摘要 美的集团 20260105 美的集团预计 2026 年收入实现中高个位数增长，并力求稳定利润率， B 端业务增速预计超过 C 端，尤其在楼宇和新能源领域，库卡机器人业 务也在快速恢复中。 美的通过动态采购、价格传导、规模优势、套期保值及数字化技术等手 段应对原材料成本上涨，并认为成本上涨有利于优化行业竞争格局，提 升头部企业市场份额。 美的将保持年度盈利能力稳定作为挑战目标，但最终实现取决于原材料、 汇率及市场变化。公司战略重心转向收入增长，而非单纯追求利润率提 升，目前盈利能力已达历史最佳水平。 美的积极推进"铝代铜"策略，已在海外家用空调市场广泛应用，国内 商用空调领域也取得进展，旨在响应国家战略，应对铜资源稀缺及价格 波动。 美的持续拓展海外 OBM 业务，计划到 2025 年底在全球超过 50 个国家 和地区深度运营，并通过赞助体育赛事和扩展电商渠道提升品牌认知度 和销售额。 Q&A 美的集团对 2026 年的经营趋势有何展望？ 2026 年，美的集团将继续关注国家补贴政策的落实情况。2025 年上半年，国 家补贴政策带动了市场需求，但下半年由于补贴退坡，行业压力增大。随着 2025 年国家补贴 ...

Core Insights - China's ambition in AI is focused on practical applications, such as improving manufacturing processes, contrasting with the more theoretical aspirations seen in the U.S. [1] - The Chinese government is actively promoting AI integration into various sectors to enhance productivity and maintain competitive advantages in the global market [3][4] Industry Transformation - AI is driving a significant transformation in China's manufacturing and export sectors, with factories utilizing AI for decision-making and operational efficiency [1] - The implementation of AI has led to substantial reductions in production times, such as a clothing company reducing sample-making time by over 70% [1] - The emergence of "dark factories" in China, which operate with minimal human intervention, exemplifies the shift towards fully automated production environments [1] Robotics and Automation - China installed 295,000 industrial robots last year, nearly nine times the number in the U.S., and is projected to have over 2 million industrial robots by 2024 [3] - Companies like Baowu Steel are embracing smart technologies, with Baosteel achieving significant operational efficiency through AI-driven processes [4] Case Studies - Midea Group's factories utilize AI to optimize production, with robots and AI systems managing operations autonomously, resulting in a nearly 40% increase in employee income from 2015 to 2024 [7] - Bosideng, a clothing brand, has successfully reduced its sample production cycle from 100 days to 27 days using AI, while also cutting development costs by 60% [7] AI Development Amid Sanctions - Despite U.S. sanctions, Chinese companies are making strides in AI, with Huawei playing a crucial role in AI industrialization by deploying its models in factories [8] - AI applications in industries such as cement production have shown significant improvements in efficiency and cost savings, with predictions of substantial annual savings if trends continue [8] Port Automation - The automation of ports, such as Tianjin Port, is critical for maintaining China's manufacturing dominance, with advanced AI systems significantly reducing planning times and increasing operational efficiency [10] - In contrast, U.S. ports face challenges in automation due to labor union restrictions, highlighting a competitive disadvantage for American ports [10]

Core Insights - The "2025 China (Chengdu) - Munich Industry Cooperation and Matching Conference" was held in Munich, Germany, with over 40 representatives from Chengdu's manufacturing sector, resulting in 21 key cooperation projects signed, totaling 8.76 billion RMB [1][3] Group 1: Chengdu's Industrial Strength - Chengdu has 37 industrial categories, making it one of the most diverse cities in China, with industrial revenue exceeding 200 billion euros last year [2] - The city has maintained the highest industrial investment growth rate among key Chinese cities for 13 consecutive months, indicating strong development momentum [2] - Chengdu is focusing on strengthening 16 key industrial chains and creating 50 specialized industrial parks, aiming to cultivate two trillion-level industrial clusters and 11 hundred-billion-level industrial chains [2] Group 2: Ecosystem and Foreign Investment - Chengdu has successfully nurtured over 350 national-level specialized and innovative "little giant" enterprises and hosts more than 4,000 foreign-funded enterprises, including Siemens and Bosch [3] - Over 90% of new major projects and 70% of market-oriented equity financing are concentrated in industrial parks, which are crucial for the city's economic development [3] Group 3: Long-standing Cooperation with Germany - Manufacturing has been the strongest link in Chengdu's cooperation with Germany, with significant achievements from German companies in the region [4] - The conference is part of an 8-day market expansion activity in Europe, which includes 10 events aimed at promoting Chengdu's manufacturing products globally [4]

