Core Viewpoint - The night economy is a vital component of urban commerce, linking residents' lives with economic development, and has recently seen significant growth, becoming a new engine for urban consumption vitality [1] Group 1: Innovation in Consumption Scenarios - Various regions are innovating consumption scenarios tailored to local characteristics, driving consumption growth with engaging and unique experiences [2] - In Chongqing, a drone light show featuring 5,000 drones has enhanced the city's charm, leading to over 70% average occupancy rates in key restaurants and over 80% in hotels during holidays, with a year-on-year increase of over 10 percentage points [2] - Xuzhou has leveraged sports events to boost cultural tourism consumption, with a reported 64 billion yuan in consumption from May 10 to July 31, marking a 30% year-on-year increase [2] - Xining has developed night markets that attracted approximately 1.1 million visitors in July, generating 55 million yuan in revenue, showcasing the potential of night-time cultural tourism [3] Group 2: Night Consumption Trends - The night economy is thriving, with a 100% increase in searches and comments related to "night tours" since July, indicating a growing interest in cultural experiences during nighttime [4] - Major cities have seen a doubling of weekend night snack orders, with cities like Jinan and Xi'an experiencing over 150% growth in night orders [4] - From July 1 to July 21, 127 cities reported over 100% growth in night orders, with cities like Luoyang and Baotou leading with over 200% increases [5] Group 3: Corporate Engagement in Night Economy - The night economy market in China is expanding, with over 1.3 million related enterprises currently in operation, and approximately 90,000 new registrations this year [6] - Companies are innovating their business models to attract night-time consumers, such as the "street + MALL" concept in Shenzhen, which combines business and leisure [7] - The integration of AI technology and diverse business formats is being utilized to create immersive night consumption experiences, as seen in initiatives by companies like Bailian Group and Haidilao [7] Group 4: Consumer Preferences and Market Segmentation - There is a noticeable segmentation in night consumption preferences based on gender and age, with men favoring theme park night tours and women preferring music and social activities [8] - Experts suggest that businesses should innovate night economy scenarios based on consumer preferences, utilizing new technologies to enhance the experience and meet diverse consumer needs [8]

Core Insights - The phenomenon of "internet celebrity restaurants" is fading, with fewer standout brands emerging in 2025 compared to previous years [1][2] - The restaurant industry is experiencing a significant decline, with a 23% year-on-year increase in closure rates for restaurants, particularly affecting internet celebrity brands, which account for 65% of closures [1][2] Group 1: Industry Trends - The closure of notable brands like Guangzhou's "Wenheyou" reflects a broader trend of decline in the internet celebrity restaurant sector, which was once characterized by long queues and high customer engagement [2][4] - Data from the China Cuisine Association indicates a decline in national restaurant revenue growth, with a historical low of only 0.9% in June 2025 [4][5] - In Beijing, the profit of large-scale accommodation and catering businesses dropped by 67% in the first half of 2025, with a profit margin of only 0.3% [5] Group 2: Consumer Behavior Changes - Consumers are becoming more rational, seeking "certain value" from their dining experiences rather than just low prices, as indicated by a shift in consumer preferences towards value and health [8][10] - The average per capita spending in restaurants has decreased by 15% year-on-year, highlighting a growing focus on cost-effectiveness among consumers [10][12] Group 3: Market Dynamics - The restaurant industry is facing high customer acquisition costs, which have surged by 320% compared to pre-pandemic levels, while new customer conversion rates have fallen below 15% [6][12] - The closure rate of new restaurants is alarmingly high, with 61.2% of new openings failing, indicating a rapid turnover in the market [13][15] Group 4: Future Outlook - The industry is expected to undergo a "self-purification" process, where only those brands that can adapt and provide genuine value will survive, while many older internet celebrity restaurants are likely to close [16][22] - The focus is shifting from short-term gains to long-term sustainability, with successful brands needing to emphasize product quality, service authenticity, and supply chain transparency [23][24]

商务酒楼现"倒闭潮"， 赛道持续大洗牌，品牌关店潮止不住。 据赢商网不完全统计，4-7月，四个月间又有近80家典型品牌进行闭店动作，面包新语撤出成都、Apple Store首次关停中国直营店、盒马X会员店全部停业 不断引发热议。 其中，关店品牌集中在零售、餐饮两大业态，进驻购物中心5年以上的品牌占比超70%，近六成品牌倒在"年中考核"时刻。 01. 昔日餐饮"扛把子"退场 今年上半年，餐饮赛道冰火两重天，"上市潮"、"闭店潮"并行。这边厢，蜜雪冰城、古茗、茶百道、沪上阿姨、绿茶餐厅、牛大人等多个品牌成功IPO； 那边厢，"半年就有160万多家餐厅退场"消息引发震动，赶上去年最惨记录。 国家统计局数据显示，今年上半年全国餐饮收入增速持续下降，由2023年、2024年的21.4%、7.9%降至4.3%。行业进入全方位竞争的关键节点，"没事 干，就投资餐饮赚钱"的时代一去不返。 据赢商网不完全统计，今年4-7月，餐饮领域超30家连锁品牌有闭店动作，涵盖中式正餐、火锅、休闲餐饮、异国风情餐饮等多个业态，几乎个个都曾 是"人气王"。 商务酒楼"黄金时代结束"。头顶"国家五钻级酒家"、"首家博物馆食府"多项荣誉的【陶然轩 ...

