Core Viewpoint - Lehui International (603076) announced that its wholly-owned subsidiary, Ningbo Thirty Kilometers Investment Co., Ltd., has invested 5 million yuan, accounting for 25%, to establish Ningbo Jiu Hai Enterprise Management Partnership (Limited Partnership) with a total scale of 20 million yuan [1] Investment Details - The investment aims to enhance the company's investment capabilities and achieve asset appreciation through the sale of "Fresh Beer 30 Kilometers" products from the partnership [1] - This investment is not classified as a related party transaction or a major asset restructuring, and it falls within the authority of the general manager, thus does not require approval from the board of directors or shareholders [1]

行业研究丨深度报告丨啤酒 [Table_Title] "每食每刻"系列之（十三）：即时零售，啤酒 消费的"硬折扣" %% %% %% %% research.95579.com 1 丨证券研究报告丨 报告要点 [Table_Summary] 依托于互联网发展，具有"快"、"近"、"多"特征的即时零售业务近年来得到高速发展，酒小 二、歪马送酒等酒水垂直类即时零售平台渐渐走入消费者生活，2025 年酒小二/歪马送酒门店 预计已突破 2000/1400 家。本文主要探讨酒水即时零售平台运营模式、单店模型及其为啤酒行 业带来的变化。 分析师及联系人 [Table_Author] 董思远 徐爽 冯萱 SAC：S0490517070016 SAC：S0490520030001 SAC：S0490524060001 SFC：BQK487 请阅读最后评级说明和重要声明 2 / 22 %% %% %% %% research.95579.com 2 [Table_Title "每食每刻"系列之（十三）：即时零售，啤酒 2] 消费的"硬折扣" [Table_Summary2] 中国酒水消费线上化率不断提升 中国饮酒文化源远流长， ...

Group 1 - The craft beer market in China is experiencing a resurgence, particularly with the rise of Chinese craft beer, which is expected to lead a new wave of premiumization in the beer industry [1][3] - Various unique flavors such as tea, chili, and other niche tastes are gaining popularity, indicating a shift in consumer preferences towards more diverse and personalized beer options [2][3] - The number of craft beer-related enterprises in China has significantly increased, with 1,749 new registrations in 2024 and 1,063 in 2025, reflecting a 20.6% year-on-year growth in the first five months of 2025 [3] Group 2 - Despite an overall decline in the beer industry in 2024, many craft beer companies report sales growth, indicating a potential industry boom [3][7] - The craft beer segment is attracting not only traditional beer companies but also distributors and restaurants, further broadening its market reach [3][7] - Major beer companies are increasingly investing in craft beer production, with notable expansions and new facilities being established to meet the growing demand [10][11] Group 3 - The craft beer trend is seen as a response to changing consumer behaviors, particularly among younger generations who prioritize unique experiences and emotional value in their purchases [7][8] - The market is witnessing a diversification of beer products, with many new offerings that do not strictly adhere to traditional definitions of craft beer, appealing to the curiosity of younger consumers [8] - The overall beer market in China is transitioning towards a new phase of premiumization, with craft beer positioned as a key driver for this evolution [9][11]

Core Insights - The craft beer market is experiencing significant growth, with diverse flavors and innovative sales methods becoming increasingly popular among consumers [1][3][12] - The company, Jinan Quanmai Brewery, has launched the "Quanqing Craft Beer" brand, focusing on high-quality, low-carbon production to meet consumer demand for premium products [3][10] Company Overview - Jinan Quanmai Brewery has established a comprehensive production and sales chain for craft beer within two years, aiming to enhance consumer quality and drive market competitiveness [3][9] - The brewery has invested 1 billion yuan in a new craft beer factory in Jiyang District, which is expected to produce up to 200,000 hectoliters annually, positioning it as one of the largest craft beer facilities in China [4][6] Production and Technology - The Jiyang factory emphasizes green, low-carbon, and intelligent production, utilizing advanced equipment such as German GEA centrifuges and Dutch Pentair filtration systems to ensure product quality and environmental sustainability [6][9] - The brewery has implemented over 300 quality monitoring processes throughout the production chain, ensuring compliance with national standards from raw material selection to finished product [9][10] Product Range and Innovation - The product lineup includes various styles catering to different consumer preferences, such as German wheat beer, classic IPAs, and seasonal flavors, with a total of 57 products available [8][16] - The company has established partnerships with Qilu University of Technology to foster innovation, resulting in multiple patents and the development of a high-standard brewing system [9][12] Market Position and Expansion - Since its inception, the brand has gained recognition in the market, expanding its reach from Jinan to regions like Beijing-Tianjin-Hebei and Northeast and Southwest China [10][19] - The brewery actively participates in industry events, showcasing its products and marketing strategies, which have contributed to its rapid establishment in the competitive craft beer market [18][19] Cultural Integration and Community Engagement - The brewery integrates local cultural elements into its branding and product development, aiming to create a unique identity that resonates with consumers [14][16] - The Jiyang factory also serves as a cultural and tourism hub, attracting over 100,000 visitors annually and hosting events that boost local economic activity [18][19]

