日前，休闲零食溜溜梅母公司溜溜果园集团股份有限公司（以下简称"溜溜果园"）正式递表港交所。早在2019年6月，溜溜果园就已提交了在深交所上市的 申请，后于同年12月撤回申请。 根据弗若斯特沙利文的资料，2024年，溜溜果园在中国天然果冻行业（按零售额计）排名第一，市场份额为45.7%。招股书披露，梅冻的毛利率颇高，近 三年毛利率分别为36.2%、49.2%、47.8%。 红星资本局注意到，溜溜果园比较依赖青梅类产品，梅干零食在近三年贡献了超6成营收，其第二增长曲线梅冻目前在总营收的占比仅为25%左右。另外， 青梅受自然环境影响，会产生质量和数量的不稳定，溜溜果园业绩受原材料波动的影响较大。 4月17日，红星资本局就相关问题致电溜溜果园，截至发稿时间，未有回复。 01 去年营收16亿元，超6成收入来自青梅类产品 溜溜果园成立于1999年，2001年推出溜溜梅产品，后因"没事就吃溜溜梅"的广告语迅速提升知名度。目前产品包括四类：梅干零食（包含青梅、李梅、杨 梅）、西梅产品、梅冻、其他梅产品（如梅精软糖、梅茶茶汤等）。 招股书披露，根据弗若斯特沙利文的资料，按零售额计算，溜溜果园2024年在中国果类零食行业排名第一 ...

Core Viewpoint - The konjac food industry has maintained a compound annual growth rate (CAGR) of over 20% for the past decade, but per capita consumption in China remains low, indicating significant growth potential in the market [1][3]. Company Insights - Konjac is recognized as a superfood due to its high soluble dietary fiber content, which provides excellent solubility, gelation, and thickening properties, making it versatile for various applications [2]. - The konjac industry chain consists of three segments: upstream (konjac planting), midstream (initial and deep processing), and downstream (applications in food, medicine, textiles, cosmetics, environmental protection, military, and petroleum extraction) [2]. Industry Analysis - The estimated market size for the konjac food industry is projected to reach 26.9 billion yuan in 2024, with the konjac snack sector accounting for 18.3 billion yuan [3]. - The konjac snack market can be further segmented into konjac snacks (8.5 billion yuan), konjac dried products (1.3 billion yuan), konjac jelly (4 billion yuan), and other konjac foods (4.5 billion yuan) [3]. - The growth of the konjac food industry has been driven by innovative products and effective consumer education, particularly through brands like WeLong and YanJin, which have successfully penetrated the market [3][4]. Market Dynamics - The top two companies in the konjac snack industry, WeLong and YanJin, hold a combined market share of 60-70%, indicating a concentrated market structure [4]. - Given the low penetration rate of konjac snacks and the potential for innovation, the industry is expected to see a 1-2 times increase in market size in the future [4]. Comparative Analysis - Compared to Japan, where the konjac industry is well-established, China's konjac market is still in its early stages, with significant room for growth [5]. - Current per capita consumption of konjac products in China is 16.4 yuan, which is only half of Japan's and one-third of its historical peak [5]. - The focus in Japan is primarily on initial processing products, while China is more concentrated on deep-processed konjac snacks, suggesting higher added value in the latter [5].

Core Viewpoint - The company is committed to a health-focused product strategy, emphasizing the growth of its key products and plans for shareholder returns [1][2]. Financial Performance - In 2024, the company achieved revenue of 2.412 billion yuan, a year-on-year increase of 16.79% [1] - The net profit attributable to shareholders reached 291 million yuan, up 39.01% year-on-year [1] - The net profit after deducting non-recurring gains and losses was 261 million yuan, reflecting a 39.91% increase [1] Strategic Focus - The company is implementing a health-oriented "big single product" strategy, which has led to significant sales growth and market recognition [1][2] - The company has launched multiple innovative products in 2024, supported by various research platforms to enhance product competitiveness [1] Market Positioning - The company has established partnerships with over 100 snack specialty channels, covering more than 35,000 terminal stores, with this channel's revenue growing over 100% year-on-year [2] - The company emphasizes the importance of product quality and consumer education in driving sales and market growth [2] Shareholder Returns - The company plans to distribute a cash dividend of 3 yuan per 10 shares, totaling 179 million yuan, which is 61% of the net profit attributable to shareholders [2] - The company has a three-year dividend return plan, committing to distribute at least 20% of the annual distributable profit in cash if conditions allow [3] - Since its IPO, the company has distributed over 590 million yuan in dividends, significantly exceeding its initial fundraising amount [3]

