关注材质工艺，提升使用体验。一是材质辨别。长绒棉纤维长度在33毫米以上。消费者选购时可抽取少 量填充物，用手扯法简单判断纤维长度。同时，将棉被轻轻揉搓，优质长绒棉被揉搓后能迅速恢复原状 且无明显褶皱，劣质棉花或掺杂其他纤维的棉被揉搓后恢复较慢且褶皱明显。二是工艺细节。消费者选 购时可以借助手电筒从侧面照射棉被，若光影分布均匀，说明工艺较好。同时，针距均匀且较小的棉被 缝线更牢固，一般更能有效固定棉花。三是警惕过度漂白。消费者可将棉被的一角放在白色纸巾上轻轻 摩擦，若纸巾上有明显的白色粉末残留，且棉被颜色过于白亮，则可能经过漂白处理，对身体健康构成 潜在威胁。 综合考量特性，避免盲目消费。一是平衡价格与品质。消费者在选择棉被时，可将棉被靠近口鼻，感受 其透气性，若能明显感觉到空气流通，说明透气性较好。同时，高价并不必然意味着高品质，但过于廉 价的产品可能使用了劣质棉花或掺杂其他纤维，会导致舒适度和保暖性大打折扣。二是留意洗涤存放。 建议定期晾晒，保持干燥，避免频繁水洗。若需局部清洁，可干洗或轻柔手洗。存放时，应放置在干 燥、通风处，避免受潮发霉。三是适配使用场景。消费者在选择长绒棉被厚度时，可根据室内温度和自 ...

Core Insights - The automotive consumption landscape is shifting from brand-centric to a focus on core components like electric motors and batteries, reflecting a fundamental change in consumer logic [1][5][10] - The rise of the internet has empowered consumers to access extensive information about vehicle specifications and industry supply chains, leading to more informed purchasing decisions [2][4][11] - The transition towards rational consumption is reshaping the automotive market, with consumers prioritizing safety, reliability, and long-term value over brand prestige [10][11][12] Changing Consumer Logic - Consumers are increasingly evaluating electric vehicles based on technical specifications rather than brand reputation, emphasizing the importance of understanding the supply chain [2][5][10] - The younger generation, particularly those from the "Z generation," is leveraging the internet to gather information, leading to a shift in purchasing behavior that values personal satisfaction over brand identity [4][5][11] - The focus on core technologies such as battery types and charging capabilities is becoming more pronounced, as consumers seek to avoid being misled by marketing [2][5][10] Industry Transformation - The automotive industry is undergoing a restructuring of its value system, moving from a traditional focus on mechanical performance to a broader understanding of vehicles as complex, intelligent systems [6][7][13] - The integration of advanced technologies like AI and big data is accelerating the shift towards smart, connected vehicles, which are perceived as mobile intelligent terminals rather than mere transportation tools [7][8][13] - The emergence of a new value system based on "hardware embedded + software defined" models is attracting consumers and enhancing the appeal of smart vehicles [8][9][16] Rational Consumption Trends - The trend of rational consumption is characterized by consumers' increased scrutiny of vehicle performance and technology, leading to a decline in brand loyalty [10][11][12] - Economic factors and the availability of alternative transportation options, such as ride-sharing services, are contributing to a more cautious approach to vehicle purchases [12][14] - Consumers are now more likely to consider the total cost of ownership, including maintenance and depreciation, when making purchasing decisions [11][12] Implications for the Automotive Industry - The shift towards a technology-driven market is prompting automotive companies to focus on core technology development and user value creation, moving away from reliance on subsidies and traditional marketing [14][15] - Companies are increasingly adopting a "user operation" strategy, emphasizing customer experience and satisfaction to build brand loyalty [14][15] - The automotive industry is experiencing a historical transition from scale expansion to value creation, necessitating a focus on technological innovation and a deep understanding of consumer needs [15][16]

