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大象论股|3500点后怎么走?《大象财经•论股》指点迷津
Sou Hu Cai Jing· 2025-07-12 05:54
Group 1 - The Shanghai Composite Index successfully surpassed 3500 points, reaching a new high for the year, with a weekly increase of 1.09% [1] - The financial sector, particularly the banking and brokerage stocks, played a significant role in driving the index higher, with major banks hitting historical price records [1] - The trading volume increased notably, with a peak of 1.71 trillion yuan on July 11, marking the highest level since March 15 [1] Group 2 - Several companies released their mid-year performance forecasts for 2025, leading to a rise in related sectors, particularly in rare earths, where North Rare Earth reported significant year-on-year increases in revenue and net profit [3] - The pharmaceutical sector also saw a collective rise in AH shares, while sectors like photovoltaic, steel, coal, and construction experienced upward momentum due to favorable news [3] - The upcoming implementation of the stablecoin regulations in Hong Kong has kept the blockchain and digital currency concepts active, with Shanghai's government exploring blockchain applications in cross-border trade and supply chain finance [3] Group 3 - The consumer sector showed volatility, with an initial boost from increased restaurant sales due to price wars among delivery platforms, but later saw declines in new consumption stocks [4] - The "new consumption trio" stocks, including Lao Pu Gold, Pop Mart, and Mixue Ice City, experienced significant drops, raising concerns about the sustainability of the new consumption trend [4]
“0门店”闯美,茶颜悦色,不走蜜雪冰城老路
3 6 Ke· 2025-07-12 05:24
Core Viewpoint - Chayan Yuese, a popular tea brand, is expanding internationally by adopting an online-only model, focusing on the North American market rather than traditional physical store openings [5][6][28]. Group 1: Company Strategy - Chayan Yuese has chosen to enter the North American market without physical stores, utilizing e-commerce platforms such as Shopify, Amazon, TikTok Shop, Walmart, Weee, and Yami [6][18]. - The brand is launching over 40 products, primarily snacks and cultural items, rather than its signature milk tea, which reflects a strategic shift to cater to the online market [3][7][28]. - The company has been cautious in its expansion, previously focusing on regional growth in China before venturing abroad [13][17]. Group 2: Market Positioning - Chayan Yuese's decision to sell snacks instead of tea is influenced by the complexities of exporting tea products to the U.S., including regulatory challenges and the need for FDA certification [12][28]. - The brand has established a certain level of brand recognition among the Chinese community in North America, which may facilitate its entry into the market [22][28]. - The competitive landscape for Asian snacks in North America is intense, with many established brands, which may challenge Chayan Yuese's market position [28]. Group 3: Financial Performance - The company's online sales exceeded 100 million yuan in 2024, indicating a successful transition to e-commerce and retail products [18]. - Popular items like the "bread cubes" have shown strong sales, with some products selling out quickly on their Shopify store [9][18]. Group 4: Future Considerations - The absence of tea products in the initial launch may hinder Chayan Yuese's ability to establish itself as a "new tea drink" brand in the North American market [31]. - The brand's approach may signify a shift in the new tea drink sector towards more refined operations, as companies seek unique paths for international expansion [28].
夏季鲜果茶饮品持续热销 茶百道(02555)青提茉莉8天销售超210万杯
智通财经网· 2025-07-12 04:20
进入夏季以来,随着天气日渐炎热,鲜果茶类饮品持续热销。近两个月,茶百道已陆续推出荔枝、蜜瓜 等多款主打真实果肉的鲜果饮品,均取得不错销量。华鑫证券在近期发布的研报中指出,茶百道以经典 产品、季节性产品、区域性产品三大板块组成产品矩阵,能够实现"月月有爆品、周周上新品",并基于 其覆盖全国31个省区,配套25个仓储中心和超300辆三温配送车的全国化供应链布局,实现冷链配送"当 日达"。 茶百道产品负责人表示,本次青提茉莉原料选用云南宾川、四川西昌等优秀产地的阳光玫瑰青提,要求 单果克重在6克以上,糖度达15度以上,从产地收货后立即用5摄氏度冷藏物流车送往全国门店,保障青 提的新鲜脆嫩口感。 此次联名活动的专属饮品青提茉莉是茶百道季节性饮品中的人气王,自2023年上市后已经销售了8200万 杯;7月3日回归上架后,8天时间再次卖出超210万杯,迅速成为全国茶百道果茶品类销冠。茶百道官方 微博介绍,青提茉莉采用阳光玫瑰青提作为原料,青提鲜果每天由门店员工颗颗手剥去皮去籽,每杯约 含11颗鲜青提。社交媒体平台上,大量网友晒出在茶百道门店拍到的新鲜青提照片,还有茶百道店 员"吐槽":"辛苦剥青提2小时,1分钟进来10个 ...
