Core Insights - The article discusses the entrepreneurial journey of a young Chinese individual, Dapeng Peng, who has successfully established a business presence in Indonesia, particularly in the food and beverage sector, by leveraging local market opportunities and cultural insights [1][2][3]. Group 1: Business Strategy - Dapeng Peng initially capitalized on the self-media trend in China, generating significant income through controversial gender topics and short videos, which led him to explore overseas markets, particularly Indonesia [1]. - He opened 46 stores in Jakarta, including 11 coffee shops, and has generated revenue of approximately 2.4 million RMB since May of the previous year [1][3]. - The coffee shops are strategically located near universities, targeting student demographics, which allows for easier communication and marketing [4][6]. Group 2: Market Adaptation - Dapeng Peng identified a gap in the Indonesian coffee market, which was traditional and lacked innovation, prompting him to introduce modern, youth-oriented beverages inspired by successful brands like Luckin Coffee [4]. - He utilized local university students to facilitate connections with school administrations, enabling his coffee shops to operate within university premises [7][9]. - The introduction of "fan economy" marketing strategies, such as hosting events for popular K-pop groups, significantly boosted customer traffic and sales, demonstrating effective local engagement [8]. Group 3: Operational Challenges - Despite the initial success, several coffee shops are not profitable, indicating challenges in the competitive landscape and operational efficiency [5]. - Dapeng Peng faces cultural and operational hurdles, including local perceptions of foreign entrepreneurs and employee retention issues due to a lack of motivation among local staff [16][18]. - The reliance on local students for various operational tasks, including negotiating rent and marketing, highlights the importance of local partnerships in overcoming barriers [9][19]. Group 4: Future Plans - Dapeng Peng plans to expand his business model by introducing a new venture in the hot pot segment, leveraging the existing brand recognition from his coffee shops [10][11]. - He aims to localize supply chains to reduce costs and improve product acceptance, which has already attracted interest from potential franchisees [14][15]. - Future projects may include Chinese language training programs, capitalizing on the historical presence of Chinese communities in Indonesia [19].

5 年，极兔在泰国民营快递的激烈竞争中做到第一名。 1831 年底，普利茅斯德文港，一位高瘦的年轻人登上小猎犬号（HMS Beagle）。他刚从剑桥毕业，希望出海看看世界， 回来按照家里的安排当个牧师，安稳度过一生。 5 年时间，小猎犬号横跨大西洋抵达巴西，绕过美洲大陆最南端进入太平洋，一路向西抵达澳新再经好望角回到英国。那 位年轻人随船穿越风暴、染病倒下数十天、看着多个同伴病逝。但途中的观察和笔记让他不再相信神六天创造万物的 "真 理"，逐渐形成物竞天择的理论，写成了《物种起源》。 "没什么比地壳表面更变幻无定，哪怕是风"，达尔文从安第斯山脉探险返回后写下如此诗意的文字。他在智利南部看着当 地人把牛群赶进群山，踏遍每一条有牧草的深沟，并因此不用什么仪器就发现了矿藏。 哥伦布和麦哲伦的惊险旅程常被用来比喻今天的出海进程，当中暗含着必须先人一步的焦虑。但达尔文那趟不怎么着急也 没有杀戮的旅途可能是更准确的隐喻——走出舒适区，接触不同的文化，在新环境里成长，创造新东西。 我们把《小猎犬号》作为《晚点》出海内容的栏目名，讲述企业出海进程中发生的商业故事，还有创业者不停进化的潜 能。 文丨 沈方伟 编辑丨管艺雯 成立 ...