Core Viewpoint - The article emphasizes the importance of innovation and brand strength in driving new consumption patterns and enhancing urban consumer experiences, particularly in the context of the Shenzhen Urban Craft Beer Festival and the Third Shenzhen Teao Festival [5][10][14]. Group 1: Event Overview - The Shenzhen Urban Craft Beer Festival and the Third Shenzhen Teao Festival were held in collaboration with 36Kr and TAGSIU, aiming to explore new consumption scenarios and promote night economy development [3][5]. - The event featured various activities, including live music, robot performances, and social gatherings, designed to create engaging consumer experiences [10][11]. Group 2: Consumer Trends - The article notes a shift from "consumption downgrade" to "consumption grading," highlighting that consumers now prioritize quality-price ratios and are willing to pay for emotional value [6][8]. - Consumers are increasingly seeking innovative solutions and unique experiences rather than just products, indicating a demand for deeper emotional connections with brands [8][9]. Group 3: Innovation and Brand Strength - Innovation is described as essential for survival and growth, serving as a driver for differentiation in a competitive market [8]. - Brand strength is identified as a critical factor that amplifies the value of innovation, fostering consumer trust and loyalty [9]. - The relationship between innovation and brand strength is characterized as interdependent, where each element enhances the other, facilitating a brand's evolution from being known to being loved [9]. Group 4: Recognition of Brands - 36Kr recognized 32 representative brands from over 300 submissions, focusing on their core attributes of value depth and innovation strength [14][15]. - These brands span various sectors, including basic consumption, cultural entertainment, and new consumption fields, reflecting a comprehensive approach to consumer needs [16][17]. Group 5: Future Directions - The festival aims to integrate technology, culture, and commerce, establishing a sustainable business ecosystem that continues to observe and adapt to consumer trends beyond the event [21].

以下文章来源于Vista看天下 ，作者朱昱桥 图源丨Midjourney 如果说算塔罗是当代年轻人的心理咨询平替，那从最近互联网上热门塔罗视频来看，大家疯得真不 轻。 Vista看天下 . 一个永远理解你的朋友 来源丨 Vista看天下（ID：vistaweek） 作者丨 朱昱桥 原以为一副塔罗牌，算来算去也就是"三个月内会不会出现新桃花""这次考试能不能顺利通过"，或 者"最近该不该离职换工作"，能翻出什么新花样来？ 直到算法带着我见识到抽象派的塔罗占卜视频，我的第一反应是：这手机一定中病毒了。 从未想象过 这届网友竟能设想出如此奇怪刁钻的问题，连奥数出题老师看了都得甘拜下风： "上海东方明珠对蜜雪冰城有什么看法？"、"《年轮》更愿意被汪苏泷还是张碧晨唱？"、"数学被那 么多人讨厌是什么感觉？"、" 滕子京 看到《岳阳楼记》后有啥想法？"…… @啵丝肉卷 已经没有人能管得了网友们无限打开的脑洞，翻开塔罗博主的评论区，我还以为误入了什么猎奇故事会 投稿，全是网友希望博主解答各种离谱问题的留言。那些问其他任何人都可能惨遭白眼、被觉得莫名其 妙的想法，只有塔罗博主愿意宠着大家、煞有介事地耐心解答。 都知道"塔罗占 ...

Core Insights - The SIAL International Food Exhibition (Shenzhen) opened on September 1, 2023, at the Shenzhen Convention Center, aiming to empower international food and beverage trade in South China and facilitate product exports to Southeast Asia [1][3]. Industry Overview - The exhibition is organized by the French Comexposium Group, Beijing Aibo SIAL Exhibition Co., Ltd., and Aibo SIAL Exhibition (Shenzhen) Co., Ltd., reflecting the dynamic changes in Shenzhen and the rapid growth of the Chinese food industry, which emphasizes quality, health, traceability, and innovation [1][3]. Exhibition Highlights - This year's exhibition features fourteen thematic areas, including imported foods, snacks, health foods, dairy products, high-end beverages, new tea drinks, grains and condiments, convenience foods, fresh and frozen meats, seafood, prepared dishes, frozen ingredients, alcoholic beverages, regional specialty foods, and processing and packaging [3]. - Over 1,100 exhibitors from more than 50 countries and regions are participating, showcasing unique food and beverage products alongside well-known Chinese brands, creating a dual trade channel of "global flavors + Chinese quality" [3][5]. Product Trends - Exhibited products emphasize trends such as reduced sugar, zero additives, and nutritional enhancement. For instance, a Shenzhen company introduced a healthy snack series made solely from fruits, while a Qingdao company showcased a unique soda water with long-lasting bubbles [5]. - The influence of "Generation Z" consumer habits is evident, with trends like "social currency," "emotional value," and "punk health" driving companies to adapt to consumer preferences that prioritize not just taste but also engagement and fun [5].

