Market Overview - The A-share market experienced fluctuations with the Shanghai Composite Index closing at 3288.41, down 0.20% [2] - The total market capitalization of the Shanghai Composite Index is 6344.43 billion, with a PE ratio of 11.70 and a PB ratio of 1.22 [3] - The overall market sentiment is cautious, with a significant number of stocks declining [10] Economic Policies - The central bank will continue to implement a moderately loose monetary policy to support the real economy [15][16] - Measures to stabilize employment and promote high-quality economic development are set to be introduced [17][18] - The central bank conducted a 279 billion 7-day reverse repurchase operation, injecting liquidity into the market [19] Industry Dynamics - The engineering machinery export maintained growth momentum in Q1 2025, with total exports reaching 13.61 billion USD, up 7.6% year-on-year [27][28] - The export of excavators saw a significant increase, with a total of 2.34 billion USD, up 21.4% year-on-year [28] - The industrial vehicle sector experienced a slight decline in exports, totaling 2.06 billion USD, down 1.3% year-on-year [29] Company Performance - Keda Li (002850.SZ) reported a Q1 2025 net profit of 387 million, up 25.51% year-on-year, with revenue of 3.022 billion, reflecting a 20.46% increase [34][35] - Jin Lei Co., Ltd. (300443.SZ) achieved a net profit of 55.91 million in Q1 2025, up 91.2% year-on-year, with revenue of 505 million, up 97.5% [36] - Qingsong Co., Ltd. (300132.SZ) turned a profit with a net profit of 54.68 million in 2024, compared to a loss in the previous year [38] - Hualing Cable (001208.SZ) reported a net profit of 28 million in Q1 2025, up 101.34% year-on-year, driven by improved gross margins [46] Investment Opportunities - The banking sector is highlighted as a defensive investment due to its stable dividend yields amid market volatility [10][11] - The energy sector, particularly electric power, is expected to see increased demand as summer approaches, presenting potential investment opportunities [11] - Companies in the AI industry chain and those benefiting from domestic consumption expansion are recommended for long-term investment [11]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][8] Core Insights - The company's high-end strategy has shown significant results, with continuous improvement in profitability [1] - The company reported a revenue of 5.245 billion yuan in 2024, representing a year-on-year growth of 21.22%, and a net profit of 624.72 million yuan, up 45.68% year-on-year [6] - The first quarter of 2025 saw a revenue of 1.48 billion yuan, a year-on-year increase of 34.82%, with a net profit of 2.04 million yuan, up 37.68% year-on-year [6] Revenue and Profit Forecast - The forecast for main revenue (in million yuan) is as follows: - 2024: 5,244.96 - 2025: 6,377.13 - 2026: 7,781.69 - 2027: 9,414.97 - Year-on-year growth rates are projected at 21.22% for 2024, 21.59% for 2025, 22.03% for 2026, and 20.99% for 2027 [3][7] - The forecast for net profit (in million yuan) is: - 2024: 624.72 - 2025: 806.48 - 2026: 1,013.32 - 2027: 1,232.31 - Year-on-year growth rates for net profit are expected to be 45.68% for 2024, 29.09% for 2025, 25.65% for 2026, and 21.61% for 2027 [3][7] Product and Channel Performance - The company has seen a continuous increase in the proportion of its main products, with self-owned brand revenue reaching 3.545 billion yuan in 2024, a year-on-year increase of 29.1% [6] - The direct sales revenue grew by 59.3% year-on-year, accounting for 37.5% of total revenue [6] - The company is focusing on high-end product development, with significant sales growth during major shopping events [6] Profitability and Financial Metrics - The company's gross margin improved to 42.27% in 2024, up 5.43 percentage points year-on-year [6] - The projected earnings per share (EPS) are: - 2024: 1.56 - 2025: 2.02 - 2026: 2.53 - 2027: 3.08 - The price-to-earnings (P/E) ratios are projected to be 72.80 for 2024, 56.39 for 2025, 44.88 for 2026, and 36.91 for 2027 [3][7]

