新华财经上海9月15日电申万宏源证券研报分析认为，9月12日央行公布的8月金融数据中最明显的变化 体现为"存款搬家"，居民存款连续两个月超季节性下行，以及非银存款的再度多增。7、8月居民存款连 续两个月低于季节性增幅，为2025年首次。另外，8月非银存款新增11800亿，连续创有数据以来同期新 高。居民存款和非银存款连续两个月呈"跷跷板"关系，和资本市场表现联系紧密，反映居民资产结构变 化初露端倪。 （文章来源：新华财经） ...

Report Industry Investment Rating No relevant content provided. Core Viewpoints - In the context of unchanged risk preferences, deposit "migration" follows a sequence from pure - bond wealth management products and money market funds to bond funds and equity funds. Pure - bond wealth management products are the main recipients of migrated deposits, followed by money market funds. Bond - type funds have a complex attractiveness structure, and equity funds are mostly outside the deposit migration path. As the equity market strengthens, the order of deposit outflow choices and the bank - to - bank liquidity structure change. The effectiveness of quantity - based indicators such as excess reserves decreases, while the risk of short - term shock to inter - bank liquidity increases, but the central bank's attitude towards liquidity is supportive [1][34][44]. Summary According to the Table of Contents 1 Capital Cross - market Rotation and Its Impact on Bond Market Liquidity 1.1 Cost - effectiveness as an Important Consideration for Deposit "Migration" - Due to the continuous decline in deposit interest rates, both household and corporate deposits are migrating. Households are affected by the decline in deposit interest rates, while enterprises are more affected by the ban on manual interest - supplement policies. Insurance products, pure - bond wealth management products, and bond funds have attracted migrated funds due to their yield advantages [12][15][16]. 1.2 Risk Preferences May Disturb the Direction of Deposit "Migration" - When risk preferences are stable, pure - bond wealth management products have the strongest ability to absorb migrated deposits, with a correlation coefficient of 0.87 between the spread of their yields over deposits and the difference between their scale growth rate and deposit growth rate. Money market funds rank second with a correlation of 0.64. Bond - type funds have a complex attractiveness, and equity funds are less involved in deposit migration. As the equity market strengthens, the order of deposit outflow changes, and the bank - to - bank liquidity structure becomes more complex [1][23][34]. 2 Important Matters - In August 2025, CPI was flat month - on - month and decreased by 0.4% year - on - year; PPI was flat month - on - month and decreased by 2.9% year - on - year. In August, M1 growth continued to pick up, and government bonds were the main support for social financing. The central bank will conduct a 6 - month 6000 - billion - yuan buy - out reverse repurchase operation on September 15, 2025 [55][56][59]. 3 Money Market 3.1 Open - market Operations and Fund Interest Rate Trends - From September 8 to 12, 2025, the central bank net - injected 1961 billion yuan through 7 - day reverse repurchase operations. It is expected that 13845 billion yuan of base money will be withdrawn from September 15 to 19. Bank - to - bank liquidity tightened marginally last week, and DR001 first rose and then fell [61][67]. 3.2 Certificate of Deposit Interest Rate Trends and Repurchase Transaction Volume - In the primary market, commercial banks' inter - bank certificates of deposit had a net financing scale of - 4680.1 billion yuan last week. The issuance scale of joint - stock banks was the largest, but they also had a net financing deficit. The issuance interest rate of certificates of deposit increased compared with the previous week. In the secondary market, the yields of certificates of deposit at all tenors increased due to the marginal tightening of the money market [70][74][79]. 4 Bond Market - In the primary market, the main supply of interest - rate bonds last week was still treasury bonds, with a total issuance scale of 5663.7 billion yuan and a net financing scale of 4155.9 billion yuan. The net financing rhythm of local government bonds from January to August was faster than that of treasury bonds. As of September 12, the cumulative net financing scale of special refinancing bonds in 2025 was 1.97 trillion yuan. In the secondary market, the bond market was in a weak mood last week, with the curve becoming steeper. The daily average turnover rate of active bonds increased, and the liquidity premium of 10 - year treasury bonds widened [83][90][95]. 5 Institutional Behavior Tracking - Last week, the 20 - day moving average of the daily trading volume of inter - bank pledged repurchase was 7.31 trillion yuan, and the average leverage trading scale was about 7.49 trillion yuan. In the cash bond market, state - owned banks increased their purchases of treasury bonds with a maturity of less than 5 years, rural commercial banks turned from selling to buying, insurance companies bought long - term treasury bonds and local bonds, while securities firms and funds sold bonds. In July 2025, the leverage ratio of all institutions in the inter - bank market decreased seasonally [111][119][122].