Core Insights - Midea Group and Huawei have signed a strategic cooperation agreement to leverage their strengths in technology and information communication across various key areas, including enterprise management, AIGC, ICT infrastructure, green low-carbon initiatives, cloud business, product development, and internationalization [2][3] - The collaboration in the AIGC field focuses on "technology empowerment + scenario implementation," with the establishment of a special working group to research AI applications in smart homes and smart manufacturing, addressing challenges in multimodal AI algorithm optimization, edge computing, and AI security [2] - In the smart factory sector, Midea will utilize its self-developed visual large model algorithm platform in conjunction with Huawei's Ascend AI visual inspection technology to enhance production efficiency and product quality stability [2] Smart Home and Ecosystem Development - Midea will collaborate with Huawei's HiSilicon and open-source HarmonyOS to create integrated smart home appliance solutions, enhancing product innovation and user experience [3] - The partnership aims to deepen the smart home ecosystem through cross-brand device collaboration and scenario linkage, creating HarmonyOS smart selection products for a smoother user experience [3] - The cooperation also includes interconnectivity among "people," "vehicles," and "homes," digital energy temperature control products, and the digital transformation of medical imaging equipment [3] Strategic Significance - The signing of the strategic cooperation agreement marks a new phase in the collaboration between Midea and Huawei, aiming to continuously deepen technological synergy and scenario innovation [3] - Midea's Chairman Fang Hongbo emphasized the importance of connectivity and computing technology in their core areas, including smart homes, smart factories, smart buildings, and smart hospitals [3] - Huawei's Supervisory Board Chairman Guo Ping highlighted the exploration of new paths for the integration of technology and industry, setting new benchmarks for industry development and enhancing user product and service experiences [3]

Core Viewpoint - Midea Group and Huawei have entered a new phase of strategic cooperation, focusing on technology collaboration and scenario innovation to build the Star Flash and Open Source Harmony ecosystem [2][4]. Group 1: Strategic Cooperation - The strategic cooperation aims to leverage both companies' strengths in technology and information communication, focusing on key areas such as enterprise management, AIGC (Artificial Intelligence Generated Content), ICT (Information and Communication Technology) infrastructure, green low-carbon initiatives, cloud business, product development, and internationalization [4]. - A special task force will be established to explore cutting-edge AI applications in smart homes and smart manufacturing, addressing challenges in multimodal AI algorithm optimization, edge computing technology, and AI security and privacy protection [4]. Group 2: Smart Home and Smart Factory Initiatives - In the smart home sector, Midea Group will collaborate with Huawei's HiSilicon and Open Source Harmony to create integrated smart home appliance solutions, enhancing product innovation and user experience [5]. - The partnership will deepen the collaboration on a fully connected smart home ecosystem, enabling cross-brand device coordination and scenario linkage, while also establishing standards for smart home interoperability [5]. Group 3: Broader Applications and Market Impact - The cooperation will also encompass interconnected solutions for "people," "vehicles," and "homes," digital energy temperature control products, and the digital transformation of medical imaging equipment [6]. - As of September 19, Midea Group's A-share price was 74.35 CNY per share, with a market capitalization of 571.2 billion CNY, reflecting a 0.83% increase [8].

