Industry Investment Rating - The investment rating for the food and beverage industry is "Outperform the Market" and is maintained [1] Core Viewpoints - The report emphasizes the focus on domestic demand due to tariff events, with food and beverage companies primarily targeting the domestic market, leading to better stock performance. It outlines four main investment themes centered on domestic circulation, highlighting short-term catalysts for stock prices, medium to long-term growth prospects, and high dividend yield assets [3][4][19] Summary by Relevant Sections Industry Overview - The closing index for the food and beverage sector is 18005.21, with a 52-week high of 20128.95 and a low of 14118.56 [1] Investment Highlights - Short-term catalysts include the gradual digestion of pressure from snack quarterly reports and the arrival of buying opportunities, with beer entering its peak season and cost improvements continuing. Companies like Dongpeng Beverage and Chengde Lulux are highlighted for their strong performance and attractive valuations [3] - Medium to long-term prospects are positive for companies like Angel Yeast, which is expected to benefit from strong overseas demand and cost improvements, and dairy companies like Yili and New Dairy, which are anticipated to recover profitability due to improved milk prices and demand from birth subsidy policies [3] - High dividend yield assets include brands like Master Kong (5.73%), Uni-President (5.56%), and Chengde Lulux (4.92%) [3] Weekly Performance Review - The food and beverage sector performed well, with the industry index showing a weekly increase of +0.20%, ranking 4th among 30 sectors, outperforming the CSI 300 index by 3.07%. The current dynamic PE ratio is 22.15, which is considered low historically [7][32] Company-Specific Forecasts - Guizhou Moutai is expected to see a revenue growth of 7% and a net profit growth of 8% in Q1 2025, with a focus on maintaining price stability [20] - Yili's revenue is projected to remain flat with a significant drop in net profit due to previous asset transfers, while New Dairy is expected to see a profit increase of 18-20% [22][30] - Dongpeng Beverage is forecasted to achieve a revenue growth of 30% and a net profit growth of 36% in Q1 2025, driven by strong demand for its products [23][30] Market Trends - The report notes a trend towards rational growth in the liquor sector, with major brands like Moutai and Wuliangye maintaining competitive valuations and dividend yields, indicating resilience and risk management capabilities [19][30]

Group 1 - The report highlights that in 2024, the total demand in the food and beverage industry is under pressure, with a year-on-year growth of 3.5% in social retail consumption, reflecting a significant slowdown compared to previous years [3][12] - The report anticipates that the food and beverage sector will see steady progress in 2025, supported by three main factors: increased consumer subsidies, potential valuation recovery, and accelerated industry innovation [3][4] - The report emphasizes that the food and beverage industry is expected to benefit from a combination of internal and external factors, leading to a more resilient market outlook [3][36] Group 2 - The report identifies that the performance of the food and beverage sector has been mixed, with essential goods showing resilience while discretionary spending remains volatile [12][30] - It notes that the liquor segment may see a strategic shift, with a focus on demand cultivation as the key to future growth [4][31] - The report suggests that the condiment sector could benefit from the recovery of the restaurant industry and the acceleration of chain operations, leading to increased market concentration [4][31] Group 3 - The report indicates that the dairy sector is poised for growth driven by strong domestic demand and a focus on product upgrades, presenting opportunities for domestic replacements and demand expansion [4][31] - It highlights that the snack food market remains fragmented, with supply chain advantages becoming more pronounced, and emphasizes the importance of revenue growth following scale expansion [4][31] - The beer segment is noted for its stable production but faces pressure on sales volume and pricing, with a focus on innovation and structural upgrades [4][31] Group 4 - The report discusses the overall market performance, indicating that the food and beverage sector experienced a cumulative decline of 8% in 2024, ranking it among the lowest in the industry [23][30] - It mentions that the food and beverage sector's revenue growth has been primarily driven by supply-side optimization, with demand remaining weak [30][31] - The report provides insights into the performance of various sub-sectors, with soft drinks and snacks showing double-digit growth, while liquor and processed foods faced declines [30][31]

