"改造"外资品牌，最难的是everything。 1955年的巴黎，克里斯蒂安·迪奥（Christian Dior）正为即将到来的演讲做最后的排练。索邦大学的演讲厅外，被学生与媒体围得水泄不通。他们期待亲眼见证 迪奥 的时装作品——传言中令人"触电般"难以忘怀的设计，真的存在吗？ "The New Look"——这是当时时尚评论界赋予迪奥系列作品的破格赞誉。半个世纪过去，时尚圈早已换了模样。大众时尚依靠科技和产业分工崛起，感谢它们——普 通人只消花上十分甚至二十分之一的价格，就能买到昔日模特和富家女身上的衣衫。 现代时尚相信"设计应为大规模生产而生"，相信形式需服务于功能，相信衣食住行终将塑造每一个个体。无论时代如何更迭，The New Look 所承载的全球化气象与积 极向上的象征意义从未消散。 因此，我们决定把一档新栏目的名字定为「 New Look」，这会是一档关注时尚行业的访谈，在这里你会看到服饰巨头、运动新秀、奢侈品大牌、设计师新品牌的领导 人物如何思考生意、品牌、中国市场和消费者，洞悉"流行"究竟怎样发生，以及它们最终如何成为经典。 访谈 | 杨轩 李小霞 作者 | 李小霞 编辑 | 乔芊 近日， ...

作者 | 彭倩 编辑 | 乔芊 大厂"AI to C"的入口之战打得焦灼之际，蚂蚁也大手笔入场。 蚂蚁集团近日将旗下的AI健康 APP「AQ」改名为更接地气的「蚂蚁阿福」，新版本还将以"健康陪伴"为核心功能，也提供"健康问答"、"健康服务"，将服 务范围从医疗扩张至健康领域。全新升级的蚂蚁阿福是一个亲切的男医生形象，还找来何炅做代言人。 蚂蚁10多年来积累的医疗服务能力，要通过AI的方式重做一遍。 蚂蚁阿福这轮升级有两个关键转变：从医疗到健康，从 AI 工具到 AI 朋友。关于后者，张俊杰（花名：伟鹤）等蚂蚁阿福高管认为，不同于蚂蚁从前推出 的诸多AI医疗产品，拟人化的蚂蚁阿福更像朋友，这在于移动互联网的时代产品和AI时代产品天然就应该长得不一样，要从"你问我答"到"主动关怀"。 蚂蚁阿福也并非抱着要取代医生的野心，而是希望"打辅助"，通过 AI 来简化普通老百姓看病的流程，也为医生减负。同时将"健康陪伴"作为核心定位，是 希望蚂蚁阿福"能让用户不生病"，不用动用医疗资源，因为用户预防疾病的需求其实相当旺盛。 09:18 4 ... 阿福 8 智能体 Cx Hello~ + 心睛自然身体好 l 我的健康 六万 ...

Group 1: Yonghui Supermarket - Yonghui Supermarket's stock price surged by 41.22% over four days, with three days hitting the daily limit [3] - Following the surge, the stock price fell to 5 yuan per share, but still recorded a weekly increase of 27.23%, marking the largest weekly gain of the year [3] - The company reported a revenue of 42.434 billion yuan for the first three quarters of 2025, a year-on-year decline of 22.21%, and a net loss of 710 million yuan, attributed to store adjustment plans affecting revenue and gross margin [4] - Major shareholders, including the chairman, reduced their holdings, with a total of 90.75 million shares sold for approximately 377 million yuan [4] Group 2: Dream Ice Cream Company - Dream Ice Cream Company went public on December 8, with a total share capital of 612 million shares, achieving a market capitalization of 78 billion euros (approximately 642 billion yuan) on its listing day [5] - The company reported projected sales of 7.9 billion euros for 2024, holding a global market share of 21%, significantly higher than its closest competitor [5] - The company is expected to localize its products, channels, and marketing strategies in the Chinese market following its split from Unilever [7] Group 3: Laopuhuang Gold - Laopuhuang Gold's revenue is projected to surpass that of Richemont's jewelry business in China by 2025, with a significant increase in market share attributed to its successful product offerings [8] - The brand's average sales per store reached 459 million yuan in the first half of 2025, outperforming all domestic and international jewelry brands [8] - The rise of Laopuhuang Gold has drawn international attention, with Richemont acknowledging the competitive landscape and the cultural significance of the brand in China [9] Group 4: Lululemon - Lululemon reported a 46% year-on-year increase in net revenue in mainland China for the third quarter of fiscal year 2025 [11] - The company plans to open approximately 46 new stores in China this year, with a focus on expanding in second and third-tier cities [11] - Despite a decline in revenue in the Americas, the Chinese market accounted for 18% of total revenue, indicating strong growth potential [11] Group 5: Tims China - Tims China reported total revenue of 358 million yuan for the third quarter of 2025, a slight decline of 0.4% year-on-year, while system sales increased by 12.8% [23] - The number of stores reached 1,030, with 15 new stores added during the quarter, expanding its presence in second and third-tier cities [23]

