【中国国际啤酒网】11月23-25日，由中国酒业协会主办、重庆啤酒股份有限公司支持的第八届国 家级啤酒评酒委员换届选拔在重庆南坪会展中心会议中心举行，384名来自全国各地的啤酒品评高手齐 聚一堂。中国酒业协会秘书长何勇表示，这是该项选拔活动首次在渝举办，旨在借助重庆成熟的啤酒产 业基础和多样饮食文化，进一步丰富中国啤酒感官评价体系。 中国啤酒品评最高水平赛事 持续加大在品评领域投入 重啤派出76名品评员参考 在为期三天的选拔活动，参赛选手将经历严格的理论考试和感官品评测试。考核内容涵盖啤酒风味 特征识别、品质缺陷诊断、啤酒风格判断等多个方面，全面评估选手的专业素养和实践能力。 考完当即出结果 前20名获评首席评酒委员 对于专业选手，何勇说，最难的应该是复合风味识别。他介绍说，仪器能够检测出来的风味物质有 3000多种，人的味觉能够识别的有200多种，而考试会在基酒中加2-4种风味，要求品评员一一识别出 来，识别错误不得分，多识别倒扣分。"风味物质加的量可以说是微乎其乎，比如每一升啤酒只加1-2毫 克。" 与往届考试不同的是，此次考试将在25日考完当天出结果。"这也是开展这项选拔以来，首次在考 试结束后1小时出 ...

数据来源：中国海关，智研咨询整理 近一年中国啤酒出口情况统计图 数据来源：中国海关，智研咨询整理 上市企业：燕京啤酒（000729），青岛啤酒（600600），珠江啤酒（002461），重庆啤酒（600132）， 惠泉啤酒（600573） 相关报告：智研咨询发布的《2025-2031年中国无醇啤酒行业市场行情动态及竞争战略分析报告》 根据中国海关数据显示：2025年10月中国啤酒进口数量为0.27亿升，同比下降10.7%，进口金额为0.4亿 美元，同比下降0.4%，2025年10月中国啤酒出口数量为0.56亿升，同比增长4.6%，出口金额为0.39亿美 元，同比下降5.2%。 近一年中国啤酒进口情况统计图 知前沿，问智研。智研咨询是中国一流产业咨询机构，十数年持续深耕产业研究领域，提供深度产业研 究报告、商业计划书、可行性研究报告及定制服务等一站式产业咨询服务。专业的角度、品质化的服 务、敏锐的市场洞察力，专注于提供完善的产业解决方案，为您的投资决策赋能。 ...

Major Announcements - ST Xifa plans to acquire the remaining 50% stake in Lhasa Beer from Carlsberg for cash, aiming for 100% ownership, but the transaction is still in the planning stage and the company is undergoing pre-restructuring [3] - ST Sansheng has received a total of 254 million yuan from all restructuring investors, with the funds paid by Hebei Jiheng Group and its designated financial investors [4] - Zhongshui Fishery's stock price has deviated by over 100% in the last 7 trading days, prompting a risk warning, although the company states that its operations are normal [5] - Dongzhu Ecology is involved in litigation with a claimed amount of 552 million yuan, with a total of 16 undisclosed lawsuits amounting to 630 million yuan [6] - Zhongding Co. has become a supplier for liquid cooling systems, with an estimated project value of 15 million yuan [7] - Petty Co. plans to repurchase shares worth between 50 million to 70 million yuan at a price not exceeding 26 yuan per share [8] - Huiding Technology has repurchased 0.026% of its shares, totaling 957.28 million yuan [9] Shareholding Changes - Jianghuai Micro's major shareholder reduced their stake by 1.23%, bringing their holding down to 15.40% [10] - Lege Co.'s controlling shareholder plans to increase their stake by 40 million to 80 million yuan, with a maximum purchase price of 25 yuan per share [11] Major Contracts - Tongji Technology's subsidiary won a construction project in Xi'an worth 866 million yuan [12] - Guangdong Construction signed a contract for an energy storage project valued at 1.888 billion yuan, with a construction period of 120 days [13] - Jinguang Electric is a candidate for a procurement project from the State Grid, with a bid amount of 32.32 million yuan [14] - Wansheng Intelligent is a candidate for a State Grid project with an estimated bid amount of 42.99 million yuan [16]