Financial Performance - In 2024, the company achieved a revenue of 4.465 billion CNY, a year-on-year increase of 19.15% [2] - The net profit attributable to shareholders for 2024 was 0.689 billion CNY, reflecting a growth of 3.94% [2] - For Q1 2025, revenue reached 1.101 billion CNY, up 25.41% year-on-year [2] - The net profit attributable to shareholders in Q1 2025 was 0.162 billion CNY, a significant increase of 62.13% [2] Product Performance - Pet snacks generated a revenue of 3.132 billion CNY in 2024, with a gross margin of 27.56%, accounting for 70.16% of total revenue [2] - Pet food revenue was 1.107 billion CNY, showing a remarkable growth of 91.85% with a gross margin of 34.59% [2] - The OEM business revenue was 2.616 billion CNY, up 21.21%, with a gross margin of 27.32%, representing 58.59% of total revenue [3] Regional Performance - Overseas revenue for 2024 was 3.050 billion CNY, a year-on-year increase of 14.62%, with a gross margin of 24.90%, making up 68.33% of total revenue [3] - Domestic revenue reached 1.414 billion CNY, growing by 30.26% with a gross margin of 35.18%, accounting for 31.67% of total revenue [3] Supply Chain and Production - The company operates modern production bases across multiple countries, including China, the USA, Canada, New Zealand, and Cambodia, covering all pet food categories [5] - In 2024, the company plans to expand its supply chain with new projects in North America and domestic industrial parks [5] Brand Development - The company expanded its overseas market presence, entering 9 new countries in 2024, bringing the total to 73 countries [6] - The WANPY brand underwent a strategic upgrade in 2024, enhancing brand recognition and consumer loyalty [7] - The WANPY brand launched new products, including the "Golden Shield" fresh meat food, which has received positive market feedback [8] Future Outlook - The company aims to focus on brand building, domestic market growth, and overseas expansion while maintaining a commitment to high-quality development [10] - The domestic pet food market is expected to continue growing, driven by increasing consumer demand for quality [10] - The company plans to enhance its marketing strategies to ensure efficient resource allocation and maximize value creation [11]

Investment Rating - The report maintains a "Strong Buy" rating for the company [3][5]. Core Views - The company demonstrates a robust global supply chain advantage and rapid growth of its proprietary brands, with significant revenue and profit increases projected for the coming years [1][3]. - The company achieved a revenue of 4.465 billion yuan in 2024, representing a year-over-year growth of 19.15%, and a net profit of 394 million yuan, up 68.89% year-over-year [1]. - The overseas business is expected to maintain steady growth due to sufficient orders and unique production capacity in North America, especially amid increasing trade tensions [1][3]. Financial Performance Summary - In 2024, the company reported a gross margin of 28.19%, an increase of 1.88 percentage points from 2023, and a gross margin of 31.87% in Q1 2025, up 4.02 percentage points year-over-year [2]. - Domestic revenue reached 1.414 billion yuan in 2024, a 30.26% increase year-over-year, with pet staple food revenue soaring by 91.85% [2]. - The company focuses on three major proprietary brands, with significant marketing and channel development efforts leading to expected high revenue growth [2]. Profit Forecast and Valuation - The company is projected to achieve net profits of 453 million yuan, 561 million yuan, and 709 million yuan for 2025, 2026, and 2027, respectively, with corresponding EPS of 1.54, 1.91, and 2.41 yuan [3][4]. - The price-to-earnings (PE) ratio is expected to decrease from 35 in 2025 to 22 in 2027, indicating improving valuation metrics over time [3][4].

Investment Rating - The report maintains a "Strong Buy" rating for the company [3][5]. Core Views - The company demonstrates a robust global supply chain advantage and rapid growth of its proprietary brands, with significant revenue and profit increases projected for the coming years [1][3]. - The company achieved a revenue of 4.465 billion yuan in 2024, representing a year-over-year growth of 19.15%, and a net profit of 394 million yuan, up 68.89% [1][4]. - The overseas business is expected to maintain steady growth due to sufficient orders and unique production capacity in North America, especially amid increasing trade tensions [1][3]. - The domestic market is focusing on three major proprietary brands, with the pet staple food category showing remarkable growth, particularly a 91.85% increase in revenue for pet staple food [2][3]. Financial Summary - The company’s revenue is projected to grow from 4.465 billion yuan in 2024 to 7.640 billion yuan by 2027, with a compound annual growth rate (CAGR) of approximately 20.46% [4]. - The net profit is expected to rise from 394 million yuan in 2024 to 709 million yuan in 2027, indicating a strong growth trajectory [4]. - The earnings per share (EPS) are forecasted to increase from 1.34 yuan in 2024 to 2.41 yuan in 2027, with corresponding price-to-earnings (PE) ratios decreasing from 39.88 to 22.16 over the same period [4].

