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热搜第一!“超时20分钟免单”取消,回应来了
中国基金报· 2025-07-16 06:30
Core Viewpoint - JD.com has replaced its "20-minute free delivery" policy with a new compensation system offering a 4 yuan coupon for delays over 20 minutes, which has sparked mixed reactions from users [2][3][6]. Group 1: Policy Changes - The new compensation structure includes a 2 yuan coupon for delays of 10 minutes and a 4 yuan coupon for delays of 20 minutes, with limits on the number of claims per user [5]. - The previous policy allowed for a full refund if the delivery exceeded the estimated time by 20 minutes [5]. - The new "准时保" service applies to orders marked with this label, ensuring compensation for delays under specified conditions, including adverse weather [5]. Group 2: User Reactions - Some users have expressed understanding of the change, citing safety for delivery personnel during hot weather as a reason for support [6]. - Conversely, others believe that the cancellation of the "20-minute free delivery" policy undermines JD.com's competitive edge and may deter loyal customers [8]. Group 3: Market Position and Strategy - JD.com has rapidly gained market share in the food delivery sector, leveraging its delivery personnel and service advantages [9]. - As of the end of Q2, JD.com has over 150,000 full-time delivery riders and plans to invest 2 billion yuan to enhance rider benefits, including subsidies and vehicle support [10]. - The company aims to support brands in achieving significant sales milestones, with a commitment of over 10 billion yuan for its "双百计划" initiative [11].
外卖补贴战,平台的钱都花哪了?
3 6 Ke· 2025-07-15 12:28
Core Insights - The entry of JD.com into the food delivery market has intensified competition, transforming it from a "Yellow-Blue" battle (Meituan and Ele.me) to a "Yellow-Blue-Red" three-way fight [2] - In July, following JD.com's 100 billion yuan subsidy, Ele.me announced a 500 billion yuan subsidy, leading to a significant increase in daily orders from 100 million to approximately 250 million [2] - The "Huaihai Campaign" initiated by Alibaba aims to boost sales through aggressive subsidies, resulting in a surge in order volumes across platforms [2] Group 1: Market Dynamics - The total daily order volume in the food delivery market increased by 30 million orders in the first week of July, with Meituan accounting for 15 million, Ele.me for 8 million, and JD.com for over 1 million [2] - New beverage and coffee brands experienced substantial order growth, with some brands seeing over 160% increase in orders [2] - The competition has raised questions about who ultimately bears the cost of these subsidies, as platforms engage in heavy discounting to attract consumers [2] Group 2: Cost Analysis - On Meituan, consumers paid an average of 31.76 yuan, while merchants received only 23.76 yuan after various deductions, resulting in a merchant revenue share of 74.81% [3] - On Ele.me, consumers paid 26.74 yuan, but merchants' actual income was reduced to 17.94 yuan, leading to a revenue share of less than 70% [5] - JD.com offered the lowest consumer prices at 16.96 yuan, with merchants receiving 18.26 yuan, indicating a loss of at least 1.3 yuan per order for JD.com [5] Group 3: Subsidy Impact - The "Huaihai Campaign" led to all three platforms entering a loss-making state, with Meituan and Ele.me increasing their subsidy levels significantly [7] - By July 12, the average losses per order were estimated at 1.86 yuan for Meituan, 2.75 yuan for JD.com, and 3.2 yuan for Ele.me [10] - The distribution of subsidy costs showed that Ele.me bore the highest burden at 58%, followed by JD.com at 40%, and Meituan at 25% [9] Group 4: Strategic Implications - The competition has highlighted different strategies: Alibaba (Ele.me) focuses on high subsidies, Meituan emphasizes cost control, and JD.com prioritizes consumer benefits [11] - The ongoing battle raises concerns about the sustainability of these business models and the long-term viability of the platforms involved [11] - The outcome of this competition will depend on each platform's ability to build a sustainable ecosystem while managing costs and consumer experience [11]
外卖大战补贴延续,利好头部茶饮品牌
Yin He Zheng Quan· 2025-07-15 07:08