Core Viewpoint - The main focus of this year's Double Eleven shopping festival is not on electronics but on Moutai, indicating a significant shift in consumer behavior and attitudes towards luxury goods and "face consumption" [4][12][19] Group 1: Price Dynamics - Moutai is being sold at a promotional price of 1499 yuan, which is lower than the wholesale price, marking a departure from its previous inflated market value [1][5] - The price drop signifies a collapse of the "face consumption" culture that previously surrounded Moutai, as its high price was more about social status than actual scarcity [4][10] Group 2: Market Impact - The introduction of low-priced Moutai by e-commerce platforms is disrupting traditional distribution channels, eliminating middlemen and directly connecting producers with consumers [10][17] - This shift poses a significant threat to middlemen who previously profited from the high margins on Moutai sales, leading to a potential collapse of their business model [10][12] Group 3: Changing Consumer Behavior - There is a noticeable transition from "show-off consumption" to "rational consumption," with consumers now prioritizing value for money over status symbols [13][19] - The younger generation is increasingly favoring healthier lifestyle choices and is less inclined to engage in traditional drinking culture, further diminishing the appeal of Moutai [11][12] Group 4: Broader Implications - The decline in Moutai's price reflects a broader societal change where consumers are becoming more discerning and less influenced by scarcity and luxury branding [19] - The phenomenon of Moutai being sold at a lower price is not an isolated incident but part of a structural transformation in consumer attitudes and market dynamics [13][19]

Group 1 - Company Zhang Xiaoqin achieved over 140 million yuan in total sales during the 2025 "Double Eleven" shopping festival, ranking top in multiple platforms within the industry [1] - The company maintained its leading position in the knife category on Tmall, with several products topping the sales charts, including the Huayao knife set and the Damascus steel knife [1] - High-end products saw significant growth, with the Huayao knife set increasing by 121% compared to the 618 shopping festival [1] Group 2 - Consumer participation in the 2025 "Double Eleven" event reached 66.5%, driven by the need for daily essentials and genuine discounts [2] - The company is expanding its product matrix around kitchen and home scenarios, leveraging its century-old brand heritage to enhance user engagement through activities like free sharpening and product trials [2] - The shift in consumer demand towards high quality, smart, and emotional value products is pushing brands to innovate and upgrade their offerings [3] Group 3 - The company has optimized its SKU structure and engaged in influencer collaborations and live streaming to boost online sales [3] - The company has established a smart factory IoT project and holds 144 patents, including 8 invention patents, showcasing its technological advancements [3] - Zhang Xiaoqin's differentiated competitive advantage is reflected in its strong market presence across major platforms like Tmall, JD, and Douyin [3]

Core Insights - The 2025 Double Eleven shopping festival experienced a significant increase in total transaction volume, reaching 1.6 trillion yuan, up from 1.44 trillion yuan the previous year, despite a noticeable decline in consumer engagement and enthusiasm [1][19]. Group 1: Consumer Behavior Changes - The current consumer mindset reflects a shift towards rational consumption, with 72% of consumers prioritizing practical value over price discounts during this year's event [3][5]. - Consumers are increasingly willing to invest in durable and high-quality products rather than opting for cheaper, low-quality items, indicating a growing preference for long-term value [5][15]. - The complexity of promotional rules and the extended duration of sales events have led to consumer fatigue, with over 60% of respondents opting out due to cumbersome processes [7][9]. Group 2: Platform Strategies - E-commerce platforms are evolving their strategies from "invitation-based purchasing" to "intelligent guidance," utilizing AI for personalized shopping experiences [9][15]. - The integration of online and offline shopping experiences has become more pronounced, with physical stores promoting online discounts, contributing to over 20% of sales during the event [11][15]. - Platforms are investing significantly in service enhancements, with a 40% increase in service-related expenditures compared to the previous year, marking a transition from price competition to value competition [15][17]. Group 3: Market Evolution - The regulatory environment has improved, with measures against unfair practices like "price inflation" and "data discrimination," ensuring a more transparent market [17]. - The transformation of the Double Eleven event from a simple promotional activity to a foundational element of the commercial ecosystem reflects its maturation, with sales growing from tens of millions in 2009 to trillions today [17][19]. - The case of Sangpo Village illustrates the challenges faced by traditional e-commerce models in adapting to the current consumer landscape, highlighting the need for businesses to evolve [13][15].