“身价暴涨”500%,蜜雪冰城狂卖10亿杯的超级单品,带飞一颗“酸果”
创业邦· 2025-07-12 03:04
以下文章来源于电商在线 ,作者唐果 电商在线 . 见锐度、见洞察,聚焦互联网和新商业的创新媒体 来源丨电商在线(ID:dianshangmj) "入行十年来,第一次见到这么贵的黄柠檬。" 作者丨 唐果 编辑丨 王亚琪 图源丨Midjourney 近日,"柠檬疯涨似黄金""柠檬水成本飙升" 等话题频现社交平台,据「央视财经」报道,今年夏季 柠檬价格大幅上涨,部分品种较去年同期涨价3至5倍,四川安岳等地柠檬价格波动剧烈。 暴涨之下,要"喝不起柠檬水了"? 农业农村部全国农产品批发市场价格信息监测数据显示,去年6月至今,全国柠檬的批发价格始终保 持上涨态势,2025年7月已达到14.47元/公斤,而去年同期价格仅为7.76元/公斤,同比涨幅超过 80%。 更直观的对比是,柠檬的价格已经超过了被称作是"水果贵族"的荔枝——在小象超市APP中,500g 的安岳黄柠檬价格为13.8元,而同样500g的玉荷包荔枝仅需9.9元。 从最早英国发源的柠檬红茶,到20世纪香港茶餐厅的冻柠茶,再到如今各大新茶饮品牌......"流水的 新品,铁打的柠檬"。这颗酸涩的小水果,始终是饮品界不可或缺的一员。 市面上常见的柠檬,除了当下涨价 ...
大河南“下沉市场” ,托起千亿“蜜雪冰城”
21世纪经济报道· 2025-07-12 00:10
Core Viewpoint - Mixue Ice City, a tea beverage brand originating from Henan, has successfully expanded its market presence by leveraging its local roots and focusing on the lower-tier markets, achieving a market capitalization of 195.3 billion HKD as of July 11, 2025 [5][6]. Group 1: Company Background and Development - The founders of Mixue Ice City, Zhang Hongchao and Zhang Hongfu, are brothers from a rural background in Shangqiu, Henan, with Zhang Hongchao starting his entrepreneurial journey by selling shaved ice in 1997 [1][2]. - The brand officially launched in 1999 with its first physical store, initially offering shaved ice, Chinese, and Western cuisine, before focusing on ice cream in 2005, which became a hit product [3][4]. Group 2: Market Expansion and Strategy - Mixue Ice City has expanded significantly, with a notable presence in lower-tier cities, where over half of its 41,584 stores are located [26]. - The company’s headquarters in Zhengzhou serves as a strategic hub, benefiting from the city's transportation network and high foot traffic, with daily customer flow exceeding 350,000 at the nearby Zhengzhou East Station [12][19]. Group 3: Production and Infrastructure - The company has invested heavily in its production base in Henan, which spans approximately 342,000 square meters and has an annual production capacity of 1.21 million tons [13][14]. - Mixue Ice City is also developing a new training campus in Henan, which will enhance its operational capabilities and employee training [15][16]. Group 4: Market Position and Consumer Engagement - The brand's success is attributed to its focus on affordability and value, particularly in lower-income regions, where it has established a strong market presence [22][27]. - Mixue Ice City has effectively engaged local talent, with a significant percentage of potential employees expressing interest in working for the company, indicating a positive perception of job opportunities [26].