五粮液：五粮液计划6个月内增持5-10亿元。集团公司计划自公告之日起6个月内通过深圳证券交易所交 易系统增持公司股票，拟增持金额不低于5亿元，不超过10亿元。截至公告日，五粮液集团公司持有公 司股份7.95亿股，占公司总股本的20.49%。在本次公告前的12个月内，五粮液集团公司累计增持公司股 份340.67万股，占公司总股本的0.09%，增持金额为人民币5亿元。 投资建议 招商证券发布研报称，本周受贸易摩擦影响板块震荡。从Q1情况来看，高端白酒需求相对稳定，次高 端酒企表现分化，整体边际改善。食品板块需求企稳，调味品、乳制品、啤酒等板块轻装上阵全年业绩 改善确定性更高，而零食、饮料赛道仍然延续高景气。当前茅台、五粮液（000858）纷纷出台回购方 案，龙头底线价值清晰，白酒位置进可攻退可守，食品把握趋势向上及高景气赛道。内需有望发力背景 下，该行重申板块配置价值。 招商证券主要观点如下： 核心公司跟踪：重啤维持高位分红，中炬全年稳健收官 重庆啤酒（600132）：分红维持高位，结构表现依旧承压。公司24年高档酒结构表现仍然承压，带动吨 价同比下滑，税收政策及诉讼费用影响盈利，收入/归母净利润同比-1.2%/ ...

当天下午，在华南重要交通枢纽铁路广州南站双方企业举行深度营销合作启动仪式。此次合作旨在通过 品牌企业和零售商的深度营销，推广奥利奥"寻味八方"春季限定产品，启发消费者探索中国各地的不同 风景和文化，同时为品牌和渠道的深度合作探索一条行业新思路。 4月8日下午3点28分，一列张贴"寻味「奥利奥」 在鸣鸣很忙"标语的高铁专列从广州南站缓缓驶出，首 趟列车运行区间为"广州南站-昆明南站"。这标志着亿滋中国与国内头部零食零售企业鸣鸣很忙双方的 战略合作拉开了新的篇章。该趟列车根据运行计划还将前往长沙、厦门、杭州、武汉、桂林等多个城 市。正值踏春出游季的消费者，不仅可以感受高颜值列车的舒适，还能收到来自双方企业派送的零食礼 包。 亿滋中国全国商贸和收益管理总监王靖表示："中国市场的零售渠道瞬息万变，亿滋紧密贴近市场变 化，快速抓住增长渠道的业务机会；此次与鸣鸣很忙的合作，正是我们和头部零食零售企业深度营销的 最新尝试。我们希望以兼具规模和精准性的广告投放，结合合作方的全国店铺网络，让消费者在春季出 游饱览全国各地美景之时，进一步强化他们对亿滋品牌和产品的喜爱。" 鸣鸣很忙营销用增高级总监向涵表示："零食零售行业正在从规 ...

休闲零食 市场简析报告 商业合作/内容转载/更多报告 版权归属 上海嘉世营销咨询有限公司 01. 休闲零食：满足休闲场景需求 休闲零食是指人们在正餐之外的闲暇时间食用的食品，其主要功能并非充饥，而是通过强化消费场景，满足消费者在健康、功能、情绪等多维度的需求。与传统零食相比，休闲零食的目标人群更加精 准，包装设计更为精美，应用场景主要在家庭、办公室、户外运动、社交场合 旅行途中、节日赠礼等。 休闲零食主要消费场景一览 家庭消费 办公室小憩 户外活动 社交场合 旅行途中 节日赠礼 数据来源：公开数据整理；嘉世咨询研究结论；图源网络 02. 休闲零食种类丰富，糖果坚果最受欢迎 休闲零食市场产品丰富多样休闲零食行业涵盖了谷物类休闲食品糖果蜜饯坚果炒货、膨化食品、烘焙类、休闲卤味等多种产品，品类丰富多。其中，糖果蜜饯类零食在市场中占据最大份额。2024年糖 果蜜饯销售占比达到23.29%；其次是坚果炒货，占比18.33%；膨化食品占比11.4%。这三大品类的市场份额合计已超过50%。 | 糖果蜜饯 | 坚果炒货 | 膨化食品 | | --- | --- | --- | | 糖巧蜜饯类是一类以糖为主要调 | 坚果炒货是 ...

