Core Viewpoint - Douyin Group has established a Short Drama Copyright Center to enhance copyright management and improve the overall quality of short dramas [3][4]. Group 1: Organizational Changes - On May 29, Douyin Group announced the formation of the Short Drama Copyright Center, which will report to Zhang Chao [3]. - The restructuring involves integrating the original Douyin short drama and Hongguo short drama BD teams into a centralized business unit [3]. - The Short Drama Copyright Center will be responsible for all collaborations involving Douyin Group's short dramas, ensuring centralized decision-making for copyright matters [3]. Group 2: Business Model and Revenue - Douyin Group's short drama business includes the popular Hongguo Short Drama app and Douyin's native short dramas [3]. - The IAA free model promoted by Hongguo Short Drama allows creators to alleviate distribution pressure, thereby increasing their income [3]. - Hongguo Short Drama has produced notable works such as "Home and Away" and "Return to the Yongle Dadian" through its "Guo Ran Plan" [3]. Group 3: Quality Improvement Initiatives - The core mission of the Short Drama Copyright Center is to strengthen copyright management and enhance the quality of short dramas [4]. - Douyin's "Chenxing Plan" aims to incentivize high-quality short dramas, with collaborations such as "Golden Pig and Jade Leaf" and "A Dialogue with Journey to the West" gaining significant industry attention [3].

成为AI时代的快手。 从技术上来讲，可灵AI在4月宣布推出可灵AI2.0，提出理念多模态视觉语言(Multi-modal Visual Language, MVL)——一种可以将文字、图 片、短视频等不同格式文件结合起来进行输入的新交互模式。此外，新版本的可灵AI还允许创作者对已生成的视频内容进行视觉元素的增加、删 减、替换，既可以像我们现在修改文本那样去修改视频内容。 可灵AI的2.0版本很快登顶AI基准测试机构Artificial Analysis的图生视频赛道榜首，超越了此前位于榜首的可灵1.6（Pro）模型，而此前位于第 二、第三的是Google Veo 2、Pika Art 。 4月30日，快手还成立了可灵AI事业部，下设可灵AI产品部、运营部和技术部，负责可灵、可图等系列大模型业务。自此，可灵AI成为了与快手 包括电商、主站在内的一级部门。可灵AI已经是快手如今最重要的业务之一。 至于可灵AI后续的增长策略，程一笑表示："团队将不断迭代技术能力和工程创新，保持可灵基座大模型的全球技术领先地位，同时通过产品创新 提升用户的使用体验。此外，会持续开展相关运营活动，特别是海外区域的运营，实现用户增长。" ...

只是，与二季度面临的巨大不确定性和板上钉钉的利润下降相比，这些成绩几乎被投资人们抛诸脑后。 近有外卖和闪购，远有出海。 作者 | 任彩茹 编辑 | 乔芊 美团度过了一年多来最喧闹的一个季度。 沸沸扬扬的外卖之争、闪购之战，在一季度只是"浅浅"开了个局，但已经足以引发太多的好奇和担忧。 单从业绩来看，美团的一季度是符合甚至超出预期的——收入同比增长18.1%至866亿元，经调整净利润同比增长至10亿元。其中，核心本地商业的 收入同比增长17.8%至643亿元，新业务也实现收入的双位数增长和亏损的稳步收窄。 谈到二季度的指引时，管理层表示尚不确定目前的非理性竞争将持续多久，因此无法为二季度和2025全年提供准确指引。财报后电话会上，第一个 问题关于外卖领域的竞争演进，王兴终于表态说"我们会不惜一切代价赢得胜利"，但也如他所说，"这里100亿，那里100亿，好像每个互联网玩家都 想在游戏里投入自己的100亿。"——一场以牺牲利润为代价的竞争已经展开。 旧战场之外，新故事也不能停下。进入二季度后，美团的国际化进展频频，Keeta仍在中东继续扩展、提高渗透率；2024年底启动出海的小象超市， 近期在沙特的利雅得部分区域 ...

