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私域卖海鲜,是个好生意
Sou Hu Cai Jing· 2025-07-06 09:14
私域卖海鲜,是个好生意 今天聊聊,私域卖海鲜。 很多人看不起私域卖海鲜的,实际上,它也是个很好的生意啊。 首先,整个朋友圈,它是分成,两个大部分的,一个就是阵地战部分,每天要去卖的,几款产品,在朋友圈里,都要有发布,这叫做是,长销品的朋友圈。 但是这一部分的产品,利润是非常低的,它的最大作用就是,提高客户的消费频率,养客户的。 所以在这里面,最重要的,第2条线,就出现了,这也是最重要的利润来源。 她们会提前把一年12个月,每个月,要去推一款产品的节奏,全部打出来,每个月就推一个新品,而这个产品,是利润非常高的,比如说海参,比如说燕 窝。 之前我在济南,小区门口,有一个卖海鲜的大姐,他家的螃蟹,特别好吃。 然后就加了她的微信,后来,来了广州,每当想吃的时候,就会给她发信息,付款,购买。然后,这个老板,就把海鲜邮寄过来了。 1年,2年,3年,4年,5年,持续去那个大姐那儿买。 这里我想表达啥,就是,它是个高复购的,超级牛逼的生意。 很多生意你看的不是它卖的是啥品类,而是,能不能持续让人买,这个才是核心。 我有一个学员,就是通过在朋友圈卖一堆的海鲜产品,还有陈皮,燕窝这类的,一年的体量是5000万左右。 她们在当地 ...
杜绝骚扰营销需社会各方共同发力
Ren Min Wang· 2025-07-06 01:31
Core Viewpoint - The case of a Shanghai citizen suing a bank for harassment calls and winning compensation highlights the need for a multi-faceted governance system to combat marketing harassment, rather than relying solely on individual consumer action [1][2][3] Group 1: Consumer Rights and Challenges - Individual consumers face high costs and risks when pursuing legal action against harassment calls, as evidenced by the lengthy process and difficulty in gathering evidence [2] - The majority of consumers tend to endure harassment silently or respond passively, revealing a significant gap between the "silent majority" and the "assertive minority" [2] Group 2: Corporate Responsibility - The lack of corporate responsibility is a fundamental reason for the persistence of harassment calls, with banks and telecom operators benefiting from aggressive marketing practices [2] - Companies often prioritize performance over ethical marketing practices, leading to the exploitation of customer data for aggressive sales tactics [2] Group 3: Regulatory and Legal Framework - Current consumer protection and personal information laws have limitations in execution, with unclear standards for identifying harassment calls and penalties for violations [3] - Regulatory bodies need to establish stricter enforcement measures and clearer definitions to deter companies from engaging in harassment practices [3] Group 4: Technological Solutions - The misuse of technology contributes to the proliferation of harassment calls, necessitating the implementation of advanced systems for automatic call interception and monitoring of suspicious dialing behavior [3] - A robust tracing mechanism for harassment calls is essential to hold responsible parties accountable [3] Group 5: Collective Action for Change - The victory of the consumer in this case serves as a catalyst for broader consumer rights advocacy, emphasizing the need for collective efforts from businesses, regulators, and technology providers to create a more transparent and accountable environment [3]
2025上半年中国房地产企业品牌传播力TOP50排行榜
克而瑞地产研究· 2025-07-06 01:15
2025上半年,"好房子"理念成为房企品牌传播的核心指引,各企业围绕此从产品、营销、社群等多维度 发力,强化品牌辨识度与影响力。 本文版权归 克而瑞研究中心 所有 未经授权请勿转载 产品打造上,各房企独具匠心。 建发房产依托"文化-价值-策略-技术"四维框架,构建新中式产品体系,提 炼匠造理念并形成四大产品系列,让传统文化符号成为品牌独特标识;中海地产推出Living OS系统,以 16大产品系统精准满足172项客户需求,传递"全维服务"形象;象屿地产"一生之宅"品牌,以特定精神内 核搭配高端产品系,精准契合客群需求。 营销创新方面,房企借助AI与新媒体突破传播局限。 保利发展启动"繁星计划-星海联盟",聚合众多线上 大V与粉丝,实现全域营销升级,推动品牌声量裂变传播;华发股份"家有AI更懂你"活动,通过沉浸式体 验吸引大量用户参与,达成销售转化与品牌曝光双赢;深业集团"五月Ai购节"将AI机器人融入多场景,强 化品牌创新形象。 社群运营是品牌价值观落地的重要途径。 绿城中国"百花邻里节"扩容社群,以高频活动增强业主归属感; 华润置地结合体育竞技与ESG理念开展活动,塑造责任房企形象;招商蛇口"24小时全球赏 ...