Investment Rating - The report maintains a "Recommended" rating for the social service industry [5]. Core Insights - The ongoing subsidy wars in the food delivery sector are beneficial for leading tea beverage brands, with platforms like Meituan and Alibaba continuing to offer significant discounts to attract consumers [9][12]. - The report anticipates that the average daily order volume in the food delivery sector will peak at over 200 million orders in Q3, with subsidies increasingly concentrated on top tea and coffee brands due to their capacity to handle high turnover [9][12]. Summary by Sections 1. Weekly Insights: Observations on Summer Food Delivery Subsidies - Meituan is offering "0 Yuan delivery coupons" redeemable for low-priced beverages, and has introduced various discount activities to enhance user engagement [12]. - Alibaba's Taobao is also providing substantial coupon packages to encourage food delivery orders [12]. - JD.com has normalized its "100 billion subsidy" activities over the weekend without large-scale concentrated subsidies [2]. 2. Industry Data - In May 2025, China's total retail sales of consumer goods reached 41,326 billion Yuan, with a year-on-year growth of 6.4%, marking the highest growth rate in nearly a year [14]. - Online retail sales grew significantly faster than offline sales, with online sales increasing by 8.5% year-on-year compared to 3.8% for offline sales [15]. 3. Industry News - The report highlights the impressive results of the Hainan duty-free shopping policy, which has seen shopping amounts reach 195.8 billion Yuan over five years, with a significant increase in shopping participants [55]. - The hotel industry is experiencing a trend of rising prices but declining occupancy rates, with RevPAR showing a year-on-year increase [31]. - High-end dining establishments are adapting to market demands by offering more affordable options to attract local customers [57]. 4. Market Performance - The social service industry saw a weekly increase of 2.11%, outperforming the CSI 300 index by 1.29 percentage points, with notable performances in professional services and tourism sectors [59]. - Individual stocks such as 澳博控股 and 永利澳门 have shown significant gains, reflecting positive market sentiment in the gaming sector [61]. 5. Key Stock Profit Forecasts and Valuations - The report includes profit forecasts for key companies, recommending 中免集团 and 学大教育, among others, with projected earnings per share (EPS) growth over the next few years [68].
外卖平台价格战冲击奶茶业经营,单日利润暴跌仅400元
Sou Hu Cai Jing· 2025-07-14 19:20
Group 1: Current Situation and Challenges - The profit margins for bubble tea shops have sharply decreased, with some stores reporting a net profit of only 400 yuan per day after expenses, despite receiving up to 1,600 orders in a single day [1][2] - The burden of platform subsidies is disproportionately placed on merchants, who bear 60%-70% of the costs, leading to unsustainable pricing models [1] - Operational pressures have increased significantly, with some stores needing to hire additional staff to handle a tenfold increase in orders, resulting in delays and errors [2] Group 2: Impact of the Delivery Price War - The competitive pricing environment has led to a chaotic pricing system, with consumers developing a mindset that discourages spending over 5 yuan for bubble tea or 10 yuan for meals [3] - There is a risk of quality degradation as some merchants reduce ingredient quality to cut costs, which can lead to negative reviews and a loss of consumer trust [4] Group 3: Strategic Adjustments and Industry Reflection - Leading brands are adapting by leveraging private traffic and offering differentiated products to withstand the competitive pressure [5] - Smaller stores are encouraged to implement dynamic order acceptance systems to manage order volumes better and may focus more on dine-in customers to reduce reliance on delivery [6] Group 4: Platform and Regulatory Responsibilities - Regulatory bodies have engaged with platforms to halt "involutionary competition," setting limits on subsidies and addressing issues like mandatory participation in promotional activities [7] - Experts suggest that platforms should shift towards efficiency competition, such as optimizing delivery algorithms and enhancing cold chain logistics, rather than continuing price wars [8] Group 5: Short-term Gains vs. Long-term Risks - Consumers are benefiting from low prices but may develop distorted consumption habits that could lead to demand depletion [9] - Delivery personnel are experiencing increased earnings but face health risks due to overwork, which could lead to accidents [9] - While platforms are seeing record order volumes, they are also facing significant losses, creating a potentially unsustainable cycle [9] Group 6: Consumer Behavior and Industry Sustainability - Consumers are advised to be cautious of "low-price traps" and to understand the challenges faced by merchants, which may help reduce malicious refund behaviors [11] - The current subsidy model is characterized as a zero-sum game driven by capital, with a need for collaboration among platforms, merchants, and consumers to avoid a cycle of low prices, low quality, and customer attrition [11]