美团入局，或许是今年618的一大变量。 过去几年略显沉寂的 " 618 " ，终于有了新看点 。 2025 年 5 月 27 日，美团正式宣布参与今年的 618 活动。美团来了，这个原本属于电商大促的节日也热闹了起来。 走过近20年， 618 早已成为平台、商家与消费者们的"习惯"。只是，更长的大促周期、变幻莫测的补贴机制、烦了又烦的预售，无不在考验大众 的耐心与积极性。社交媒体上，不乏"谁还在乎 618 "" 618 开始了吗"的疑惑迷茫与审美疲劳，这个行至中场的节日，从未像今天一般需要新活 力。 从平台视角看，过去几年，新玩家们入局 618 的新鲜点在于，货架电商与内容电商的相互渗透。如今，万物"半小时达"的美团入局，则在另一种 维度上创造了 一个属于即时零售的 "新 场景 "——它不止 可能 重构 618 ，也 将 全方位重构着 消费者的日常购物习惯 。 美团的即时零售模式，是 品牌 供给与外卖配送网络的结合，也注定了它 "更快"。有媒体对此形容道，"消费者现在可以像订一碗面条一样，轻松 地在线订购一部 iPhone ，并在半小时内送货上门。如果一切都能这么快，何必等上几天呢？" "用外卖买一切"的逻辑 ...

Core Viewpoint - The article emphasizes the importance of content in transforming consumer engagement and driving sales, particularly in the context of e-commerce platforms like Douyin, where storytelling and emotional connections are key to breaking through market saturation and consumer fatigue [4][6][24]. Group 1: Content as a Lever for Consumer Engagement - The evolution of e-commerce competition has shifted from price wars to a focus on engaging content that resonates with consumers [4][7]. - Effective content creates emotional connections between products and consumers, transforming mundane SKUs into appealing "good products" through storytelling and relatable scenarios [6][8]. - Douyin's approach involves creating themed events that connect products with cultural and emotional narratives, enhancing consumer interest and driving demand [12][18]. Group 2: Thematic Events and Consumer Interaction - Douyin has developed a calendar of themed events that align with seasonal trends, holidays, and cultural themes, such as the "Dragon Boat Festival" and "Father's Day," to engage consumers [10][18]. - These events serve as natural entry points for emotional expression, allowing brands to connect with consumers through shared cultural experiences and interactive content [13][15]. - The platform encourages user-generated content (UGC) and community participation, fostering a sense of belonging and enhancing brand recognition [21][24]. Group 3: Long-term Content Strategy - Douyin's strategy is not about one-off promotions but about building a long-term content ecosystem that continuously engages consumers and drives sales [23][28]. - The platform integrates various stakeholders—brands, creators, and users—into a collaborative content creation process, enhancing the overall consumer experience [24][29]. - By focusing on storytelling and emotional resonance, Douyin aims to shift consumer behavior from passive selection to active participation in the purchasing process [21][30]. Group 4: Future Opportunities and Growth - Douyin plans to continue expanding its thematic events and content-driven strategies, providing brands with opportunities to reach new consumers and enhance brand loyalty [31][32]. - The emphasis on content as a means of building trust and emotional connections positions Douyin as a leader in the evolving landscape of e-commerce [27][31].