Group 1: Financial Data Overview - In August, new social financing (社融) reached 2.57 trillion yuan, a decrease of 463 billion yuan compared to the same month last year, but an increase of 1.44 trillion yuan from July, slightly above consensus expectations[2] - The year-on-year growth rate of social financing stock in August was 8.8%, down 0.17 percentage points from July, and slightly below the expected 8.85%[2] - New RMB loans in August amounted to 623.3 billion yuan, a decrease of 417.8 billion yuan compared to the same month last year, but an increase of 1.05 trillion yuan from July[2] Group 2: Financing Structure and Trends - The significant growth in August was seen in bill financing, indicating a recovery in short-term financing demand in the real economy[2] - Government bonds accounted for the largest share of new financing in August, with 1.37 trillion yuan, while direct financing through corporate bonds and stock financing remained relatively high[2] - The proportion of government bonds in the financing structure increased by 0.20 percentage points from July, while RMB loans, corporate bonds, and entrusted loans saw notable declines[2] Group 3: Deposit and Loan Trends - The trend of "deposit migration" continued, with new resident deposits of 110 billion yuan and new corporate deposits of 299.7 billion yuan, while non-bank deposits increased significantly by 1.18 trillion yuan compared to last year[2] - New loans from financial institutions in August totaled 590 billion yuan, a decrease of 310 billion yuan year-on-year, with corporate loans down by 250 billion yuan[2] - The increase in short-term loans and interbank loans was the only area showing growth compared to the same month last year, highlighting a shift in corporate financing behavior[2] Group 4: Economic Outlook and Risks - The marginal improvement in corporate financing demand is attributed to ongoing US-China tariff negotiations and domestic macro policies aimed at stabilizing employment and market expectations[2] - Attention is needed on the decline in long-term loans to residents compared to last year, indicating potential challenges in consumer financing[2] - Risks include a potential second wave of global inflation, rapid economic downturns in Europe and the US, and increasing complexity in international relations[2]

Group 1 - The brokerage sector experienced a low opening but rallied, with Guosheng Financial leading gains at 4% and Dongfang Caifu rising over 1% [1] - The 300 billion yuan top-tier brokerage ETF (512000) saw a slight increase of 0.33%, with a trading volume exceeding 400 million yuan within half a day, indicating active trading [1] - Financial data for August revealed a year-on-year decrease of 600 billion yuan in household deposits, while non-bank deposits increased by 550 billion yuan, suggesting a shift towards the stock market [3] Group 2 - The number of new A-share accounts opened in August reached 2.65 million, a 35% increase from July, with average daily trading volume hitting 2.25 trillion yuan, surpassing levels seen in September 2024 and June 2015 [3] - The brokerage sector is expected to benefit from the active market environment, with continuous inflows into the brokerage ETF totaling 1.698 billion yuan over the last five trading days and over 7.6 billion yuan in the past 20 days [3] - Open-source Securities noted that the brokerage sector's valuation remains low, with institutional holdings being relatively low, highlighting the potential for growth driven by trading volume and policy factors [5] Group 3 - Dongwu Securities emphasized that the average valuation of the non-bank financial sector is still low, providing a safety margin, and the transformation of the brokerage industry is likely to create new growth points [5] - The brokerage ETF (512000) has surpassed 33 billion yuan in size, setting a new historical high, with an average daily trading volume of 957 million yuan, making it one of the leading ETFs in A-shares in terms of scale and liquidity [5] - The brokerage ETF passively tracks the CSI All Share Securities Company Index, encompassing 49 listed brokerage stocks, with nearly 60% of its holdings concentrated in the top ten leading brokerages [6]

个人将存款划至证券投资账户用于炒股后，会形成非银金融存款。个人申购了资管产品后，形成了资管产 品在托管行的存款，也计入非银金融存款。因此，存款搬家最直接的表现，就是个人零售转换为非银金融 存款。因此，对于存款搬家，最为直观的考察方式，就是看全国存款总量中的结构变化。 此处有两点需要注意： （1）一般不建议使用增长率，而尽量使用增长额，或增量。因为，增量更为直观地反映当期变化，而增 长率则易受基数影响。 （2）先不考虑下一步具体投资行为对非银金融存款的分流。比如，个人将存款转入证券投资账户，然后 申请了一笔新股，那么资金就去了IPO的企业，成为企业存款。同理，个人申请了资管产品，资管产品将 资金投资于企业发行的股票或债券，也会变成企业存款。因为，大部分投资还是二级市场投资，上述这些 一级市场投资占比小，因此可忽略。如果非要精确统计，可以采集新股、新债发行数据。 近日大家关注的存款搬家，指的是个人将存款资金转至金融投资，比如用于股票投资，或购买资产管理产 品。国内大部分普通民众所投的，较为主流的资管产品主要是银行理财产品、公募基金等。 活期存款的稳定增长说明个人、企业的正常经济行为还是在持续的，活期存款是他们日常 ...

