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交付的不仅是住宅,更是生活!
Core Viewpoint - The successful early delivery of Longfor's Yuhujing Phase II project reflects a shift in the industry towards tangible product quality and verifiable commitments, rather than mere promises [1] Group 1: Project Delivery and Market Response - Yuhujing has been well-received in the market since its launch, indicating strong consumer confidence and recognition of the project [2] - The early completion of Yuhujing Phase II, one year after the successful delivery of Phase I, showcases Longfor's commitment to innovation and quality in high-end residential development [2] Group 2: Design and Quality Features - Yuhujing incorporates luxury design elements inspired by the yacht brand RIVA, emphasizing a pursuit of quality through material selection, such as the use of beige stone paint and champagne-colored aluminum [4] - The project features a customized urban luxury hotel-style landscape, designed with a "jewelry luxury aesthetic," and includes a 900 square meter luxury clubhouse inspired by Waldorf Astoria [5] Group 3: Commitment to Long-term Living Experience - Longfor has focused on enhancing long-term living experiences by investing in craftsmanship and essential features, such as simplified wall designs based on extensive homeowner research [8] - A rigorous quality control system ensures that every detail, from design to execution, meets high standards, with meticulous checks conducted throughout the construction process [9] Group 4: Comprehensive Service System - Longfor's "New Heart, Smart Delivery" system expands the delivery experience from physical space to lifestyle, offering over 40 customized services based on homeowner insights [11] - This approach signifies a shift from merely delivering homes to providing a holistic, high-quality community living experience, enhancing the value of the project [11] Group 5: Ecosystem and Collaborative Development - Longfor has established a robust ecosystem in Beijing, with multiple service channels that enhance the living experience for homeowners, demonstrating resilience and comprehensive service capabilities [12] - The early delivery of Yuhujing Phase II exemplifies the synergy of Longfor's development, operation, and service strategies, contributing to a high-quality living environment for residents [13]
李光斗预测2026年网红经济将下滑:直播间只能让人上头,不能让人上心
Xin Lang Cai Jing· 2025-12-09 08:47
Group 1 - The "2025 (23rd) China Entrepreneur Influence Entrepreneur Annual Conference" is held in Beijing from December 5 to 7, with the theme "Emergence·Infinity - Co-creating New Forms of Intelligent Business" [1][5] - Renowned brand strategy expert Li Guangdou attended and delivered a speech at the conference [1][5] Group 2 - Li Guangdou discussed the concept of long-termism, emphasizing the need for a balance between long-term goals and immediate benefits, as businesses face daily survival challenges [3][7] - He referenced his book "Business Interpretation of Journey to the West," illustrating that long-termism involves a combination of mission persistence and flexible adaptation to achieve new growth trajectories [3][7] Group 3 - Li Guangdou introduced the idea of emotional marketing, stating that appealing to consumers' emotions is more effective than appealing to their rationality [3][7] - He highlighted the high return rates in e-commerce, particularly in women's clothing, where returns can average 60% and reach up to 80% due to discrepancies between buyer and seller presentations [3][7] Group 4 - Li Guangdou emphasized the importance of providing emotional value in various relationships, including between employers and employees, and in personal relationships [3][7] - He suggested the concept of "emotional charging," indicating that businesses should focus on delivering emotional value, regardless of the industry [3][7] Group 5 - Li Guangdou predicted a decline in the influencer economy and live-streaming economy by 2026, arguing that live-streaming can only provide fleeting emotional highs rather than lasting engagement [8]
李光斗谈女装营销:女性不是少一件衣服,而是少别人的恭维和赞美
Xin Lang Cai Jing· 2025-12-09 08:47
专题:2025《中国企业家》影响力企业家年会 12月5日-7日,由《中国企业家》杂志社主办的"2025(第二十三届)《中国企业家》影响力企业家年 会"(原中国企业领袖年会)在北京举行,主题为"涌现·无限——共创智能商业新形态"。著名品牌战略 专家李光斗出席并演讲。 什么是长期主义?李光斗表示,如果单纯听了嘉宾的分享就坚持长期主义,那大概率会失败。因为做企 业每天都要面临的是生存问题,一定是在长期主义和效益优先之间做一个平衡。 他提到,很多专家说,使命不能改,其他都可以变通。对此,李光斗提到了自己《商解西游》这本 书,"唐僧取经,观音计划两三年就回来了,结果走了14年,这就是长期主义。所以唐僧说,'宁向西天 一步死,不往东后半步生。'为什么唐僧也是一个讲变通的人呢?你算一下,孙悟空一路上打死了多少 人?" 因此,长期主义一定是你使命坚持和灵活变通后,达到新增长曲线的一种融合或者权益,才能最后把西 天取经的路完成。 其次,李光斗谈到了情感营销。他分享到,自己2008年在北京大学教授Marketing课的时候,第一次提 出情感营销。他表示,"与其诉诸消费者的理智,不如诉诸消费者的情感。为什么电商能够卖那么多的 货? ...
