Company Overview - Xiamen Jihong Technology Co., Ltd. (referred to as "Jihong Co.") officially listed on the Hong Kong Stock Exchange on May 27, 2025, under the stock code 02603.HK [1] - Established in 2003, Jihong Co. operates in cross-border e-commerce and paper packaging for fast-moving consumer goods (FMCG) [3] - The company aims to provide one-stop paper packaging products and services for FMCG clients, focusing on marketing strategies, product design, process design, technical planning, and logistics [3] Industry Insights - The B2C cross-border social media e-commerce business in Asia (excluding mainland China) is expected to experience strong growth due to factors such as a large population base, increasing internet penetration, and a growing middle class [5] - The market size for China's B2C export social media e-commerce in Asia is projected to reach USD 29.1 billion in 2024, with an expected growth to USD 69.5 billion by 2029, reflecting a compound annual growth rate (CAGR) of 19.0% from 2024 [5][8] Market Drivers for Social Media E-commerce - Continuous growth in social media platform traffic due to an expanding user base and increased time spent on these platforms [8] - Advancements in data analytics and advertising technology enhance platforms' ability to understand consumer needs and identify potential buyers, increasing purchase motivation and conversion rates [8] - Growing consumer trust in social media platforms, leading to a higher likelihood of purchasing through these channels [8] Market Dynamics for Paper Packaging - The market size for paper packaging in China's FMCG sector has grown from RMB 145.6 billion in 2020 to RMB 170.3 billion in 2024, with expectations to reach RMB 222.7 billion by 2029 [8][10] - Key drivers include the accelerated launch of new products in response to rising consumer expectations and the increasing frequency of product category updates [10] - Environmental policies promoting the use of paper packaging over plastic are expanding market opportunities, as paper is biodegradable and offers superior packaging performance [10][11] - The need for enhanced packaging value due to intense competition in the FMCG sector is driving investment in paper packaging solutions [11]

Group 1: Company Overview - Jihong Co., Ltd. (吉宏股份) is a leading player in the cross-border social e-commerce sector and has established itself as a key provider of paper packaging products for fast-moving consumer goods (FMCG) since its founding in 2003 [1][4] - The company went public on the Shenzhen Stock Exchange in July 2016 and expanded its business into cross-border social e-commerce in 2017, which has since become its primary revenue source [1][4] - Jihong Co., Ltd. aims to leverage its dual business model of cross-border social e-commerce and paper packaging to create synergies and mitigate risks [4] Group 2: Market Performance and Financials - Jihong Co., Ltd. reported total revenues of CNY 5.376 billion, CNY 6.695 billion, and CNY 5.529 billion for the years 2022, 2023, and 2024 respectively, with net profits of CNY 172 million, CNY 332 million, and CNY 184 million during the same period [6] - In Q1 2025, the company achieved revenue of CNY 1.477 billion, representing a year-on-year growth of 11.55%, with a net profit of CNY 59.16 million, up 38.21% [6] Group 3: IPO and Fund Utilization - The company has set the final price for its H-share IPO at HKD 7.68 per share, with trading expected to commence on May 27, 2025 [1] - Proceeds from the IPO will be allocated as follows: approximately 40% for overseas market expansion, 35% for technology development, 15% for brand expansion, and 10% for working capital [7][8] Group 4: Industry Trends and Growth Potential - The cross-border social media e-commerce sector in China is rapidly reshaping global trade, with a projected market size of USD 927.6 billion by 2029, accounting for 11.4% of the global B2C e-commerce market [3] - The Asian e-commerce market, particularly outside of China, is expected to show significant growth potential due to factors such as a large population base, increasing internet penetration, and a growing middle class [2][3]