AI和GEO技术在精准营销领域的未来发展趋势是怎样的?
Sou Hu Cai Jing· 2025-07-05 16:03
技术融合深化1:AI 大模型将与 GEO 技术更深度结合,利用其强大的语义理解和推理能力,对 GEO 数据进行更精准分析。同时,结合地理位置、天 气、社交热点等动态因素,实时生成情境化营销内容,为用户提供更贴合当下场景的营销信息。 个性化体验升级1:未来系统能够根据每位用户的交互历史构建专属知识模型,实现更高级别的个性化营销。基于用户的地理位置、行为习惯等,为用 户提供完全定制化的产品推荐和营销活动,进一步提升用户参与度和转化率。 多模态内容发展4:AI 搜索将更倾向于抓取图文、视频、3D 模型等多模态内容。品牌需构建包含多种内容形式的优化矩阵,通过为短视频添加文字摘 要、优化 3D 产品模型等方式,提升在 AI 搜索中的推荐优先级。 精准定位更精确:随着 GEO 技术的发展,地理位置定位将更加精准,能够实现厘米级甚至更高精度的定位。这将使营销人员可以针对更小的区域、 更特定的场所进行精准营销,如在商场内针对不同店铺区域的顾客推送个性化优惠。同时,结合 AI 对用户行为模式的分析,能预测用户在不同地理 位置的移动轨迹和消费需求,提前进行营销布局。 与其他技术协同创新4:AI 和 GEO 技术将与区块链、物联网 ...
"友趣生活倡导者"突围白酒年轻化赛道,知交酒以新场景重构白酒社交新生态
Sou Hu Cai Jing· 2025-07-05 03:00
Core Insights - The white liquor industry is undergoing significant transformation, with a new generation of consumers driving growth, showing a 41% increase in consumption [1] - The brand "Zhijiao" positions itself as a "friendship and fun lifestyle advocate," focusing on emotional connection and social experiences rather than traditional business interactions [1][10] Consumer Insights - Traditional white liquor brands face challenges in appealing to younger consumers due to a disconnect between products and their lifestyles [1] - Zhijiao has identified that younger consumers expect white liquor to facilitate emotional expression and social experiences [1][10] Core Consumption Scenarios - Zhijiao has developed four key consumption scenarios: "Night Chat," "Mixology," "Dining," and "Gift Giving," creating a comprehensive experiential matrix [2][5] - Each scenario enhances the emotional value of the brand, with "Night Chat" focusing on social interactions, "Mixology" offering personalized drinking experiences, "Dining" emphasizing food pairings, and "Gift Giving" catering to social gifting needs [2][5] Marketing Strategy - The marketing strategy employs a multi-dimensional approach, integrating brand content penetration and secondary dissemination to reach target consumers [4][7] - The ongoing variety show "Mahua Special Happy 2" serves as a key platform for Zhijiao's scenario-based marketing, effectively embedding brand concepts into a comedic context [4][7] Engagement and Interaction - Zhijiao utilizes various marketing activities, including AI interactions, live streaming, and collaborations with influencers, to enhance