+9.04%），酒店>餐饮>景 区>免税，涨跌幅分别为+0.89%、+0.74%、+0.61%、-1.20%。 商贸零售：电商及服务板块涨跌幅第一（+3.90%），专营连锁> 专业 市场 经营 >一 般 零售 >贸 易， 涨 跌幅 分别 为+3.69% 、 +2.69%、-1.81%、-2.52%。 板块新闻： 证券研究报告·行业动态 政府工作报告强调大力提振消 费，关注扩大内需方向 核心观点 国务院总理李强在政府工作报告中介绍今年政府工作任务时提 出，大力提振消费、提高投资效益，全方位扩大国内需求。促 进消费和投资更好结合，加快补上内需特别是消费短板，使内 需成为拉动经济增长的主动力和稳定锚；实施提振消费专项行 动，推动消费提质升级。扩大健康、养老、托幼、家政等多元 化服务供给。落实和优化休假制度， ...

Investment Rating - The report maintains a positive outlook on the food and beverage industry, particularly highlighting the potential for recovery in valuations and consumption driven by government policies aimed at boosting domestic demand [4][8]. Core Insights - The government work report emphasizes the importance of consumption, aiming to stimulate domestic demand and improve residents' income in line with economic growth. This is expected to positively impact the food and beverage sector as it is considered a post-cycle industry [4][8]. - The report suggests that while the first quarter of 2025 may face challenges in sales for the liquor sector, improvements in the economy in the second half of the year could lead to a recovery in the industry's fundamentals and stock prices [4][8]. - Long-term investment opportunities are identified in leading companies within the liquor sector, such as Shanxi Fenjiu, Wuliangye, and Kweichow Moutai, as well as in the broader consumer goods sector, which is expected to see rational revenue and profit improvements [4][8]. Summary by Sections Food and Beverage Sector Overview - The food and beverage sector saw a 0.74% increase last week, with liquor stocks rising by 1.53%, although the sector underperformed compared to the broader market [7][30]. - The report indicates that the liquor market is experiencing a price stabilization phase, with key products showing signs of bottoming out in pricing [9][30]. Liquor Sector Insights - Current prices for major liquor brands include Moutai at 2,210 RMB per bottle and 2,255 RMB per case, with slight weekly increases. Wuliangye remains stable at approximately 930 RMB [9][18]. - The report notes that the liquor sector is facing pressure on sales, but if leading companies maintain their pricing strategies, the market may stabilize further in the second quarter [9][30]. Consumer Goods Sector Insights - The report highlights that consumer goods companies are expected to adopt more rational operational goals, leading to improved revenue and profitability in 2025. New retail formats are anticipated to drive growth in certain product categories [4][8]. - Specific companies such as Yili, Qingdao Beer, and Mengniu Dairy are recommended for investment due to their potential benefits from supportive policies and market trends [4][8]. Key Company Performance - Dongpeng Beverage reported a revenue of 15.84 billion RMB in 2024, a 40.6% increase year-on-year, with a net profit of 3.33 billion RMB, reflecting a 63.1% growth [12][17]. - The company demonstrated strong cash flow performance, with cash receipts from sales reaching 20.43 billion RMB, a 47% increase compared to the previous year [12][17].

Group 1: Monetary Policy and Market Operations - The central bank conducted a 7-day reverse repurchase operation of 104.5 billion yuan at a fixed rate of 1.5% on March 6, resulting in a net withdrawal of 110.5 billion yuan for the day, marking the fourth consecutive day of net withdrawal [2][4] - The interbank funding market remained stable after four days of net withdrawal, with overnight repo rates and non-bank institutions' pledged credit bond borrowing rates concentrated in the range of 1.75%-1.8% [4] - The latest overnight financing rate in the US was reported at 4.33% [5] Group 2: Bond Market Trends - The secondary market for one-year interbank certificates of deposit was around 2%, showing little change from the previous day [7] - Major interest rate bond yields in the interbank market rose by 3-5 basis points, with specific yields for various government bonds listed [8] - The yield spreads for AAA-rated local government bonds across different maturities were analyzed, indicating trends in the bond market [9] Group 3: Fiscal Policy and Economic Plans - The Ministry of Finance proposed a budget report for 2025, projecting total revenue of 98,860 billion yuan, a decrease of 3.5% from 2024, with a central fiscal deficit of 48,600 billion yuan, an increase of 15,200 billion yuan from the previous year [11] - The National Development and Reform Commission proposed actions to boost consumption, including enhancing consumer capacity and improving the consumption environment, with a planned central budget investment of 735 billion yuan for 2025 [11] Group 4: Bond Market Developments - The issuance of special government bonds to support state-owned banks' capital replenishment will be implemented in phases [14] - The first mixed equity-debt venture capital fund was established in Shenzhen [15] - The State Council emphasized the importance of the bond market for financing and plans to expand the issuance scale in key areas [15]

