零售
Search documents
市场运行平稳 消费活力释放(国庆中秋假期市场观察)
Ren Min Ri Bao· 2025-10-05 21:45
国庆、中秋假期,各地区各部门通过政策支持和创新服务激发消费潜力,全国消费市场供给丰富、运行 平稳,居民消费需求集中释放,市场活力不断增强。 习近平总书记强调:"要积极扩大国内需求""创造更多消费场景,持续释放消费和投资潜力"。 商务部商务大数据监测显示,假期前四天,全国重点零售和餐饮企业销售额同比增长3.3%,消费市场 呈现繁荣活跃的良好态势。 节庆活动精彩纷呈,消费市场供需两旺 10月2日,江西芦溪县仙凤三宝园内,呦呦欢乐剧场座无虚席,儿童剧《莱杰的愿望》赢得阵阵掌声; 潮玩市集与法治文化广场上,特色小吃与手工艺品摊位前人头攒动。当地发放100万元消费券,以"政府 补贴+企业让利"双向发力,有效激发消费潜力。 10月2日,湖南株洲天泽华丽服装市场,数百家商户推出双节特惠、直播展演等活动,吸引消费者前来 打卡购物。"场景焕新带来消费增量。"活动主办方湖南天泽商业集团有限公司有关负责人介绍,假期首 日,市场客流量同比上升35%,采购订单量环比增长28%,省外采购商占比达16%。 10月3日,新疆喀什古城景区游客如织。"古丽的家"民宿经营者沙拉麦提介绍,这段时间民宿每日接待 的游客都很多,房间提前一个月就订满了。 ...
准格尔旗发放千万元消费券 以小杠杆撬动内需大循环
Sou Hu Cai Jing· 2025-10-05 13:17
Core Insights - The issuance of 10 million yuan in consumption vouchers in Ordos City, Inner Mongolia, aims to stimulate consumer spending and activate the local economy, reflecting a strategic economic approach to leverage limited government investment for broader social consumption potential [1][2][8] Economic Mechanism - Consumption vouchers are viewed as effective tools to address short-term economic fluctuations, stimulate demand, and promote economic recovery, with a focus on immediate consumption rather than savings [2][3] - The 10 million yuan in vouchers is expected to create a "leverage effect," where government spending can trigger a much larger increase in total social consumption through market mechanisms [2][6] Market Response - Following the launch of the consumption voucher program, there has been a noticeable increase in consumer activity, with local businesses reporting higher foot traffic and sales, particularly in supermarkets and restaurants [4][5] - The vouchers have successfully attracted both local residents and tourists, boosting the hospitality and tourism sectors, which in turn supports related industries [4][5] Long-term Goals - The ultimate aim of the consumption voucher initiative is to foster a sustainable consumption ecosystem, creating a positive cycle of government guidance, increased consumer spending, and stable employment [6][7] - The targeted focus on sectors such as dining, tourism, and retail is intended to revitalize industries that are crucial for employment and economic stability [7][8] Innovation and Resilience - Businesses are responding proactively to the influx of customers by introducing special promotions and enhancing service quality, leading to a win-win situation for consumers and merchants [7] - Stimulating internal consumption is seen as a way to bolster economic resilience against external uncertainties, thereby laying a solid foundation for sustainable growth [7][8]
一周新消费NO.329|轩尼诗×王嘉尔推中秋限量版;LACOSTE和王一博推出首个联名系列
新消费智库· 2025-10-05 13:03
New Products - JD.com launched its self-branded sparkling yellow wine, featuring a 5% alcohol content in a 480ml bottle, made from high-quality glutinous rice and local herbs [4][5] - Dongpeng Beverage introduced a new Hong Kong-style milk tea, using Indian black tea and Yunnan Dianhong, priced at 71.9 yuan for a 500ml x 24 bottle pack [4][5] - Amazon announced the launch of its private label Amazon Fresh, offering over 1,000 grocery items, with most priced under $5 and rated at least 4 stars [4][5] - Hennessy collaborated with Jackson Wang to launch a limited edition Mid-Autumn Festival series featuring Hennessy V.S.O.P and X.O [6][8] - Lay's released a new Heinz ketchup-flavored potato chip, available in 70g and 135g packs [6][9] - Lacoste and Wang Yibo launched their first collaborative series, including windbreakers and hoodies [6][10] - Fenjiu introduced a wedding edition chocolate gift box featuring liquor-filled chocolates [6][11] - Tianrun Dairy launched a new pomegranate-flavored yogurt, emphasizing clean label principles and using real pomegranate jam [6][11] - Mengniu partnered with China Tea to launch a red tea ice cream [6][13] Industry Events - Wudao Milk announced a 1 billion yuan investment to build its second factory in Shanghai, aiming for a sales target of 5 billion yuan by 2024 [14] - Meituan's international delivery brand Keeta launched operations in the UAE, marking its third Middle Eastern market entry within 40 days [14][15] - Dongpeng Beverage established a new marketing company in Jiangsu with a registered capital of 10 million yuan [14][16] - Wufangzhai plans to issue H shares and list on the Hong Kong Stock Exchange to enhance its international brand image [14][17] - Kegome appointed a new president, marking