Macro and Strategy - The core CPI in China is expected to turn positive in June, driven by service prices in May, while the PPI continues to show a significant decline [9][10] - China's exports showed resilience with a 4.8% year-on-year increase in May, while imports fell by 3.4%, resulting in a trade surplus of $103.22 billion [10] Transportation Industry - The logistics sector is seeing a reduction in costs and increased efficiency through the adoption of unmanned logistics vehicles, particularly in the last mile of delivery [10][12] - The shipping industry is experiencing a rebound in freight rates due to increased demand from U.S. companies resuming supply chains, leading to a significant supply-demand gap [10][12] - The aviation sector is entering a low season, with domestic passenger flights seeing a decrease, but there is potential for price stabilization in 2025 due to ongoing demand optimization policies [11][12] Public Utilities and Environmental Protection - The National Energy Administration is initiating pilot projects for new power systems, focusing on innovative technologies and models [15][16] - In April 2025, China exported 228,148 tons of industrial-grade mixed oil (UCO), a 7.46% increase year-on-year, with an average export price of $1,069.34 per ton, up 21.01% year-on-year [15][16] Mechanical Industry - The humanoid robot sector is gaining traction, with strong orders from TSMC and the official launch of the Tian Gong Robot 2.0 [10][18] - The AI infrastructure is expected to drive continued growth in capital expenditure for data centers, benefiting companies involved in gas turbines and chillers [19] Home Appliances - The demand for kitchen small appliances is accelerating, with significant growth observed during the 618 shopping festival [21][22] - The domestic sales of major home appliance categories showed positive growth in April, with air conditioners and washing machines leading the way [22][23] Food and Beverage - The white liquor sector is facing continued pressure during the off-season, while beer and beverage categories are entering a peak demand period [33][34] - High-end liquor prices have slightly decreased, with companies like Kweichow Moutai and Luzhou Laojiao adjusting strategies to maintain market presence [34] Media and Internet - The media sector is experiencing growth, with companies like Keling AI collaborating with NetEase Games, indicating a positive trend in AI applications and IP development [33]

证券研究报告 | 2025年06月09日 食品饮料周报（25 年第 23 周） 优于大市 白酒淡季需求延续压力，啤酒、饮料进入需求旺季 本周（2025 年 6 月 2 日至 2025 年 6 月 6 日）本周食品饮料板块下跌 0.65%， 跑输上证指数 1.78pct。本周食品饮料板块涨幅前五分别为均瑶健康 (24.43%)、青海春天(15.38%)、万辰集团(14.58%)、华宝股份(10.98%)和妙 可蓝多(10.11%)。 白酒：淡季需求延续压力，高端白酒价格略有下降。贵州茅台 6 月 4 日公告 截至 5 月，公司累计回购股份 331.1 万股，占总股本 0.26%，已支付总金额 51 亿元（不含交易费用）；6 月 4 日在日本大阪世博会期间发布"走进希腊、 意大利、英国、法国、日本"五个新品共十款，并在"i 茅台"平台销售； 公司系统性布局国际化，结合品牌、文化实现产品出海。泸州老窖 6 月 4 日 公告将于 6 月 27 日召开股东大会，披露了 2025 年主要规划为突出三大重点 （大力"扩面"、"开瓶"与"拓点"），确保销售收入；并围绕提升操盘 能力、数智化市场管理、提升渠道利润与品牌形象三大 ...

Group 1: Industry Insights - The liquor industry is currently undergoing a new adjustment cycle with intensified market competition, but the overall economic outlook remains positive [1] - The liquor market is not lacking in quantity but is facing a long-term shortage of quality and aged liquor, emphasizing the need for quality improvement and brand cultivation [1][2] - The production value of the liquor industry in Suqian, Jiangsu, has increased by 6.4% in 2024, contributing significantly to the region's economic goals [3] Group 2: Company Developments - Luzhou Laojiao is focusing on enhancing cooperation with CITIC Construction in areas such as grain trade and equity cooperation to leverage mutual strengths [5] - Jinshiyuan is targeting the 400-500 RMB price range for its products in the Yangtze River Delta region, adapting to both consumption upgrades and downgrades [6] - Light Good Wine's marketing campaign linked to the popular drama "Da Feng Da Geng Ren" has resulted in significant brand exposure and sales growth, with a 198% increase in product sales [6][7] Group 3: Market Trends - The production of large-scale beer enterprises in China saw a 4.8% year-on-year increase in April 2025, indicating a recovery trend in the sector [3] - New Zealand wine exports to China have seen a substantial increase, with a 52.8% rise in volume and a 39.5% rise in value in early 2025 [8]