还记得小时候，为了买心仪的零食，要攒好久零花钱，在小卖部前徘徊半天。如今，零食量贩店如 雨后春笋般出现在街头巷尾。它们如哆啦A梦的口袋，装满了各种美味，还价格亲民。这是怎么做 到的？又会怎样改变我们的零食消费习惯呢？ 零食量贩店如何实现快速扩张？ 独特经营模式：零食量贩店的 "成功密码" 未来展望：零食量贩店的 "星辰大海" 1 2 3 本期要点荟萃 这些店铺选址大多在社区和商业街，方便消费者购买，能覆盖周边1-1.5km的范围。在这里，你可 以用更实惠的价格买到心仪的零食，品牌产品零售价比传统商超低20%-40%，客单价多在30-40 元每人次，性价比很高。不仅如此，零食量贩店还会每月更新100+新品，定期淘汰复购低的产品， 让消费者始终有新鲜感。 分享人 | 武雨欣 （中金公司研究部食品饮料行业分析师） 01 零食量贩店如何实现快速扩张？ 时光回溯到 2021 年，当时的零食市场正悄然发生着变化。消费者对于零食的需求不再仅仅满足于 传统渠道提供的有限选择和价格。资本如敏锐的猎手，纷纷涌入零食量贩赛道。 2021-2022年资 本介入后，零食量贩门店加速扩张 ，据北京商报，2021年底约0.25万家，202 ...

Core Viewpoint - The article highlights the potential of China's snack market, particularly focusing on the growing popularity of chicken feet snacks, such as "tiger skin chicken feet," and the opportunities for domestic brands to establish themselves as global leaders in the snack industry [1][3][19]. Market Overview - The overall scale of China's snack market exceeds 1.4 trillion yuan, with the pre-packaged meat snack segment projected to reach 290.2 billion yuan by 2024 [1]. - Chicken feet snacks account for over 80% of the global chicken feet production, with a significant annual consumption of 33.6 billion pieces in China [3]. Consumer Preferences - The top three snack categories in China are nuts and seeds, puffed snacks, and marinated snacks, all of which are billion-yuan markets with double-digit annual growth rates [4]. - Tiger skin chicken feet are emerging as a popular snack, with a growth rate of 18%, driven by their versatile flavor profile and cultural significance in Chinese cuisine [5]. Brand Development - Wang Xiaolu, a leading brand in the tiger skin chicken feet category, has achieved nearly a hundredfold revenue growth from 2019 to 2024, showcasing the potential for domestic brands to thrive [3][11]. - The brand emphasizes flavor innovation and product standardization to ensure consistent quality, addressing challenges in traditional marinated snack production [9][11]. Distribution Channels - Despite the growth of e-commerce, 80% of snack sales still occur through offline channels, highlighting the importance of physical retail presence for snack brands [13]. - Wang Xiaolu has successfully penetrated over 230,000 retail outlets across more than 300 cities, with offline sales contributing over 70% to its revenue [17]. Branding and Marketing Strategies - The article discusses the significance of emotional value and social connection in snack consumption, with brands needing to build strong identities to compete against private label products [19][20]. - Wang Xiaolu's marketing strategy focuses on targeting the "binge-watching" scene, leveraging popular dramas and social media to enhance brand recognition and consumer engagement [21][22]. Industry Challenges - The lack of world-class snack brands in China is attributed to insufficient brand building and market fragmentation, with many brands competing on price rather than quality [19]. - The article suggests that for a domestic brand to achieve global recognition, it must excel in product development, distribution, and branding [22].