平安证券指出，随着促进消费政策的不断推出，以及居民收入和信心的逐步恢复，消费复苏将呈现前低 后高的节奏，年内建议关注零食和餐饮产业链的投资机会。休闲零食：零食的渠道红利和产品红利仍 在，一方面新渠道红利尚未结束，另一方面制造型企业不断推出新品抢占消费者心智，行业整体维持高 景气。餐饮产业链：餐饮行业景气度处于底部企稳阶段，预判年内餐饮可能会有小幅度复苏。餐饮相关 产业链如啤酒、调味品、速冻食品等行业可适当关注。 （文章来源：证券时报网） 此外，近日，中共中央办公厅、国务院办公厅印发《提振消费专项行动方案》，提出改革完善促进消费 体制机制，健全和用好宏观政策取向一致性评估工作机制，加强财税、金融、产业、投资等政策与消费 政策的协同，促进同向发力、形成合力，构建更加有利于促消费的政策体系。 机构认为，随着一揽子政策的有序出台，内需有望迎来改善契机。 食品饮料板块15日盘中发力走高，截至发稿，一致魔芋涨超25%，盘中创出新高；欢乐家20%涨停，嘉 必优涨超10%，劲仔食品、安记食品、麦趣尔均涨停，骑士乳业涨超9%。 消息面上，商务部等六部门近日联合印发《关于组织开展"购在中国"系列活动的通知》，部署各地聚焦 首发经 ...

Group 1 - The report highlights that in 2024, the total demand in the food and beverage industry is under pressure, with a year-on-year growth of 3.5% in social retail consumption, reflecting a significant slowdown compared to previous years [3][12] - The report anticipates that the food and beverage sector will see steady progress in 2025, supported by three main factors: increased consumer subsidies, potential valuation recovery, and accelerated industry innovation [3][4] - The report emphasizes that the food and beverage industry is expected to benefit from a combination of internal and external factors, leading to a more resilient market outlook [3][36] Group 2 - The report identifies that the performance of the food and beverage sector has been mixed, with essential goods showing resilience while discretionary spending remains volatile [12][30] - It notes that the liquor segment may see a strategic shift, with a focus on demand cultivation as the key to future growth [4][31] - The report suggests that the condiment sector could benefit from the recovery of the restaurant industry and the acceleration of chain operations, leading to increased market concentration [4][31] Group 3 - The report indicates that the dairy sector is poised for growth driven by strong domestic demand and a focus on product upgrades, presenting opportunities for domestic replacements and demand expansion [4][31] - It highlights that the snack food market remains fragmented, with supply chain advantages becoming more pronounced, and emphasizes the importance of revenue growth following scale expansion [4][31] - The beer segment is noted for its stable production but faces pressure on sales volume and pricing, with a focus on innovation and structural upgrades [4][31] Group 4 - The report discusses the overall market performance, indicating that the food and beverage sector experienced a cumulative decline of 8% in 2024, ranking it among the lowest in the industry [23][30] - It mentions that the food and beverage sector's revenue growth has been primarily driven by supply-side optimization, with demand remaining weak [30][31] - The report provides insights into the performance of various sub-sectors, with soft drinks and snacks showing double-digit growth, while liquor and processed foods faced declines [30][31]

Investment Rating - The industry rating is "Outperform" (maintained) [7] Core Views - The 2025 target set by Moutai establishes a stable growth baseline for the industry, with a focus on domestic consumption trends [2] - The overall performance of the liquor sector is currently weak, primarily due to base pressure and lack of significant demand recovery in the off-season [2] - The snack sector is experiencing strong growth, particularly in konjac products, which are expected to continue benefiting from high growth in the market [4] Summary by Sections 1. Weekly Market Performance - The food and beverage sector saw a slight increase of +0.07%, while the Shanghai Composite Index decreased by -0.28% and the CSI 300 Index fell by -1.37% [23] - Notable sector performances include snacks (+7.17%), soft drinks (+6.48%), and beer (+3.56%), while white liquor experienced a decline of -0.71% [23] 2. Liquor Sector Insights - Moutai's 2024 revenue and net profit are projected at 170.90 billion and 86.23 billion yuan, respectively, with year-on-year growth of +15.71% and +15.38% [2] - The liquor sector is expected to see valuation recovery driven by policy catalysts, with the current PE-TTM for the liquor index at 20X, which is relatively low compared to historical averages [2][14] 3. Beer and Beverage Sector Insights - The beer sector is showing signs of improvement with a +3.6% increase, driven by rising temperatures and upcoming peak season demand [3] - Qingdao Beer reported a revenue of 32.14 billion yuan for 2024, a decrease of -5.49% year-on-year, while Chongqing Beer reported a revenue of 14.64 billion yuan, down -1.1% [3][15] 4. Consumer Goods Sector Insights - The snack sector is leading in growth, particularly with konjac products, which have seen sales exceed 100 million yuan in March [4][16] - The overall consumer goods market is expected to benefit from domestic consumption growth amid trade tensions, with a focus on three investment themes: dining, overseas expansion, and dairy supply chain [4][16] 5. Investment Recommendations - Recommended stocks in the liquor sector include strong alpha leaders like Moutai and Shunxin Agriculture, as well as cyclical beta stocks like Luzhou Laojiao and Jiangsu Yanghe [21] - In the consumer goods sector, focus on dairy products and snack companies such as Yili, Mengniu, and Salted Fish [22]