Core Viewpoint - The article emphasizes the importance of avoiding unnecessary expenses in middle age, highlighting four specific areas where individuals often waste money and suggesting more prudent financial practices. Group 1: Investment Practices - Blindly following investment trends, such as the Bitcoin craze, can lead to significant financial losses, especially for those who lack understanding of the investment products [4] - It is crucial for individuals to invest based on their risk tolerance and knowledge of the market, advocating for a more cautious and informed approach to investing [4] Group 2: Beauty and Personal Care - Many middle-aged individuals spend excessively on high-priced beauty treatments and products that promise unrealistic results, which may not be effective and could even harm the skin [7] - Experts recommend focusing on a healthy lifestyle, including proper diet, regular exercise, and adequate sleep, rather than relying solely on expensive beauty solutions [7] Group 3: Social Spending - Frequent participation in social gatherings and networking events often leads to unnecessary expenses, as many of these interactions do not yield meaningful connections [9] - Building valuable relationships should be based on personal skills and contributions rather than financial expenditures on social events [9] Group 4: Consumer Behavior - Impulse buying during sales promotions can result in purchasing items that are not truly needed, leading to clutter and wasted money [12][13] - Adopting a rational approach to shopping, such as creating a shopping list and sticking to it, can help avoid unnecessary expenditures and enhance financial well-being [14]

深圳商报·读创客户端首席记者 王海荣 在情绪价值成为新刚需、个性化解决方案备受追捧的当下，"颜值经济"正成为中国消费市场重要增长领 域之一。11月17日，毕马威对外发布《"颜"值经济新篇章：2025年中国美妆市场行业报告》（以下简称 《报告》），深度洞察中国美妆产业正在经历的深刻变革，从市场需求演变、品牌竞争格局、技术创 新、消费者洞察到资本动向，全面解析在理性消费与情感需求并存的时代，美妆行业如何实现从"量的 扩张"迈向"质的跃升"。 毕马威中国客户及业务发展主管合伙人江立勤指出，当前，"颜值经济"已成为中国消费市场中最具成长 性的板块之一，虽受宏观经济波动与消费理性化的双重影响，中国美妆市场展现出令人瞩目的发展韧 性。在政策与资本的双重助推下，美妆产业正步入集中度提升与模式重塑的关键阶段。 理性消费引导市场从流量驱动转向价值驱动 《报告》指出，2025年前三季度，社会消费品零售总额达到36.6万亿元，同比增长4.5%，而化妆品零售 额达3288亿元，同比增长3.9%，成为消费市场的稳定器之一。 消费者也不再盲目追随大牌与营销，而是更加关注产品成分、安全性与实际功效。《报告》显示， 58.8%的消费者将产品 ...

一、消费前查看投诉平台的意义 在信息不对称的消费环境中，消费者往往处于弱势地位。尤其是在旅游、教育、家居装修等大额消费领 域，一旦服务出现问题，不仅经济损失大，维权过程也常常漫长而艰难。因此，消费前主动查看企业在 第三方投诉平台上的记录，已成为一种理性的消费习惯。 通过查看历史投诉，消费者可以了解商家是否存在重复性问题、服务响应是否及时、处理态度是否积 极。这些信息不仅有助于判断商家信誉，也能帮助消费者在签约前明确合同细节、保留证据，甚至提前 规划维权路径。 二、主流投诉平台概览 随着消费场景日益多样化，消费者在购物或服务体验中遇到问题的概率也在增加。尤其在旅游这类预付 金额高、服务链条长的行业，一旦出现问题，往往维权难度大、成本高。因此，越来越多的消费者开始 养成"消费前先看投诉"的习惯，借助第三方投诉平台 【下载黑猫投诉客户端】提前了解商家口碑、规 避消费陷阱。 目前市面上有几类常见的投诉渠道，各有特点： 2．关注投诉内容而非仅看数量：有些企业投诉量虽大，但解决率高、响应快，反而说明其重视售后； 1. 政府主导平台：全国12315平台（www.12315.cn） 作为市场监管总局主办的官方投诉渠道，123 ...

