Core Viewpoint - JD.com is launching a significant subsidy program for its food delivery service, aiming to invest over 10 billion yuan within a year to attract users and enhance service quality [1][2]. Group 1: Subsidy Program - JD.com will officially launch a 10 billion yuan subsidy program for its food delivery service on April 11, 2023, utilizing a dual mechanism of "universal subsidies + direct discounts on popular products" [1]. - The program will offer subsidies of up to 20 yuan to all users, covering various well-known restaurant brands such as McDonald's, Haidilao, and others [1]. - PLUS members and university students can additionally draw coupons worth 25-20 yuan, with a daily limit of 100,000 coupons [1]. Group 2: Quality Assurance and Partnerships - JD.com aims to provide high-quality food delivery services that families can trust, as emphasized by JD's founder Liu Qiangdong during a meal with NIO's founder Li Bin [1]. - The company has initiated a recruitment program for quality dining merchants, offering a commission waiver for those who join before May 1, 2025 [1]. Group 3: Employment and Benefits for Delivery Riders - Starting March 1, 2025, JD.com will gradually provide full-time delivery riders with social insurance and housing fund contributions, becoming the first platform to do so for food delivery riders [2]. - As of March 20, 2023, JD.com has signed formal labor contracts with over 10,000 full-time riders [2]. Group 4: Stock Performance - As of April 10, 2023, JD Group's stock (9618.HK) rose by 3.66%, with a closing price of 141.70 HKD per share, resulting in a market capitalization of 451.1 billion HKD [2].