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“锅”气全开!好人家麻辣香锅煲首发山姆,辣出高端新食力
Zhong Guo Shi Pin Wang· 2025-05-12 13:29
4月28日,品质国货品牌"好人家"的明星新品——麻辣香锅煲,正式登陆全国山姆会员店。此次强强联 手,不仅是好人家进军高端零售渠道的关键一步,更为广大消费者带来了一场地道麻辣、品质至上的味 蕾盛宴。这场"香"遇是一次风味与品质的双向奔赴,为中国家庭餐桌注入更多烟火气与幸福感。 首发山姆,好人家实力出圈挺进高端品质新赛道 作为全球知名的高端会员制零售商,山姆会员店素以"全球精选,品质至上"闻名,对产品的选择标准极 为严苛——从原料成分、供应链稳定性、工艺水平等,每一环都精益求精,只为对品质的保证。 好人家"麻辣香锅煲"能够顺利入驻山姆,正是对好人家硬核的产品力、品牌力和研发实力的最好注解。 多年来,好人家始终坚持对好原料的苛刻坚守,从严选食材到创新工艺,从地道风味到安全保障,处处 体现着对品质的极致追求。自上市以来,"麻辣香锅煲"便凭借出众的风味迅速"出圈",成为麻辣类目的 热销爆款,也为越来越多中国家庭带来可复制的地道美味。 为还原麻辣香锅本真的锅气风味,好人家匠心打造"三重用料"。秘制酱料包臻选浓郁豆瓣辛酱,融合15 种香辛料,酱香浓郁,入口惊艳;风味油料包融合香烤花生与黄豆激发出坚果香气,赋予整锅厚重的巴 ...
首批海南荔枝上市,拼多多千亿扶持如何发起"水果分级革命”?
21世纪经济报道· 2025-05-12 08:38
作 者丨易佳颖 实习生余颖卓 编 辑丨巫燕玲 一场突如其来的大雨消散了海南万宁市空气中的闷热。 "下雨好啊,下了雨,荔枝才能长得更大颗。"站在万宁的荔枝农场外,水果商家赖启春开心 地表示,"明天再出个大太阳,荔枝就更红更甜了"。4月的海南在荔枝市场上独占鳌头,今年 最早一批海南荔枝已经抢"鲜"上市。 商家们因此改变思维:有人咬牙砍掉3 0%的次级果产量,也有人砸下2 0 0万建催熟实验室。他 们发现,当"流量游戏"变成"品质马拉松",消费者用订单投票,复购率才是真正的护城河。 赖启春就是其中之一, "重量低于1 6克的单果上不了拼多多平台销售,"作为拼多多平台头部 的生鲜商家,赖启春的店铺每年销量增速保持在3 0%左右,他紧跟平台步伐,"不仅是单果克 重提升,今年我还给农户加了钱,收购价比去年每斤加5元。以前是全部采摘,今年我让他们 只摘半红以上的果。" 跳出"同质竞争"困局,走进"好货优选" "我们希望通过供应链优化和品控升级,让用户买到高质价比的好水果。" 培训会上,"多多好 特产"水果专项小组负责人进一步表示。 在海南的荔枝园里,农户的分拣十分严苛,1 8克以下的妃子笑会被剔除,贴上"次级果"的标 签。 ...