休闲零食 市场简析报告 商业合作/内容转载/更多报告 版权归属 上海嘉世营销咨询有限公司 01. 休闲零食：满足休闲场景需求 休闲零食是指人们在正餐之外的闲暇时间食用的食品，其主要功能并非充饥，而是通过强化消费场景，满足消费者在健康、功能、情绪等多维度的需求。与传统零食相比，休闲零食的目标人群更加精 准，包装设计更为精美，应用场景主要在家庭、办公室、户外运动、社交场合 旅行途中、节日赠礼等。 休闲零食主要消费场景一览 家庭消费 办公室小憩 户外活动 社交场合 旅行途中 节日赠礼 数据来源：公开数据整理；嘉世咨询研究结论；图源网络 02. 休闲零食种类丰富，糖果坚果最受欢迎 休闲零食市场产品丰富多样休闲零食行业涵盖了谷物类休闲食品糖果蜜饯坚果炒货、膨化食品、烘焙类、休闲卤味等多种产品，品类丰富多。其中，糖果蜜饯类零食在市场中占据最大份额。2024年糖 果蜜饯销售占比达到23.29%；其次是坚果炒货，占比18.33%；膨化食品占比11.4%。这三大品类的市场份额合计已超过50%。 | 糖果蜜饯 | 坚果炒货 | 膨化食品 | | --- | --- | --- | | 糖巧蜜饯类是一类以糖为主要调 | 坚果炒货是 ...

Core Viewpoint - Three Squirrels has successfully returned to the 10 billion revenue mark in 2024, achieving a 49% revenue growth and an 85% increase in net profit, driven by a comprehensive category and multi-brand strategy while expanding into new areas like warehousing stores and instant retail [2][4]. Financial Performance - In 2024, the company reported revenue of 10.622 billion yuan, a year-on-year increase of 49.3%, marking its return to the 10 billion revenue club after three years [2] - Net profit reached 408 million yuan, up 85.5% year-on-year, with operating cash flow increasing by 80.1% to 602 million yuan [2] - The net profit margin improved from 3.09% in 2023 to 3.84% in 2024, indicating enhanced profitability through supply chain optimization and cost control [2] Product and Category Analysis - The revenue share of nut products decreased from 53.59% to 50.52%, while comprehensive products (gift boxes, combination packs) grew by 85.1% to 2.017 billion yuan, reflecting diverse consumer demand [3] - The company achieved a record quarterly revenue of 3.453 billion yuan in Q4, validating its successful inventory strategy for the New Year festival [3] Sales Channels and Distribution - Online sales accounted for 69.7% of total revenue, slightly down from 2023, while offline distribution revenue grew over 80% to 2.641 billion yuan [3] - The number of national snack stores increased from 149 to 296, with offline channel contribution rising from 30.4% to 33.85% [3] - Revenue from Douyin channel reached 2.188 billion yuan, up 81.7%, contributing 20.6% to total revenue [3] Strategic Initiatives - The company has implemented a "high-end cost-performance" strategy, establishing direct procurement partnerships with global suppliers, resulting in an 8% reduction in raw material costs [4] - The proportion of self-produced nuts increased from 35% in 2022 to 62% in 2024, leading to a gross margin increase of 1.2 percentage points to 24.25% [4] New Brand Development - The children's snack brand, Xiao Lu Lan Lan, generated 794 million yuan in sales, contributing 7.48% to total revenue and achieving profitability [5] - The company plans to pilot warehouse-style membership stores in the Yangtze River Delta, aiming to enhance customer spending and differentiate from competitors [5] Market Trends and Competitive Landscape - The snack market in China is projected to exceed 400 billion yuan in 2024, growing over 30%, with intense competition from low-price strategies of emerging brands [6][8] - Three Squirrels aims to leverage its scale advantage in lower-tier markets while establishing differentiated barriers in new retail formats [8] - The growth rate of snack consumption in third- and fourth-tier cities reached 45%, significantly outpacing first- and second-tier cities [7]

