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小米YU7畅销靠什么?雷军给出了两个理由
Sou Hu Cai Jing· 2025-07-09 00:10
小米SU7大火特火之后,行业内一直有一种声音——它的火爆是靠营销上位的,是雷军的营销能力太强了。没想到的是小米YU7火爆之后这种声音又起来 了,甚至某友商的高管都在当众暗讽小米,事实上真是如此吗? 答案当然是否定的,无论是小米SU7还是小米YU7它们的成功原因都一样。就像雷军所讲的一样,小米YU7超强的产品力和出色的体验是畅销的基础。大家 可以查询一下专业汽车媒体对于小米YU7的测试、直播等等,目前这款车在同级别的车型之中,甚至是在SUV之中已经拿到13个第一。包括续航、驾驶体 验、静谧性等等。无一不体现了小米YU7极致的产品力,就像官方所讲的真金不怕火炼,这是产品畅销背后的基石。 有一句话讲的好"好产品不怕比",还 有句话讲产品好不好不是品牌说了算,你做出来把它投入到市场、市场自然会给出最正确的答案。 很多人到现在还在纠结小米汽车的成功是靠营销,有这功夫把自己家的产品做好才是正事。从另外一个角度讲汽是大件消费品牌,小米汽车平均售价都达到 25元以上了,这可不像手机几千块钱,用着不好换一个就可以了。一款汽车普通家庭至少会开五年甚至是更长的时间,花30万左右肯定是多方考虑的结果, 而不是冲着雷军的营销就会买单的 ...
余承东首度回应“开车睡觉”事件:没睡觉看了下手机,已交罚款和扣分;抖音辟谣花费9位数与周杰伦签约;Manus回应裁员传闻丨邦早报
创业邦· 2025-07-09 00:04
完整早报音频,请点击标题下方小耳机收听 【 2025 年度电影总票房破 300 亿】 据网络平台数据,截至 7 月 8 日 11 时 38 分,历时 189 天, 2025 年电影大盘票房(含预售)突破 300 亿,相较去年提前 28 天。(人民日报) | 网 通眼专业版 | | --- | | 数据截至2025-07-08 11:43:58 | | | | | | --- | --- | --- | --- | --- | | 总出票6.59亿张 | 总场次7489.8万场 | | 平均票价45.4元 | | | ◎ 票房排名 | | | | | | 影片 | 年票房 | 票房占比 | 排片占比 | 上座率 | | | (万) | | | | | 哪吒之魔童闹海 | 1544614.30 | 51.4% | 18.0% | 16.6% | | 2025-01-29上映 | | | | | | 唐森 1900 | 361244.40 | 12.0% | 5.2% | 17.5% | | 2025-01-29上映 | | | | | | 封神第二部:战 | | | | | | 火西岐 | 123886.27 | ...
小米雷军营销翻车?纸巾盒是车规级,车机芯片却是消费级
Sou Hu Cai Jing· 2025-07-08 23:13
Core Viewpoint - The controversy surrounding Xiaomi's YU7 car accessory, specifically the "car-grade" tissue box priced at 169 yuan, highlights a significant discrepancy between marketing claims and the actual specifications of its core components, which are consumer-grade rather than car-grade [1][5][10]. Group 1: Product and Pricing - Xiaomi's YU7 was launched alongside the Xiaomi Life car-mounted magnetic tissue box, which is priced at 169 yuan, leading to widespread discussion on social media [3][5]. - The tissue box is marketed as "car-grade," but the core chip used is a consumer-grade Qualcomm Snapdragon 8 Gen 3, which is also found in lower-priced smartphones [5][10]. - Despite the high price, some consumers argue that the tissue box's ability to withstand extreme temperatures (-30℃ to 95℃) justifies its cost, comparing it to other premium car accessories [7][9]. Group 2: Chip Specifications and Implications - The Snapdragon 8 Gen 3 chip, while powerful and cost-effective, lacks the safety certifications and reliability standards of car-grade chips like the Qualcomm SA8295P [10][14]. - The consumer-grade chip offers advantages such as lower costs, faster iteration speeds, better ecosystem compatibility, and stable supply chains [10][11]. - However, the safety and reliability concerns associated with using consumer-grade chips in automotive applications raise questions about Xiaomi's product design and pricing strategy [14][16]. Group 3: Market Perception and Brand Value - The debate over the pricing of the tissue box reflects broader issues of brand value and consumer perception, with some viewing it as a "smart tax" while others see it as a justified premium for brand loyalty [7][9]. - Xiaomi's ecosystem strategy, which includes a range of high-priced accessories, suggests that the company is banking on brand loyalty and emotional value to justify its pricing [9][16]. - The controversy serves as a test for Xiaomi to balance market trends and consumer safety in its product offerings [16].