Group 1: Amer Sports Financial Performance - Amer Sports reported Q1 revenue of $1.473 billion, a 23% year-over-year increase, with a 26% increase at constant exchange rates [2] - Operating profit grew by 97% to $214 million, while adjusted operating profit increased by 79% to $232 million [2] - The Asia-Pacific region showed significant growth, with Greater China revenue up 43% to $446 million [2] Group 2: Brand Performance and Strategy - The three main business segments (outdoor, mountain, and ball sports equipment) all experienced growth, with increases of 28%, 25%, and 12% respectively [2] - The CEO highlighted the high-end technical brand portfolio's role in capturing market share in the global sports and outdoor market [2] - Arc'teryx, despite no net new store openings in Q1, plans to add approximately 25 stores globally this year [2] Group 3: Asics Financial Performance - Asics reported Q1 net sales of 203.8 billion yen (approximately $100 billion), a 20% year-over-year increase [5] - The Greater China region continued to be a growth engine, with sales up 21.5%, outpacing the overall group growth [5] - Asics has separated its professional sports line and retro trend line to target different audiences effectively [5] Group 4: Asics Brand Strategy - The sub-brand Onitsuka Tiger saw a 50% increase in global sales, primarily driven by the Chinese market [6] - Asics is expanding its channel network and engaging with local communities through events and collaborations [5] Group 5: Wahaha and Farmer Spring Controversy - Wahaha faced scrutiny over outsourcing its bottled water production to Jinmailang due to increased market demand [7] - The controversy raised concerns about brand trust and supply chain management in the beverage industry [8] Group 6: 52TOYS IPO and Market Position - 52TOYS submitted its IPO application to the Hong Kong Stock Exchange, focusing on IP toy products [15] - The company relies heavily on licensed IP products, which accounted for over 64% of total revenue in recent years [15][16] - 52TOYS struggles with brand recognition compared to competitors like Pop Mart, which has a more distinct IP strategy [16] Group 7: Convenience Store Market - Meiyijia leads the Chinese convenience store market with 37,943 stores and plans to add 4,000 more in 2024 [12] - The company has a low franchise threshold and focuses on community services to drive growth [12][13] - Meiyijia's supply chain capabilities contribute significantly to its profitability and market position [13] Group 8: Starbucks and Tea Market - Starbucks launched two tea latte products, marking its entry into the tea coffee market [22] - The company emphasizes local strategies and consumer preferences to enhance its market position in China [23] Group 9: Miniso Financial Performance - Miniso reported Q1 revenue of 4.427 billion yuan, an 18.9% year-over-year increase, but faced a 28.8% decline in net profit [25] - The company opened 978 new stores, increasing its total to 7,768 [25]

Group 1 - IMCOCO, a Thai company specializing in coconut water, has completed a Pre-A round financing of over 100 million yuan, led by Insignia Ventures Partners and Tian Tu Capital [3] - Veminsyn, a Chinese biotech startup, has entered a strategic partnership with L'Oréal for minority equity investment to co-develop innovative bioactive ingredients for cosmetics [4][5] - Kagu E-commerce, a cross-border furniture e-commerce company, has raised 650 million yen (approximately 30 million yuan) in Series A financing, led by X&KSK Fund and金沙江创投 [6] Group 2 - Airwallex, a global cross-border payment platform, has completed a Series F financing of 300 million USD, with participation from various venture capital firms and Visa Ventures [7] - Tea Star, a provider of intelligent solutions for the tea industry, has completed nearly 50 million yuan in angel round financing and plans to accelerate industrialization [8] - YX Technology, an internet companion service platform, has successfully completed 10 million yuan in angel round financing, covering over 30 cities in China [9] Group 3 - 52TOYS has submitted its prospectus for a Hong Kong IPO, aiming to capitalize on the growing demand for emotional value consumption, with revenue projected to grow from 460 million yuan in 2022 to 630 million yuan in 2024 [13] - Xiaoguan Tea has launched a new line of sugar-free ready-to-drink teas, with significant growth in retail store numbers, reaching 2,105 stores [14][15] - Jasmine Milk White has opened 100 new stores nationwide, achieving over 10 million yuan in sales within three days of opening [16] Group 4 - Babycare has partnered with Kaiyuan Senbo to launch themed family rooms, equipped with various mother and baby products, enhancing the family vacation experience [17] - Orange Bud has upgraded its star product, the third-generation essence lip powder cream, achieving significant sales milestones since its launch [18][19] - Leifen has entered the electric shaver market, launching two new products with advanced linear motor technology [20] Group 5 - The top 100 convenience store companies in China have increased their total number of stores by 14,000, reaching 196,000 stores, reflecting a 7.7% growth [21] - In Beijing, the average rent for prime shopping centers has decreased to 767.8 yuan per square meter, indicating a market adjustment [22][23]