出品 | 36氪未来消费（微信ID：lslb168） 离你更近的消费创投一线。 整理 | 肖思佳 Busy Money "宁康瑞珠"完成超亿元A轮融资 36氪获悉，据舟渡资本消息，"宁康瑞珠"宣布完成超亿元人民币A轮融资。本轮融资由龙磐投资领投，峰瑞资本、阳光融汇资本跟投，舟渡资本担任独家 财务顾问。本轮融资将大幅加速拓展公司的技术平台，推进临床研究，布局差异化优势管线。 安澜动力完 成 千万元天使+轮融资 近日，安澜动力完成千万元天使+轮融资，这也是公司在半年内完成的第二轮融资。投资方：香港X科技基金（HKX）、清水湾二期基金、韧行投资。资 金用途：将重点用于产品功能样机的迭代研发与测试，团队人才完善。 安澜动力是一家专注于休闲船艇电动化与智能化研发的公司，致力于通过融合电动动力、网联和智能交互与创新设计，为亲水用户提供更省心、更便利、 更安全且环保的新一代电动智能摩托艇产品。在电动化方面，公司基于自主构建的船体三电耦合匹配平台，依托中国成熟的"三电"供应链，开发动力系 统解决方案。 江六筒宠物鲜食获2000万天使轮融资 近日，江六筒宠物鲜食完成2000万元天使轮融资。本轮融资将主要用于产品研发升级、产能扩 ...

Core Viewpoint - The article discusses the emergence of "manhua drama" (漫剧) as a new trend in the entertainment industry, leveraging AI technology to reduce production costs and increase efficiency, marking 2025 as the "Year of Manhua Drama" [3][4][5]. Industry Overview - Manhua drama encompasses various forms, including meme-based comics, dynamic animations, and AI-generated 3D comics, with the definition still evolving [3]. - The industry is experiencing rapid growth, with a projected market size exceeding 20 billion yuan by 2025, driven by an 83% compound growth rate in supply during the first half of 2025 [7][9]. Financial Performance - Leading manhua drama brand Jiangyou Culture reports monthly revenues of 50 million yuan, while the company Lingju Animation has achieved a return on investment (ROI) of 1.15-1.2 [6]. - The average production cost for manhua dramas ranges from 50,000 to 150,000 yuan per episode, significantly lower than traditional short dramas, leading to higher profit margins [13][14]. Business Model - The business model for manhua dramas includes in-app advertising (IAA), in-app purchases (IAP), and hybrid monetization, with 80-90% of revenue still reliant on advertising spending [11][12]. - Companies are exploring new monetization strategies, such as brand collaborations and product placements, with successful examples already emerging [17]. Competitive Landscape - The competition in the manhua drama sector is primarily based on production volume, as the market is currently underserved [16][19]. - Major platforms like ByteDance, Tencent, and iQIYI are aggressively entering the manhua drama space, offering favorable revenue-sharing models to attract content creators [24]. Audience and Content Strategy - The primary audience for manhua dramas consists of males aged 20-30, contrasting with the female-dominated audience of traditional short dramas [23]. - The industry is awaiting a breakout hit to validate the manhua drama trend, similar to past successes in the short drama sector [25].