李光斗建议:企业家一定要把握住“情感营销”,“情绪充电”是门好生意
Xin Lang Cai Jing· 2025-12-09 08:47
Group 1 - The "2025 (23rd) China Entrepreneur Influence Entrepreneur Annual Conference" is held in Beijing from December 5 to 7, focusing on the theme "Emergence·Infinity - Co-creating New Forms of Intelligent Business" [1][5] - Renowned brand strategy expert Li Guangdou delivered a speech at the conference [1][5] Group 2 - Li Guangdou discussed the concept of long-termism, emphasizing the need for a balance between long-term goals and immediate benefits, as businesses face daily survival challenges [3][7] - He referenced his book "Business Interpretation of Journey to the West," illustrating that long-termism involves a combination of mission persistence and flexible adaptation to achieve new growth trajectories [3][7] Group 3 - Li Guangdou introduced the idea of emotional marketing, stating that appealing to consumers' emotions is more effective than rational arguments, as evidenced by the success of e-commerce [3][7] - He highlighted the high return rates in e-commerce, particularly in women's clothing, where the discrepancy between buyer and seller presentations leads to dissatisfaction [3][7] Group 4 - Li Guangdou emphasized the importance of providing emotional value in various relationships, including employer-employee dynamics and personal relationships, suggesting that businesses should focus on "emotional charging" [3][7] - He predicted a decline in the influencer economy and live-streaming economy by 2026, arguing that these platforms primarily evoke fleeting emotions rather than deeper engagement [8]
李光斗谈长期主义:要做到使命坚持和灵活变通相融合
Xin Lang Cai Jing· 2025-12-09 08:47
Group 1 - The 2025 China Entrepreneur Influence Entrepreneur Annual Conference will be held from December 5 to 7 in Beijing, focusing on the theme "Emergence·Infinity - Co-creating New Forms of Intelligent Business" [1][5] - Renowned brand strategy expert Li Guangdou will attend and deliver a speech at the conference [1][5] Group 2 - Li Guangdou emphasizes the importance of balancing long-termism and immediate benefits in business, stating that merely adhering to long-termism without practical considerations may lead to failure [3][7] - He references his book "Business Interpretation of Journey to the West," illustrating that long-termism involves a combination of mission persistence and flexibility to achieve new growth trajectories [3][7] - Li discusses emotional marketing, highlighting that appealing to consumers' emotions is more