威海楼市为何“量减质升”
Qi Lu Wan Bao· 2025-05-12 06:39
Core Insights - The real estate market in Weihai is experiencing a stark contrast between declining transaction volumes and rising quality, indicating a transformation in market dynamics [2][10] - The shift in buyer preferences from "buying cheap" to "buying quality" is evident, with high-end residential projects gaining traction despite an overall decrease in new housing sales [2][5] Market Trends - In 2024, Weihai's new residential sales reached a 10-year low of 7,566 units, a 30% year-on-year decrease, while high-end properties saw significant sales, with the top project, Shengde Wanhua Academy, achieving a sales volume of 580 million yuan [2][4] - The demand for larger, high-quality homes is increasing, with 69% of new products in the main urban area being improvement-type properties, although there is a mismatch in supply [5][9] Buyer Demographics - High-net-worth individuals are increasingly viewing Weihai as a second home destination, prioritizing community culture and property services over mere price advantages [5][6] - The proportion of external buyers in the main urban area has decreased from 55% to 28.6%, yet their preference for larger, higher-priced homes has risen [7][9] Development Strategies - Real estate companies are compelled to enhance quality in response to discerning external buyers, leading to a focus on high-quality residential projects [6][8] - Policies supporting high-quality housing development, such as increased loan limits for quality homes, are being implemented to stimulate demand [6][9] Challenges and Opportunities - The transition to a quality-focused market presents challenges, including potential volatility if reliance on external high-end buyers increases [7][10] - There is a pressing need to balance the supply of small units (under 90 square meters) with high-end offerings to address the current supply-demand imbalance [9][10]
首批海南荔枝上市,拼多多千亿扶持如何发起"水果分级革命”?
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-12 03:54
Core Insights - The article highlights the transformation in the fresh fruit e-commerce market, particularly focusing on the quality upgrade of lychees in Hainan, driven by platforms like Pinduoduo [1][4][8] - Pinduoduo's initiatives, including a "100 billion support plan," aim to enhance product quality and reshape the competitive landscape of fresh produce [5][6][9] Group 1: Quality Control and Consumer Trust - Pinduoduo has implemented strict quality standards for lychees, requiring a minimum weight of 18 grams for premium varieties, which helps consumers easily identify high-quality products [3][4] - The platform's focus on quality has led to a 25% decrease in customer complaints and a 30%-50% increase in repurchase rates for seasonal fruits like lychees and mangoes [2][11] - Merchants are adapting by reducing the production of lower-quality fruits and investing in quality control measures, resulting in improved customer satisfaction and loyalty [2][3][9] Group 2: Supply Chain and Operational Improvements - Pinduoduo's "100 billion support plan" not only targets front-end sales but also aims to enhance the entire supply chain, encouraging merchants to invest in better sorting and logistics [6][8] - The introduction of advanced sorting machines and quality control centers by merchants has led to a significant increase in the quality of fruits, with expectations of repurchase rates rising from 15% to 30% [6][11] - The platform's initiatives, such as the "black label store" certification, provide higher visibility and trust for quality-focused merchants, resulting in increased average transaction values [10][11] Group 3: Market Dynamics and Merchant Strategies - The shift from a focus on low prices to quality and service is becoming a common strategy among merchants on Pinduoduo, as they recognize the long-term benefits of customer loyalty [9][11] - Merchants are increasingly prioritizing quality over quantity, with some willing to accept lower profit margins to ensure high standards [3][9] - Pinduoduo's emphasis on quality has attracted merchants to pivot their business models, with some relocating to regions with better market opportunities for high-quality produce [7][9]