Summary of Conference Call Notes Industry Overview - The conference call discusses the financial market in August, highlighting the performance of social financing (社融) and the impact of new regulations on public funds and investment strategies in the asset management industry. Key Points Social Financing and Economic Recovery - In August, the growth rate of social financing decreased to 8.8%, marking the first month-on-month decline of the year, primarily due to a reduction in government bonds by 250 billion yuan [3] - The total amount of government bonds issued was 1.4 trillion yuan, but the year-on-year increase was lower due to a high base last year [3] - Credit performance was weak, with a year-on-year decrease of 310 billion yuan, leading to a credit balance growth rate of 6.8% [3][6] - Both household and corporate loans showed weakness, indicating poor economic recovery [6][7] Deposit Trends - M1 growth rate rose to 6%, indicating a trend of "deposit migration" where funds are moving into non-bank deposits [4][10] - Non-financial institution deposits increased by 16%, higher than the previous month, suggesting a trend of funds entering the market [10][11] - Households accumulated approximately 5 trillion yuan in excess savings, driven by fluctuations in the bond market and declining bank interest rates [12] Fund Fee Reduction Policy - The third phase of the fund fee reduction policy aims to benefit investors by 30 billion yuan, primarily affecting sales service fees and subscription fees [13][15] - New regulations standardize redemption fees and holding periods, with a redemption fee of 1.5% for holdings under 7 days, impacting the short-term pure bond fund sector significantly [14][18] - The policy is expected to alter the competitive landscape of the asset management industry, potentially weakening the retail competitiveness of public funds [2][17] Impact on Short-term and Bond Funds - The extension of the holding period to 6 months will significantly impact short-term pure bond funds, which total approximately 1.1 trillion yuan [18][19] - Institutional investors, particularly wealth management subsidiaries, may withdraw from these funds due to liquidity management needs [19] - The new regulations may also affect the operational strategies of insurance funds that rely on these products for short-term gains [21] Market Reactions and Future Expectations - The market is expected to see an increase in M1 data to around 6.5% to 7% in September, indicating a potential influx of funds into the stock market [12] - The overall financial market performance is improving, with significant increases in trading volumes and account openings [10] Challenges for Asset Management Firms - The new regulations may force public fund institutions to adjust their product offerings, potentially leading to a shift towards other financial products [25] - Smaller institutions may face survival challenges due to reduced sales fees, making it difficult to incentivize distribution channels [25] Conclusion - The financial landscape is undergoing significant changes due to regulatory adjustments and economic conditions, with implications for various stakeholders in the asset management and banking sectors. The focus will be on adapting to these changes while seeking new investment opportunities and managing risks effectively.

Group 1 - The driving force behind the current market trend is the participation of rational funds, high-net-worth individuals, and corporate clients, leading to a significant institutional characteristic of incremental capital [1] - The current funding structure indicates that the market will primarily focus on high-prosperity industry trends or assets with sustainable cash returns, particularly in resources, new productive forces (AI, innovative drugs), and overseas expansion [1] - If the consensus on the nature of the market (structural bull) is established, funds seeking yield elasticity are likely to either maintain stable positions or engage in high-low trading within prosperous sectors, rather than blindly expanding into other sectors [1] Group 2 - The A-share index is currently in a consolidation phase, with the potential for directional selection depending on recent domestic and international events [2] - The attractiveness of current A-share valuations and the impact of "anti-involution" policies and demand-side policies will be crucial for the market's future performance [2] - As the National Day holiday approaches, a decrease in trading willingness is expected, potentially prolonging the market's consolidation phase [2]

[ M1增速回升带动M1-M2剪刀差进一步收窄，8月末该差值为-2.8%，较上月收窄0.4个百分点，是2021 年6月以来的最低值。 ] 居民存款和非银存款连续两个月呈现"跷跷板"关系，被市场解读为"存款搬家"，并与近期国内股市行情 联系起来。 M1增速回升带动M1-M2剪刀差进一步收窄，8月末该差值为-2.8%，较上月收窄0.4个百分点，是2021年 6月以来的最低值。今年以来M1-M2剪刀差明显收敛，进一步印证更多资金转化为活期存款，有助于投 入消费、投资等经济活动。 在央行的统计口径中，M1主要包括流通中的货币（M0）、单位活期存款以及支付机构客户备付金； M2则是在M1的基础上，进一步纳入了单位定期存款、个人存款（包含活期与定期）、其他存款以及非 银金融机构存款。 其中，非银存款具体是指保险、基金、券商等非银行业金融机构存放在银行体系内的存款。市场之所以 关注非银存款的增减变化，核心逻辑在于：居民若计划参与股市等资本市场投资，通常会先将个人银行 存款转入基金账户、券商保证金账户等非银金融机构账户，这一过程会直接体现为居民存款减少，同时 非银存款相应增加。 浙商证券首席经济学家李超表示，M1-M2剪刀差 ...