氪星晚报| 因存在电源问题,索尼宣布暂停出售Xperia智能手机;国内首个低空新基建完整解决方案发布;百度启动2026届校园招聘,AI岗位占比超90%
3 6 Ke· 2025-07-08 14:15
7月8日消息,一份声明显示,塔塔汽车集团第一季度全球批发销量为299664辆,较去年同期下降9%。 其中,捷豹路虎全球批发销量同比下降11%至87286辆。(界面) 渝开发:不存在未披露重大事项 36氪获悉,渝开发发布公告,近期公司经营情况及内外部经营环境未发生重大变化;公司、控股股东重 庆市城市建设投资(集团)有限公司不存在关于公司的应披露而未披露的重大事项,或处于筹划阶段的 重大事项。 因存在电源问题,索尼宣布暂停出售Xperia智能手机 大公司: 圣农发展:2025年上半年净利同比预增732.89%—830.88% 36氪获悉,圣农发展发布业绩预告,预计2025年半年度归母净利8.5亿元—9.5亿元,同比增长732.89% —830.88%。 塔塔汽车集团第一季度全球批发销量同比下降9% 投融资: "它石智航"完成1.22亿美元天使+轮融资 36氪获悉,7月8日,"它石智航"宣布完成1.22亿美元天使+轮融资。本轮融资由美团战投领投,钧山投 资、碧鸿投资、国汽投资、临港科创投、赛富投资基金、建发新兴投资共同跟投。老股东线性资本、襄 禾资本等持续加码。此轮融资后,它石智航还将进一步拓展生态与场景资源,并启 ...
让AI落地,让人自由:荣耀的“三叶草”战略与生态野心
21世纪经济报道· 2025-07-08 13:49
2025年下半年,荣耀发起攻势。 7 月 初 , 荣 耀 发 布 新 一 代 折 叠 旗 舰 荣 耀 Ma g i c V5 , 并 掀 起 折 叠 屏 与 AI 融 合 的 新 浪 潮 。 荣 耀 Ma g i c V5 不 仅 以 性 能 配 置 再 次 刷 新 行 业 标 准 , 也 标 志 着 " 荣 耀 阿 尔 法 战 略 " 进 入 加 速 落 地 阶 段。 "阿尔法战略"的核心是围绕AI生态布局。从终端创新到生态开放,从AI应用到用户体验,荣 耀正在以一种不止于技术的方式切入AI时代,讲述着一条通向全球领先AI终端生态公司的路 径。 荣耀Ma g i c V5是节点,更是新起点。荣耀CEO李健指出,AI 正从 "思考" 向 "行动" 跨越, 落地能力成为核心考量。 并且,李健系统地提出了AI "落地"的三大结构性转变,分别是竞争焦点从模型性能转向落地 能力,价值定位从工具效率转向结果闭环,产品形态从云端计算转向贴身存在。 在 AI 走 向 全 面 实 用 化 的 关 键 节 点 , 荣 耀 率 先 交 出 了 一 份 具 备 战 略 远 见 与 工 程 落 地 能 力 的 答 卷。2 0 2 5 ...
美股开盘涨跌不一,加密货币概念股多数走高
Feng Huang Wang Cai Jing· 2025-07-08 13:39
凤凰网财经讯 7月8日,美股开盘,道指跌0.09%,纳指涨0.26%,标普500指数涨0.05%。加密货币概念 股多数走高,SharpLink Gaming涨超13%,Bit Digital涨超10%;Circle跌超3%。 公司消息 【英国石油与利比亚国家石油公司签署协议,拟重新开发巨型油田】 7月8日消息,英国石油公司发表声明称,已与利比亚国家石油公司(NOC)签署谅解备忘录,计划共同评 估利比亚锡尔特盆地(Sirte basin)的两座巨型油田(Sarir和Messla)的再开发机会以及周边地区的勘 探潜力,同时研究该国非常规油气资源的整体开发前景。 英国石油表示,根据该协议,其将获得评估各类技术数据的框架,与利比亚国家石油公司开展有效合 作,对现有开发机会进行可行性研究,并为未来油田开发与勘探计划的制定提供决策依据。 【因存在电源问题,索尼宣布暂停出售Xperia智能手机】 7月8日消息,索尼公司表示,由于部分机型出现意外关机、重启或无法开机等问题,已暂停其最新智能 手机Xperia 1 VII的发货和门店销售。目前,索尼正在调查手机出现电源问题的原因,并提醒用户在此 期间备份所有必要的数据。 【Ep ...