Investment Rating - The report maintains an "Outperform the Market" rating for the food and beverage sector [4][5]. Core Views - The report highlights that the demand for high-end liquor continues to face pressure during the off-season, while beer and beverages are entering a demand peak [2][11]. - The liquor index has decreased by 0.9%, indicating ongoing short-term fundamental pressures [13]. - The report suggests three investment themes: 1) Leading liquor companies with proven risk resilience such as Kweichow Moutai, Shanxi Fenjiu, and Wuliangye; 2) Luzhou Laojiao, which is showing signs of digital transformation and valuation recovery; 3) Companies like Jinsiyuan and Yingjia Gongjiu that have potential for market share growth [2][13]. Summary by Sections 1. Liquor - The report notes that high-end liquor prices have slightly declined, with Kweichow Moutai's stock buyback and international product launches being significant developments [2][11]. - Luzhou Laojiao plans to focus on expanding its market presence and improving brand image [2][11]. - The report emphasizes the importance of consumer engagement and channel management for liquor companies [2][11]. 2. Consumer Goods - The beer industry is expected to enter a peak sales phase, benefiting from a low base from the previous year [14][15]. - The snack food sector is experiencing a trend of differentiation, with leading companies enhancing efficiency across the supply chain [15]. - The report recommends focusing on companies with new product launches and channel breakthroughs, such as Wei Long and Yihai International [15]. 3. Key Company Earnings Forecasts - Kweichow Moutai is projected to have an EPS of 75.28 in 2025, with a PE ratio of 20.0 [4]. - Wuliangye is expected to have an EPS of 8.44 in 2025, with a PE ratio of 14.8 [4]. - Luzhou Laojiao's EPS is forecasted at 9.64 for 2025, with a PE ratio of 12.1 [4]. 4. Market Trends - The food and beverage sector saw a decline of 0.65% this week, underperforming the Shanghai Composite Index by 1.78 percentage points [20]. - The report indicates that the beverage sector is entering a peak season, with expectations for continued growth in segments like sugar-free tea and energy drinks [19].

2025 年 06 月 09 日 白酒底部布局，关注传统消费新饮品 推荐(维持) 投资要点 | 分析师：孙山山 | S1050521110005 | | --- | --- | | sunss@cfsc.com.cn | | | 联系人：张倩 | S1050124070037 | | zhangqian@cfsc.com.cn | | 行业相对表现 表现 1M 3M 12M 食品饮料(申万) -2.6 -0.3 -4.3 沪深 300 0.5 -1.8 8.4 市场表现 -30 -20 -10 0 10 20 30 (%) 食品饮料 沪深300 资料来源：Wind，华鑫证券研究 相关研究 1、《食品饮料行业周报：白酒需求 磨底，新消费延续高景气》2025- 06-02 2、《食品饮料行业周报：茅台定海 神针稳，新消费延续高景气度》 2025-05-25 3、《食品饮料行业周报：关注茅台 股东大会，小食品持续向好》2025- 05-19 ▌ 一周新闻速递 行业新闻：1）1-4 月吕梁白酒产量下降 1.5%；2）天猫 618 第一阶段淘系酒类核心品牌增长 72%；3）1-4 月福建省出口 啤酒 2.8 亿； 公司 ...

Summary of Conference Call Records Industry Overview - The conference call discusses the new consumption sector, focusing on industries such as daily chemicals, personal care, and health products, which are entering a product upgrade cycle with strong sustainability [1][5]. Key Points and Arguments - **New Consumption Drivers**: The current wave of new consumption is driven by product renewal and innovation rather than relying on traffic purchases. Companies need stronger content marketing capabilities and market insight, making innovation a key competitive factor [1][3]. - **Market Characteristics**: The new consumption market is characterized by a shift from functional needs to emotional value needs, with traditional products being revamped to meet these new demands [4][5]. - **Market Volatility**: Recent fluctuations in the new consumption market are considered normal after significant growth phases. The current cycle is less elastic compared to the previous one, with a focus on replacing and upgrading existing products [3][6]. - **Valuation Metrics**: Most new consumption companies have a PEG ratio between 1 and 1.3, indicating they may be slightly overvalued. However, there is potential for valuation recovery as risk appetite increases [7]. - **Impact of Shareholder Actions**: Shareholder sell-offs do not necessarily indicate a peak in stock prices, as they can be influenced by various factors. As long as risk appetite remains stable and innovation cycles continue, the new consumption sector still has growth potential [8]. Industry Trends - **Sustained Innovation**: Industries such as beauty, snacks, gold and jewelry, trendy toys, and tea drinks are expected to maintain high-frequency innovation, while stable categories like daily chemicals and personal care are entering a more robust upgrade cycle [5][9]. - **Investment Recommendations**: Traditional growth companies in sectors like beverages and beer are recommended for investment due to their lower valuations and higher cost-effectiveness. Emerging growth companies like Ruoyuchen and Jingbo Biological are also highlighted for their innovative capabilities [2][10]. Potential Investment Opportunities - **Specific Companies**: In the cosmetics sector, companies like Juzhi Biological and Runben Co. are noted for their stability and growth potential. In the food and beverage sector, companies such as Yanjinpuzi and Weilong Food are performing well, with others like Bailong Chuangyuan and Three Squirrels also identified as promising investments [11]. Conclusion - The new consumption sector may experience a consolidation phase, but this does not imply an end to growth. Traditional growth companies may outperform during this period, suggesting a need for dynamic adjustments in investment strategies to optimize returns [12].