Core Viewpoint - The most significant change in the August financial data is the acceleration of "deposit migration," with household deposits declining for two consecutive months beyond seasonal trends, while non-bank deposits have seen a substantial increase [2][8][53]. Group 1: Deposit Trends - In August, household deposits decreased by 6000 million year-on-year, with a net increase of only 1100 million, marking two consecutive months of negative growth compared to seasonal averages, a first for 2025 [2][5][8]. - Non-bank deposits reached a record high for the same period, with an increase of 11800 million, indicating a shift in asset structure among residents [2][5][8]. - The relationship between household and non-bank deposits reflects a "seesaw" effect closely tied to capital market performance, suggesting early signs of changes in residents' asset allocation [2][8][53]. Group 2: Loan Trends - Household loans remain weak, with a year-on-year decrease of 1597 million, consistent with low consumer confidence levels [2][14][53]. - The consumer loan interest subsidy policy only started in September, meaning August data does not reflect its impact [2][14][53]. - The employment outlook is uncertain, as indicated by the Business Confidence Index (BCI) for hiring expectations, which fell to 44.07 in August, the lowest since March 2020 [2][14][53]. Group 3: Corporate Loan Dynamics - In August, the growth rate of medium and long-term corporate loans showed signs of stabilization, while short-term loans and bill financing decreased by 0.4 percentage points to 9.7% [3][20][54]. - The Producer Price Index (PPI) rebounded to -2.9% year-on-year, and the Purchasing Managers' Index (PMI) for business expectations rose from 52.6 to 53.7, indicating a potential shift in corporate investment attitudes from cautious to watchful [3][20][54]. Group 4: Social Financing and Policy Outlook - The growth rate of social financing stock declined by 0.2 percentage points to 8.8%, primarily due to the end of front-loaded fiscal financing [3][26][54]. - From January to July 2025, social financing stock growth accelerated from 8.0% to 9.0%, largely driven by front-loaded government bond financing, which totaled an additional 4.8 trillion [3][26][54]. - Future fiscal and monetary policy coordination may provide marginal support for the stability of social financing, with new subsidy policies and innovative financial tools expected to enhance credit and social capital mobilization [3][29][54]. Group 5: Overall Financial Data - In August, new credit totaled 5900 million, a year-on-year decrease of 3100 million, primarily from the corporate sector [4][36][56]. - The total social financing in August was 25700 million, down 4623 million year-on-year, mainly due to government bonds [4][36][56]. - M2 growth remained steady at 8.8%, while the new M1 increased by 0.4 percentage points to 6% [5][43][57].

Core Viewpoint - The article discusses the recent trend of "deposit migration" in China, where residents are moving their savings from traditional bank deposits to non-bank financial institutions, correlating this behavior with the performance of the domestic stock market [3][6]. Financial Data Summary - In August, resident deposits decreased by 110 billion yuan, a year-on-year decline of 600 billion yuan, marking two consecutive months of negative growth [5][6]. - Non-bank deposits increased by 1.18 trillion yuan in August, showing a significant year-on-year increase of 550 billion yuan, despite a month-on-month decline [5][6]. - The M1-M2 gap narrowed to -2.8%, the lowest since June 2021, indicating enhanced liquidity and a shift towards more active funds [5][6]. Deposit Structure Changes - The structure of deposits shows a clear trend of residents moving funds into the stock market, as evidenced by the contrasting changes in resident and non-bank deposits [6][7]. - The increase in non-bank deposits is interpreted as a signal of residents preparing to invest in capital markets, reflecting a shift in asset allocation [6][9]. Market Dynamics - The article highlights that the increase in non-bank deposits is often linked to a bullish stock market, with the performance of the stock market influencing the flow of funds into non-bank financial products [9][10]. - Analysts suggest that the current trend of deposit migration is likely to continue, driven by declining deposit attractiveness and a robust capital market [10][11]. Consumer Behavior Insights - Despite the increase in non-bank deposits, there remains a cautious attitude among residents regarding future economic conditions, with a strong inclination towards saving rather than spending or investing [11][12]. - The report indicates a persistent trend of deleveraging among residents, with a notable decrease in household loans, reflecting a broader economic caution [11][12]. Policy Implications - The article emphasizes the importance of government policies aimed at stimulating consumer spending, including direct incentives and loan support measures [12]. - It suggests that sustained improvements in employment and income are crucial for reviving consumer demand and stabilizing retail loan growth [12].