the first leadership change in six years [14][18] - Bright Dairy's subsidiary, New Light, plans to sell its New Zealand North Island assets for $170 million [14][19] - Coach opened its third coffee shop in the U.S., targeting Gen Z consumers [14][20] - Huang Bo's IP brand, Huang Dou Jun, opened its first store in Qingdao [14][21] - COFCO Jiajiakang launched its flaxseed pork products in Hong Kong, covering 60 major supermarkets [14][22] - Malbon Golf established its China headquarters in Shenzhen [14][23] Investment Trends - Xinghe Power completed a 2.4 billion yuan Series D financing round [21][22] - PAI Partners raised nearly 30 billion yuan for its ice cream joint venture with Nestlé [21][23] - Xingmai Innovation secured 1 billion yuan in A+ round financing [21][24] - Fengyi International plans to acquire a 49% stake in Juai Food [21][25] - Ailios completed a 100 million yuan A+ round financing [21][26] - Ferrero completed the acquisition of Kellogg's North American business [21][27] - Tianqing Kongtian raised several hundred million yuan in Series A financing [21][28] - Suzhou Lexiang Intelligent Technology announced a 200 million yuan angel round financing [21][29] - Nscale completed an $1.1 billion Series B financing round [21][30] - Luobo Intelligent announced several tens of millions in angel + round financing [21][31] Food Industry Developments - Wangzai Milk upgraded its product to feature high calcium and protein, using New Zealand milk sources [28] - Guoquan repurchased 1.55 million shares for 5 million HKD [28] - Mengniu and Everbright Pension signed a strategic cooperation agreement to enhance health management for the elderly [28] - Yakult revamped its low-sugar Y1000 yogurt packaging in Japan [28] - Happy Monkey opened its third store in Hangzhou [28] - Mocha announced its brand ambassador Ding Yuxi [28] - Yanjin Pupu launched a new garlic sesame sauce product [28] - Sam's Club in Changping, Beijing, is set to open in October [28] - Jindouya introduced a new calcium, iron, and zinc water product [28] - Mixue plans to harvest about 60,000 tons of lemons nationwide this year [28]
“苏超”引爆全城消费 南京探索“体育+”假日经济新范式
Yang Zi Wan Bao Wang· 2025-10-05 12:34
Core Insights - During the National Day and Mid-Autumn Festival holiday, Nanjing's consumer market exhibited a prosperous and orderly operation, with key monitored retail enterprises achieving a total sales revenue of 1.96 billion yuan, reflecting a year-on-year growth of 4.7% [1] Group 1: Promotional Activities - Various shopping districts and commercial entities in Nanjing launched unique themed activities and promotional measures, effectively stimulating consumer enthusiasm [2] - The Central Shopping Mall offered significant discounts and entertainment experiences, while New Century Center introduced special holiday plans combining dining, games, and group purchases [2] - The Jinling Golden Eagle's "Super Main Stage" event integrated multiple discounts through Douyin coupons, prize draws, and brand pop-up stores [2] Group 2: Regional Market Performance - The PuKou Baima Life Plaza launched heavy promotions such as "1 yuan for a 30 yuan dining coupon" and "58 yuan for a 100 yuan retail coupon," resulting in a 50% increase in foot traffic compared to the previous year [3] - Overall sales and foot traffic at the plaza saw significant growth compared to regular weekends [3] Group 3: Sports Events Impact - The Jiangsu Urban Football League (SuChao) knockout match on October 4 became a key driver for nighttime consumption in the city [4] - Various venues created immersive viewing experiences, such as live broadcasts and themed events, which effectively converted sports enthusiasm into consumer spending [4][7] Group 4: Enhanced Consumer Experience - The integration of culture, sports, and family activities created new holiday consumption scenarios, attracting diverse customer groups [8] - Activities like live music, DIY crafts for children, and interactive performances contributed to a lively family-friendly atmosphere [8][10] Group 5: Supply and Pricing Stability - Nanjing's business system ensured adequate supply of essential goods during the holiday, with daily vegetable arrivals averaging 2,987 tons and pork supply at 321.6 tons [11] - Prices for major vegetables and pork remained stable compared to pre-holiday levels, providing a solid foundation for the festive consumer market [11]
开新店、发新品 “首发经济”如何拉动“消费热力”?