“史诗级”外卖大战,赶紧结束吧
Sou Hu Cai Jing· 2025-07-14 14:46
7月5日开始的最新一轮外卖大战,发生得非常突然。此时,京东外卖对美团的冲击已经不像一开始那么 声势浩大,外卖江湖看上去还比较风平浪静。 没想到淘宝闪购(+饿了么)突然发起了冲锋,5日当天,不少新用户收到了"满19减19""满18减18"以 及"满25减22"等多张大额优惠券。 补贴力度之大,补贴之疯狂,前所未有。市值远超美团和京东的阿里,正在展示非凡的"钞能力"。 同一天下午,美团迅速跟进反击,将原计划的夏季补贴活动提前投入战场,补贴力度同样前所未有。 企业自己统计的当天战果是:美团即时零售的日订单量突破1.2亿,淘宝闪购和饿了么的日订单量超过 8000万。 在这轮"史诗级"外卖大战中,之前动静挺大的京东,反倒显得声量较弱。(在三家企业中,京东的市值 也最小。) 二是触达的消费人数多。由于茶饮和咖啡的门店数量众多,平台补贴在这两个品类重点投入,能够覆盖 尽可能多的消费者,让补贴的覆盖面尽可能广。 三是这两个品类的客单价相对于其他品类要低。这样一来,同样金额的补贴能够覆盖更多的订单,让更 多人享受到;同时,一份订单中补贴所占的比重会更大,消费者的感知会更明显。例如,同样是优惠15 元,那么一杯15元的奶茶就成了 ...
8点1氪|宗馥莉被“同父异母弟妹”起诉;误删微信聊天记录可以撤销,腾讯客服回应;甘肃提级调查幼儿血铅异常问题
3 6 Ke· 2025-07-13 23:51
Group 1 - Zong Fuli, the chairwoman of Wahaha, is being sued by her half-siblings for asset disputes, claiming rights to a trust fund worth $700 million each, established by their late father, Zong Qinghou [1][1][1] - The trust fund, managed by HSBC, reportedly had a balance of approximately $1.8 billion as of early 2024, with $110,000 withdrawn by May of the previous year [1][1][1] - The lawsuit includes a request to freeze the HSBC account and compensation for losses due to fund transfers [1][1][1] Group 2 - Gansu Province has initiated a higher-level investigation into abnormal blood lead levels in children at a local kindergarten, involving multiple government departments and experts [2][2] - The investigation aims to address public health concerns and will report findings to the public [2][2] Group 3 - Haidilao's customer service clarified that the practice of staff wearing QR codes for tips is not a company-wide policy and will not affect service quality [3][3] - Reports indicated that some locations had staff wearing these QR codes, but the practice is not officially endorsed [3][3] Group 4 - Romoss's core management has reportedly fled to Malaysia amid a crisis, with the company halting operations and facing a broken cash flow [4][4] - Employees have expressed concerns over the lack of communication from management during the crisis [4][4] Group 5 - The latest round of competition in the food delivery sector has seen platforms increasing subsidies, leading to delivery riders earning more than the actual meal costs [4][4] - Riders reported a significant increase in order volume, with some experiencing a 30% rise in deliveries [4][4] Group 6 - NIO's CEO Li Bin commented on the electric vehicle market, asserting that no one has surpassed their vehicle's performance in terms of battery capacity [5][5] - This statement comes in response to claims made by Xiaomi regarding the record range of their new SUV model [5][5] Group 7 - Tesla's brake incident has concluded with a court ruling that upheld the original decision, requiring an apology and compensation for damages [6][6] - The incident reportedly caused over 170 million yuan in direct losses for Tesla [6][6] Group 8 - Chery Automobile addressed a reduction in government subsidies for new energy vehicle promotions, stating it was a normal process without any violations [6][6] - The company clarified that the adjustments were part of a standard review process for subsidy applications [6][6] Group 9 - Zhiyuan Robotics and Yushun Technology won a major contract for humanoid robots with a total budget of 124 million yuan, marking a significant order in the domestic robotics sector [7][7] - The project includes both full-size and small-size humanoid robots, indicating a growing demand in this market [7][7] Group 10 - Zijin Mining expects a net profit of approximately 23.2 billion yuan for the first half of 2025, reflecting a year-on-year increase of about 54% [15][15] - The rise in profit is attributed to higher sales prices for gold, copper, zinc, and silver [15][15] Group 11 - China Shenhua anticipates a net profit between 23.6 billion and 25.6 billion yuan for the first half of 2025, representing a decline of 13.2% to 20% year-on-year [16][16] - The decrease is attributed to lower sales performance compared to the previous year [16][16] Group 12 - Chengyi Pharmaceutical forecasts a net profit increase of 40% to 55% for the first half of 2025, driven by strong sales of joint-related medications [17][17] - The company also reported a reduction in losses from previously underperforming subsidiaries [17][17] Group 13 - Guojin Securities expects a net profit growth of 140% to 150% for the first half of 2025, with projected profits between 1.092 billion and 1.137 billion yuan [19][19] Group 14 - The new Leap C11 has been launched with a price range of 149,800 to 165,800 yuan, featuring both electric and extended-range versions [20][20] - The vehicle includes advanced driver assistance capabilities powered by Qualcomm's technology [20][20] Group 15 - The Lantu FREE+ has been officially launched with a starting price of 219,900 yuan, equipped with Huawei's advanced driving system and smart cockpit [21][21]