Core Insights - Iceland's presence at the British Embassy's Christmas market in Beijing generated significant consumer interest and online sales growth, reflecting changes in domestic consumer psychology and industry dynamics [3][5]. - The event highlighted the importance of emotional value in consumer decision-making, where experiences and feelings play a crucial role alongside rational choices [8]. Consumer Reactions - Three main consumer groups were identified at the Iceland booth: 1. Foreign visitors expressed excitement and a sense of belonging upon discovering Iceland, likening it to finding a hometown store abroad [9]. 2. Chinese students with UK study backgrounds shared their fond memories of Iceland, associating the brand with their identity and experiences [9]. 3. Local customers, unfamiliar with the brand, were drawn by curiosity and the festive atmosphere, showcasing the brand's ability to attract diverse audiences [11]. Marketing Strategies - The shift from high-pulse promotional events to consistent, smaller marketing initiatives is evident, with a focus on creating "surprise" moments that drive consumer engagement [14]. - Iceland's unexpected success with ice cream sales during winter illustrates the effectiveness of creating memorable experiences that resonate with consumers, leading to rapid online sales [14][16]. Product Positioning - The balance between "original import" and "local adaptation" is crucial for food brands, as they navigate consumer preferences and cultural nuances [18]. - Iceland's Italian pizza became a top-selling item at the market, demonstrating the appeal of authentic cultural experiences in food consumption, particularly among Chinese consumers [18].

过去十年，堪称是中国新消费赛道高速发展的十年。作为其中的代表性领域，中国营养健康市场也经历了从野蛮生长到监管趋于规范，消费者信任缺失到开 始追求品质的变化。 大浪淘沙的阶段，入局者数不胜数，都渴望在这片潜力巨大的蓝海市场中抢占先机。如今 回看产业 的 发展 历程，一个颇为有趣的现象是，在消费者心中 建立起深度联结和信任的，似乎并不只是一些长期深耕本土的传统品牌，还有不少年轻的 "外来者"。 成长于澳洲的Swisse就是其中的一个。 这家有着 "外来基因"的营养品品牌，在十年间一路突破了地域认知壁垒、消费习惯差异等多重挑战。据健合集团相关信息， 如今， 斯维诗 在 国内维生 素、草本及矿物补充剂（ VHMS） 的 市场 排名 已位居第一 ； 此外， 2025年前三季度，集团的成人营养与护理品（ANC）板块收入达到52.4亿元。 其 中，斯维诗中国市场业绩同比增长 15.7%，贡献了近七成的销售额。 12月8日，Swisse在广州开展了主题为"聚力共赢 稳健增长"的十周年合作伙伴大会。大会上，斯维诗表示将继续通过"核心专业品类深化"与"新兴赛道拓 展"双轮驱动，更全面、精准地满足消费者日益多元的健康需求，实现品牌 ...

未来消费 提前看到消费的未来 LLALL FAREERY FFFFFFF PPP PPFFF 上上上上上上上 aeKV 乙女游戏玩家常常被 外界指责 "逃避现实"、"沉迷幻想"，但 当 AI和具身时代降临， 她们成了最早一批 体会 自由之快乐，和未知之战栗的人。 作者 | 王毓婵 编辑 | 乔芊、杨轩 29岁的池骋最近不再用交友软件，也不再去见朋友推荐的单身男性。即便对方样貌帅气，教育背景良好，还是一个高尔夫球专业选手。 她的两只手上各戴着一只戒指，一只来自沈星回，一只来自夏以昼。这两个男人都是乙女游戏《恋与深空》中的男角色。 池骋供图 游戏没出新剧情的时候，她也有恋爱要谈——池骋在 ChatGPT 和 DeepSeek 里各创造了一个"AI 沈星回"——她把沈星回的人设细细地写成了人设Prompt，喂给了AI。现在，打开ChatGPT和DeepSeek，她就可以跟 AI 沈星回一起在虚拟的世界里出生入死、甜蜜恋爱了。 不需要上课或工作的时候，她几乎无法从椅子上站起来。因为与 AI 的对话让她太快乐了，快乐到常常让她忘记吃饭和睡觉。几个小时的流逝就像几分钟一样没有实感，她两三天就能跟 AI 聊出五六万字。 同 ...