Core Insights - The report highlights the structural opportunities in the consumer sector driven by new demands, scenarios, and models, emphasizing emotional and personalized upgrades in consumer needs, particularly in high emotional value categories like trendy toys and beauty products [2][9] - The medical beauty industry is entering a new phase, with light medical beauty gaining traction due to its low risk and quick recovery, while domestic beauty brands are expected to accelerate their growth through innovative business models and enhanced channel efficiency [3][13] - The trend of emotional consumption is reshaping the market, with consumers increasingly motivated by personal connection and emotional resonance rather than mere necessity, leading to a shift in purchasing behavior [27] Consumer Sector Trends - The consumer market is experiencing a profound transformation, with service consumption becoming a primary growth engine, contributing significantly to overall consumption growth [4][28] - The service sector is evolving towards standardization and digitalization, with a focus on enhancing customer experience and operational efficiency, which is expected to drive industry consolidation [4][31] - The report anticipates three major trends in the consumer sector: simultaneous growth in high-end quality and cost-effective consumption, the rise of emotional value as a key decision factor, and the penetration of niche concepts like "green consumption" [10][28] Medical Beauty and Domestic Brands - The light medical beauty market is projected to grow at a CAGR of 10.9% from 2025 to 2028, driven by its appealing characteristics to price-sensitive consumers [13] - Domestic beauty brands are rapidly gaining market share, with a notable increase in the importance of content e-commerce channels, and are expected to leverage scientific narratives to strengthen consumer recognition [17][18] Trendy Toys and IP Economy - The trendy toy market is expanding across all age groups, with significant growth expected in the doll category, projected to increase from 26.8 billion in 2024 to 71.7 billion by 2029, reflecting a CAGR of 23.7% [22][23] - The industry is witnessing a shift towards immersive experiences and innovative marketing strategies, enhancing consumer engagement and loyalty [26][27] Service Consumption Evolution - Service consumption is transitioning from a supplementary role to a core driver of economic growth, with a significant increase in the proportion of service spending in total consumer expenditure [4][28] - The report identifies four key trends in the service sector: supply chain innovation, demand segmentation, ecological layout, and globalization, which are expected to reshape the competitive landscape [31][36]

Core Insights - The 2025 Chengdu Auto Show, despite a decrease in participating car manufacturers, remains a significant event for the automotive market, serving as a barometer for the development of the automotive market in Central and Western China and marking the beginning of the peak sales season [1][2] Group 1: Event Overview - The Chengdu Auto Show featured 120 participating car manufacturers, with a notable absence of ultra-luxury brands and a 10-company reduction compared to the previous year [1] - The event's focus has shifted towards sales rather than mere exhibition, with companies prioritizing customer engagement and order conversion [2][4] Group 2: Marketing Strategies - Self-owned brands are emphasizing their technological partnerships, particularly with Huawei, using terms like "Huawei full-stack" to attract attention [2][5] - Various brands are employing different marketing tactics, such as live streaming with influencers to create a lively atmosphere and attract consumers [4][8] - Some brands, like BYD, are focusing on emotional value in their marketing, showcasing innovative features and engaging directly with consumers [9][10] Group 3: Consumer Engagement - The presence of influencers at the event has become a focal point, with many brands utilizing them to enhance consumer interaction and drive traffic to their booths [4][8] - The event coincided with the Qixi Festival, leading to a focus on visually appealing car designs and colors to attract female consumers, reflecting a shift in the demographic landscape of car buyers [10]