Yang Shi Xin Wen Ke Hu Duan· 2025-10-05 11:49
Group 1 - The core viewpoint of the articles highlights the robust performance of the consumer market during the National Day and Mid-Autumn Festival holiday, with significant year-on-year sales growth reported in various sectors [1][3][5]. - Key retail and catering enterprises saw a sales increase of 3.3% year-on-year during the first four days of the holiday [1]. - The "Buy in China" initiative showcased a 4.2% increase in foot traffic and a 4.0% increase in sales in monitored pedestrian streets [1]. Group 2 - Green and smart consumption trends are gaining popularity, with organic food sales up by 20.1% and energy-efficient appliances increasing by 19% during the holiday [3]. - Smart refrigerators and smart home products also saw significant sales growth, with increases of 20.7% and 16.8% respectively [3]. Group 3 - The service sector is thriving, with activities such as autumn tours and self-driving trips being highly popular, and the box office for National Day films surpassing 1 billion yuan [5]. - Major sporting events, including the China Open tennis tournament, have also contributed to increased consumer engagement [5]. Group 4 - Market supply remains stable, with sufficient inventory levels of essential goods across 200 large agricultural wholesale markets [7]. - Prices for staple items like grains, cooking oil, and meats have remained stable compared to pre-holiday levels, with slight fluctuations in vegetable and beef prices [7]. Group 5 - The holiday period has seen a surge in "first launch economy," with many new stores and products attracting consumer attention [8][10]. - AI-related products are particularly popular, with new interactive experiences being offered to consumers [10][12]. Group 6 - The introduction of AI technology in retail is enhancing consumer experiences, as seen with the launch of intelligent products that are user-friendly and versatile [12][14]. - Events like the International Dinosaur Culture Tourism Festival featured the debut of lifelike AI robots, providing immersive experiences for visitors [14]. Group 7 - The "first launch economy" is driving innovation among companies, with many seizing opportunities to accelerate product development and market entry [16]. - Companies are investing in R&D to meet rising consumer demands for quality and functionality in electronic products [20][22]. Group 8 - Manufacturing facilities are operating at full capacity to meet the demand for new products, with significant improvements in production efficiency due to smart technology [24]. - New retail experiences, such as flagship stores and themed events, are stimulating consumer interest and spending [26][28][30].
“首发经济”燃动假期消费新引擎
Yang Shi Wang· 2025-10-05 11:42
Core Viewpoint - The "first launch economy" is gaining momentum during the holiday season, with new stores, products, and exhibitions driving consumer enthusiasm and accelerating the release of consumption potential [1] Group 1: New Store Openings - The first artificial intelligence ecosystem flagship store opened in Shenzhen, featuring over 200 new products related to AI audio-visual, education, and office applications, along with an interactive experience area for consumers [1] - In Nanchang, the first "Home Appliance 3C Launch Center" opened, introducing over 50 brand flagship experience halls, showcasing products like a 163-inch giant screen TV and AR smart glasses, attracting a large number of consumers [1] Group 2: Consumer Engagement Activities - Various regions are creating new consumption scenarios and business formats centered around the "first launch economy," such as the International Dinosaur Culture Tourism Festival in Sichuan, which featured the global debut of intelligent simulation dinosaur robots [1] - A new robot theater opened in Shanghai, allowing consumers to interact with bionic robots and scientists, enhancing the experiential aspect of consumer engagement [1] - In Changsha, over 130 first-launch stores welcomed customers, hosting local cultural performances to stimulate holiday consumption [1] Group 3: Sales Performance - Sales platforms reported a 41% year-on-year increase in foot traffic to stores during the first four days of the holiday, with a remarkable 87% increase in new product reservations [1] - Jiangsu, Shanghai, and Beijing emerged as the hottest consumption regions during the holiday period [1]
美国不仅仅凭着霸权提高关税,而是凭借着消费市场吸引了全世界
Sou Hu Cai Jing· 2025-10-05 09:55
美国这些年搞的关税,总让人觉得他们仗着自己是大国,就到处挥舞大棒子。可仔细想想,美国人这么干,不光是靠军事或者政治影响力,关键还得看他们 的消费市场。这块市场大得吓人,全世界企业都盯着它分杯羹。要是没有这个底气,美国的关税政策估计也玩不转。 先说美国消费市场的规模。2024年,美国老百姓的消费支出总额接近19万亿美元,这占全球总消费的四分之一多。零售额超过8万亿美元,核心零售部分也 有7万亿美元左右。人口才3.3亿,可人均消费支出一年超过7万美元。 零售商把价格抬高,消费者钱包瘪了点。但整体经济没崩,增长率二季度还有3%。为什么?因为全球企业离不开这个市场。墨西哥出口到美国的份额从 2017年的13%涨到2023年的更高比例,越南、印度也跟着受益。他们知道,美国3.3亿人买力强,占全球消费的三分之一多。企业宁愿多交税,也要分这块 蛋糕。 特朗普的关税政策,其实就是在用消费市场当杠杆。不是纯靠军事实力或政治压力,虽然那些也有,但核心是经济吸引力。美国有核弹、航母、五代机,但 其他国家也有类似东西。 这消费市场不是天上掉下来的。美国经济结构就偏向消费,拉动GDP的七成靠这个。老百姓爱花钱,信用卡债务堆得老高,但也 ...