Investment Rating - The report assigns an "Outperform" rating to multiple companies in the essential consumer goods sector, including Guizhou Moutai, Wuliangye, and others [1]. Core Insights - The wholesale prices of Baijiu have mostly declined, while prices for instant foods and condiments have rebounded [1][10]. - Discounts for convenience foods and seasonings have narrowed compared to the end of October, indicating a potential recovery in consumer spending [19][38]. - The report highlights the stability of discounts for infant formula and beer, while discounts for liquid milk and soft drinks have increased [21][38]. Summary by Sections Baijiu Pricing - The wholesale prices for various Baijiu brands, such as Moutai and Wuliangye, have shown significant declines compared to previous months and year-to-date figures [9][40]. - For instance, the price of Feitian Moutai (case) is 1650 yuan, down by 110 yuan from last month, and down 590 yuan year-to-date [40]. Consumer Goods Discounts - Convenience foods have seen an increase in average and median discount rates, moving from 93.2%/95.9% at the end of October to 95.8%/97.0% [19][38]. - Seasonings also experienced a rise in discount rates, from 83.7%/84.9% to 85.9%/88.9% [19][38]. - In contrast, liquid milk discounts have widened, with average rates dropping from 69.6% to 66.0% [21][38]. Company Ratings - The report lists several companies with an "Outperform" rating, including: - Guizhou Moutai - Wuliangye - Luzhou Laojiao - Shanxi Fenjiu - Yanghe - Others [1].

Investment Rating - The report maintains a "Buy" rating for the food and beverage industry, highlighting several key companies as investment opportunities [3][4]. Core Insights - The food and beverage industry is experiencing internal rotation in new consumption and improvement at the bottom of traditional consumption. The overall performance in 2025 was weak, primarily due to the adjustment in the liquor sector, but the long-term recovery trend for mass consumer goods remains intact [3][8]. - For 2026, structural opportunities are expected to continue, with new consumption showing internal rotation and traditional consumption gradually recovering from the bottom [3][15]. Summary by Sections Industry Overview - In 2025, the food and beverage sector's revenue grew by only 0.1% year-on-year, while profits fell by 14.6%, underperforming compared to the previous year. The industry index ranked last among 31 sub-industries with a decline of 4.8% [8][11]. - The adjustment in the liquor sector is identified as the main factor for the overall weak performance, while the recovery trend for mass consumer goods is expected to persist [8][11]. Soft Drinks - The beverage industry is projected to benefit from a rebound in travel demand in 2026, with a revenue increase of 6.2% in the first half of 2025 compared to the previous year [42][45]. - Cost advantages from declining prices of raw materials like sugar and PET are expected to continue, enhancing profit margins for beverage companies [45][49]. Snacks - The konjac snack sector is experiencing high growth, with companies like Salted Fish and Wei Long achieving significant revenue increases in 2025 [66][67]. - The competitive landscape for konjac products is expected to remain manageable, with established brands likely to maintain their market positions despite new entrants [70][76]. Dairy Products - The dairy sector is anticipated to see a recovery in supply-demand balance, with raw milk prices expected to stabilize in 2026 due to ongoing supply adjustments [38][39]. - Policies promoting consumption are expected to benefit liquid milk and milk powder sales, driving demand improvements [38][39]. Frozen and Condiment Products - The frozen food sector is expected to see performance improvements as competition stabilizes, with a focus on recovery in demand [38][39]. - The condiment sector is also projected to benefit from a gradual recovery in consumer demand [38][39]. Liquor - The liquor industry is still in an adjustment phase but is gradually approaching a bottoming out stage, with supply clearing expected to continue into 2026 [6][25]. - The report suggests that the long-term value of liquor stocks will become more apparent as the market stabilizes [6][25]. Investment Recommendations - Key companies to watch include Dongpeng Beverage, Nongfu Spring, and Moutai in the beverage sector, as well as Wei Long and Salted Fish in the snack sector [6][8].