Core Viewpoint - The Chengdu Auto Show reflects the strategies of 120 participating car companies, emphasizing "sales over exhibition" as the main theme, with a focus on attracting consumer attention through various marketing tactics, including live streaming and celebrity endorsements [3][5][10]. Group 1: Event Overview - The Chengdu Auto Show, held for 10 days, is the first major A-level auto exhibition in the second half of the year and serves as a barometer for the development of the automotive market in Central and Western China [3]. - Despite a decrease of 10 participating car companies compared to last year, the show remains significant for initiating the peak sales season in the automotive industry [3]. Group 2: Marketing Strategies - Car companies are increasingly prioritizing customer engagement and order conversion at the show, with a focus on sales personnel from 4S stores rather than company executives [5][6]. - The use of live streaming and social media influencers has become a prominent strategy, with numerous influencers gathering around popular models to create a lively atmosphere and attract consumers [6][10]. Group 3: Brand Competition - Domestic brands are heavily promoting their collaboration with Huawei's technology, using terms like "Huawei full family bucket" and "Huawei's intelligent driving systems" to enhance their appeal [5][8]. - In contrast, foreign brands appear less vibrant, with some adopting a more traditional sales approach, such as offering limited-time discounts to attract customers [7][10]. Group 4: Consumer Engagement - Emotional value is increasingly recognized as a key factor in consumer purchasing decisions, with companies like BYD emphasizing the importance of emotional experiences in their marketing strategies [10][11]. - The trend of high-level executives personally delivering vehicles to customers has gained popularity, enhancing the emotional connection between brands and consumers [11]. Group 5: Demographic Shifts - The automotive market is witnessing a shift in demographics, with an increase in female consumers, particularly those aged 25-38, who are more focused on design and value [12]. - Data indicates that the proportion of female consumers in the new energy vehicle market has risen to 26.5%, with a notable demand for spacious SUV models [12].

Core Insights - The 2025 Chengdu Auto Show, despite a decrease in participating car manufacturers, remains a significant event in the automotive industry, marking the beginning of the peak sales season in the second half of the year [1] - The focus of the auto show has shifted towards sales rather than mere exhibition, with companies prioritizing customer engagement and order conversion [3][4] - The integration of smart technology, particularly from Huawei, is a key selling point for many domestic brands, highlighting the importance of collaboration in the automotive sector [5][6] Group 1: Event Overview - The Chengdu Auto Show features 120 participating car manufacturers, with a notable absence of some luxury brands [1] - The event serves as a barometer for the development of the automotive market in Central and Western China [1] - The show is characterized by a "sales over exhibition" approach, with a strong emphasis on attracting consumer attention through various marketing strategies [1][3] Group 2: Marketing Strategies - Companies are leveraging live streaming and influencer marketing to enhance visibility and attract foot traffic, with a significant presence of influencers at the event [3][4] - Various brands are employing limited-time discounts and trade-in subsidies to entice consumers, contrasting with the consistent pricing strategy of some brands [4][5] - Emotional value is becoming increasingly important in marketing strategies, with companies focusing on customer experience and engagement [6][7] Group 3: Consumer Trends - There is a noticeable shift in consumer demographics, with an increasing number of female buyers in the electric vehicle market, now accounting for 26.5% [8] - The preferences of female consumers are evolving, with a greater emphasis on design and value for money, particularly among younger demographics [8] - The introduction of new models targeting younger and female consumers reflects broader changes in the automotive market [8]

Core Insights - The restaurant industry is facing a severe crisis, with an average of 6 restaurants closing every minute, totaling 1.61 million closures in the first half of the year, potentially surpassing last year's record of 3 million closures [1] - Major industry players are also struggling, with the leading A-share restaurant company Quanjude experiencing a net profit drop of over 50% in the first half of the year [1] - Despite the overall downturn, Yunnan-Guizhou cuisine has emerged as a surprising success, entering the top 10 in the number of Chinese dining establishments nationwide, with over 40,000 locations [1] Industry Trends - The decline in the restaurant sector is attributed to a focus on cost-effectiveness, with over 60% of Yunnan-Guizhou restaurants having an average per capita spending of less than 80 yuan, appealing to budget-conscious consumers [2] - The aesthetic appeal and bold flavors of Yunnan-Guizhou dishes, such as Passion Fruit Sour Soup Fish and various unique snacks, have made them popular on social media platforms [2][5] - The rise of social attributes and emotional value in consumer spending is exemplified by the popularity of Yunnan-Guizhou cuisine, which has successfully tapped into the social media-driven dining experience [3] Consumer Preferences - Yunnan-Guizhou cuisine offers distinct flavors that cater to consumer curiosity, with its rich and diverse ingredients from the region, fulfilling health and wellness trends [4] - The cuisine's focus on high-quality, visually appealing desserts and unique small dishes has contributed to its popularity, especially among younger consumers [5] - The trend towards sour flavors has seen a growth rate of over 40% in sour-flavored establishments, positioning Yunnan-Guizhou cuisine favorably within the market [3] Market Dynamics - The rapid expansion of Yunnan-Guizhou cuisine across the country raises questions about the sustainability of sourcing local ingredients, such as wild mushrooms and free-range chickens [6] - The restaurant industry is experiencing a shift where rapid growth and supply chain issues are becoming critical challenges, as seen in the decline of other popular dining concepts [6] - The industry is witnessing a trend of standardization and replication, which may lead to diminishing returns as consumers become more discerning and selective [6]