effective than rational appeals, as evidenced by the success of e-commerce and live-streaming sales [3][7] Group 3 - Li notes that the average return rate for women's clothing in e-commerce is around 60%, with some cases reaching 80%, due to discrepancies between buyer and seller presentations [3][7] - He contrasts this with in-store purchases, where the shopping experience and compliments from sales associates reduce return rates [3][7] - Li asserts that providing emotional value is crucial for businesses, employees, and personal relationships, suggesting that all interactions should focus on delivering emotional value [3][7] Group 4 - Li predicts a decline in the influencer economy and live-streaming economy by 2026, arguing that live-streaming can only evoke fleeting emotions rather than deeper engagement [8]
南海潮涌处,坚守见真章
Xin Hua Wang· 2025-12-09 08:46
万泉河的潮汐冲刷着玉带滩的沙粒,十年如一日不曾间断;椰林在海风里舒展枝叶,以慢生长的姿态深 深扎根成林。这自然的存续法则,恰是对"长期主义"最生动的隐喻。 12月4日,2025企业家 博鳌论坛主论坛开幕,成为各大媒体关注的焦点。新华网记者 钟奕摄 2025年12月2日至5日,以"链接全球 引领未来:'十五五'新机遇"为主题的第十届企业家博鳌论坛在海南 博鳌拉开帷幕。会场上,"长期主义"取代往年的"风口""爆品"成为高频热词,一汽奥迪、海尔、高通等 领军企业的践行者齐聚于此,用数十年深耕故事,回应着同一个时代命题:在"流量变现""风口追逐"的 喧嚣中,企业为何要锚定长期主义?这场跨越十年的博鳌之约,藏着最清晰的答案。 十年的深耕,正是长期聚焦基础技术研究,通过技术赋能各行各业伙伴,推动技术快速发展,助力产业 继续向前发展;对扎根中国的豪华品牌而言,一汽奥迪的37年更是生动注脚——始终以深耕中国、服务 用户为核心,从A6轴距加长的本土化探索,到率先提出并践行"油电同智"战略,及PPC豪华燃油智能平 台、PPE豪华纯电平台的落地,每一步动作都紧扣中国用户需求与产业发展脉搏,深度参与中国汽车产 业进程,推动行业高质量 ...
在东方红,我看到了“固收+”的另一种可能
点拾投资· 2025-12-09 08:32
导读:今年,是市场重新认识"固收+"的一年。从过去的"债券打低,股票增强",到今天百花齐放 的"+"。"固收+"不再只是固收投资中的一个分支,而是延伸出多风险层次、多投资策略、多资产类别的基 金品类。在低利率时代下,"固收+"承载了大量的储蓄搬家和理财替代。 作为东方红资产管理的老朋友,我们曾经访谈过多位东方红"固收"基金经理,包括胡伟、纪文静、孔令 超、余剑峰等。在我们此前举办的"固收+"线下论坛中,也邀请了东方红"固收+"团队中的余剑峰进行圆桌 交流。每年我们的TOP 50固收基金经理中,也都有东方红"固收+"团队的基金经理。 当我们把这些"固收+"基金经理和其产品串联起来后,逐渐发现了一个完整的拼图。 他们的背后,是一个 寻求整体最优解、强调基本面投资、注重风险把控和产品分层的东方红"固收+"团队。 许多人或许不知道, 东方红资产管理是业内最早布局"固收+"的基金公司之一。 从2015年上半年开始布 局"固收+"业务以来,东方红资产管理一直在团队和规模上保持克制。等到2020年整体投研框架搭建完毕 后,才开始逐渐扩大团队规模和产品线。 为持有人创造长期价值,一直是刻在东方红资产管理的底层理念。经历了多年 ...
药明康德25年:穿越周期的韧性
Cai Fu Zai Xian· 2025-12-09 08:05
进入12月,药明康德迎来了成立的第25个年头。四分之一世纪的时光,这家CXO企业从上海一间650平 方米的实验室,成长为在亚洲、欧洲、北美拥有超过20个研发生产基地、服务全球数千家客户的一体化 CRDMO赋能平台。在这段发展历程中,药明康德用实践诠释了何谓穿越周期的"长期主义"。 一体化CRDMO模式打通增长通路 药明康德得以在多个经济与行业周期中持续增长,核心驱动力正是其长期坚持的"一体化,端到 端"CRDMO业务模式。这一模式实现了药物发现与研究(R)、工艺开发(D)和商业化生产(M)的无缝贯 通,通过内部高效协同形成增长飞轮。 例如,药明康德在靶向蛋白降解(TPD)领域的发展,正是其CRDMO模式优势的重要体现。早在科学转 化的初期,药明康德就从R端捕捉到创新趋势,于近10年前开始布局相关能力和技术,并跟随前沿科学 陆续构建了涵盖多种分子类型的技术平台。另一方面,R端对下游D&M端业务起到引流作用。如今, 已有超过18.8万种复杂的TPD化合物从药明康德的赋能平台走出,其中70多种已进入临床前候选药物阶 段,10多种已进入后期开发阶段。 在下游,D&M端的规模化、一体化能力,实现技术的快速放大与高效产出 ...
