Investment Rating - The report maintains an "Outperform" rating for the light industry sector [3] Core Viewpoints - The report highlights a recovery in consumer expectations, particularly in the home furnishing sector, with a potential turning point in the fundamentals [2] - It emphasizes the benefits of policy support and high-growth segments, recommending companies with strong product upgrades and e-commerce channels [2] - The report suggests focusing on leading companies in the lens industry that possess core R&D capabilities and strong brand development [2] Summary by Sections Home Furnishing - The report notes a recovery in the home furnishing sector driven by increased transactions in the second-hand housing market and improved consumer confidence, predicting better performance during the 315 promotional event compared to last year [8] - Key companies to watch include custom furniture leaders such as Oppein Home, Sophia, and Zhijia Home, as well as soft furniture leaders like Mousse and Kuka [8] Paper and Packaging - As of March 14, 2025, prices for various paper products remained stable, with double glue paper at 5450 CNY/ton, copper plate paper at 5820 CNY/ton, and box board paper at 3639.2 CNY/ton, which saw a decrease of 47.2 CNY/ton [8] - The report recommends companies like Sun Paper and Huawang Technology, which are expected to benefit from improved industry dynamics [8] Light Industry Consumption - The report mentions Meta's collaboration with Ray-Ban to launch limited edition AI glasses, which could drive demand for smart eyewear [8] - It also highlights the recovery of domestic consumption, suggesting a focus on cultural and creative leaders like Morning Glory and oral care leader Dengkang [8] Export Chain - The report discusses recent policy changes in Guangdong aimed at supporting cross-border e-commerce, which could enhance profitability for companies in this sector [8] - Companies to watch include Zhejiang Natural and Hars, which are expected to benefit from these developments [8] New Tobacco Products - The report notes trends in electronic cigarette regulation in the U.S., suggesting that compliance and harm reduction will be key focuses [8] - It recommends companies like Smoore International, which have strong partnerships and product advantages in the new tobacco sector [8] Textile and Apparel - The textile and apparel sector has shown strong performance, with companies like Hailan Home and Anta benefiting from supportive policies [8] - The report highlights the growth of the outdoor economy, recommending companies like Zhejiang Natural and Mugaodi [8]

Investment Rating - The report does not provide a specific investment rating for the company [1] Core Views - The company has recently achieved a Class II medical device certification for its skincare brand MOYAL, with expectations of generating a revenue of 150 million yuan in 2025 and surpassing 1 billion yuan in revenue within three years [1] - The shift towards new tobacco products is compelling leading companies to accelerate their transformation, with a projected 8.4% decline in traditional cigarette sales in the U.S. in 2024 [2] - The U.S. is expected to become a core market for heated non-combustible tobacco (HNB) products, with an estimated annual consumption of 800-900 billion pods by 2030 [3] - The company is positioned as a key supplier in the compliant market, with expectations of revenue recovery in its disposable products despite regulatory pressures [4] - Profit forecasts indicate a net profit of 1.342 billion yuan in 2024, increasing to 2.551 billion yuan by 2026, with corresponding P/E ratios of 49.8X and 30.5X respectively [5] Summary by Sections Recent Developments - The company launched a new factory for MOYAL's medical device production, aiming for significant revenue growth in the coming years [1] Market Trends - The new tobacco landscape is reshaping consumer habits, leading to a decline in traditional cigarette sales and an increased focus on HNB product development [2][3] Financial Performance - The company anticipates a recovery in revenue and profitability, with projected net profits showing a significant increase from 1.342 billion yuan in 2024 to 2.551 billion yuan in 2026 [5] Operational Insights - The company is adapting to regulatory changes and market demands, positioning itself as a core supplier in the compliant market while navigating challenges in disposable product revenues [4]

Investment Rating - Industry rating: Outperform the market (maintained) [8] Core Insights - Japan Tobacco's PloomX revenue increased by 44% year-on-year, continuing to expand in global markets [1] - Japan Tobacco's total revenue reached 3.15 trillion yen, a 10.9% increase year-on-year, while operating profit grew by 3.7% to 697.2 billion yen [1] - Altria's NJOY brand saw significant growth, with consumable shipments increasing by 102.61% and device shipments by 284.62% in 2024 [5] - Altria's overall net revenue for 2024 was $24.018 billion, a decrease of 1.9% compared to 2023, but diluted EPS rose by 3.4% to $5.12 [4] Summary by Sections Japan Tobacco - The harm reduction product segment achieved revenue of 98.9 billion yen, a 21.1% increase year-on-year, with sales volume rising by 24.2% [2] - The traditional tobacco segment saw sales of 541.9 billion sticks, a 2% increase, although traditional tobacco sales in Japan declined by 5.3% [3] Altria - NJOY's consumable shipments reached 46.6 million units, with device shipments at 5 million units, both showing substantial year-on-year growth [5] - Altria expects EPS for 2025 to be between $5.22 and $5.37, indicating a year-on-year growth of 2% to 5% [6] - The company plans to repurchase an additional $1 billion in shares in 2025, building on a previously completed $3.4 billion buyback program [6] Investment Recommendations - Key recommendations include focusing on Smoore International and monitoring companies in the vaping supply chain and tobacco supply chain [6]