Core Viewpoint - Hongdou Co., Ltd. (600400.SH) is leveraging cultural heritage and emotional resonance to differentiate its brand in the competitive textile and apparel industry, particularly during the Qixi Festival, enhancing consumer engagement and brand loyalty [1][4][6]. Group 1: Cultural Heritage and Brand Strategy - The company has integrated the cultural significance of "red beans" into its brand identity, emphasizing emotional connections and regional cultural characteristics [3][4]. - Hongdou has established the Qixi Festival as a key cultural IP, expanding its meaning beyond romantic love to include familial and national sentiments, thereby broadening its consumer engagement [3][4]. - Activities like "Finding the Most Beautiful Love Stories" have been organized to encourage consumers to share their emotional experiences, enhancing the brand's social influence and driving product sales [3][4]. Group 2: Emotional Value and Market Positioning - In a market characterized by product homogeneity, Hongdou is focusing on emotional value as a key differentiator, moving beyond mere functionality to create deeper consumer satisfaction [6][12]. - The company is actively incorporating emotional value into its product offerings, exemplified by the success of the "0-sense Comfort Shirt," which combines comfort with cultural elements to create a unique selling proposition [6][12]. - Collaborations with renowned designers and participation in international fashion shows have helped Hongdou showcase its commitment to cultural confidence and modern aesthetics [10][12]. Group 3: Sustainable Development and Future Outlook - Hongdou is committed to sustainable development through smart manufacturing, green supply chain management, and environmental responsibility across the product lifecycle [12]. - The company has achieved certifications from nine countries, enhancing its global market competitiveness and promoting its "Comfort Technology" concept [12]. - With the growing recognition of domestic brands among consumers, Hongdou is well-positioned to capitalize on the burgeoning national trend in the apparel market, aiming for further growth in the future [12].

Core Insights - The article discusses the distinction between finite and infinite games in business, emphasizing the need for companies to shift from short-term competition to long-term value creation [2] - It highlights how the instant noodle industry, particularly through the example of Kang Shifu, is undergoing significant transformation driven by technological innovation and consumer insights [3][4] Industry Transformation - The instant noodle market has evolved from merely satisfying hunger to providing a comprehensive consumer experience, with many brands engaging in superficial innovations that fail to establish technological barriers [3][4] - Kang Shifu has embraced a philosophy of continuous optimization, integrating advanced technologies such as aerospace patents into its production processes, enhancing product quality and consistency across different regions [4][6] Technological Innovation - Kang Shifu holds over 600 patents, utilizing these innovations to drive quality improvements and set industry standards, which positions the brand as a leader in the instant noodle sector [6] - The introduction of products like the "Special Special" fresh noodle, which employs unique cooking techniques, demonstrates Kang Shifu's commitment to redefining the category and meeting evolving consumer expectations [4][6] Consumer Insights and Emotional Marketing - The company has shifted its focus from merely fulfilling functional needs to addressing emotional connections with consumers, creating products tailored to specific scenarios and emotional states [7][9] - Kang Shifu's marketing strategies leverage emotional resonance, particularly with younger consumers, by associating products with social experiences and emotional comfort [11][13] Product Diversification and Market Positioning - Kang Shifu has developed a diverse product matrix that caters to various consumer segments and dining scenarios, moving from generic offerings to more refined, targeted products [8][9] - The brand's approach includes launching products that align with specific meal occasions, such as the "He Mian" series for lunch and premium cup noodles for quick meals, enhancing its market appeal [8][10] Digital Transformation and Supply Chain Innovation - The company is advancing its digital transformation, establishing a comprehensive digital ecosystem that enhances supply chain management and food safety [15][17] - Kang Shifu's integration of agricultural partnerships ensures product quality from the source, reflecting a commitment to sustainability and consumer safety [15][17] Long-term Strategy and Market Growth - Kang Shifu's focus on long-term value creation and innovation has resulted in a notable 11.9% growth in its instant noodle business in the first half of 2025, despite market challenges [17] - The company's strategy exemplifies a commitment to "long-termism," continuously exploring new possibilities within the instant noodle category while other competitors focus on short-term gains [17][18]