关注 「电动车公社」 和我们一起重新思考汽车 提到意大利跑车，很多人的第一反应，一定是法拉利和兰博基尼。 而下面这个名字，很可能会被大家选择性遗忘：玛莎拉蒂。 早在去年，玛莎拉蒂所在的Stellantis集团就传出有意出售旗下品牌，以实现降本增效。 其中传得最邪乎的留言，当属玛莎拉蒂会和阿尔法·罗密欧一样，被其他品牌收购；有些外媒甚至添油加醋分析，认为出手的大概率是一家中国企业 。 刚巧在前段时间，社长这篇《 销量暴跌42%！35.8万能买保时捷？不给BBA留活路了？ 》的 文章下面，就有小伙伴留言，想听听玛莎拉蒂的故事。 今天，咱们就趁着这个机会，来仔细分析一下曾经的意大利跑车皇后，究竟是如何落得这步田地的，未来又将何去何从。 01. 颠沛流离，命中注定？ 确实，玛莎拉蒂目前的地位可以说是岌岌可危—— 遥想当年， 玛莎拉蒂也曾和法拉利、兰博基尼一起， 作为意大利汽车工业皇冠上的明珠，在全世界享有盛誉，也拥有大把的忠实用户。 而他们看中的，就是玛莎拉蒂天生的浪漫基因：无论是车身造型还是内饰设计，都好似一台会呼吸的金属工艺品，单单是停在那里，都散发着无与伦比的时尚 气息。 只不过，玛莎拉蒂的经历比起法拉利和兰博 ...

2 0 2 5年7月3日，福州。 当广东丸美生物技术股份有限公司（以下简称"丸美生物"）董事长孙怀庆从中国香料香精化妆 品工业协会（以下简称中国香妆协会）理事长、医学博士颜江瑛手中接过"国货眼部护理第一 品牌" （ 按 2 0 2 4 年 度 全 渠 道 零 售 额 计 算 ） 的市场地位声明时，他身后来自全国的上百名经销商，正 见证着一个微妙却可能深远的变化。 孙怀庆在接受《FBe a u t y未来迹》采访时表示" 协会出面做这件事，是对当前鱼龙混杂市场的 一次升维迭代，风向标意义很强。 " 这句话并非仅仅指向孙怀庆手中那份市场地位声明。它更指向了几天前（7月1日），中国香妆 协会在"中国香妆品牌发展大会"上推出的市场地位评价系统以及"化妆品品牌5 0强" "化妆品企 在中国香妆协会理事长、医学博士颜江瑛看来，协会所搭建的这套市场地位评价系统背后至少 有三重特殊意义： 首先，作为中字头、国字号的协会，有责任也有使命贯彻和落实习近平总书记关于"推动中国 制 造 向 中 国 创 造 转 变 、 中 国 速 度 向 中 国 质 量 转 变 、 中 国 产 品 向 中 国 品 牌 转 变 " 的 重 要 指 示 ...

针对调整后的喜茶 Logo ，网友纷纷发表自己的看法。有网友认为新版Logo和旧版Logo很难看出 差别；也有部分网友调侃这是让"大家来找茬"；另有网友指出，新版Logo"嘴变大了，眼睛直了， 刘海平了，耳朵大了""新的看起来更协调"等。 据悉，这并非喜茶 Logo 第一次"变脸"。2022年9月底，有报道称，从喜茶多个社交平台的头像可 见，品牌悄悄改变了Logo的图案：涂黑的头发没了，握杯子的手指也不见了。网友调侃：喜茶的 Logo一夜"秃"了。今年3月，喜茶的Logo又一步步换回了经典的黑发造型，并留有握住茶杯的手指 呈现细节。 有评论认为，品牌频繁更换Logo"太折腾"。也有评论认为，喜茶的Logo调整并非仅限于视觉层 面。在品牌文化层面，喜茶通过频繁的Logo更新，与消费者建立了更紧密的互动关系。例如，喜茶 曾发起"Logo变装"征集活动，鼓励用户进行二次创作，加深了用户对品牌的认知，也增强了品牌的 亲和力。 今年2月，喜茶曾发布主题为《不参与数字游戏与规模内卷，回归用户与品牌》的内部全员邮件称， 要强化品牌与用户的深度连接，回归用户与品牌。 2025.07. 10 本文字数：1052，阅读时长大约2 ...