疯狂的外卖
财联社· 2025-07-13 09:01
Core Viewpoint - The ongoing competition in the food delivery and instant retail market has intensified, with major platforms like Meituan, Taobao, and JD launching aggressive subsidy campaigns to attract users and increase order volumes [2][14][18]. Group 1: Market Competition - Meituan reported a record order volume of 1.5 billion for instant retail as of July 12, indicating strong market performance [2][16]. - Taobao's flash sales have seen significant user engagement, with daily active users exceeding 200 million and a focus on high-frequency consumer categories [2][15]. - JD has shifted its subsidy strategy to focus on high-value food items like meals and crayfish, contrasting with other platforms that emphasize beverage subsidies [2][18]. Group 2: Rider Earnings - Riders on platforms like Meituan and Ele.me have experienced substantial income growth, with weekend earnings increasing by 111% and order volume rising by 33% in July [5][3]. - Many riders reported daily earnings exceeding 800 yuan, benefiting from peak order volumes during the subsidy wars [3][5]. Group 3: Merchant Challenges - Despite increased sales due to subsidies, many merchants face profit challenges, with some reporting that increased order volumes do not translate to higher profits [9][12]. - Merchants are often required to share the cost of subsidies, leading to situations where they experience increased sales but reduced margins [12][13]. Group 4: Consumer Behavior - The consumer response to subsidy campaigns has varied by region, with riders in lower-tier cities reporting lower order volumes and subsidies compared to those in major cities like Shanghai and Hangzhou [8]. - The effectiveness of promotional strategies, such as "0 yuan purchase" offers, has been noted, with varying levels of participation and success among different merchants [16][17].
补贴大战继续!美团加码“0元购”,沪上阿姨忙到闭店
第一财经· 2025-07-12 08:38
Core Viewpoint - The article discusses the competitive landscape of the food delivery market, highlighting the recent promotional strategies employed by various platforms, particularly Meituan's "0 Yuan Purchase" initiative, which has led to a surge in orders for specific brands like Hu Shang A Yi and Yi He Tang [1][4][5]. Group 1: Market Dynamics - The food delivery market is experiencing intense competition, with platforms like Meituan and Alibaba's Taobao Flash Sale adopting different promotional strategies to attract consumers [5][6]. - Meituan's "0 Yuan Purchase" strategy has resulted in significant order volumes for participating brands, indicating a shift in consumer behavior towards promotional offers [4][5]. - Other platforms, such as JD.com, are also re-entering the market with targeted discounts on high-ticket items, showcasing a diverse approach to capturing market share [6]. Group 2: Consumer Behavior - Consumers are increasingly drawn to promotional offers, as evidenced by the high volume of orders placed using Meituan's "0 Yuan Purchase" coupons, which are primarily for select beverages [4][5]. - The article notes that many customers are utilizing these coupons to make purchases, leading to a backlog of orders at certain stores, particularly Hu Shang A Yi [2][4]. - The competitive environment is prompting consumers to engage with multiple platforms, as they seek the best deals available [6]. Group 3: Operational Challenges - The surge in orders has led to operational challenges for some stores, with staff struggling to manage the influx of orders and maintain service efficiency [2][4]. - Some stores have had to close temporarily to new orders due to overwhelming demand, highlighting the impact of promotional strategies on operational capacity [2][5]. - The article emphasizes the need for platforms to balance promotional activities with operational capabilities to sustain growth in the competitive landscape [6].