消费动机迭代释放新经济增长潜能 五大新消费赛道活力奔涌
潮玩IP不仅让消费市场热潮涌动,也正在重塑商场业态生态。以情绪价值驱动的潮玩品牌正逐步占据商 场一层核心位置,成为流量新引擎,逐步刷新商场一层的业态矩阵,驱动品牌与商场共探"潮流一层"的 新可能。 同时,头部品牌采用"核心辐射、梯度扩张"策略,在一线城市打造标杆门店,通过快闪、展览及IP联名 等高话题度活动,带动标准化产品向新一线及潜力城市渗透,激活线下商业活力。截至2024年,上海已 拥有超350家潮玩及杂货品牌门店。 回溯2025年上半年,《提振消费专项行动方案》等促消费政策密集落地,有效激发了消费作为经济增长 核心动力的作用。在这一背景下,消费市场呈现多元化、积极发展的态势,尤其在消费者更趋功能需 要、取悦自我、彰显个性等购物动机迭代下,潮玩经济、茶饮消费、宠物经济、户外经济、银发经济等 新兴经济形态迅速崛起,成为驱动市场活力与经济增长的新引擎。 潮玩经济:以情绪价值重塑线下商业生态 《哪吒2》潮玩周边热销、LABUBU全球爆火、WAKUKU现象级崛起……细数上半年哪个消费领域上 榜热搜最多,潮玩IP当仁不让。 一只不到手掌大的小玩具,在情绪价值与治愈经济的加持下,正在撑起消费市场的新增长极,更凭借情 ...
茉莉花茶香满城--福建福州茉莉花茶产业复兴之路
Core Insights - Fuzhou, the birthplace of jasmine tea, has faced significant challenges in the market, leading to a drastic decline in jasmine flower cultivation and tea production [1][2] - The local government has initiated a revival campaign for jasmine tea, implementing protective measures and financial support to boost the industry [2][4] - Fuzhou jasmine tea has been recognized for its quality and has gained geographical indication status, enhancing its brand value and market reach [3][4] Group 1: Industry Challenges - The area dedicated to jasmine flower cultivation has decreased from over 6,600 hectares to less than 3,400 hectares, and the number of tea enterprises has plummeted from over 1,000 to just over 20 [1][2] - Urban expansion and low profitability have led to a decline in farmers' interest in jasmine cultivation, compounded by fierce competition from other tea varieties and international brands [2] Group 2: Government Initiatives - The Fuzhou government has invested over 80 million yuan to support the development of the jasmine flower and tea industry [2] - Protective regulations have been established, categorizing cultivation areas into different protection levels, with key regions receiving top-tier protection [2] Group 3: Brand Development - Fuzhou has developed local standards and industry norms for jasmine tea, contributing to its high-quality development and preserving traditional craftsmanship [3] - The brand value of Fuzhou jasmine tea reached 4.684 billion yuan, and it has been included in the first batch of geographical indication products under the China-EU agreement [4] Group 4: Market Expansion - Fuzhou jasmine tea is increasingly popular in new tea beverage markets, with over 30% of new tea products using jasmine tea as a base [5] - The tea has gained international recognition, with products exported to Southeast Asia, Europe, and the United States, particularly in countries like France and Japan [4] Group 5: Culinary Innovations - Fuzhou jasmine tea is being incorporated into innovative culinary creations, including dishes served in Michelin-starred restaurants in France [6] - The local government has launched "landmark banquets" that combine traditional Fujian cuisine with geographical indication products, enhancing the cultural appeal of jasmine tea [7]
新茶饮新表达
Jing Ji Ri Bao· 2025-07-11 22:26
新茶饮行业对小众水果等原料的挖掘和推广,是消费升级倒逼供给侧创新的典型路径,在助力乡村振 兴、带动农民增收、提升新茶饮企业创新力等方面起到积极作用。同时,新茶饮通过产品创新打破了产 业原叶热泡的消费方式,打开了中国传统茶的广阔消费空间。 炎炎夏日,来一杯新鲜可口的现制茶饮,享受鲜果与茶汤碰撞的惊喜,已成为不少人驱除炎热和抵抗疲 劳的优选。 近年来,新茶饮广泛进入人们视野,从城市间坐落的各式店面到五花八门的风味口感,再到社交平台上 的各种打卡分享,新茶饮作为日常消费市场的新宠不断"出圈"。艾媒咨询报告显示,2024年中国新式茶 饮市场规模约为3547亿元,同比增长6.4%,2028年有望突破4000亿元。 当前,新茶饮行业发展呈现哪些新变化?消费者对饮品有哪些新需求?记者采访了业内专家及相关企 业。 始于奶茶 "以前点奶茶喝,总觉得标准糖太寡淡,必须是双倍糖再铺上厚厚的奶盖和奥利奥碎才够味儿。"在北京 工作的张悦告诉记者,那些动辄300大卡起步的"快乐水"曾是她加班时的标配。 但这种"甜蜜依赖"的代价在体检报告上逐渐显现:空腹血糖临界值偏高,腰腹的赘肉怎么也减不掉,连 带着皮肤也总泛着油光。在学习了合理膳食的相 ...