ST西发公告称，公司持有拉萨啤酒50%股权，拟现金收购嘉士伯所持该公司另50%股权，交易完成后将 实现100%控股。2025年7月21日，公司董事会通过《西藏拉萨啤酒有限公司50%股权转让及其他事项的 条款清单》，目前除该清单外未签署其他有法律效力文件，交易仍处筹划阶段。此外，公司处于预重整 阶段，存在重整失败被宣告破产及终止上市风险。 ...

本次推出的"雪花鲜"为一升大罐装。这一容量设计呼应了朋友聚饮、佐餐共享时对畅快尽兴的诉求，"好大一罐 鲜，一升更尽兴"的产品理念，旨在为亲朋欢聚、佐餐共饮的场景带来更满足的鲜爽体验。 目前，雪花鲜新品已在四川省内多家餐饮门店正式上线，消费者可前往当地合作餐饮店品尝购买。有关具体门 店信息及产品详情，可咨询各门店工作人员。 四川的消费者们有口福了！近日，雪花啤酒专为当地市场打造的新品"雪花鲜"正式上市。这款以"领先一步，雪 花鲜！"为口号的新品，旨在为四川的餐桌带来更为鲜爽、纯正的啤酒选择。 雪花鲜"啤酒在酿造过程中融入了多项创新技术。产品采用纯生工艺，精选两种进口酒花，历经275道大师工 序、1818个质量控制节点，并坚持25天低温慢酿与60天锁鲜技术，力求在每一个环节都做到精益求精，确保每 一口啤酒都鲜活如初。 在产品口感上，"以"三高两低一罐鲜"为特色：高麦芽香、高酒花香、高脂香，同时具备低苦味值与低酒精度， 既保留了啤酒的浓郁风味，又更加贴合现代消费者对清淡、易饮的需求。入口鲜爽，气泡感十足，口味鲜活持 久，加之金黄清澈的酒体与迷人的麦香，为消费者带来视觉与味觉的双重享受。 领先一步，雪花鲜 ...

Group 1 - The food and beverage industry underperformed the CSI 300 index from January to October 2025, with the SW food and beverage index declining by 5.52%, the largest drop among all Shenwan first-level industries, lagging behind the CSI 300 by 23.46 percentage points [5][14][15] - All sub-sectors within the food and beverage industry also underperformed the CSI 300 index, with the beer sector experiencing the largest decline of 10.74%, while the health products sector saw an increase of 15.02% [15][19] - The overall valuation of the food and beverage industry is below the historical average, with a PE ratio of approximately 21 times as of October 31, 2025, compared to a five-year average of 32 times [19][21] Group 2 - The liquor sector is undergoing a deep adjustment, with sales under pressure due to weak demand recovery and restrictions on alcohol consumption, leading to a significant decline in sales during key festive periods [23][24] - Major liquor companies are pragmatically lowering growth targets to alleviate channel pressures, with firms like Moutai and Wuliangye adopting flexible strategies in response to market changes [29][30] - Liquor companies are actively embracing new consumption trends by innovating products and channels, focusing on younger consumers and developing lower-alcohol products to cater to changing preferences [30][32] Group 3 - The beer sector is experiencing stable sales, with a focus on the recovery of consumption scenarios and the ongoing trend of product structure upgrades [3][14] - Beer companies are leveraging instant retail channels to contribute to sales growth, although cost advantages may narrow in the future [3][17] - The third quarter of 2025 saw a decline in beer sales, but there are expectations for marginal improvements moving forward [3][18] Group 4 - The condiment sector is expected to benefit from the recovery of the restaurant industry, which will drive demand growth for condiments [19][20] - Health-oriented products are pushing for structural optimization within the condiment industry, with leading companies likely to increase their market share [20][21] - The overall cost for condiment companies is anticipated to remain manageable, despite a slowdown in growth during the third quarter [22][23] Group 5 - The dairy sector is witnessing a weak recovery in demand, with a focus on supply and demand structures [23][25] - The penetration rate of low-temperature milk is expected to increase, supported by online channels and instant retail contributing to sales growth [25][26] - Leading dairy companies are likely to enhance their competitive advantages in the market [26][27] Group 6 - The snack sector is experiencing steady growth, with an increase in per capita consumption and a focus on core products driving company performance [27][28] - Companies in the snack sector are utilizing multiple channels to enhance market competitiveness, although performance remains varied across the sector [28][30] - The overall market size of the snack industry is steadily increasing, with significant growth potential in consumer spending [27][28]