段永平:虽然看不懂泡泡玛特,但王宁是真的花了功夫的
Xin Lang Cai Jing· 2025-12-09 02:52
Core Insights - The conversation features a rare appearance by investor Duan Yongping, who discusses his "benfen" philosophy that underpins his business and investment practices, emphasizing the importance of understanding business fundamentals [1][2][66] - Duan Yongping shares insights on investment, corporate culture, and education, highlighting the significance of long-term thinking and rationality in both business and personal life [2][67] Investment Logic - Duan emphasizes that understanding the business is crucial for successful investment, citing his experience with Vanke and the importance of recognizing true value in financial data [11][12] - He mentions that he bought shares in Moutai and believes in its long-term potential, suggesting that understanding consumer preferences is key to investment decisions [12][13] Corporate Culture and Succession - The success of companies like OPPO and Vivo is attributed to a hiring principle that prioritizes cultural fit over individual capability, indicating a systematic approach to building a cohesive team [2][66] - Duan discusses the importance of a user-oriented corporate culture that focuses on doing the right things over merely chasing profits, which he believes is essential for long-term sustainability [17][18] Marketing Philosophy - Duan outlines a straightforward marketing principle: there should be no lies in communication, and messages should be conveyed to users with maximum efficiency [2][66] - He shares his experience with advertising, emphasizing the need for authenticity and the careful crafting of messages to resonate with consumers [35][36] Educational Insights - Duan provides a perspective on parenting, advocating for unconditional love and setting boundaries to foster a sense of security in children, which he believes can break generational cycles of behavior [2][67] - He argues against physical punishment, suggesting that it does not build resilience but rather creates insecurity, and emphasizes the importance of guiding children with understanding [50][51] Long-term Mindset - Duan defines "平常心" (ordinary mind) as rationality and long-term thinking, asserting that maintaining a long-term perspective helps in overcoming external distractions [2][67] - He believes that a long-term approach is essential for both business success and personal fulfillment, creating a logical framework that connects various aspects of life [64]
打酒铺的“进化论”:重构饮酒场景,以长期主义锚定行业未来
Sou Hu Cai Jing· 2025-12-08 12:09
传统酒饮消费往往被绑定在宴请、送礼等强场景中,而打酒铺的核心突破,在于用场景创新降低饮酒门槛。 当年轻人开始用奶茶的消费逻辑买酒,当社区小店用酒头取代传统酒缸,一场关于酒类消费的革命正在悄然发生。近年来,以打酒铺为代表的新型散酒业 态异军突起,是对"高性价比、场景化、年轻化"消费需求的精准回应,更是线下酒饮消费的重要创新补充。这场关于喝酒自由的革命,既不是传统散酒的 简单复刻,也非昙花一现的风口,而是值得被看见的行业新可能。 当尝鲜客流退去后,如何留住用户?如何稳定提升复购率?这是每个打酒铺运营者需要深思的问题。木兰打酒的实践给出答案,即用人情温度替代流量思 维,其创始人叶云认为,每个打酒铺最大的差异,是老板与顾客的连接。这需要老板与顾客长期关系的维护与建立,让店铺成为社区居民熟悉的老地方, 顾客买的就不只是酒,更是归属感。 同时,还需对品控与供应链进行严格把关。对此,北京酒类流通行业协会秘书长程万松提出,原酒甄选、储存环境把控依赖专业人才,这反映出当下正是 行业去伪存真的时期和机会。当头部品牌开始建立标准化供应链,行业将从夫妻店模式走向品牌化运营,这正是长期发展的基础。 品类多元化则进一步拓宽了客群边界。从 ...