7月10日晚间，莲花控股（600186）股份有限公司（以下简称"莲花控股"）发布2025年半年度业绩预 告，公司预计今年上半年实现归属于上市公司股东的净利润1.6亿元至1.7亿元，同比增长58.67%至 68.59%；报告期内预计实现扣非后净利润1.62亿元至1.72亿元，同比增长59.13%至68.95%。 对于业绩的大幅增长，莲花控股方面解释称，报告期内，公司经营发展稳中向好，核心竞争力不断增 强。2025年上半年产品销售总量增加，销售收入实现较大增长，销售净利率同比提升。同时，公司降本 增效举措取得良好成效，保持较高运营效率。 莲花控股相关负责人对《证券日报》记者表示："今年上半年公司根据市场需求，持续推出新产品，其 中新型健康调味品产品销售收入增速明显。" 据悉，今年上半年莲花控股以"品牌复兴战略"为指引，围绕经营主业，加快培育和发展新质生产力，加 快新模式、新机制、新产品、新渠道等在经营发展中的创新实践，推动主营业务持续做大做强。 莲花控股以调味品及食品研发、生产和销售为主营业务，此外，还推出了天然矿泉水、红枣桂圆枸杞水 等产品，已形成多元化的产品体系。 在水产品方面，莲花控股今年4月份推出莲花19 ...

（文/霍东阳 编辑/张广凯） 2019年，毛戈平和博主"深夜徐老师"的一条"改妆"视频将毛戈平"捧上神坛"。 知名化妆师下场做"美妆博主"的"降维打击"让毛戈平吃到了甜头。凭借独创的"东方骨相化妆法"，之后 多次到李佳琦直播间改妆、入驻了B站毛戈平，通过"换头术"一般的化妆技术，进一步的成功带火了其 同名的美妆产品。 在过去的二十五年里，毛戈平搭建起毛戈平美妆品牌、线下专柜和形象设计艺术学校"三位一体"的"毛 戈平宇宙"。在一众"卷低价"的国货美妆品牌中，毛戈平不是唯一将东方审美作为核心理念的品牌，但 毛戈平却是唯一能把国货卖出国际美妆品牌价格的品牌。 在美妆行业，无数品牌以创始人的故事为开篇，却罕有像毛戈平这样，仿佛"毛戈平"三字本身便具备了 光环与魔力，让消费者心甘情愿献上钱包。 "生而高端" 毛戈平从诞生时就锚定了高端的定位。 "不是我今天做一个低端品牌，想着市场变好了，做高端品牌能赚更多钱，就也变成做高端品牌。" 毛 戈平曾在投资者交流会上表示。以自己的名字命名，毛戈平在创立之初就立志要做一个国人为之骄傲的 高端民族化妆品品牌。 基于该定位，品牌也确定了以高端商场为核心的线下渠道战略。 要知道，200 ...

品牌控价的第一步是建立"货源追踪体系"。生产环节中，品牌会在产品包装或内部添加特殊标识(如批次号、防伪码、区域代 码)，例如某家电品牌在说明书内页印有"仅限华东地区销售"的隐形水印。当低价商品出现时，品牌可通过扫描标识快速定位出 货经销商。确认窜货后，内部处罚措施包括扣除保证金、暂停供货3个月、取消年度返利等。某运动品牌曾通过此方法，3个月 内识别出12家跨区销售店铺，处罚后窜货率下降70%。 您是否发现同一款商品在不同店铺价格差异巨大，甚至怀疑存在"内部窜货"或"专利侵权"?这种乱象背后，正是品牌控价缺失导 致的市场失衡。今天我们拆解品牌控价的核心逻辑与实操方法，教您如何通过系统化手段维护价格秩序。 1. 查货源+内部处罚：从源头堵住窜货漏洞 2. 知识产权专利投诉：用技术壁垒打击侵权 对于仿冒或盗用专利的商品，品牌可发起知识产权投诉。需提前准备专利证书(如外观专利、实用新型专利)、侵权商品对比图及 官方授权声明。例如，某家居品牌发现某店铺销售与其专利设计高度相似的椅子，立即提交专利证书和对比图至平台，平台审 核后24小时内下架链接并扣分。若投诉被驳回，可补充"专利评价报告"增强说服力。某电子品牌通过此方式 ...

Core Viewpoint - The leadership transition at Great Wall Motors involves the appointment of Feng Fuzhi and Chang Yao as CEOs of the Wei brand and Tank brand, respectively, reflecting the company's strategic shift towards a direct-to-consumer (DTC) model to enhance brand positioning and sales performance [1][3][5]. Group 1: Leadership Changes - Liu Yanzhao has been promoted to Vice President of Great Wall Motors, overseeing the company's communication platform, and will no longer serve as CEO of the Wei and Tank brands [2]. - Feng Fuzhi joined Great Wall Motors at the end of 2023 as Vice President and has a background in retail management from Xpeng Motors and Li Auto [4]. - Chang Yao, who has been with Great Wall Motors since 2005, has held various roles and was appointed CEO of the Tank brand in May 2025 [5]. Group 2: Strategic Initiatives - Great Wall Motors is implementing a direct sales model, having opened over 400 direct sales stores with plans to expand to 600 by the end of 2025, aiming to enhance sales and brand premiumization [5]. - The direct sales model is expected to unify brand image, strengthen user operations, and improve service experience compared to traditional dealership models [5]. Group 3: Market Performance - In the first half of 2025, Wei brand sales reached 34,500 units, a year-on-year increase of 73.62%, while Tank brand sales were 104,000 units, reflecting a decline of 10.67% [6]. - The differing impacts of the direct sales strategy on the Wei and Tank brands highlight variations in brand positioning, user demographics, and product structures [6].

