与同行伙伴构建"命运共同体" 新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 白酒行业史册里，1952年注定是浓墨重彩的一页——第一届全国评酒会上，西凤酒位列"中国四大名酒"。七十余年过去，白酒江湖早已沧海桑田， 而西凤酒却在岁月沉淀中历久弥新。如今，不管是在烟酒店，还是在宴席、老百姓餐桌上，都能见到西凤酒的身影。在白酒行业进入存量竞争的时 代，凤香型品类却连续多年保持增长，成为行业一抹亮色。这背后，是西凤酒在模式、生态、品牌等层面的持续升级。 老名酒"精准务实"的革新之路 "酒是陈的香，但做品牌不能因循守旧。"这是西凤酒多年实践得出的答案，但不是所有品牌都能以坚定的决心走一条革新之路。 白酒行业的黄金时代，OEM产品模式让很多品牌趋之若鹜。然而从2021年起，西凤酒宣布停止所有OEM产品要货计划，聚焦核心产品，持续开 展"品牌瘦身"。此后数年，西凤酒持续关停冗余产品条码，仅2024年便回收170余个，引导市场进一步向核心品牌聚焦。 与此同时，西凤酒将资源聚焦于凤香型产品品质的深度打造。在宝鸡凤翔的原产地，西凤酒建立了从原料种植到酿造生产的全产业链质控体系。通 过对传统工艺的坚守与现代品质管理的结合 ...

中信证券指出，2026年以来，行业发生了很多大事件和变化，推动 白酒行业渠道升级和突破。短期， 白酒龙头企业开始积极拥抱消费者，消费者触达和消费者教育工作热度空前；中部企业适当降价，维持 市场量价平衡；尾部企业停产、出清库存。长期，"以消费者为核心"的渠道协同体系料将成为行业下一 轮周期中核心竞争力，需要企业逐步提升拓客能力、服务能力和场景运营能力。新一轮市场培育下，行 业整体有望受益于本轮新消费者获取和消费者教育提升效果。 ...

"当前至春节或为 白酒阶段性承压阶段，白酒在春节旺季需求如何仍待观察，预计酒企渠道库存、批 价、报表业绩慢于需求改善，业绩回落期间渠道库存、批价等动销或业绩改善的指标有望催化板块行 情。"申港 证券表示，当前股价位置下板块行情或先于基本面企稳回升，建议关注结构性机会，优先从 渠道出清、经营改善、场景承接、股息率角度寻找白酒投资标的。 ...

Core Viewpoint - The report from招商证券 indicates a significant decline in overall demand for liquor, particularly in the white liquor market, with double-digit decreases expected, aligning with prior forecasts [1] Group 1: Market Demand - Recent surveys conducted by招商证券 in regions such as Henan, Anhui, and Sichuan reveal that total demand for white liquor is still declining [1] - The decline in demand is primarily observed in business banquets, which are now dominated by smaller gatherings, while mid-to-high-end dining remains sluggish [1] - There is a partial recovery in gift-giving demand, indicating some shifts in consumer behavior [1] Group 2: Brand Performance - There is a noticeable differentiation among brands, with茅台 showing strong sales performance and benefiting from pre-holiday stocking demands [1] - Other brands are facing pressure and challenges in maintaining their market positions [1]

Core Viewpoint - The supply-demand relationship for Moutai prices remains unchanged in the short term, with low inventory among distributors and tight supply supporting a potential price increase [1] Short-term Analysis - Moutai's allocation quotas are nearly fulfilled before the year-end, leading to low distributor inventory levels [1] - Demand is expected to grow year-on-year at a double-digit rate, providing support for price increases [1] Long-term Perspective - Currently, the industry is at the bottom of the economic cycle, facing multiple negative constraints such as economic pressure and alcohol bans, which limit demand [1] - The solid bottom of supply-demand balance may lead to the removal of constraints in the future, creating upward price momentum and driving valuation and performance improvements [1]

1月28日、29日、30日，飞天茅台批发价格连续三日上扬。 1月30日，根据某第三方平台信息，2026年飞天（原装）最新价格为1770元/瓶，较上一日上涨160元。 2026年飞天散瓶最新价格1700元/瓶，上涨130元/瓶，2025年飞天原箱也上涨了150元。Wind平台也显 示，1月30日当天原装的飞天茅台价格来到了1710元/瓶，较昨日上涨100元。 值得注意的是，1月29日，A股市场白酒板块出现罕见一幕，连跌五年的白酒股几乎全部涨停，龙头贵 州茅台大涨近9%。不过，次日（1月30日），白酒板块出现集体回调，贵州茅台跌超2%。 中信证券指出，2026年以来，行业发生了很多大事件和变化，推动白酒行业渠道升级和突破。短期，白 酒龙头企业开始积极拥抱消费者，消费者触达和消费者教育工作热度空前；中部企业适当降价，维持市 场量价平衡；尾部企业停产、出清库存。长期，"以消费者为核心"的渠道协同体系料将成为行业下一轮 周期中核心竞争力，需要企业逐步提升拓客能力、服务能力和场景运营能力。新一轮市场培育下，行业 整体有望受益于本轮新消费者获取和消费者教育提升效果。 茅台批价连续上涨 茅台酒的批价最近连续跳涨。多个第三方价 ...

