以下文章来源于妙投APP ，作者董必政 妙投APP . 出品 | 妙投APP 作者 | 董必政 头图 | 合康新能官网 在大众的认知中，美的集团一直是to C的家用电器领域的巨头。但更多人不知道的是，美的的B端业 务这几年来也在持续增长。 2024年美的集团B端的营业已经占到其总营收的25.67%，较2020年的18.5%提升7个百分点。 目前，美的的B端商业及工业解决方案业务涉及的领域包括但不限于：新能源与工业技术、机器人 及自动化、智能建筑科技等。 2025年6月11日，美的能源举行了上海 SNEC 战略发布会。这场发布会，美的向外界传递了其在能 源领域战略布局意图的关键时刻。 # 01 一、一鱼多吃 虎嗅旗下二级市场投研服务品牌，为您提供精选上市公司价值拆解，热门赛道产业链梳理 在商业竞争日益激烈的当下，市场客户资源有限，企业如何在有限的客户群体中实现营收增长，成 为一大难题。 美的集团凭借其一鱼多吃的打法，巧妙地解决了这一问题，为B端业务拓展了新的边界，提升了营 收天花板。 截至2024年，在美的4大B端板块中，新能源与工业技术、机器人与自动化、智能建筑科技、创新业 务分别占比为8.26%、7.05% ...

点评 美的集团前期把人形机器人主要放在巡检岗位，也可以做日常维护工作。 人形机器人的信息接受能力很强，所有信息可以汇总分析。 第二有明确的判断规则。 日常维护工作：给设备加油，产品送去检查等常规性工作。 【东北电新】美的机器人进厂打工，你的硅基牛马已上线-20250507 事件 5月7日晚，美的集团发布人形机器人进厂打工视频。 日常维护工作：给设备加油，产品送去检查等常规性工作。 也可以做打螺丝工作，不过目前不如库卡机器人。 后续会做门店导览，未来逐步实现家庭场景突破等。 美的之前花费260亿元收购了四大工业机器人之一的库卡机器人，库卡赋能人形机器人制造，美的给予应用场景。 【东北电新】美的机器人进厂打工，你的硅基牛马已上线-20250507 事件 5月7日晚，美的集团发布人形机器人进厂打工视频。 点评 美的集团前期把人形机器人主要放在巡检岗位，也可以做日常维护工作。 人形机器人的信息接受能力很强，所有信息可以汇总分析。 第二有明确的判断规则。 美的也大力投入大脑等模型和软件。 美的人形机器人产品质量、放量节奏有望大超预期，重视美的机器人的零部件供应链。 #星帅尔深度合作美的/海尔/三星/比亚迪/小鹏等客户。 ...

Core Insights - Midea Group's Q1 2025 financial report shows total revenue of 128.4 billion yuan, a year-on-year increase of 20.6%, and a net profit of 12.4 billion yuan, up 38.0% year-on-year, indicating strong internal competitive strength [3][4] - The company is focusing on a "global breakthrough" strategy, with overseas e-commerce sales growing over 50% year-on-year and overseas revenue accounting for over 40% of total revenue, exceeding 20 billion USD [3][4] - Midea's global expansion strategy includes enhancing local operations through R&D, manufacturing, and marketing, with a goal to establish a "second home market" [4][9] Financial Performance - Midea Group reported a total revenue of 128.4 billion yuan in Q1 2025, reflecting a 20.6% increase compared to the previous year [3] - The net profit for the same period was 12.4 billion yuan, marking a 38.0% year-on-year growth, with a net profit margin of 9.9%, up 1.4 percentage points [3] - Overseas revenue reached over 200 billion yuan, with a significant contribution from e-commerce channels [3][4] Global Expansion Strategy - Midea has accelerated its global expansion since 2024, focusing on various sectors including home appliances, building technology, healthcare, and energy [4][9] - The company is leveraging AI technology for localized e-commerce operations, enhancing market insights and user engagement [4][6] - Midea has established new subsidiaries in Saudi Arabia and Thailand to strengthen its market presence [6][9] Product and Market Development - Midea's overseas e-commerce sales have seen a growth of over 50% year-on-year, driven by a combination of self-developed e-commerce data systems and AI technology [4][6] - The company has successfully launched products tailored to local markets, such as the Toshiba XFS series refrigerators in Japan and various kitchen appliances in Vietnam [6][8] - Midea is also focusing on enhancing user service efficiency, achieving a 15% improvement in service response times [6] Brand Strategy - Midea is utilizing sports marketing to enhance brand recognition globally, becoming official sponsors of various sports events [8] - The company aims to promote Chinese manufacturing and innovation through its branding efforts [8] Innovation and R&D - Midea's global patent applications exceeded 150,000 by the end of 2024, with over 90,000 patents granted, supporting its high-quality international operations [13] - The company is committed to integrating technology, culture, and user needs to drive high-quality development [13]