比如你看上了一款爱马仕的包，但要想买到手，还需要买爱马仕的拖鞋、皮带等周边产品。 那么为什么会出现这种情况呢？ 作为经销商的你，有没有遇见厂家强制配货的时候。 就是我打款定一批货，品牌方业务员说必须要搭配这些货，我才能给你发货。 这个套路是不是很熟悉。 没错在奢侈品行业，这属于基本操作。 这是因为奢侈品的产品本身具有稀缺性，一款包分配到每家店里都有数量限制，但想要购买的人不少，因此你要想拥有优先购买权利，就必须要配货，配 货的价格越高，拿到心仪的包的概率才越大。 比如就有人花140万配货仍被拒。 所以但这个看上去并不"公平"的潜规则，并没有人质疑。 回到快消品行业，为什么在如此内卷的今天，品牌方还会给经销商搭配产品呢？ 首先能够实行这种策略大概率是一线品牌，而且是一线品牌里的畅销产品。 品牌方业务员会告诉你，今年政策很好，你做的又是畅销大单品，但是我不能把你的款全部安排成畅销大单品，一是货太好卖了，数量有限，我们要均衡 其他地区的市场需求，所以给到我手里只有这么多。 二来呢，公司今年也出了一些新品，我手上也有任务，所以要给你配点货，帮你增加产品sku，如果新品卖起来了，对你来说也是好事。 那如果经销商拒绝呢？ ...

本以为这又会是一场激烈的唇舌之战，没想到这次竟然达成了惊人的共识：上海、深圳，曾经光芒四射的两大一线城市，如今正经历着诡异的蜕变： 陆家嘴的江景豪宅旁，外卖员们挤在月租仅500元的棚户区。 深南科技园人才公寓点灯率不高，但隔壁的城中村握手楼却每晚都热闹非凡。 恒隆广场的LV门店冷冷清清，街角的"一元购"快消店却天天排满了长队…… 这些景象的背后却藏着三大怪象，开始逐步蔓延，且值得我们每个人深思。 .01 千万豪宅与贫民窟"共生" 大城市核心区房价收入比高达100：1，相当于普通打工人不吃不喝起码要100年才能买得起核心区一套房。而一墙之隔的城中村租金却在"跌跌不休"。 比如上海前滩，不少豪宅单价突破25万/㎡，有钱人品尝着上万元一口的红酒，站在前海深圳湾一号的窗前惬意地俯瞰夜景。而旁边的城中村大排档里， 打工人却在为6元一份的炒粉讨价还价。 豪宅与贫民窟，如孪生兄弟般紧紧相邻，一墙之隔，却是两个截然不同的世界。 这种"冰火两重天"的景象，其实是楼市财政畸形发展的结果。城市运营把核心地块高价出让给开发商，却将拆迁成本转嫁给城中村改造，最终造成了"豪 宅区吸血，贫民窟造血"的恶性循环。 为了"抢人"，这两年四个一 ...

Core Viewpoint - Xiamen Jihong Technology Co., Ltd. has officially launched its IPO plan on the Hong Kong Stock Exchange, aiming for listing on May 27, 2025, to further expand its capital market presence [1] Group 1: IPO Details - The IPO price range is set between HKD 7.48 and HKD 10.68, with a global offering of 67.91 million H-shares, potentially raising approximately HKD 725 million at the highest price [1] - Key cornerstone investors, including Timber Kangaroo, Yulong International, and Ms. Shen Zhenyu, have committed to subscribe for a total of HKD 155 million worth of shares [1] Group 2: Financial Performance - Revenue for the years 2022, 2023, and 2024 reached RMB 5.376 billion, RMB 6.695 billion, and RMB 5.529 billion respectively, with a notable decline in 2024 revenue compared to 2023 [2][3] - Despite a 20.93% year-on-year decline in the cross-border social e-commerce business revenue in 2024, it still accounted for a significant portion of the company's total revenue, amounting to RMB 3.366 billion [2] - The company's gross profit and gross margin for 2024 were RMB 2.419 billion and 43.8% respectively, indicating a strong profitability despite revenue fluctuations [2][3] Group 3: Ownership Structure - The company has a family-oriented ownership structure, with founder and general manager Ms. Zhuang Hao holding 18.09% of the shares, alongside her husband Zhang Ping, who co-controls the company [4] - Other significant shareholders include Zhuang Shu and He Jingying, who also hold substantial stakes in the company [4] Group 4: Future Outlook - The upcoming listing on the Hong Kong Stock Exchange is expected to provide Jihong Technology with broader financing channels and a more diversified investor base, supporting its ongoing business development and innovation [7] - The company aims to become a leading global provider of fast-moving consumer goods packaging and cross-border e-commerce services, maintaining a commitment to innovation, pragmatism, and efficiency [7]