Core Points - A new individual business named "Jinxian County Xu's Fried Shop" has been established, with Xu Chen as the legal representative [1] - The registered capital of the business is 50,000 RMB [1] - The business scope includes licensed projects for small catering, which requires approval from relevant authorities, and general projects for food sales, specifically selling pre-packaged food [1]

天眼查App显示，近日，南丰县包好恰卤味店（个体工商户）成立，法定代表人为张永恒，注册资本10 万人民币，经营范围为许可项目：餐饮服务（依法须经批准的项目，经相关部门批准后在许可有效期内 方可开展经营活动，具体经营项目和许可期限以相关部门批准文件或许可证件为准）一般项目：食品销 售（仅销售预包装食品），互联网销售（除销售需要许可的商品），个人互联网直播服务（除依法须经 批准的项目外，凭营业执照依法自主开展经营活动）。 ...

天眼查App显示，近日，都昌县柒月甜饮品店（个体工商户）成立，法定代表人为石文娟，注册资本10 万人民币，经营范围为许可项目：食品销售（依法须经批准的项目，经相关部门批准后在许可有效期内 方可开展经营活动，具体经营项目和许可期限以相关部门批准文件或许可证件为准）一般项目：日用杂 品销售，日用品批发（除依法须经批准的项目外，凭营业执照依法自主开展经营活动）。 ...

天眼查App显示，近日，上犹县麦香粉面店（个体工商户）成立，法定代表人为伍春兰，注册资本5万 人民币，经营范围为许可项目：餐饮服务，食品销售，酒类经营（依法须经批准的项目，经相关部门批 准后在许可有效期内方可开展经营活动，具体经营项目和许可期限以相关部门批准文件或许可证件为 准）一般项目：农副产品销售，食用农产品零售（除依法须经批准的项目外，凭营业执照依法自主开展 经营活动）。 ...

Core Insights - The National Market Supervision Administration reported on the food safety supervision and sampling inspection situation for the first half of the year, indicating a total of 2.639 million batches were inspected with an overall non-conformity rate of 2.61%, a decrease of 0.17 percentage points compared to the same period last year [1] Group 1: Inspection Results - The non-conformity rates for major food categories were reported as follows: grain processing products at 0.37%, edible oils and fats at 0.46%, poultry meat and by-products at 0.61%, meat products at 1.04%, and dairy products at 0.03% [1] - Compared to the previous year, the non-conformity rates for 22 food categories, including raw nuts and seeds, aquatic products, and catering foods, decreased, while 16 categories, including fruits, fresh eggs, and special medical formula foods, saw an increase in non-conformity rates [1] Group 2: Main Issues Identified - The primary issues leading to non-conformity in sampled products included excessive pesticide residues, the use of food additives beyond permitted limits, organic contamination, microbial contamination, and excessive veterinary drug residues [1] - The market supervision department has publicly disclosed the inspection results and has conducted timely verification and handling in accordance with relevant regulations to strictly control food safety risks [1]

Core Viewpoint - The article emphasizes that economic downturns can present unique opportunities for ordinary individuals to find low-cost business ventures, contrary to the common perception of difficulty in making money during such times [3][5]. Group 1: Economic Cycles and Opportunities - The article discusses the "Kondratiev Wave" theory, which suggests that economies experience cycles of prosperity, recession, stagnation, and recovery approximately every 60 years, with each phase lasting about 15 years [5]. - Currently, the global economy is transitioning from a low period that began in 2015 to a recovery phase, indicating that new opportunities are emerging amid structural adjustments [5][7]. - Historical examples from Japan and the United States illustrate that economic downturns do not eliminate opportunities but rather redistribute them, leading to the emergence of low-cost businesses that meet essential needs [7][8]. Group 2: Trends in Japan and the United States - Japan's economic transformation post-1990 crisis saw a shift towards value-oriented consumption, with the rise of discount stores and second-hand markets, emphasizing the importance of quality-to-price ratio [9][10]. - The U.S. experienced similar trends during the Great Depression and the 1970s stagflation, where low-cost entertainment and essential services thrived despite economic challenges [14][15][16]. - Both countries' experiences highlight the necessity for businesses to adapt to changing consumer demands during economic downturns, focusing on efficiency and cost-effectiveness [17]. Group 3: CHEES Model for Identifying Opportunities - The article introduces the CHEES model, which identifies five key areas for potential business opportunities: Cheap (value-oriented), Health (preventive care), Emotion (emotional fulfillment), Entertainment (low-cost leisure), and Lifestyle (niche markets) [19][21][23][27]. - Specific business opportunities are suggested, such as community discount supermarkets, second-hand luxury goods, and self-service fitness centers, which align with current consumer trends [20][22][24][26][28]. - The model serves as a practical guide for entrepreneurs to navigate economic fluctuations and identify viable business ventures [29][31]. Group 4: Practical Guidance for Entrepreneurs - The article stresses the importance of understanding economic trends and consumer behavior to convert insights into actionable business strategies [29][34]. - It encourages aspiring entrepreneurs to start with low-cost ventures to minimize risks and build experience, rather than pursuing large-scale projects without a solid foundation [30][39]. - The course offered by Wang Cen aims to provide a comprehensive framework for understanding economic cycles and applying the CHEES model to identify suitable business paths [31][42].

Personal Consumption Loan Subsidy - The policy allows borrowers to apply for personal consumption loans with a simple additional step of granting the lending institution permission to access transaction information [1] - For example, a consumer borrowing 200,000 yuan at a 3% annual interest rate would pay 6,000 yuan in interest without the subsidy, but with a 1% subsidy, the interest payment could be reduced by 2,000 yuan, resulting in a one-third interest reduction [1] Service Industry Loan Subsidy - Borrowing entities do not need to apply for the subsidy; they can proceed with the normal loan process at banks [2] - For instance, a restaurant obtaining a 900,000 yuan loan can receive a total subsidy of 9,000 yuan, which is returned in two phases: an initial payment of 3,000 yuan and subsequent monthly deductions of 750 yuan from future interest payments [2]