行 业 及 产 业 研究支持 朱珺逸 A0230521080004 zhujy@swsresearch.com 胡静航 A0230524090002 hujh@swsresearch.com 联系人 朱珺逸 (8621)23297818× zhujy@swsresearch.com 农林牧渔 2025 年 04 月 28 日 行 业 研 究 / 行 业 点 评 证券分析师 盛瀚 A0230522080006 shenghan@swsresearch.com 本研究报告仅通过邮件提供给 中庚基金 使用。1 25Q1 公募配置比例降至历史低位，重视宠食企业业 绩兑现 看好 ——农林牧渔周观点（2025.4.21 -2025.4.27） 本期投资提示： 请务必仔细阅读正文之后的各项信息披露与声明 证 券 研 究 报 告 - ⚫ 本周申万农林牧渔指数下跌 0.2%，沪深 300 上涨 0.4%。个股涨幅前五名：万辰集团（22.2%）、 中宠股份（15.5%）、乖宝宠物（15.3%）、瑞普生物（15.0%）、ST 佳沃（14.9%），跌幅前五名： 益客食品（-13.6%）、福成股份（-12.9%）、祖名股份（-10.9 ...

Core Viewpoint - The company has demonstrated impressive growth in its financial performance, with a strong focus on high-end brand development and a positive outlook for the pet food industry in China [1][2][7]. Financial Performance - In 2024, the company achieved revenue of 5.245 billion yuan, a year-on-year increase of 21.22%, and a net profit attributable to shareholders of 625 million yuan, up 45.68% [2]. - For Q1 2025, the company reported revenue of 1.48 billion yuan, a growth of 34.82%, and a net profit of 204 million yuan, increasing by 37.68% [2]. - The direct sales revenue in 2024 showed significant growth, with pet food and supplies generating 5.220 billion yuan, a 21.11% increase [3]. Product and Sales Breakdown - In 2024, the revenue from snacks, staple food, health products, and other businesses was 2.484 billion yuan, 2.690 billion yuan, 46 million yuan, and 25 million yuan, respectively, with year-on-year growth rates of 14.66%, 28.88%, -18.90%, and 49.41% [3]. - Domestic and international revenues were 3.551 billion yuan and 1.693 billion yuan, respectively, with year-on-year growth of 24.03% and 15.70% [3]. - The company’s self-owned brand revenue increased by 29.14% to 3.545 billion yuan, while OEM and ODM revenue grew by 19.07% [3]. Profitability Metrics - The gross margin for 2024 was 42.27%, an increase of 5.43 percentage points year-on-year, while the net profit margin improved to 11.96% [4]. - The sales expense ratio increased to 20.11% in 2024, attributed to the growth in self-owned brand and direct sales revenue [4]. Brand Development - The company has successfully advanced its high-end brand strategy, with its main brand, Mai Fu Di, leading the industry and achieving a 150% increase in sales during the 2024 Double 11 shopping festival [5]. - The introduction of new high-end products, such as the "0 Pressure Fresh Meat Cat Food" series, has also contributed to its market leadership [5]. Industry Outlook - The pet food industry in China is still in its early stages, with pet food penetration rates for dogs and cats at 25% and 43%, respectively, indicating significant growth potential [6]. - The high-end pet food market share in China is currently low, with only 29.4% for cat food and 33.4% for dog food, compared to much higher rates in the US and Japan [6]. Investment Forecast - The company is expected to achieve revenues of 6.405 billion yuan, 7.929 billion yuan, and 9.957 billion yuan for 2025, 2026, and 2027, respectively, with corresponding net profits of 800 million yuan, 1.009 billion yuan, and 1.272 billion yuan [7]. - The company has been given an "Accumulate" rating based on its strong brand development and the growth potential in the pet food industry [7].