Core Insights - China's home appliance exports have shown unexpected growth in the first seven months of this year, with air conditioner exports increasing by 4.1%, refrigerators by 2%, and washing machines by 5.3% [1] - In the first half of the year, China's total home appliance exports reached $68.78 billion, a year-on-year increase of 6.2% [1] - The participation of 764 Chinese companies at the Berlin International Consumer Electronics Show, accounting for over one-third of total exhibitors, highlights the industry's resilience despite Western trade barriers [1] Group 1: Market Dynamics - The Chinese home appliance market faced challenges post-2018 due to a slowdown in real estate and competition from emerging brands in niche segments, prompting traditional manufacturers to lower prices [1][3] - Major players like Haier, Midea, and Gree have consolidated market share through strategic pricing and supply chain optimization [1][3] Group 2: International Expansion - There is significant growth potential for Chinese home appliances in overseas markets, particularly in Southeast Asia, where the annual growth rate for major appliances is between 7% and 9% [4] - The Middle East and Latin America are also key markets, with the Middle East expected to see a compound annual growth rate of 5.5% in home appliance retail from 2022 to 2024 [4] Group 3: Supply Chain and Cost Challenges - The logistics costs for exporting from China have surged, making it imperative for home appliance companies to establish overseas supply chains to mitigate risks [4][7] - Rising costs in regions like Vietnam pose challenges for Chinese brands looking to expand manufacturing capabilities abroad [7][9] Group 4: Product Adaptation and Market Understanding - Successful international expansion requires understanding local consumer preferences and adapting products to meet specific climatic and cultural needs [11][12] - For instance, air conditioners in the Middle East must withstand higher temperatures and include features like sand filters, while Southeast Asian products need to address humidity-related issues [11][12] Group 5: Strategic Acquisitions - Chinese companies like Haier and Midea have pursued acquisitions to enhance their technological capabilities and market presence, with Haier's acquisition of GE Appliances being a notable example [19][20] - Midea's acquisitions, including Toshiba's home appliance business, have allowed it to leverage established brands and technologies to strengthen its market position [20][22] Group 6: R&D Investment - Leading brands like Haier and Midea invest significantly in R&D, with Haier's R&D expenditure at 10.74 billion yuan, representing 3.8% of revenue, and Midea's at 16.2 billion yuan, or 4.4% of revenue [25] - This investment in innovation is crucial for maintaining competitiveness and transitioning from a manufacturing-focused model to a brand-oriented approach [25]

Core Viewpoint - The company reported strong financial performance for Q2 2025, with revenue and net profit growth exceeding expectations, indicating robust operational stability and growth potential in both consumer and business segments [1][7]. Revenue Analysis - The ToC (consumer) segment maintained its advantage with a Q2 revenue growth of 9% year-on-year, while the ToB (business) segment showed more elasticity with a 17% increase [2]. - Domestic sales grew by 14% and international sales by 18% in H1, with Q2 domestic sales benefiting from accelerated government subsidies and international sales impacted by tariff reductions [2]. - High-end brands like "COLMO+Toshiba" saw retail sales increase by 60%, while online sales for the "Hualing" brand grew by 25% [2]. Product Performance - The air conditioning business is expected to lead growth with a 10% year-on-year increase, primarily driven by domestic sales, while the washing machine and refrigerator segment is more reliant on international sales [3]. Business Solutions - The 2B (business) segment, including commercial and industrial solutions, reported a 17% year-on-year growth in Q2, with specific areas like smart building technology growing by 29% [4]. - The renewable energy and industrial technology sectors grew by 15%, while robotics and automation saw an 8% increase [4]. Profitability Analysis - The company maintained a gross margin of 25.8% in Q2, slightly down by 0.5 percentage points, influenced by domestic price competition in air conditioning and an increased share of 2B business [5]. - The net profit margin improved to 11.3%, up by 0.4 percentage points, supported by reductions in sales, management, R&D, and financial expense ratios [5]. Incentives and Shareholder Returns - The company announced a mid-term dividend payout ratio of 14.6%, with share buybacks exceeding 4.4 billion yuan this year [6]. - The implementation of a 25-year shareholding plan and consistent buyback announcements reflect strong management confidence and incentive mechanisms [7]. Investment Outlook - The company is expected to maintain stable growth, with projected revenues of 449.85 billion yuan, 486.83 billion yuan, and 520.02 billion yuan for 2025-2027, representing year-on-year growth rates of 10.0%, 8.2%, and 6.8% respectively [7]. - Net profit forecasts for the same period are 43.37 billion yuan, 47.12 billion yuan, and 50.23 billion yuan, with corresponding PE ratios of 13, 12, and 11 [7].