brand visibility and consumer engagement [7] - The combination of content placement, themed live interactions, and community operations has significantly increased brand recognition among younger consumers [7] Future Directions - Zhijiao aims to continue developing its "friendship and fun lifestyle" concept, focusing on social scene content systems and emotional connections [10][12] - The brand plans to deepen the implementation of "Dining" and "Gift Giving" scenarios while leveraging the popularity of "Mahua Special Happy 2" for future content and cross-industry collaborations [10][12]
贵州甜品,正在“霸屏”北上广
东京烘焙职业人· 2025-07-05 00:39
以下文章来源于餐饮O2O ,作者专注餐饮业创新的 餐饮O2O . 餐饮O2O是中国专注餐饮产业链新媒体,每天分享餐饮产业上下游新鲜资讯+干货案例,以媒体为入口,为餐饮业提供咨询培训、投融资、供应链、开店 选址、创业加盟等行业深度服务。 在上海陕西北路的梧桐树荫下,年轻人排起了长队,手中捧着古朴的土陶碗,享受着冰浆带来的清凉;而在广州夜市的霓虹灯光里,辣椒瓶造型的青瓜冰浆 成为了众人争相打卡的焦点。 谁能料到,这款带着苗侗风情的贵州冰浆,凭借 " 冰块 + 糯米 + 水果 " 的绝妙组合,正在北京、上海、广州的街头掀起 一场甜蜜又清凉的美食热潮 。 01 ■ 贵州甜品, 正在 " 霸屏 " 北上广 冰浆是贵州传统的消暑甜品,由冰块、水果、糯米等主料混合打制成冰沙,再搭配花生碎、黄豆粉而成。 冰浆的起源可追溯到宋代 " 羁縻州 " 时期,当时当地气候湿热,百姓便将水果和冰块混合捶打,用于消暑暖瘴气。 到了明清时期,中原制冰技术与苗侗民族的果酸发酵技艺相融合,初步形成了冰浆 " 以果制浆,以冰镇之 " 的初始版本。 正如清代《黔南识略》记载: " 黔中夏日,以杨梅、李子捣汁,和以井水,入瓷瓮冰镇,谓之 ' 冰浆 ' ...
贵州百灵分析师会议-20250704
Dong Jian Yan Bao· 2025-07-04 14:14
贵州百灵分析师会议 调研日期:2025年07月04日 调研行业:中药 参与调研的机构:王令仪,潘泼涛,宋世杰,许旭文,邹戈,陆春凤,蔡 文,韩圣洁等 / 机构调研pro小程序 DJvanbao.com 洞见研报 出品 : 机构调研pro小程序致力于为金融证券投资者提供最新最全的调研会议纪要。 来机构调研pro小程序,了解最新的:行业投资风向、热门公司关注、权威机构分析... 权威完善的信息持续更新! 更多精彩的机构调报告请移步机构调研pro小程序~ 一解投资机构行业关注度。 频判市场 | Gallia | | | --- | --- | | 11 2 12 200 2 110 | | | 1:给我们 = 影片面临官 = | | | 阿里巴巴佩尼 | | | 钢铁机之题。 8 | 图纸制图: 23 | | 20GB Millio Aller 19 | | | 海双集团 | | | 1 1 80.0 0 | 总机构建 23 | | LOGA: REGH, KETA: 1986 | | | 小麦具日 | | | 的研究次数:8 | 上机构馆:23 | | 定年代的:用者点击:我要的中:主要原因 | | | STAR ...
苏超的“世仇”不只在球场,京东、阿里、美团三巨头激战苏超营销
3 6 Ke· 2025-07-04 11:31
| | 31 | 7月5日 | 六 | 17:00 | 徐州市 vs 南通市 | 徐州奥体中心体育场 | | --- | --- | --- | --- | --- | --- | --- | | 賞 | 32 | 7月5日 | 六 | 19:00 | 扬州市 vs 无锡市 | 扬州体育公园体育场 | | | 33 | 7月5日 | 六 | 19:30 | 南京市 vs 苏州市 | 南京奥体中心体育场 | | 6 | 34 | 7月6日 | 日 | 19:30 | 镇江市 vs 泰州市 | 镇江市体育会展中心体育场 | | 轮 | 35 | 7月6日 | 日 | 19:30 | 淮安市 vs 常州市 | 淮安市体育中心体育场 | | | 36 | 7月6日 | 日 | 19:30 | 宿迁市 vs 连云港市 | 宿迁市奥体中心体育场 | 在营销战场,爆火的苏超已经赢麻了,不仅夺去了太平洋彼岸正在上演的"世俱杯"的所有光环,赞助商也从刚开始的 6家 已经增至 28家,听说已经达到 了中超的3倍。 本周六(7月5日),"苏超"即将迎来南京队和苏州队的"世纪之战"! | | 電電子 | | 日前之 | | 民元名 ...