1月28日、29日、30日，飞天茅台批发价格连续三日上扬。 1月30日，根据某第三方平台信息，2026年飞天（原装）最新价格为1770元/瓶，较上一日上涨160元。2026年飞天散瓶最新价 格1700元/瓶，上涨130元/瓶，2025年飞天原箱也上涨了150元。Wind平台也显示，1月30日当天原装的飞天茅台价格来到了 1710元/瓶，较昨日上涨100元。 值得注意的是，1月29日，A股市场白酒板块出现罕见一幕，连跌五年的白酒股几乎全部涨停，龙头贵州茅台大涨近9%。不 过，次日（1月30日），白酒板块出现集体回调，贵州茅台跌超2%。 中信证券指出，2026年以来，行业发生了很多大事件和变化，推动白酒行业渠道升级和突破。短期，白酒龙头企业开始积极 拥抱消费者，消费者触达和消费者教育工作热度空前；中部企业适当降价，维持市场量价平衡；尾部企业停产、出清库存。 长期，"以消费者为核心"的渠道协同体系料将成为行业下一轮周期中核心竞争力，需要企业逐步提升拓客能力、服务能力和 场景运营能力。新一轮市场培育下，行业整体有望受益于本轮新消费者获取和消费者教育提升效果。 茅台批价连续上涨 茅台等白酒龙头近期在渠道改革、价格改革等 ...

Core Viewpoint - The consumer sector is currently considered one of the highest value-for-money areas in the market, despite skepticism about the recovery of consumer spending [5][6]. Group 1: Market Sentiment and Investment Strategy - Many investors express doubt about the consumer recovery, believing that without economic improvement, investments in this sector are not worthwhile. However, the lack of visible recovery is what keeps consumer stocks and ETFs at relatively low prices, presenting a unique opportunity [6]. - The stock market operates like a chess game, where the focus should be on future moves rather than immediate market fluctuations. Waiting for clear signs of recovery may lead to missed opportunities [7]. - Investors often mistakenly believe that to save time and costs, they should invest in popular sectors. However, overvalued stocks may not provide future growth potential, making such investments a poor use of time and capital [9]. Group 2: Historical Examples and Value Investing - Historical examples, such as Moutai's stock price rising from 118.01 yuan per share in 2014 to 2627.88 yuan per share by 2021, illustrate the potential for significant returns from undervalued stocks [11]. - The true source of substantial profits comes from buying at low prices, which reflects a wise use of time and capital [12]. - Notable investors like Charlie Munger advocate for contrarian thinking, suggesting that the best investment opportunities arise when others are fearful and undervalue certain stocks [13]. Group 3: Current Market Conditions and Consumer Sector - The current A-share market is no longer characterized by widespread undervaluation, with most sectors having already performed. The consumer sector remains one of the few areas that align with Munger's investment philosophy [14]. - For investors struggling with the psychological barriers of a prolonged consumer downturn, a systematic investment approach, such as dollar-cost averaging, can be beneficial. This strategy allows for accumulating shares over time, leveraging the extended low period to build a solid foundation for future gains [15].

除近期年份外， 其他款飞天茅台批发参考价也呈现上涨态势。2024年飞天茅台原箱报1750元/瓶，与前一日持平；散瓶报1660元/瓶，上涨45元，涨幅 2.8%；2023年飞天茅台原箱报1820元/瓶，与前一日持平；散瓶批发价报1740元/瓶，上涨20元，涨幅1.2%。此外，大规格茅台批发参考价也同步走高，公 斤装飞天茅台（53度/1L）原箱较前一日上涨10元，至3030元/瓶。 批发价方面。第三方平台"今日酒价"数据显示， 1月30日，各年份飞天茅台（53度/500ml规格，下同）批发参考价迎来全面上涨，涨幅超出市场预期。具 体来看，2026年飞天茅台原箱报1710元/瓶，较前一日大幅上涨100元，单日涨幅6.21%；散瓶报1650元/瓶，上涨80元，涨幅5.1%。2025年飞天茅台表现最 为抢眼，原箱报1730元/瓶，较前一日暴涨110元，单日涨幅高达6.79%；散瓶报1650元/瓶，上涨70元，涨幅4.4%。 同时，茅台价近期也出现了反弹。 记者丨茅宁 编辑丨张颖国 来源：21世纪经济报道 值得关注的是， 茅台酒价格的回暖与贵州茅台股价的强势反弹形成了良性联动。在白酒板块1月29日的狂飙行情中，贵州茅台股 ...

Investment Rating - The report maintains a positive outlook on the food and beverage industry, particularly highlighting the recovery of Moutai's pricing and the potential for demand growth during the upcoming Spring Festival [4][6]. Core Insights - Moutai's flying price has risen above 1600 yuan, attributed to the approaching Spring Festival and adjustments in product structure by the company [4][6]. - The listing of "Mingming Hen Mang" on the Hong Kong Stock Exchange is expected to enhance market attention on the snack sector, with a focus on investment opportunities arising from trends in both upstream and downstream sectors [4][6]. - The food and beverage index recorded a slight positive return of 3.0% as of January 29, 2026, although it underperformed compared to the Wind All A index [4][46]. Summary by Sections 1. Price Recovery of Moutai - As of January 29, 2026, Moutai's flying price reached 1610 yuan for whole boxes and 1570 yuan for individual bottles, showing an increase of 45 yuan and 15 yuan respectively from December 31, 2025, but a decrease of 645 yuan and 650 yuan compared to the same period last year [7][41]. 2. Data Tracking - Key raw material prices have shown mixed trends, with sugar down by 15.3% year-on-year, while quail eggs and palm oil have increased by 46.9% and 9.7% respectively [16][27]. - Packaging material prices have generally decreased, with glass prices down by 19.7% and paper box prices down by 4.8% year-on-year [16][19]. 3. Market Review - The food and beverage sector ranked 23rd among 31 sub-industries, with seven out of ten sub-sectors showing positive growth, particularly processed foods, beer, and liquor [46][48]. 4. Investment Recommendations - The report suggests focusing on companies in the consumer goods sector such as Dongpeng Beverage, Nongfu Spring, and others, as well as key players in the liquor market like Moutai and Shanxi Fenjiu [49].