1月12日，天猫正式发布《2025年度新品牌发展报告》。报告显示，过去一年，平台迎来超过15万个优质新商家入驻创牌，规模达历史最高水平。新品牌在 开店当年成交额突破亿元的数量同比增长超40%，展现出强劲的增长势头与创业活力。 报告进一步指出，在开店三年内的新品牌中，有276个品牌年成交突破一亿元，5026个品牌年成交突破一千万元，各项关键数据均刷新纪录。这一成绩标志 着新品牌在天猫平台上实现了规模化、高质量成长，成为消费市场不可忽视的新生力量。 行业分布多元 一批新品牌凭借对细分需求的精准把握和高品质的差异化产品，在成熟市场中成功突围。例如，乐器品牌LiberLive推出的"无弦吉他"，大幅降低了学习门 槛，让新手也能轻松体验弹唱乐趣，迅速跃升为行业头部品牌；AR眼镜品牌XREAL通过创新技术融合虚拟与现实交互，在数码圈建立起鲜明的品牌认知。 即便在竞争激烈的成熟赛道，新品牌也通过极致的产品力和精准的运营策略打开了局面。宠物品牌"许翠花"针对传统猫砂结团易散、粘底、异味难除等痛 点，推出植物猫砂，不仅快速打开市场，更登上该细分品类榜首。其创始人彭瀚表示，天猫倾向于展示有差异化、好口碑的产品，这为新品牌创造了良 ...

天猫为新品牌孵化提供土壤，也为IP商业化创造了可能性。"十个勤天"在《种地吧》综艺爆火出圈，天 猫邀约综艺方入驻，从经营陪跑、直播策划、货品供应链全方位共建。开店1年，十个勤天旗舰店已成 为淘系综艺IP店铺标杆。分地域来看，广州、深圳、金华、杭州、泉州、厦门、武汉、徐州、东莞、郑 州来的新商家最多，成为2025年天猫10大创牌之城。广州创业活力持续领跑，连续3年蝉联榜单第一， 2025年新开店的广州商家超18000家，较2023年翻了一倍。 商报讯（记者 吕文鹃）1月12日，天猫发布《2025年度新品牌发展报告》：过去一年，超15万个优质新 商家来天猫创牌，规模历史新高。开店当年成交即破亿的品牌数量同比增长超40%；开店3年内的新品 牌，276个年成交破亿，5026个年成交破千万，各项数据均创历史新高。 针对新品牌所处阶段，天猫提供不同的扶持政策：新入驻商家，"蓝星计划"全程陪跑，帮助商家快速落 地；新品牌1到10的成长需要系统化的能力，"宝藏新品牌"会从拉新、种草、产品、直播等方面扶持； 针对各潜力赛道，"千星计划"提供经营提效的专项扶持。 2025年，一批新品牌通过对细分需求的把握，用差异化的高品质产品， ...

Core Insights - The pet consumption market is experiencing significant growth, with Tmall leading in sales during the Double Eleven shopping festival, contributing 64% of total sales and achieving a high explosion coefficient of 280% [1][3] - Tmall's pet industry has maintained double-digit growth despite its scale advantage, with pre-sale amounts surpassing last year's total within just half an hour [3] - Domestic brands are increasingly dominating the pet consumption landscape, accounting for 68% of the brands that achieved over 10 million in sales on Tmall during the event [3] Group 1 - Tmall's pet industry has shown remarkable growth, with 18 brands achieving over 10 million in sales within the first hour of the Double Eleven event [3] - The trend of domestic brand replacement is evident, with brands like 麦富迪 and Toptrees showing significant sales increases of over 90% and 170% respectively [3] - The pet consumption market is witnessing cross-industry integration, with brands like Adidas and Xiaomi entering the pet apparel and smart drinking fountain markets, respectively [4] Group 2 - Since its upgrade to a primary category in 2021, Tmall's pet sector has experienced continuous high growth, doubling in scale and surpassing 100 million annual purchasing users [6] - The pet industry is entering a "platform ecosystem competition" phase, with Tmall's user base supporting both short-term and long-term growth through diverse consumer insights [6] - The rise of the "it economy" is expected to further solidify Tmall's leading position in the pet industry [6]

Core Insights - The article highlights the rapid development of town economies in Zaozhuang City, focusing on resource endowment and regional advantages to promote high-quality economic growth through industrial upgrades and urban-rural integration [2][3]. Economic Development - Zaozhuang is witnessing the rise of distinctive town economies, with key towns like Mushi and Xigang ranked among the top 100 towns in the country, focusing on high-end chemical and new materials industries [2]. - The city emphasizes the development of green circular economies, particularly in coal chemical industries, and promotes traditional industries while nurturing emerging sectors [3]. Infrastructure Development - Zaozhuang has made significant progress in rural infrastructure, with a total rural road mileage of 8,226.2 kilometers and a road network density of 180.24 kilometers per 100 square kilometers, ranking fifth in the province [4]. - The city has achieved a 100% tap water coverage rate and over 97% in rural water supply scale, enhancing public service accessibility [4]. Public Services - The city is actively extending quality education and healthcare resources to rural areas, establishing 66 educational groups covering 220 schools and improving the standards of 65 town center kindergartens [5]. - A three-year initiative is underway to enhance village health clinics, with plans to build 300 model clinics [5]. Policy Support - Zaozhuang has introduced various policies to support town economic development, including an annual allocation of 250 million yuan for rural revitalization projects and financial assistance for weaker towns [5][6]. - The city is implementing land policies to revitalize underutilized land and attract talent through favorable policies aimed at returning entrepreneurs and graduates [6]. Financial Initiatives - By June 2025, Zaozhuang has issued 730 million yuan in entrepreneurial guarantee loans, with a focus on supporting college graduates and returning migrant workers [7].

Group 1: Pet Economy Growth - The pet economy is becoming a significant emotional companion for humans and a new growth point for foreign trade, with various pet products being exported from Jiangsu [1][2] - Jiangsu's pet product exports have seen substantial growth, with a notable increase in demand for pet food, toys, and apparel [1][2] - In the first half of the year, pet product exports from Huai'an reached a total value of 58.379 million yuan, marking a 40.2% year-on-year increase [1] Group 2: New Market Opportunities - Companies are expanding into new segments of the pet economy, such as pet furniture and emotional companion robots, capturing emerging market opportunities [2][3] - Jiangsu Jiyou Smart Home Products Co., Ltd. has successfully entered the pet home segment, achieving an export value of 5.8 million USD in the first five months of the year, a 3% increase [2] - Jiangsu Sanrun Clothing Group has seen a remarkable 12.11-fold increase in exports of AI pet robot clothing and accessories [2] Group 3: Challenges in Exporting - Exporting companies face challenges such as unfamiliarity with export inspection requirements and international standards [3][4] - Jiangyin Yingludun Biotechnology Co., Ltd. is working to overcome these challenges with the help of local customs experts who provide tailored export inspection solutions [3] - Companies are also dealing with seasonal and fashion-related pressures, where delays in delivery can significantly reduce product value [4][5] Group 4: Support from Authorities - Local customs authorities are actively supporting companies by providing guidance on export processes and standards [4][5] - The "Advance Declaration" policy is being promoted to facilitate smoother import and export operations for pet product manufacturers [5]