南农晨读 | 高州给“荔”
Nan Fang Nong Cun Bao· 2025-05-12 02:34
Group 1 - The Chinese government aims to establish an efficient agricultural technology innovation system by 2035, as outlined in a joint document by seven ministries [3][6][7] - The document emphasizes the need for a clear hierarchy, collaborative division of labor, and appropriate competition within the agricultural technology innovation system [6][7] - The focus is on enhancing the overall effectiveness of agricultural technology innovation to support sustainable agricultural development [6][7] Group 2 - A recent event in Gaozhou highlighted the launch of the 2025 Gaozhou Lychee Procurement Guide, aimed at facilitating the purchase of lychees for consumers and merchants [22][23][25] - The guide provides a convenient and authoritative market channel for selecting preferred lychee varieties, enhancing market efficiency [23][25] - This initiative is part of broader efforts to promote local agricultural products and improve market access for farmers [22][25]
康泰医学订单减少净利4连降陷亏损 胡坤独揽2.3亿分红拟再套现1.68亿
Chang Jiang Shang Bao· 2025-05-12 00:34
Core Viewpoint - The stock price of Kangtai Medical has plummeted significantly since its IPO, leading to a drastic reduction in market capitalization and shareholder value, prompting the major shareholder to initiate a share reduction plan [1][2][8]. Group 1: Stock Performance and Market Capitalization - Kangtai Medical's market capitalization has dropped from over 120 billion yuan to approximately 5.46 billion yuan, representing a decline of 95.58%, which equates to a loss of about 117 billion yuan [2][7]. - The stock price reached a peak of 307.03 yuan per share at the time of listing but has since fallen to a historical low of 13.97 yuan per share [2][7]. Group 2: Financial Performance - Since 2021, Kangtai Medical has experienced a continuous decline in net profit for four consecutive years, with a reported loss of 77.9 million yuan in 2024 [3][9]. - The company's revenue has also decreased, with 2021 revenue at 909 million yuan, down 35.15% year-on-year, and subsequent years showing further declines [10][11]. - Despite the financial downturn, the company has maintained high dividend payouts, totaling approximately 392 million yuan from 2020 to 2023, with the major shareholder receiving around 230 million yuan [4][12][13]. Group 3: Shareholder Actions - On May 8, 2024, the controlling shareholder, Hu Kun, announced plans to reduce his holdings by up to 12 million shares, which could yield approximately 168 million yuan [6][7]. - This marks Hu Kun's first instance of cashing out since the company's IPO, amidst a trend of frequent share reductions by executives and shareholders since 2021 [8]. Group 4: Product Quality and Legal Issues - In 2024, Kangtai Medical faced scrutiny over product quality, with several products failing to meet standards, resulting in a fine of 30,000 yuan [16][17]. - The company was also involved in a patent infringement lawsuit with Beijing Chao Si Electronic Technology, which was settled in December 2024 for 1 million USD [19][20][21].
浙江台州港迎今年首批新西兰猕猴桃
Zhong Guo Xin Wen Wang· 2025-05-11 13:05
5月11日,满载5682吨新西兰猕猴桃的"玫瑰湾"号在浙江台州港大麦屿港区顺利靠泊。这批新鲜到港 的"阳光金果"拉开了今年台州口岸新西兰猕猴桃进口季的序幕。 在"玫瑰湾"号靠泊的第一时间,台州海关关员就登轮开展检疫查验。随着舱盖缓缓打开,一个个装载猕 猴桃的集装箱被吊机精准地卸货下船。 随后,台州海关对进口水果进行剖果检查和有害生物检疫,按要求开展农药残留、重金属等有毒有害物 质检测,保障"果篮子"安全。 "我们采用'提前申报、即到即查'的通关模式,精准掌握猕猴桃到港信息,开设进口水果通关绿色通 道,助力企业抓住黄金销售期,让新鲜水果在最短的时间到达消费者手中。"台州海关驻玉环办事处业 务三科副科长高福斌介绍说。 "此次到港的猕猴桃主要品种为新西兰优质品牌'佳沛'。这批新鲜猕猴桃将分成两批,一半发往上海等 地,一半存放在大麦屿港国际生鲜冷链中心,根据后期销售情况,调拨至全国各地。"运送该批猕猴桃 的相关物流公司总经理洪方宽表示,9月还将有4船猕猴桃抵达,企业后续计划开通东南亚航线,从大麦 屿口岸进口更多东南亚水果。 近年来,消费者对高品质进口水果需求持续增长。大麦屿口岸作为浙江省重要的进口水果指定口岸, 20 ...