Core Viewpoint - The article discusses the emergence of a new generation of national brands that leverage innovative products and business models to gain significant market share in mature industries [4][5]. Group 1: New Generation National Brands - New generation national brands are defined as those that identify opportunities within existing large categories to create impactful new brands through innovative products and models [4]. - Three companies, October Rice Field, Yuan Shi Mu Yu, and Zhi Hu, have achieved annual sales of over 5 billion, exemplifying the success of new generation national brands [5]. - These brands can rapidly grow in mature industries, establishing effective industry positions while continuously refining their product models to create new products with a scale of 1 billion [7]. Group 2: Omnichannel Strategy - New generation national brands excel as omnichannel champions, effectively combining online and offline strategies to achieve rapid growth [8]. - By utilizing online platforms like JD.com, Tmall, and Douyin, these brands can reach a scale of 1 billion within 2-5 years and then leverage that momentum to enter offline channels, aiming for a scale of 5 billion to 10 billion [8][9]. Group 3: Case Studies October Rice Field - October Rice Field is the leading online brand in the rice category, achieving nearly 5 billion in sales last year and listing on the Hong Kong Stock Exchange [10]. - The brand's success is attributed to three advantages: high-quality sourcing from Northeast China, efficient supply chain management, and strong market share [11]. - The case of October Rice Field illustrates how traditional industries can be upgraded through product, channel, and brand innovation [12]. Yuan Shi Mu Yu - Yuan Shi Mu Yu has built its brand by addressing key issues in the furniture industry, such as health concerns and aesthetic appeal [13]. - The company capitalizes on local processing capabilities and supply chain management, offering a wide range of products at competitive prices [14]. - Yuan Shi Mu Yu achieved 1 billion in sales by starting online and expanding to offline stores, with plans to increase its store count from 900 to over 1200 [14]. Zhi Hu - Zhi Hu has rapidly grown in the tissue paper category by offering affordable products directly to consumers, targeting lower-tier cities [15]. - The brand innovated its product packaging and marketing strategies, leading to significant sales growth on platforms like Douyin [16]. - Zhi Hu's approach demonstrates the importance of consumer-centric innovation and emotional value in driving product premiumization [17].

文|海山 来源|博望财经 同富股份时隔三年再次冲击IPO。6月19日，浙江同富特美刻股份有限公司（简称：同富股份）递表北交所，保荐机构为光大证券。 | 营业收入(元) | 2,760,387,529.73 | 2.117.690.797.86 | 1.972.836.437.17 | | --- | --- | --- | --- | | 手利率(%) | 24.74 | 26.51 | 25.86 | | HINE! | 231 268 629 15 | 180 440 082 97 | 218 426 693 41 | | 归属于母 那所有名的净利润(元) | 231,194,894.34 | 180,299,682.29 | 218.317,565.94 | 主要客户涵盖RealValue、Hydrojug等众多知名品牌商与大型商超。而自有品牌产品销售收入占比仅一成左右，这种"重贴牌、轻自有"的业务模式，虽能在 短期内借助大品牌的影响力快速打开市场、提升营收规模。但长远来看，却使公司陷入被动局面，缺乏对产品定价权与核心技术的掌控，难以构建自身的 核心竞争力。 长期的贴牌代工模式，也深刻影响了同富股份的毛 ...

Core Viewpoint - The office market in Guangzhou is experiencing limited demand and downward pressure on rental prices, driven by strict cost control strategies among companies and a focus on lower-cost properties [1][3][4]. Supply and Demand - In the first half of 2025, Guangzhou's Grade A office market saw the delivery of 8 new projects, totaling 323,000 square meters, leading to a total stock of 7.506 million square meters, a year-on-year increase of 6.1% [1]. - The net absorption of Grade A office space in Guangzhou was recorded at 37,000 square meters, a year-on-year decrease of 21.2%, resulting in an average vacancy rate of 22.6%, which increased by 1.5 percentage points quarter-on-quarter and 4.1 percentage points year-on-year [1][3]. Rental Trends - The rental index for Grade A offices in Guangzhou decreased by 4.5% in the first half of the year, with a second-quarter decline of 1.3% quarter-on-quarter and 6.5% year-on-year, leading to an average rent of 127.4 yuan per square meter per month as of June 30 [4][5]. Emerging Business Districts - The emerging business districts of Zhujiang New Town and International Financial City are attracting companies due to their high cost-performance ratio, with significant transactions occurring in these areas [1][3]. - The TMT (Technology, Media, and Telecommunications) sector continues to lead the leasing market, accounting for approximately 30% of the new leasing area in Guangzhou's Grade A office market [3][6]. Market Dynamics - The Guangzhou office market is in a transitional phase, with demand structures evolving and new projects in emerging districts impacting the existing market [6][7]. - Companies are increasingly considering not just location and cost, but also the integration of industrial ecosystems and innovation capabilities in their site selection [7].