Core Viewpoint - The recent incident involving forged health certificates at Juewei Foods has raised serious questions about the company's franchise model and its implications for food safety and brand reputation [1][2][3] Company Summary - Juewei Foods has been implicated in a food safety scandal where 22 employees at a franchise store were found to have forged health certificates, leading to a significant public outcry [1][2] - The company has stated that the implicated store is managed by a franchisee and has taken measures to suspend operations at the affected location while conducting nationwide checks on health certificate authenticity [2][3] - Juewei Foods operates a franchise model where franchise stores account for 74.61% of its total revenue, which presents challenges in maintaining food safety standards [3][4] Industry Summary - The incident highlights vulnerabilities in the franchise model of food safety management, as franchisees may prioritize cost-cutting over compliance with health regulations [4][5] - The overall growth of the marinated food industry is slowing, with significant operational pressures facing leading companies, including Juewei Foods [5] - Juewei Foods has announced strategic adjustments to focus on its core duck neck business and improve revenue per store while ensuring franchisee survival [5][6] - The company reported a revenue of 5.015 billion yuan for the first three quarters of 2024, a decrease of 10.95% year-on-year, while net profit increased by 12.53% [5]

"吃完华莱士，连上6次厕所""华莱士套餐让我上吐下泻"……在网络平台上，不少顾客投诉食用华 莱士餐品后出现呕吐、腹泻等症状。 3月18日，华莱士被曝光有门店存在修改"效期标签"、办理假健康证等情况。 18日中午，华莱士在官方微博发布致歉信，称这些事件暴露出公司在运营管理中的严重疏漏，辜 负了广大消费者的信任。并声明，将涉事门店进行永久关停，不再对外营业，相关涉事员工予以 开除；即日起，公司对全国门店开展为期30天的卫生安全自检与突击抽查，每天进行公示，确保 运营标准严格执行。主动配合相关监管部门进行检查，对于发现的问题及时改进。 据新京报， 今年2月份以来，记者随机在河南郑州、安徽合肥的华莱士两家门店进行卧底暗访， 发现存在频繁修改"效期标签"（保质有效期），使用过期食材制作餐食的情况。 然而，门店扩张与低价优势背后，是频繁爆发的食品安全问题。 2024年6月，广东潮州一消费者在华莱士购买的汉堡中疑吃出大块生肉；7月，北京市消费者协会 公布上半年食安检查结果，5家华莱士门店因食品安全问题被点名；10月，北京朝阳区市场监督 管理局公布，华莱士一门店因部分食品生产经营人员未取得健康证明，被给予警告的行政处罚。 健 ...