Core Viewpoint - The article discusses the key economic policies and initiatives announced during the press conference of the National People's Congress, focusing on consumption stimulation, debt management, and financial reforms to support economic growth. Group 1: Consumption and Economic Growth - The National Development and Reform Commission will soon implement a special action plan to boost consumption [3] - The contribution rate of China's economic growth to the world remains around 30%, with new industries and business models accounting for over 18% of the total economic value [4] - The private economy's export share increased by 1.4 percentage points to 64.7% last year, with private investment in manufacturing and infrastructure growing by 10.8% and 5.8% respectively [3][4] Group 2: Debt Management - Local government debt risks have been effectively alleviated, with a total of 2.96 trillion yuan in replacement bonds issued as of March 5 [6] - The average interest rate on last year's 2 trillion yuan replacement bonds decreased by over 2.5 percentage points, leading to an estimated reduction of over 200 billion yuan in interest expenses [6] Group 3: Financial Policies - The central government plans to issue 500 billion yuan in special government bonds to support state-owned banks in replenishing core tier-one capital [7] - The central government's transfer payments to local governments will increase by 8.4% to 10.34 trillion yuan this year, focusing on general transfer payments to enhance local financial capacity [8] - The People's Bank of China will consider reducing reserve requirements and interest rates based on domestic and international economic conditions [13][14] Group 4: Capital Market Reforms - The China Securities Regulatory Commission aims to accelerate capital market reforms and enhance the inclusiveness of multi-tiered markets [19] - The commission has revised over 50 regulatory rules since the introduction of the new "National Nine Articles," aiming to improve regulatory efficiency [19][20] - The total market value of public funds holding A-shares has increased from 5.1 trillion yuan at the beginning of last year to over 6 trillion yuan, reflecting a growth of 17.4% [21][22]

以下文章来源于川阅全球宏观 ，作者民生宏观团队 川阅全球宏观 . 卖方宏观研究，舞动漫天彩绸固然是一种本事，剪取庭前小枝也需要视角与功底。 欢迎加入交易理想国知识星球 文 | 陶川 邵翔 张云杰 钟渝梅 来源 | 川阅全球宏观 编辑 | 杨兰 如何应对"更趋复杂严峻"外部环境的新变化？这可能是今天政府工作报告最核心的问题 ——在有效需求依旧不足的背景下，贸易和科技 领域将面临更大的冲击，这就需要政策进一步加码： 政策发力要早、要足： 报告特别强调政策要前置发力，而且"看准机会要一次性给足"。结合这几年政策的灵活性，如果不够，政策后续 可能还会加码。 具体来看，政府工作报告中有五大信号值得关注： 总量政策：面对不确定性"见招拆招"。 当关税遇上两会，面对美方频繁的加征关税，政府工作报告中的"出台实施政策要能早则早、宁早 勿晚，与各种不确定性抢时间，看准了就一次性给足"便给予了答案，这一次中国面对外部不确定性的"底气"更足、政策储备也更多。 消费："见招拆招"的一大"后手棋"。 今年政府工作报告中"消费"出现的频次明显更高了，"劳动者工资正常增长机制"、"育儿补贴"、"健 康、养老、托幼、家政等多元化服务供给"等 ...

国务院新闻办公室于3月5日上午11时30分举行吹风会，《政府工作报告》起草组负责人、国务院研究室主任沈丹 阳，《政府工作报告》起草组成员、国务院研究室副主任陈昌盛解读《政府工作报告》，并答记者问。 陈昌盛：宏观调控中重视资产价格，把稳住楼市股市写进总体要求 ，这是第一次 陈昌盛表示，今年的政府工作报告充分体现2024年9月26日中央政治局会议以来，党中央对宏观调控思路的创 新。比如，报告明确提出强化宏观政策民生导向。 陈昌盛指出，报告还有一些新的提法， 比如，打破了"消费是慢变量"的常规，把提振消费放在更加突出的位置，而 且强调促消费和扩投资之间要形成互动。 再比如， 宏观调控中重视资产价格，把稳住楼市股市写进总体要求，这是第一次。 强调将政策资源更多投资于人、 服务于民生，这些都是宏观政策的创新，旨在通过形成经济发展与民生改善的良性循环，在稳增长、稳就业中更好 地促进高质量发展。 陈昌盛：要通过更大力度稳住楼市、股市等来推动CPI目标实现 陈昌盛表示， 价格是经济运行的"体温"。近两年，我国物价水平总体偏低，这对消费者来说是好事，但从国民经 济大循环来看并不好。促进物价温和回升被看作经济运行健康的表现。今年 ...

Key Points - The government plans to set the deficit ratio at around 4%, with an increase in the deficit scale by 1.6 trillion yuan compared to the previous year [2] - Local government special bonds are proposed to be arranged at 4.4 trillion yuan, an increase of 500 billion yuan from last year [2] - The total new government debt scale is expected to reach 11.86 trillion yuan, an increase of 2.9 trillion yuan from the previous year [2] - The issuance of ultra-long special government bonds is planned at 1.3 trillion yuan, which is 300 billion yuan more than last year [2] - A special bond issuance of 500 billion yuan is also proposed [2] - Special actions to boost consumption will be implemented, including 300 billion yuan in special bonds to support the replacement of old consumer goods [2] - The government aims to promote the healthy development of emerging industries such as commercial aerospace and low-altitude economy [2] - Future industries such as biomanufacturing, quantum technology, embodied intelligence, and 6G will be cultivated [2] - The digital transformation of the manufacturing industry will be accelerated, focusing on smart connected new energy vehicles, AI smartphones and computers, and intelligent manufacturing equipment [2] - The supply of high school education degrees will be expanded, gradually implementing policies to address educational needs [2] - A long-term mechanism to resolve corporate accounts receivable issues will be established [3] - Special actions to regulate enterprise-related law enforcement will be carried out [3] - The government will continue to promote stability in the real estate market and enhance the management of existing housing stock [3] - The revitalization of agriculture will be deepened, with increased support for grain-producing counties [3] - The urbanization process will be advanced by integrating eligible agricultural transfer populations into the housing security system [3] - A green consumption incentive mechanism will be improved to promote low-carbon production and lifestyle [3] - Employment channels for college graduates and youth will be broadened, with a focus on protecting the rights of flexible and new employment forms [3] - The optimization of drug procurement policies will be enhanced, with a focus on quality assessment and supervision [3]