5 月 22 日， H&M 在北京悠唐购物中心旗舰店经过翻新之后重新开张，也 标 志 着 H&M全球 门 店更新 计 划在中 国 市 场 进行到了重要的一步。 H&M开启一场自我革新。 心理学中的 "暴露效应"（Mere Exposure Effect） 指的是 人们对某事物接触得越频繁，对其变化的敏感度反而会降低，甚至难以察觉那些本应显而易 见的变化。 这一理论恰好可以用来解释 H&M在中国市场的境遇。 作为大家耳熟能详的国际时尚品牌 ， H&M对许多80后、90后而言，不仅是衣柜里的常客，更是 时尚启蒙者 —— 那些年抢购联名款的狂热记忆犹 如昨天 。然而，或许正是这种长期积累的熟悉感，让消费者在不知不觉间忽略了 H&M悄然开启的转 型 之路 。 直到最近，当上海淮海路 的 嘉丽都商厦被鲜红色的大幅广告占领，当抖音、拼多多等新兴电商平台陆续出现 H&M官方旗舰店的身影， 门店的上新速度 加快，新品的设计感提升明显 —— 这个曾经熟悉的 北欧时尚品牌，正在中国开 启一场静默 但 深刻的自我革新。 更大的 门 店 ， 也更用心了 H & M的门店策略 可概括 为 " 闭旧 翻新 "—— 关闭 地段不佳、盈利能 ...

当更多女性开始将运动纳入日常生活之后，美妆品牌能提供更聪明的解决方案吗？ 作者 | 贺哲馨 编辑 | 乔芊 社交网络放大了我们的容貌焦虑，改造外表的内容通常都能获得不少点赞，只有一个场景是例外：运动。 该不该化妆的自由在这里戛然而止，冒险者收到的担心往往是"不会出汗吗？妆不会花吗？"嘲讽声音更是常见，仿佛女性一旦画上全妆、穿上贴身衣 裤，就"不是来正经运动的"，就是"另有所图"。就连 亚洲排名第一的田径选手吴艳妮也曾因比赛时妆容精致遭受巨大非议，尽管她的成绩足以证明妆容 与竞技水平并无必然冲突。 "运动一向是男性化气质主导的领域，直到女性运动员的出现改变了这一切。"专注于小红书平台的某运动美妆品牌创始人Minx告诉36氪。"而更多的女 性带来了新的风气，仅此而已。" 2024年的巴黎奥运会堪称这一趋势的集大成者，这届被誉为"最时尚"的奥运会上，女性运动员的眼线与记分牌上的数字一样耀眼。她们背后的推手，往 往是一两家美妆巨头。即便无法像传统赞助商那样将Logo印在队服上，品牌仍甘之如饴，因为女性——无论是作为观众还是参赛者——正在体育领域迎 来前所未有的增长。 新的观众 今年4月，美国大学体育协会（NCAA）女 ...

马来西亚之外，霸王茶姬出海多点开花。 作者 | 钟艺璇 编辑 | 乔芊 36氪独家获悉，霸王茶姬2025年门店扩张具体目标为——中国内地1000+家，中国香港50家，东南 亚地区100+家，美国10家。 2025年，霸王茶姬也终于开始在马来西亚之外的全球门店集中发力，但增长目标相对保守。 截止2024年底，霸王茶姬全球门店数达到6440家，其中海外门店156家，绝大多数位于马来西亚 （148家）。借助"直营＋合资"模式以及知名运动员李宗伟的推广，霸王茶姬在马来西亚实现了规模 化扩张。一位头部茶饮品牌的海外区域经理告诉36氪，"我们的团队还一起去过马来西亚，就是为了 考察霸王茶姬的经验。" 但单个区域的突破，并不全然代表全球化能力。从去年开始，霸王茶姬开始将视线转移到中国香港、 印度尼西亚、新加坡乃至美国，在当地已经拥有个位数的少量门店。和中国内地相同，霸王茶姬在中 国香港及海外继续沿用了"高举高打"的风格，即核心商圈点位，做体验感大店，甚至不惜重金租用门 前场地做展厅，例如今年4月开业的霸王茶姬首家北美门店，其选址就位于美国洛杉矶人气商场 Westfield Century City，紧邻比佛利山庄和西洛杉矶 ...