Core Viewpoint - Jihong Co., Ltd. is launching a global offering of H shares, marking a significant step in its dual-platform strategy of "A+H" and aiming to inject global momentum into its cross-border e-commerce and green packaging businesses [1] Group 1: Global Offering Details - The global offering consists of 67,910,000 H shares, with 6,791,000 shares allocated for public offering in Hong Kong and 61,119,000 shares for international offering [1] - The price range for the H share issuance is preliminarily set between HKD 7.48 and HKD 10.68 [1] Group 2: Cross-Border E-Commerce Performance - Jihong Co., Ltd. ranks second among Chinese B2C export e-commerce companies with a market share of 1.3%, generating revenue of CNY 336,590.31 million from its cross-border social e-commerce business in 2024 [2] - The company's unique "goods find people" model has contributed to its success, allowing for proactive identification of target customers based on consumer data [2][3] - Revenue from the cross-border social e-commerce business accounted for 57.8%, 63.6%, and 60.9% of total revenue from 2022 to 2024, with corresponding gross profit margins of 59.1%, 63.1%, and 60.5% [3] Group 3: Packaging Business Growth - Jihong Co., Ltd. is a leading provider of paper packaging solutions in mainland China, with a market share of 1.2% in the fast-moving consumer goods (FMCG) packaging sector [4] - The market size for paper FMCG packaging in mainland China is projected to grow from CNY 145.6 billion in 2020 to CNY 170.3 billion in 2024, with expectations to reach CNY 222.7 billion by 2029 [5] - The company has established strong partnerships with major FMCG brands, enhancing its competitive position in the packaging industry [6] Group 4: Environmental Trends and Innovations - The shift towards environmentally friendly packaging solutions is reshaping the industry, with increasing emphasis on sustainability and compliance with ESG policies [5] - Jihong Co., Ltd. has been proactive in developing eco-friendly packaging materials and technologies, positioning itself to benefit from the growing demand for sustainable packaging [6]

今年以来，在流动性改善、上市制度改革等多重利好推动下，投资者信心得到修复，港股IPO市场亦持 续升温。截止5月18日，港股已上市22只新股，不仅募资额较往年同期有明显增长，打新收益也同步水 涨船高。 市场情绪趋于乐观之际，一家跨境社交电商龙头吉宏股份(02603)于5月19日-5月22日开启招股。公司拟 全球发售6791万股，发售价为每股发售股份7.48-10.68港元，预期将于2025年5月27日登陆港股，并将成 为首家完成A+H两地上市的跨境社交电商企业。 据了解，吉宏股份此次IPO引入了Timber Kangaroo Capital Limited、昱龙国际资本等多个基石投资者。 其中，Timber Kangaroo实控人郑世杰是新加坡人，旗下基金专攻东南亚互联网基建，昱龙国际资本为 一家专注于海内外资本市场的投资公司，由苏施锦女士全资拥有，沈臻宇则是东北老牌药企誉衡药业 (002437.SZ)的董事长，此次IPO入局也表明了专业投资机构对公司前景充满信心。 公开资料显示，吉宏股份已在跨境社交电商和纸制快消品包装两大核心业务板块确立领先的行业龙头地 位。公司2024年亚洲社交电商业务收入规模位居中国B2 ...

今天分享的是：2025中国零售渠道演变趋势-Nielsen 报告共计：22页 2025中国零售渠道演变趋势总结 一、市场整体回暖与渠道分化 2024年1-11月，中国全渠道重点快消品销售额同比增长3.8%，较2023年同期（+1.4%）明显回暖，其中线上渠道增长10.8%，线下渠道微降0.7%，"以价换 量"成为销售回升的主旋律。各零售业态呈现显著分化：内容电商、折扣电商、会员店、零食店等新兴渠道增速亮眼（分别为+31%、+35%、+25%、 +20%），而大卖场、母婴店、化妆品店等传统业态面临销售额下滑压力（分别为-10%、-11%、-7%）。消费诉求的分层（价格敏感、体验需求、即时性需 求等）推动零售业态加速多元化，例如折扣超市凭借价格优势崛起，会员店通过忠客回馈和高质选品吸引消费者，O2O渠道则以速度优势满足即时需求。 2. 生鲜化： 二、渠道结构的三大核心演变方向 生鲜成为商超引流核心品类，2024年大卖场超市购物者中，43%因新鲜水果蔬菜到访，生鲜门店数增速（+17%）显著高于整体标超小超。小型超市通过源 头直采、标品化包装（如冷冻蔬菜销售额同比提升2倍）和小包装策略（如7.2元/个的小份烘焙品）提 ...