贵州百灵:王令仪,潘泼涛,宋世杰,许旭文,邹戈,陆春凤,蔡文,韩圣洁投资者于7月4日调研我司
Zheng Quan Zhi Xing· 2025-07-04 10:41
具体内容如下: 证券之星消息,2025年7月4日贵州百灵(002424)发布公告称王令仪,潘泼涛,宋世杰,许旭文,邹戈,陆春 凤,蔡文,韩圣洁于2025年7月4日调研我司。 一是公司将继续深化营销体系改革,逐步增加覆盖范围,逐步从大包模式改为直营模式,目前,公司直 营制改革已累计完成15个省份,今年公司还会持续推动营销体制改革,其中各区域的销售费用率达标情 况将是考核指标之一。 二是公司已成立市场监管部,把各个分公司和办事处的商务活动和财务进行有效的垂直监管,深度参与 费用管控、商业谈判等环节。 三是通过对管理模式、销售模式、奖励机制的优化和完善,对公司的销售人员人均指标提出新的考核要 求,对直营分公司加强预算制考核,对部分品种采取渠道优化的政策以降低销售费用,充分调动各级销 售人员积极性,通过适时推进股权激励计划等方式,使广大员工获益与公司发展相契合。 3、糖宁通络进展情况? 糖宁通络3期临床研究工作正在按照临床方案正常推进,患者已在陆续入组,公司研发项目取得阶段性 进展后,公司将会及时的履行信息披露义务。 问:公司营销改革情况? 答:公司为优化营销模式,提升销售执行力,2022年起启动了9省区的直营制改革 ...
香飘飘:7月2日接受机构调研,开源证券、嘉实基金等多家机构参与
Zheng Quan Zhi Xing· 2025-07-04 10:39
Core Viewpoint - The company is actively engaging in product innovation and market exploration, particularly focusing on new tea products and expanding its distribution channels, while also addressing cost management and sales team restructuring. Product Performance - The company has launched new tea products, including "Original Leaf Fresh Brew Light Milk Tea" and "Original Leaf Fresh Brew Milk Tea," which are currently in trial sales in select online and offline regions. The "Original Leaf Fresh Brew" series aims to fill a gap in the gift market and has received positive feedback [2] - The company is exploring new flavors for the "Original Leaf Fresh Brew Light Milk Tea" based on market trends, including "Ming Qian Special Grade Longjing" and "Xin Hui Chen Pi Moonlight White" [2] Meco Fruit Tea Strategy - Meco fruit tea is a core part of the ready-to-drink business, with plans to deepen school channels and explore snack retail and gift channels. New flavors like "Orange Jasmine" and "Mulberry Jasmine" have been introduced [3] - The company is focusing on content marketing to enhance brand communication with consumers [3] Collaboration with Snack Retail Channels - The company is actively developing its snack retail channel, with over 30,000 stores in direct cooperation. Customized products for snack retail channels are currently in trial sales [4] Sales Team Adjustment - In 2024, the company restructured its brewing and ready-to-drink teams to adapt to market changes, with a focus on the brewing team for lower-tier markets and a dedicated team for core cities [5] Distribution Structure of Ready-to-Drink Products - Ready-to-drink products have a significant sales presence in first and second-tier cities, primarily through campus and convenience store channels, with ongoing exploration of snack channels [6] Cost Management Outlook - The company employs a fiscal year price-locking model for procurement and is focused on controlling raw material prices while optimizing costs through packaging updates and lean production [7] Expense Investment Planning - The company plans to maintain a prudent approach to expense investment, with significant investment in the ready-to-drink segment, while ensuring effective cost management to balance profitability [9] Financial Performance - In Q1 2025, the company reported a main revenue of 580 million yuan, a year-on-year decrease of 19.98%, and a net profit of -18.775 million yuan, down 174.47%. The gross margin was 31.19% [9]