Investment Dynamics - Nestlé is investing approximately £28 million (around 260 million RMB) to upgrade its Dalston factory in Cumbria, UK, aimed at expanding its ready-to-drink coffee production line, which will include a new mixing workshop and two packaging lines, reducing manual handling by 80% and achieving a capacity of 60,000 packs per hour [3] - Danone Canada announced a historic investment in its Boucherville factory in Quebec, which includes energy recovery equipment to enhance sustainable operations, marking Danone's largest investment in Canada to rapidly increase yogurt production capacity to meet growing health demands [6] - Subway's management company in Shanghai increased its registered capital from approximately 320 million RMB to about 380 million RMB, a 21% increase, to support rapid store expansion and narrow the gap with competitors like McDonald's and KFC [9] - "Meet Little Noodles" is targeting to raise $100 million (approximately 780 million HKD) through a pre-IPO roadshow, which will support its expansion to a thousand stores and strengthen its brand in the Chinese dining sector [10] Acquisition Dynamics - Uni-President Enterprises has signed a share purchase agreement to acquire Carrefour Taiwan for a total of approximately $970 million (around 6.9 billion RMB), which is about $32 million (approximately 230 million RMB) less than the 2023 transaction price [15] - Guangxi Travel Health Industry Group is acquiring a 20% stake in Southern Black Sesame Group, which will help the latter repay short-term debts and aim for profitability by 2025 [18] - Anheuser-Busch InBev is in talks to acquire BeatBox, valuing the company at approximately $700 million (around 5 billion RMB), which will enhance its presence in the ready-to-drink segment and leverage existing distribution channels [20] - JBS's subsidiary Mantiqueira USA is set to acquire Hickman's Egg Ranch, one of the top 20 egg producers in the U.S., as part of its strategy to diversify its protein business [22] Personnel Dynamics - Roland Mouret has stepped down as creative director of his eponymous brand, with Han Chong taking over as the sole creative director, which may impact the brand's short-term performance due to the loss of a key creative force [24] - Francesca Bellettini, CEO of Gucci, has joined the board of Brioni, which may enhance the brand's supply chain resources and potentially replicate Gucci's high-margin model to boost profitability [27]

Core Insights - The 2025 Sanya Beer Festival has successfully integrated various consumption scenarios, enhancing both reputation and revenue for Sanya's winter tourism [1][11] - The event features a "core venue + citywide linkage" consumption model, significantly increasing visitor numbers and sales compared to the previous year [3][5] Group 1: Event Highlights - The festival is held at the Dadonghai Square, featuring over 10 beer brands and nearly 100 products, with daily sales exceeding 40,000 yuan for food stalls [3] - Popular food stalls, such as those selling spicy squid and fresh seafood, have seen long queues, with some brands achieving daily sales over 50,000 yuan [3] - Compared to last year, visitor numbers have increased by at least 30%, with weekend single-day revenues reaching 1.8 times that of the previous year [3] Group 2: Consumer Engagement - A "consumption coupon" mechanism has been introduced, allowing visitors to exchange shopping receipts for festival vouchers, leading to increased foot traffic [5] - Collaboration with Didi Chuxing to distribute 50,000 "transportation coupon packages" has boosted taxi demand in the Dadonghai area, enhancing visitor stay duration and spending frequency [5] Group 3: Cultural Integration - The festival incorporates elements from the Asian Beach Games, with merchandise featuring tropical themes and local cultural symbols becoming popular [7] - The event has improved brand recognition for the Asian Beach Games, with calls for collaboration from retail enterprises to enhance brand value [7] Group 4: Visitor Experience - The festival has upgraded the visitor experience with activities like the "Beer King Competition" and DJ parties, attracting significant participation and social media engagement [9] - Over 80% of participants have shared their experiences on platforms like Xiaohongshu and Douyin, creating a positive feedback loop of offline experiences leading to online promotion [9] Group 5: Future Prospects - The event aims to position Sanya as a winter tourism hotspot, with plans to continue leveraging cultural and sporting events to expand consumption spaces and attract more visitors [11]