Core Viewpoint - The acquisition of Xu Fu Ji by Nestlé marks a significant strategic move, as it aims to transform Xu Fu Ji into a "national classic snack brand" amidst declining candy consumption trends in China [2][18]. Group 1: Acquisition Details - On March 3, Nestlé announced the acquisition of the remaining 40% stake in Xu Fu Ji, achieving full ownership after previously acquiring 60% for $1.7 billion in 2011 [2][5]. - Xu Fu Ji has been a dominant player in the Chinese candy market, achieving sales of over 1 billion yuan in 1997 and maintaining a leading position in the market since [5][7]. Group 2: Market Context - The candy market in China has been experiencing a decline, with traditional candy sales dropping by an average of 11.6% annually from 2019 to 2023 [13]. - The overall candy market growth has stagnated, with a compound annual growth rate of only 2% from 2016 to 2020, and a decline in production from 352,000 tons in 2016 to 288,000 tons in 2018 [15]. Group 3: Brand Transformation - Nestlé aims to leverage Xu Fu Ji's extensive distribution network to penetrate the growing snack market, which contrasts with the declining candy sector [18][19]. - Xu Fu Ji has already begun diversifying its product offerings beyond traditional candies, including snacks like nuts and cakes, to adapt to changing consumer preferences [21]. Group 4: Consumer Behavior - The perception of Xu Fu Ji as a "candy king" persists, with Nielsen data indicating a market share of over 30% in bulk candy sales [10]. - However, the cultural significance of candy during festivals like the Spring Festival is diminishing, leading to a decline in its consumption as a gift item [12][14].

以下文章来源于投中网 ，作者陶辉东 投中网 . 投中网是领先的创新经济信息服务平台，拥有立体化传播矩阵，为创新经济人群提供深入、独到的智识 和洞见，在私募股权投资行业和创新商业领域拥有权威影响力。官网：www.chinaventure.com.cn 本文转载自投中网 值班编辑｜ 江江 视觉 | 顾芗 一笔收购，让"糖果大王"徐福记再次进入公众视野。 3月3日，雀巢宣布，已与徐福记的创始人徐氏家族达成协议，收购徐福记剩余40%的股份。在2011年， 雀巢曾以17亿美元收购了徐福记60%的股权。因此，此次收购后，雀巢将实现对徐福记的全资控股。 徐福记是一个令人既熟悉又陌生的名字。不管喜欢与否，大部分中国人应该都吃过徐福记的糖。即便没 吃过，至少也听过。它跟喜之郎果冻、营养快线、旺旺雪饼一样，都是某个遥远的"年味"记忆的一部 分。 现在看来，雀巢对徐福记还另有重用。徐福记，还不愿意被时代抛弃。 谁人不识徐福记 徐福记的创始人是来自中国台湾的徐镨、徐乘、徐沆与徐梗四兄弟。在上世纪90年代初，他们跟随当时 台企到大陆投资建厂的风潮，在东莞建了一座糖果厂，一开始做贴牌加工，两年后正式创立徐福记品 牌。只用了几年时间，徐福 ...

[Table_Rating] 增持（维持） [◼Table_Summary] 投资要点： [行业Table_Industry] : 食品饮料 日期: shzqdatemark [Table_Author] 分析师: 王慧林 Tel: 15951919467 2025年03月09日 | E-mail: | wanghuilin@shzq.com | | --- | --- | | SAC 编号: | S0870524040001 | | 分析师: | 赖思琪 | | Tel: | 021-53686180 | | E-mail: | laisiqi@shzq.com | | SAC 编号: | S0870524090001 | | 分析师: | 袁家岗 | | Tel: | 02153686249 | | E-mail: | yuanjiagang@shzq.com | | SAC 编号: | S0870524090003 | [Table_QuotePic] 最近一年行业指数与沪深 300 比较 -25% -19% -13% -8% -2% 4% 9% 15% 21% 03/24 05/24 07/24 10 ...