特产开出隐藏款
Jing Ji Ri Bao· 2025-07-11 22:14
Group 1: New Specialty Products in China - Traditional perceptions of "foreign specialties" are evolving as local products like Tongren matcha, Weifang foie gras, and Chenzhou caviar combine with regional characteristics to become new specialties in China [1][9] - These new products enrich the dining experience for consumers and expand industry opportunities [1] Group 2: Tongren Matcha - China is the world's largest matcha producer, with 25% of its matcha coming from Tongren, Guizhou [2] - Guizhou's unique geographical and climatic conditions, such as high altitude and low sunlight, are ideal for matcha cultivation [2] - The Guizhou Tea Group has exported over 200 tons of matcha this year, with plans to reach a comprehensive output value of over 1.7 billion yuan by 2026 [3] - The matcha industry in Tongren employs over 100,000 tea farmers and supports more than 30 tea processing enterprises [3] Group 3: Weifang Foie Gras - Weifang's foie gras accounts for 70% of the domestic market and 20% of the global market, with an annual output of over 5,000 tons and a market value exceeding 8 billion yuan [5] - The industry has developed a full production chain from breeding to processing, with innovative products like red wine blueberry foie gras gaining popularity [5][6] - The introduction of 1,260 French breeding geese marks a significant step towards sustainable development in the foie gras industry [6] Group 4: Chenzhou Caviar - Over 60% of the world's caviar comes from China, with domestic consumption expected to reach 100 tons by 2030 [7][9] - Chenzhou's unique cold water resources are suitable for sturgeon farming, which is essential for high-quality caviar production [8] - The company is developing new caviar products that can be paired with ice cream and yogurt, while also exploring caviar-derived skincare products [9] Group 5: Broader Implications - The rise of these new specialties not only enhances local economies but also opens up international markets for Chinese products [9] - Other products like Yunnan avocados, Heilongjiang cranberries, and Jilin king crabs are also transitioning from foreign specialties to local specialties, further diversifying the market [9]
新消费时代呼唤金融新工具
在这个炎热的夏季,柠檬悄然成为"水果新贵"。 蜜雪冰城门店里,一杯柠檬水背后的成本正在迅速上浮;全国批发市场的柠檬价格,也连续数月显著走 高。与此同时,从云南生豆到进口拼配豆,咖啡豆价格波动更为剧烈。原料端产区气候异常导致供给连 续两年下滑,以及新消费热潮所释放的需求,正加剧着整个国内软商品市场的价格波动。 中国证券报记者了解到,面对动辄上涨数成的原料价格,国内茶饮、咖啡企业通过提前锁价、直接采购 等方式控制成本。但这些多属个体应对策略。在新消费快速扩张的当下,原料供应市场尚缺少一套系统 化的价格发现与风险对冲机制予以支撑。 在这一背景下,咖啡等小品种期货的尽快推出被市场寄予厚望。标准化、公开透明的价格发现机制,不 仅有助于企业锁定成本、提高定价能力,也将推动上游产区加快品控与规范化进程,为新消费产业注入 更强的韧性与信心。 "新消费产业呼唤金融新工具。"市场人士表示,伴随中国咖啡与茶饮市场迈入规模化发展阶段,以期 货、期权为代表的金融工具或在未来扮演更加关键的角色,助力新消费产业走得更稳、更远。 ● 葛瑶 代诗瑶 一颗柠檬涨到4元 在柠檬成为"水果新贵"之前,林婧从未留意过它的价格。今年6月,她在线下水果商 ...