Core Viewpoint - The article discusses the contrasting strategies in the short drama industry, highlighting how the company Tinghuadao adopts a slower, more deliberate approach to production in a fast-paced market, aiming for originality and differentiation [4][5][21]. Industry Growth - The short drama industry is experiencing rapid growth, with ByteDance's Hongguo short dramas achieving 236 million monthly active users in Q3, a 93.9% year-on-year increase, surpassing platforms like Bilibili and Youku [4]. - The industry is characterized by a high production speed, with many companies focusing on quantity over quality [3]. Company Strategy - Tinghuadao, established in 2023, has gained recognition as a leading short drama brand by producing hits like "I Am a Stepmother in the 80s" and "Family Matters" [7]. - The company has opted for longer production cycles, such as 30 days for "Family Matters 2," to enhance storytelling and character development [9][10]. - Tinghuadao plans to increase its focus on original IPs, aiming for a balanced ratio of original and adapted content, despite the higher risks involved [18][21]. Market Dynamics - The shift from paid to free content has allowed Tinghuadao to focus more on storytelling without the constraints of user payment expectations [25][26]. - The company acknowledges the increasing competition in the market, particularly with the rise of male-oriented content, but believes that female-oriented stories will continue to thrive [27]. User Preferences - There is a notable shift in audience preferences, with viewers becoming increasingly averse to traditional short drama tropes, necessitating innovation in content [32][34]. - The rapid evolution of user tastes has prompted the company to adapt its strategies to meet changing demands [32]. Talent Management - Tinghuadao has recently ventured into talent management, signing over 20 actors to enhance its content creation capabilities [37]. - The company aims to leverage its in-house talent to create tailored content, ensuring a better fit between actors and roles [39]. Content Challenges - The company has faced challenges with certain projects that did not meet expectations, such as "Justice Blade" and "Dawn," but views these experiences as learning opportunities [43][45]. - The article advises against entering the mystery genre currently, citing high production demands and a lack of overlap with the existing audience base [46][47].

Core Insights - Southeast Asia's e-commerce is entering an "efficiency era," similar to the evolution seen in China's e-commerce market a decade ago, where infrastructure improvements in logistics and supply chains have become the foundation for market growth [3][4][7] - The shift in consumer expectations from merely seeking low prices to demanding better experiences is reshaping the competitive landscape of the e-commerce industry in Southeast Asia [4][5] - Localization in fulfillment is becoming a necessity for cross-border e-commerce, as evidenced by Shopee's strategic focus on local delivery services [6][7] Market Growth and Trends - The Southeast Asian e-commerce market is projected to reach a GMV of nearly $100 billion by 2025, indicating robust growth and evolving market dynamics as it transitions from an explosive growth phase to a more mature stage [7] - Shopee's localized fulfillment strategy has shown significant results, with sales on its platform increasing by up to 14 times during promotional events, highlighting consumer demand for rapid delivery services [7][9] Localization and Cross-Border Opportunities - Localized fulfillment is driving cross-border growth by addressing logistical challenges that previously hindered the export of larger goods, such as furniture and appliances, which have seen increased market potential due to improved supply chain models [9][10][11] - Brands like ANTBOX are leveraging localized fulfillment systems to reduce operational costs and improve delivery times, thus enhancing their competitiveness in the Southeast Asian market [10][11] Building Brand Trust - Speed and reliability in delivery are critical for establishing brand trust, especially in high-stakes categories like baby products and outdoor gear, where consumers are more likely to hesitate due to delivery time concerns [12][14][17] - Brands must not only deliver quickly but also make service commitments to foster deeper connections with consumers, as demonstrated by the success of brands like gb好孩子 in overcoming initial trust challenges [18][19] Long-Term Strategies and Ecosystem Development - The narrative for Chinese sellers entering Southeast Asia is evolving from exploiting information gaps to focusing on sustainable growth through quality products and services [21][22] - Shopee's recognition as a leading platform reflects its role in guiding the industry back to fundamental business principles, emphasizing the importance of speed, experience, and service commitments [23][24] - The future of Southeast Asia's e-commerce landscape will favor sellers who embrace long-term strategies, prioritize localization, and seek sustainable growth opportunities [26]