记者直击补贴大战:美团加码“0元购”,沪上阿姨忙到闭店
Di Yi Cai Jing· 2025-07-12 07:47
Core Viewpoint - The competition among food delivery platforms, particularly Meituan, is intensifying with new promotional strategies like "0 Yuan Purchase" coupons, leading to significant fluctuations in order volumes across various brands [5][6]. Group 1: Market Dynamics - The food delivery market is experiencing a chaotic environment, with some brands like "沪上阿姨" facing overwhelming order volumes, leading to operational challenges [3][5]. - Meituan's "0 Yuan Purchase" strategy has resulted in a surge of orders for specific brands, indicating a shift in consumer behavior towards promotional offers [5][6]. - Other platforms like Alibaba and JD are also adjusting their strategies, with Alibaba launching a new promotional event called "Super Saturday" and JD increasing subsidies for high-ticket items [6]. Group 2: Brand Performance - Brands such as "沪上阿姨," "益禾堂," and "书亦烧仙草" are benefiting from Meituan's promotional efforts, experiencing significant increases in order volumes [5][6]. - In contrast, brands like "瑞幸咖啡" and "蜜雪冰城" have seen a decline in activity, highlighting the volatility in consumer demand based on promotional strategies [5]. Group 3: Competitive Strategies - Meituan is focusing on enhancing partnerships with brands and targeting specific consumer segments through its promotional channels, which is leading to more effective order fulfillment [6]. - The competitive landscape is evolving, with platforms differentiating their approaches; for instance, JD is returning to quality-focused subsidies while Alibaba is attempting to create a recurring promotional event [6].
周末,“外卖大战”再起
Zheng Quan Shi Bao· 2025-07-12 04:53
Core Viewpoint - The "takeaway war" has intensified with major platforms like Taobao Flash Sale and Meituan issuing substantial coupons to attract consumers, leading to a surge in orders and competitive pricing in the food delivery market [1][7][9]. Group 1: Promotional Strategies - Taobao Flash Sale has issued various coupons such as "15 yuan off 12 yuan," "25 yuan off 14 yuan," and "38 yuan off 18.8 yuan," resulting in many drinks priced under 10 yuan after discounts [1]. - Meituan has also launched promotional campaigns, including a "Super Saturday" coupon package worth 188 yuan, aimed at boosting weekend orders [7]. - The recent promotional efforts have led to a significant increase in daily orders, with Taobao Flash Sale's daily order count rising from over 10 million in early May to over 80 million by early July, marking a sevenfold increase [7]. Group 2: Market Competition - JD's entry into the food delivery market has intensified competition, with the company implementing a "zero commission" policy and a "100 billion subsidy" plan to attract merchants and consumers [8]. - As of late June 2025, JD's daily order volume surpassed 25 million, covering 350 cities and over 1.5 million quality dining establishments [8]. - Regulatory bodies have expressed concerns over the competitive practices in the food delivery sector, urging platforms to comply with relevant laws and maintain fair competition [8]. Group 3: Market Insights - Analysts suggest that the competition among instant retail platforms will depend on comprehensive supply and delivery stability, with takeaway subsidies favoring high-frequency, low-ticket items like coffee and tea [9]. - The discount strategies from Meituan and Taobao are primarily targeting the low-price segment, particularly around the 20 yuan price point, which is common for tea and low-cost fast food [9].