河南省消费市场人气旺新意足
He Nan Ri Bao· 2025-10-05 09:52
河南日报讯(记者 王歌)秋雨连绵,消费热情依然高涨。10月4日,记者从河南省商务厅获悉,国 庆中秋假期前4天,全省重点监测的零售和餐饮企业累计实现销售总额14.57亿元,同比增长4.2%,消费 市场看点多、新意足。 "焕新"消费增添市场活力。国庆中秋假期前3天,周口三川明珠文化广场举办的"十一"汽车文化节 人气十足,现场超30个汽车品牌携百余款商品参展,购车优惠、金融补贴等激发市场热情。抢抓"金九 银十"销售旺季,南阳、商丘、周口等地围绕汽车促消费开展丰富多彩的活动,进一步释放消费潜力。 假期过半,各地涌动的人潮,餐饮店、商圈亮眼的数据,勾勒出河南消费市场火热的生动图景。省 商务厅有关负责人表示,假期步入下半程,将持续关注消费新业态,鼓励首发经济、票根经济、国潮经 济等,支持商家、景区探索服务消费新模式,丰富来豫旅客和市民的消费体验。 首店经济、首发经济为消费市场注入活力。10月3日,细雨纷飞,亳都·新象街区人流如织。"雨天 来逛也有情致,没想到人也这么多。"市民党女士惊讶于这里的热闹。开街不久的亳都·新象通过引入泡 泡玛特Nyota四季时序系列河南首展,以及多家首店集中开业,持续吸引消费人群前来打卡。河南省 ...
商文旅深度融合 国庆假期广西消费市场活力迸发
Zhong Guo Xin Wen Wang· 2025-10-05 09:08
Group 1 - The core viewpoint of the article highlights the significant recovery and growth of the consumer market in Guangxi during the first four days of the National Day holiday in 2025, with a year-on-year sales increase of 11.3% among nearly 200 key retail and catering enterprises [1][3][4] Group 2 - To stimulate consumer spending, Guangxi has implemented measures such as distributing consumption vouchers and promoting trade-in policies, leading to substantial sales growth in automotive, petroleum products, and furniture categories compared to the same period last year [3] - As of October 4, 2025, the trade-in activities in Guangxi have driven new car sales exceeding 187,000 units, home appliance sales of 3.724 million units, 3C digital product sales of 1.77 million units, electric bicycle sales of 250,000 units, and home renovation sales of 438,000 units, resulting in a direct sales boost of over 41.9 billion yuan [3] - The integration of cultural and tourism services has enhanced service consumption and night economy, with a 58.5% increase in the number of visitors to Guangxi and a 38.6% rise in night-time consumption during the holiday [3] Group 3 - Guangxi has leveraged digital empowerment and innovative scenarios to activate all-channel consumption and foster the growth of new business formats, with online retail sales increasing by 10.2% during the holiday [4] - Notably, sales of electric vehicles, washing machines, and mobile phones saw remarkable year-on-year growth rates of 307.8%, 116.9%, and 116.9% respectively [4]
“十一”假期全国消费市场繁荣兴旺 物资供应平稳有序
Yang Shi Wang· 2025-10-05 09:08
Group 1 - The core viewpoint is that the consumption market in China is thriving during the National Day and Mid-Autumn Festival holiday, with essential goods being abundant and prices stable. National retail and catering sales increased by 3.3% year-on-year in the first four days of the holiday [1] Group 2 - Green and smart consumption is gaining popularity, with organic food sales up by 20.1% and energy-saving appliances by 19%. Smart refrigerators and smart home products saw increases of 20.7% and 16.8%, respectively [3] Group 3 - The "Shopping in China" campaign has shown significant highlights, with foot traffic and sales in 78 monitored pedestrian streets increasing by 4.2% and 4.0% year-on-year in the first three days of the holiday [4] Group 4 - Service consumption is vibrant, with activities like autumn tours, self-driving trips, and red tourism being popular. The box office for National Day films surpassed 1 billion yuan, and various sports events, including the China Open tennis tournament, attracted significant audiences [6] Group 5 - Market supply remains stable and orderly, with sufficient stocks of grains, oils, meats, and vegetables in 200 major wholesale markets. Prices for grains, edible oils, pork, lamb, and chicken remained stable compared to pre-holiday levels, while vegetable and beef prices increased by 0.4% and 0.3%, respectively, and egg prices decreased by 0.4% [8]