证券研究报告 | 北交所定期报告 | | --- | hyzqdatemark 2025 年 04 月 28 日 证券分析师 赵昊 SAC：S1350524110004 zhaohao@huayuanstock.com 万枭 SAC：S1350524100001 wanxiao@huayuanstock.com ——北交所消费服务产业跟踪第十二期（20250427） 投资要点： 风险提示：宏观经济环境变动风险、市场竞争风险、资料统计误差风险。 请务必仔细阅读正文之后的评级说明和重要声明 联系人 城镇宠物消费规模稳步增长，路斯股份是北交所宠物食品产业核心标的。中国宠物 行业构建了一条完整的产业链，涵盖多个环节与领域。从消费结构视角审视 2024 年 的宠物市场，宠物食品市场依旧占据主导地位，以 52.8%的市场份额稳居榜首。在 这一板块中，主粮和营养品的市场占比实现了小幅上扬，而零食的份额则稍有下降。 紧随其后的是宠物医疗市场，占据 28.0%的市场份额。其中，疫苗和体检业务表现 稳定，而药品和诊疗服务的市场份额则出现了小幅下滑。宠物用品市场和宠物服务 市场虽然目前的市场份额相对较低，分别为 12.4%和 6. ...

Company Research - The company reported a revenue of 4.465 billion yuan in 2024, representing a year-on-year growth of 19.15%, and a net profit of 394 million yuan, up 68.89% year-on-year, with a basic earnings per share of 1.34 yuan [12] - In Q1 2025, the company achieved a revenue of 1.101 billion yuan, a year-on-year increase of 25.41%, and a net profit of 91.155 million yuan, up 62.13% year-on-year, with a basic earnings per share of 0.31 yuan [12] - The company's gross margin improved due to higher margins on staple and canned products, with gross margins increasing by 1.88 and 4.02 percentage points year-on-year to 28.16% and 31.87% respectively in 2024 and Q1 2025 [12][13] - The company focused on enhancing its own brand marketing, leading to a significant increase in brand recognition and sales, with a 131% year-on-year growth in GMV during the Double 11 shopping festival in 2024 [13][15] - The company expanded its overseas market presence, entering 9 new countries in 2024, and its overseas revenue growth rate was 14.62% for the year, with further production capacity expansion planned for Canada and the US [15][16] Industry Research - The overall number of equity funds increased to 6,774 by the end of Q1 2025, with a total scale of 74,529.42 billion yuan, reflecting a growth of 1,005.15 billion yuan from the previous quarter [9] - The average equity fund position increased, with flexible allocation funds seeing the largest rise of 1.44 percentage points to 71.90% [9][10] - The industry saw an increase in allocation towards automotive and non-ferrous metals, while reducing exposure to electric power equipment and non-bank financials [10][11]

大消费 [Table_ReportDate] 2025 年 4 月 28 日 [T分析师able_A：uthor 罗鹏 ] 执业证书号：S1030523040001 电话：0755-23602217 邮箱：luopeng@csco.com.cn 研究助理：赵靖 电话：0755-23602217 邮箱：zhaojing2@csco.com.cn 公司具备证券投资咨询业务资格 证券研究报告 请务必阅读文后重要声明及免责条款 [Table_Industry] [Table_Title] [Table_Report] [Table_BaseData] IP 潮玩和宠物食品赛道延续高景气度 [Table_ReportType] 大消费行业周报（4 月第 4 周） [Table_Summary] 行业观点： 计算机 2019 年 Q3 综合毛利率（%） 9.7 综合净利率（%） 6.9 行业 ROE（%） 25.6 行业 ROA（%） 5.2 利润增长率（%） 4.21 资产负债率（%） 149 期间费用率（%） 4.54 存货周转率（%） 42.56 讯 1) 上周（4/21-4/25）大消费板块表现分化。美容护理、家 ...