Group 1 - Midea Group's strategic focus for robotics in 2023 is divided into three main areas: industrial robot intelligence, home appliance robotics, and humanoid robot commercialization [1] - The deployment strategy for humanoid robots is to start from industrial applications, move to commercial scenarios, and finally to home use [1] - Midea has already implemented wheeled humanoid robots in factories, with plans for the next generation "super humanoid robot" that is currently in development [1][2] Group 2 - Midea Group acquired KUKA Robotics in 2017, which has provided a foundation for research in humanoid robots, covering everything from core components to complete machine production and application scenarios [2] - The development of humanoid robots presents significant challenges due to the complexity of design and production, with humanoid robots having over 40 joints compared to traditional industrial arms with 6 joints [2] - KUKA's extensive experience in industrial automation and its global ecosystem, with 16,000 employees worldwide, will support Midea's humanoid robots in achieving global deployment [2]

Core Insights - Midea's washing machine factory in Jingzhou has received certification from WRCA as the world's first multi-scenario covered intelligent factory, marking a significant milestone in the company's smart factory initiative [1] - The factory employs various intelligent robots, including the humanoid robot Meiro, which has been operational for over 100 days, enhancing efficiency and precision in tasks such as equipment inspection and parts handling [1][2] - Midea plans to expand its robot business focusing on industrial robot intelligence, home appliance robotics, and the value of humanoid robots, aiming to replicate the intelligent factory solutions across other facilities [1][5] Intelligent Factory Operations - The Jingzhou factory utilizes 14 intelligent agents covering 38 core production scenarios, significantly improving operational efficiency with an average productivity increase of over 80%, and a 90% improvement in production scheduling response time [3] - The humanoid robot Meiro and AI inspection robot Yutu enhance the factory's digitalization and automation, achieving a 100% increase in inspection frequency compared to manual processes [3][4] Technological Framework - Midea's factory brain acts as the central nervous system of the intelligent factory, enabling autonomous collaboration among various intelligent terminals, including robots and sensors, through a distributed multi-agent architecture [4] - The integration of advanced perception and operational technologies allows for real-time responses and decision-making, facilitating the transition to a fully autonomous factory environment [4] Future Developments - Midea aims to further expand the number of scenarios covered by intelligent agents and incorporate more intelligent terminals, continuously evolving the factory brain and replicating the intelligent factory model in other locations [5] - The company is strategically focusing on new industries, particularly in robotics, medical technology, and renewable energy, to accelerate its transformation into a leading global technology enterprise [6]

Core Viewpoint - The operation of the Foshan Comprehensive Bonded Zone marks a significant step for the Shunde district in achieving its dual goals of becoming a "world-class intelligent manufacturing hub" and a "world-class tourist destination" by enhancing global connectivity [1][4]. Group 1: Operational Highlights - The Foshan Comprehensive Bonded Zone is the first national-level open platform in Foshan, integrating functions of bonded zones, export processing zones, bonded logistics zones, and ports, facilitating international transit, distribution, procurement, re-export trade, and export processing [4]. - The zone's "domestic outside" attribute is expected to provide substantial benefits to Shunde enterprises, particularly in stabilizing the development of key industries such as smart home appliances and high-end equipment [4][7]. - Logistics costs are projected to decrease significantly, with one company estimating annual savings of 50 million yuan due to the policy advantages of the bonded zone [4]. Group 2: Business Development Opportunities - The bonded zone is set to focus on developing ten key sectors, including smart home appliances and high-end equipment, leveraging Foshan's manufacturing base [4][7]. - The logistics cycle for importing raw materials from Southeast Asia has been shortened by 30%, enhancing operational efficiency for businesses in the zone [7]. - The establishment of international bonded warehousing, bonded logistics, and bonded processing platforms is underway, expected to be completed by early next year, promoting a "front store and back warehouse" ecosystem [7][10]. Group 3: Food Industry Expansion - The operation of the bonded zone presents new opportunities for Shunde's culinary sector, addressing challenges such as slow customs clearance and high spoilage rates for imported food ingredients [10]. - Solutions like temperature-controlled storage for perishable goods will extend shelf life and streamline the sales process, reducing operational risks and costs for food businesses [10]. - The zone aims to develop a food processing industry that could create a closed-loop system for global procurement, in-zone processing, and global sales, enhancing the international reach of Shunde's culinary offerings [10].