Core Insights - The article discusses the evolution of the Double Eleven shopping festival, highlighting a shift from rapid growth and GMV obsession to a focus on quality and efficiency in the e-commerce industry [3][6][13] Group 1: GMV Competition and Industry Changes - The GMV (Gross Merchandise Volume) competition has reached a turning point, with platforms extending promotional periods to maintain growth amid market saturation [4][6] - Major platforms like Alibaba and JD.com have stopped emphasizing GMV figures, focusing instead on metrics like user growth and order volume [6][12] - The promotional periods for major platforms have significantly increased, with Douyin, Suning, JD.com, and Taobao/Tmall extending their sales periods to 57, 44, 37, and 31 days respectively [4][12] Group 2: New Market Dynamics - The competition has intensified in traditional categories like 3C, apparel, and beverages, prompting platforms to innovate through cross-industry collaborations and technology integration [7][10] - JD.com's "car ecosystem" initiative, including a partnership with GAC and CATL, exemplifies the shift towards creating comprehensive service offerings beyond mere sales [9][10] - Instant retail has seen explosive growth, with total sales reaching 67 billion yuan during Double Eleven, marking a 138.4% increase year-on-year [10] Group 3: Consumer Behavior and Market Sentiment - Consumers are shifting from impulsive buying to more rational and practical purchasing decisions, reflecting a broader change in shopping behavior [11][13] - The perception of Double Eleven as the lowest price shopping event has diminished, with consumers increasingly seeking value and comparing prices online [11][13] - The overall growth in package deliveries during the promotional period has slowed, indicating a weakening of the promotional pull [11][12]

Core Insights - The 17th "Double Eleven" event concluded with a total online sales figure of 1.695 trillion yuan, reflecting a year-on-year growth of 14.2%, although the growth rate has slightly declined compared to previous years [1] - Consumer behavior has shifted from impulsive buying driven by low prices to more rational spending, focusing on the overall value and service quality [2][3] - E-commerce platforms are now competing on reliability and service rather than just price, indicating a maturation of the consumer market [8] Consumer Psychology Shift - The traditional urgency associated with "Double Eleven" has diminished, leading to a more extended promotional period across platforms, allowing consumers to make more thoughtful purchasing decisions [2] - Consumers are increasingly considering factors such as comprehensive costs, service quality, and after-sales support rather than just price [2][3] Platform Competition Dynamics - E-commerce platforms like Tmall and JD.com are emphasizing price stability and product authenticity, with new initiatives such as price protection mechanisms and integrated delivery services [3] - The average transaction value on platforms has increased, with significant sales in durable goods, reflecting a consumer preference for quality and long-term value [3][5] Changes in Consumption Structure - Home appliances lead the sales categories with a 16.5% market share, followed closely by mobile devices and clothing, indicating a trend towards durable goods [5] - Instant retail has seen a significant rise, with sales reaching 67 billion yuan, a year-on-year increase of 138.4%, while community group buying has declined by 35.3% [5][6] Value Transformation of "Double Eleven" - The focus has shifted from price competition to reliability and trustworthiness, with consumers prioritizing after-sales service and product quality [7][8] - The overall sales performance this year has been stable compared to last year, with some categories experiencing slight declines, highlighting the need for the industry to reassess promotional strategies [7][8]