Core Viewpoint - The article highlights the potential of China's snack market, particularly focusing on the growing popularity of chicken feet snacks, such as "tiger skin chicken feet," and the opportunities for domestic brands to establish themselves as global leaders in the snack industry [1][3][19]. Market Overview - The overall scale of China's snack market exceeds 1.4 trillion yuan, with the pre-packaged meat snack segment projected to reach 290.2 billion yuan by 2024 [1]. - Chicken feet snacks account for over 80% of the global chicken feet production, with a significant annual consumption of 33.6 billion pieces in China [3]. Consumer Preferences - The top three snack categories in China are nuts and seeds, puffed snacks, and marinated snacks, all of which are billion-yuan markets with double-digit annual growth rates [4]. - Tiger skin chicken feet are emerging as a popular snack, with a growth rate of 18%, driven by their versatile flavor profile and cultural significance in Chinese cuisine [5]. Brand Development - Wang Xiaolu, a leading brand in the tiger skin chicken feet category, has achieved nearly a hundredfold revenue growth from 2019 to 2024, showcasing the potential for domestic brands to thrive [3][11]. - The brand emphasizes flavor innovation and product standardization to ensure consistent quality, addressing challenges in traditional marinated snack production [9][11]. Distribution Channels - Despite the growth of e-commerce, 80% of snack sales still occur through offline channels, highlighting the importance of physical retail presence for snack brands [13]. - Wang Xiaolu has successfully penetrated over 230,000 retail outlets across more than 300 cities, with offline sales contributing over 70% to its revenue [17]. Branding and Marketing Strategies - The article discusses the significance of emotional value and social connection in snack consumption, with brands needing to build strong identities to compete against private label products [19][20]. - Wang Xiaolu's marketing strategy focuses on targeting the "binge-watching" scene, leveraging popular dramas and social media to enhance brand recognition and consumer engagement [21][22]. Industry Challenges - The lack of world-class snack brands in China is attributed to insufficient brand building and market fragmentation, with many brands competing on price rather than quality [19]. - The article suggests that for a domestic brand to achieve global recognition, it must excel in product development, distribution, and branding [22].

Core Viewpoint - Qinqin Food has returned to profitability in 2024 after three years of losses, driven by a slight revenue increase and improved cost management [2][5]. Financial Performance - In 2024, Qinqin Food achieved revenue of 996 million yuan, a year-on-year increase of 1.5%, and a net profit attributable to shareholders of 21.13 million yuan, compared to a loss of 2.002 million yuan in the previous year [2]. - The company's revenue growth has slowed compared to previous years, and it has not yet returned to the revenue scale of over 1 billion yuan seen in 2015 [6]. Product Performance - Jelly products remain the largest revenue contributor, generating sales of 531 million yuan in 2024, a decrease of approximately 6.5% year-on-year, accounting for 53.2% of total revenue [3]. - The seasoning business also performed poorly, with sales declining by 6.6% in 2024 [3]. - Conversely, the puffed food category saw growth, achieving sales of 312 million yuan, a year-on-year increase of 13.7% [3]. Growth Drivers - Other product categories, including candy, dried fruits, nuts, biscuits, baked goods, and rice wine, experienced a 30% increase in sales, primarily due to the introduction of new rice wine products [4]. - Qinqin Food established its first rice wine production base in Xiaogan, Hubei, which began trial production in 2020 [4]. Strategic Adjustments - The company has been adjusting its investment strategy, closing a loss-making production base in Ningxia and recording a one-time disposal loss of approximately 6.1 million yuan [7][8]. - In 2024, Qinqin Food reported no net losses from fair value changes, a significant improvement compared to previous years [7]. Profitability and Cost Management - The gross profit margin for 2024 was 28.3%, an increase of 1.9 percentage points year-on-year, although it has decreased from 42.4% a decade ago [8]. - The company is focusing on enhancing profitability through improved production management and cost control, while also exploring investment opportunities in rapidly growing consumer goods companies [7][8].