智通港股解盘 | 稳定币带来新应用场景 外媒惊叹中国品牌正席卷全球
Zhi Tong Cai Jing· 2025-07-08 13:10
Market Overview - The Hang Seng Index rose by 1.09%, reclaiming the 24,000-point mark, as market concerns over U.S. tariffs were deemed exaggerated [1] - U.S. President Trump signed an executive order extending the tariff delay period to August 1, with various countries facing tariffs ranging from 25% to 40% [1] - China expressed confidence in its ability to counter external economic pressures, with Premier Li Qiang highlighting the country's resources and strategies [1] Trade Relations - U.S. Treasury Secretary Yellen indicated plans for upcoming discussions with Chinese officials to enhance trade relations, which typically results in positive market reactions [2] - Stocks related to North American business showed significant gains, with companies like Tigermed and Zai Lab experiencing increases of nearly 12% and over 6%, respectively [2] Cryptocurrency Developments - Jin Yong Investment announced a strategic partnership with AnchorX to issue a stablecoin pegged to offshore RMB, which is expected to play a significant role in the Belt and Road Initiative [2] - The stablecoin's anticipated launch has led to a surge in market interest, with Jin Yong Investment's stock rising over 552% [2] Industry Trends - The photovoltaic sector is experiencing price increases due to recent policy changes, with major companies like GCL-Poly and Xinte Energy seeing stock gains of over 8% [3] - The lithium industry is also benefiting from similar trends, with companies like Tianqi Lithium and Ganfeng Lithium showing strong performance [3] Smartphone Market Insights - According to Counterpoint Research, China's smartphone sales are expected to see slight year-on-year growth, with Huawei projected to increase sales by 12% [4] - Apple has recently outperformed domestic brands in the Chinese market, marking a significant shift in consumer preferences [4] International Expansion - Cha Bai Dao has successfully entered the South Korean market, with over 10 stores opened and plans for rapid expansion [5][6] - The company is expected to achieve profitability in its overseas operations, contributing to a dual-driven growth strategy [6] AI and Technology Developments - Industrial Fulian reported a projected net profit increase of 47.72% to 52.11% for Q2 2025, driven by strong demand for AI infrastructure [6] - New AI models and collaborations are being launched, with companies like Kuaishou and Ping An Good Doctor making significant advancements in AI applications [8] Gaming and Tourism Sector - Macau's tourism numbers have exceeded 20 million visitors this year, leading to positive market sentiment for gaming stocks, which saw gains of over 4% [7] Wind Energy Sector - Goldwind Technology reported a 26.1% year-on-year increase in orders, with significant growth in international markets [9] - The company has a robust order backlog of 51,091.24 MW, reflecting a 51.81% increase compared to the previous year [10] - Goldwind's international business spans 47 countries, with a strong presence in North America, Australia, and South America [10][11]
专家访谈汇总:挖掘机销量涨了,释放什么信号?