Core Viewpoint - Jihong Co., Ltd. is set to launch its IPO, offering 67.91 million shares at a price range of HKD 7.48 to 10.68, with H-shares expected to be listed on May 27, 2023. The company is positioned as the first "AI-driven cross-border social e-commerce A+H stock" and is a leader in both the B2C export e-commerce and paper fast-moving consumer goods packaging industries, showcasing significant multi-dimensional value potential [1]. Industry Overview - Jihong Co., Ltd. operates in the B2C export social media e-commerce sector and the paper fast-moving consumer goods packaging industry, both characterized by large market space and high growth potential. The Chinese B2C export e-commerce market is projected to reach USD 927.6 billion by 2029, accounting for 11.4% of the global market, with a compound annual growth rate (CAGR) of 15.2% from 2024 to 2029 [2]. - The Asian segment of the B2C export e-commerce market is expected to grow to USD 458.4 billion by 2029, with a CAGR of 15.8%, outpacing the overall market growth. Social media is identified as the fastest-growing traffic source in this sector, with the Asian market projected to reach USD 69.5 billion by 2029, growing at a CAGR of 19.0% [2]. Company Strategy and Performance - Jihong Co., Ltd. employs an AI-driven approach to enhance operational efficiency in cross-border e-commerce, effectively reshaping the competitive landscape and reducing costs. This strategy allows for improved product selection, marketing, and user experience, transitioning the competition from resource consumption to algorithm evolution [5]. - The company focuses on the Asian market, particularly along the Belt and Road Initiative, which provides stability against fluctuations in Western markets. Over 80% of its cross-border e-commerce revenue comes from Asia, with minimal exposure to the U.S. market [5]. - Jihong Co., Ltd. has a robust long-term strategy that includes AI-driven e-commerce, proprietary brand development, and international expansion of its packaging business. The company has developed the Giikin system to optimize its operations across the supply chain, achieving a low inventory turnover ratio and high return on investment (ROI) compared to industry averages [8][9]. - The company has established several proprietary brands and is leveraging its marketing data to enhance brand influence and sales efficiency. Its packaging business has also expanded into new markets, collaborating with local firms to strengthen its operational capabilities [9][10]. Financial Performance - In 2024, Jihong Co., Ltd. is projected to generate revenue of CNY 3.366 billion from cross-border social e-commerce, accounting for 60.9% of total revenue, while its paper packaging business is expected to contribute CNY 2.099 billion, or 38% [11]. - The company is anticipated to maintain a gross margin of 60.5% for its cross-border e-commerce segment, supporting an overall gross margin of 43.8%. In Q1 2025, Jihong Co., Ltd. reported a revenue of CNY 1.477 billion, a year-on-year increase of 11.55%, with net profit rising by 38.21% [11]. Conclusion - Jihong Co., Ltd.'s upcoming IPO is expected to enhance its market visibility and provide a platform for international expansion, potentially transforming it from a regional leader to a global player. The company's strategic focus on technology and market positioning is likely to drive its value and attract investor interest [12][13].

吉宏股份（002803.SZ）5 月 8 日通过港交所聆讯，冲刺 H 股上 市。公司以 "数据 + 技术" 驱动 ToC 跨境电商与 ToB 包装服 务，2022-2024 年营收超 50 亿元，净利润峰值 3.32 亿元。借 力 AI 深耕东南亚、中东市场，绑定伊利等头部客户。港股募资将 加码技术迭代与海外产能，以自有品牌及环保包装拓展全球版图。 封图：图片资料库 5 月 8 日 ， 国 内 跨 境 社 交 电 商 龙 头 企 业 厦 门 吉 宏 科 技 股 份 有 限 公 司 （ 下 称 " 吉 宏 股 份 " ， 002803.SZ ）通过港交所 IPO 聆讯，即将登陆香港资本市场。这是今年第五家上市港交所的 A 股 公司。 作为一家 " 数据为轴，技术驱动 " 的企业，吉宏股份主营业务覆盖 ToC 端精准营销跨境社交电商 业务和 ToB 端全案营销设计包装服务，其通过 AI 技术赋能的全球化布局已形成差异化竞争力。 公司不仅与伊利、瑞幸咖啡等头部快消品牌建立了深度合作，更凭借技术优势，电商业务已在东南 亚、中东等新兴市场占据领先地位。 叩开国际资本市场大门 2024 年 2 月 6 日，厦门吉宏科技股 ...