台州火蝠电商李佳琦直播间助力直播电商行业迈入“品质直播”新阶段
Sou Hu Cai Jing· 2025-05-11 02:27
Core Insights - The report titled "Live E-commerce Industry High-Quality Development Report (2023-2024)" highlights the transition of the live e-commerce industry towards a focus on "quality live streaming" [1][3] - Li Jiaqi's live streaming sessions are recognized as a benchmark for the industry, showcasing rigorous product selection and high-quality service [3][4] Industry Overview - The live e-commerce sector is moving away from rapid, unregulated growth towards a new phase centered on quality, driven by increasing consumer demands for product quality and shopping experience [3][7] - The blue paper, compiled by authoritative institutions, emphasizes the positive impact of live e-commerce on social economic value growth, brand value enhancement, and supply chain optimization [3][4] Li Jiaqi's Role - Li Jiaqi's team has established a strict product selection mechanism and quality control system, ensuring high-quality products and services for consumers [4][6] - The team's commitment to quality has garnered widespread consumer praise and set a quality-first standard for the industry [4][6] Future Directions - Key areas for the industry's high-quality development include enhancing quality management, improving professional standards, deepening technological innovation, and optimizing user experience [7] - Li Jiaqi's team is dedicated to continuous improvement and innovation, responding to industry calls for better quality management and professional standards [7]
得物发布《社区公约》,得物App创始人杨冰:致力于成为“有品质的综合平台”
Xin Lang Ke Ji· 2025-05-10 08:29
Core Insights - The core value of the company remains unchanged, focusing on sincerity, authenticity, quality, and trustworthiness [2][14] - The company aims to enhance community engagement by promoting real experiences and valuable content creation [2][9] Community Development - The number of active creators in the community increased by 143% year-on-year, with a 154% increase in the number of posts [2][8] - Monthly community dynamics reached 5.25 million, with 830,000 creators earning cash income [2][8] - The company plans to expand into more categories such as beauty, digital products, home goods, and sports [2] All-Star Program - The "All-Star Main Venue Plan" was launched to support quality creators, with over 30 billion in exposure, 300,000 free products, and 5 billion in cash allocated over the next 12 months [2][14] User Demographics - The platform has become the most popular among young people in China, with one in two users under 30 being active on the app [8] - Female users now account for 49% of active users, indicating a more balanced gender demographic [8] Community Guidelines - The introduction of the "Community Charter" aims to foster sincerity and mutual assistance among users and brands [9][11] - The company emphasizes the importance of real experiences and integrity in business practices [9][11] Historical Context - The company started in 2015, focusing on sneaker culture and gradually expanded its services [4][6] - The launch of the trading function was a pivotal moment, leading to significant growth in transaction volume and user engagement [6] Brand Integrity - The company has taken a strong stance against counterfeit products, resulting in the removal of over 6,000 items from 83 brands, which represented a loss of 2.1 billion in transaction volume [12][13] - The decision to eliminate fake accounts and ensure data authenticity reflects the company's commitment to maintaining trust within the community [14]
品牌仅靠情怀能走多远
Jing Ji Ri Bao· 2025-05-09 22:09
近日,某明星创立的服饰品牌被曝光衣服存在印花掉色、肩线发黄、异味重等质量问题,与其高售价不 匹配。粉丝出于对明星的喜爱,愿意为其品牌买单,但产品却连基本的质量标准都难以达到,无疑辜负 了消费者的信任。无独有偶,某国产饮用水品牌在多年前进军童装市场失利后,近日又推出饮品主题运 动鞋,本想继续靠"回忆杀"唤起消费者情怀,结果却因外观设计毫无新意、材质廉价、穿着体验差而饱 受诟病。 这表明,如果没有坚实的产品质量作为支撑,没有持续的创新动力作为驱动,仅靠情怀支撑的品牌难以 在市场中站稳脚跟。要知道,品牌经营的核心目标之一在于挖掘新市场、寻找新利润增长点,进而提升 品牌影响力与市场价值。 从消费者角度来看,很多人对品牌的认同,或是源于童年回忆、过往使用经历,或是对其存在感情,使 他们愿意为那些承载着情感和回忆的产品买单。因此,情怀在品牌经营中有独特作用,能在短期内吸引 消费者目光,为产品带来流量和曝光度。 当前,新生代消费者逐渐成为市场消费主力军。他们有着更强的产品鉴别力和价值判断力,虽会被情怀 所吸引,但真正让其心甘情愿掏腰包的,还是产品本身的价值。这传递出一个信号:品牌经营不能让情 怀唱"独角戏",品质与创新才是 ...