阿尔法工场研究院· 2025-07-08 12:22
Group 1: Mobile Market Insights - In Q2 2025, the Chinese smartphone market is highly competitive, with the top five brands having minimal market share differences. Xiaomi leads with a 16.63% market share and an activation volume of 11.42 million units, showing a year-on-year growth of 7.39% [2] - Xiaomi's global smartphone shipments reached 41.8 million units in Q1 2025, capturing a global market share of 14.1%, reflecting a year-on-year growth of 3.0% [3] - OPPO benefits from multi-brand synergy, with its OnePlus series performing well in the high-end market, while Huawei's product innovation, especially in 5G and imaging technology, has been well recognized [3] Group 2: Communication Equipment Market - The global communication equipment market is expected to exceed $1.2 trillion by 2025, with China's market projected to surpass 3.2 trillion yuan, achieving a compound annual growth rate (CAGR) of 12.5% [1] - The market for 800G Ethernet optical modules is anticipated to surpass that of 400G, with projections indicating that the combined market for 800G and 1.6T optical modules will exceed $16 billion by 2029 [1] - Chinese optical module manufacturers are gaining a dominant position in the global market, which is expected to enhance industry profitability [1] Group 3: Banking Wealth Management - As of June 2025, the Chinese banking wealth management market shows steady performance, with the number of existing wealth management products reaching 42,300 and a total scale of 30.97 trillion yuan, reflecting a 3.4% growth from the end of 2024 [3] - The average annualized yield of banking wealth management products in the first half of 2025 was 2.4%, significantly higher than the one-year fixed deposit rates, which are generally below 1% [4] - The market for "fixed income plus" products remains attractive to low-risk investors, driven by a bullish bond market [3] Group 4: Excavator Sales Performance - In the first half of 2025, major domestic excavator manufacturers sold 120,520 units, marking a year-on-year increase of 16.8% [5] - In June, excavator sales showed strong growth, with domestic sales increasing by 6.2% and exports rising by 19.3% [5] - The average working hours for major engineering machinery products in June 2025 were 77.2 hours, indicating a year-on-year decrease of 9.11% [5]
韩媒:苹果iPhone 17e沿用京东方OLED面板
WitsView睿智显示· 2025-07-08 09:36
7月8日,据韩国媒体the elec报道, 苹果计划明年春季发布iPhone 17e,该机型将沿用 iPhone 1 6 e 的OLED面板。有消息称 ,苹果设定的目标是将iPhone的年出货量维持在2.2亿至2.3亿 台。 iPhone 16e( 图片来源:苹果 ) 苹果计划明年春季发布的iPhone 17e,将继续采用iPhone 16e所使用的6.1英寸OLED显示屏; 而iPhone 16e的屏幕则沿用了2022年款iPhone 14的6.1英寸OLED显示屏。iPhone SE及 iPhone e系列通过复用前代产品的零部件,并搭载最新的AP,与同类产品展开竞争。 报道称,继今年推出iPhone 16e之后,苹果明年推出iPhone 17e,旨在维持iPhone的整体出货 量。在居家办公期间,苹果在2020年将iPhone的年出货量提升至2.3亿部。同期,三星电子的 Galaxy智能手机出货量下降至2.3亿部,两家公司的智能手机年出货量相近。 苹果iPhone SE系列上市首年出货量约为2000万台。预计今年iPhone 16e系列的出货量也将与此 类似。即使iPhone 16e系列销量良好,苹果也 ...
充电宝事故,扯下了电池技术的“遮羞布”
Hu Xiu· 2025-07-08 09:19
Core Viewpoint - The mobile power bank industry is facing a significant crisis due to safety issues, particularly related to the Romoss brand, which has led to product recalls and heightened consumer anxiety regarding battery safety and performance [2][3][15]. Industry Overview - The mobile power bank market is experiencing turmoil following safety incidents, with over 1.2 million units recalled due to safety concerns [2][15]. - The global mobile power market is estimated to be around $3.005 billion in 2023, with a projected compound annual growth rate (CAGR) of only 1.3% until 2030, indicating a market nearing saturation [18]. Consumer Behavior - Over 70% of smartphone users prefer to charge their devices when battery levels drop to 10%-30%, reflecting a growing trend of "battery anxiety" among consumers [5][6]. - The average daily internet usage among residents has increased significantly, contributing to heightened battery anxiety as users rely more on their devices [6]. Technological Challenges - Despite advancements in smartphone technology, battery capacity has not kept pace, with the iPhone 15 only marginally improving from the iPhone 5S in terms of battery capacity [10]. - The current battery technology, particularly lithium-ion batteries, is approaching physical limits in energy density, leading to stagnation in real capacity improvements [13][22]. Price War and Its Implications - The ongoing price war in the mobile power bank sector has led to a significant drop in prices, with some products seeing reductions from around 129-149 RMB in 2021 to as low as 69 RMB by 2024 [15][16]. - This price competition has pressured manufacturers to cut costs, which has resulted in safety compromises, as seen in the recent safety incidents linked to substandard battery components [17][21]. Future Outlook - The industry must shift focus from price competition to technological innovation to address the growing demand for battery capacity and safety [22]. - The historical context of battery development suggests that significant breakthroughs may take decades, raising concerns about the industry's ability to meet future demands [22].