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被安排清扫男厕的女保洁们
36氪· 2025-05-02 08:53
Core Viewpoint - The article highlights the challenges faced by female cleaners, particularly in male restrooms, emphasizing the social stigma and awkwardness associated with their roles in a traditionally gender-segregated environment [6][11][16]. Group 1: Work Environment and Conditions - Female cleaners often face unpleasant and unsanitary conditions, especially in male restrooms, which can include vomit and urine, making their job physically and emotionally taxing [6][9][10]. - The shift towards hiring female cleaners for male restrooms is driven by cost-cutting measures by cleaning companies, as male cleaners are harder to recruit and typically demand higher wages [15][21]. - Many female cleaners, like Wu Guiying and Zhang Lijing, have transitioned to cleaning male restrooms due to a lack of male staff, which has become a common practice in the industry [19][21][27]. Group 2: Social Perceptions and Gender Roles - The presence of female cleaners in male restrooms challenges traditional gender roles and societal norms, leading to awkward situations for both the cleaners and restroom users [16][22]. - There is a prevailing stereotype that cleaning jobs are less dignified and more suitable for women, which perpetuates gender biases in the labor market [21][22]. - The article discusses incidents where male restroom users have reacted awkwardly or inappropriately to female cleaners, highlighting the discomfort and stigma surrounding this dynamic [16][22]. Group 3: Personal Experiences and Adaptation - Female cleaners have developed coping mechanisms to manage the awkwardness of their roles, such as timing their entry into restrooms and minimizing interaction with users [20][31]. - The narrative includes personal stories of female cleaners who have had to adapt to challenging work environments, often taking on additional responsibilities without corresponding pay increases [28][30]. - The emotional toll of the job is evident, as many cleaners express feelings of embarrassment and discomfort while performing their duties in male spaces [11][20][31].
蜜雪冰城的学徒:393亿营收、1.4万+门店的薄利生意
36氪· 2025-05-01 13:47
Core Viewpoint - The article discusses the rapid growth and competitive landscape of the snack retail industry in China, focusing on the recent IPO of "Mingming Hen Mang" and its business model, which emphasizes low prices and extensive market penetration in lower-tier cities [3][4][17]. Group 1: Company Overview - "Mingming Hen Mang" was founded in March 2017 and has rapidly expanded, with a combined store count of 14,394 across 28 provinces and all county-level cities as of the end of 2023 [5][6]. - The company aims to replicate the success of "Mixue Ice City," which has achieved a market capitalization of nearly HKD 200 billion shortly after its IPO [3][8]. Group 2: Financial Performance - For 2024, "Mingming Hen Mang" projects a store sales revenue of CNY 55.5 billion and total revenue of CNY 39.3 billion, with a gross profit of approximately CNY 3 billion and a net profit of CNY 900 million [8][20]. - The company operates on a low-margin model, with a gross margin of only 7.6%, indicating a strategy focused on high sales volume rather than high profit margins [9][20]. Group 3: Business Model and Strategy - The business model is heavily reliant on selling products to franchisees, with 99.5% of revenue coming from product sales, while franchise fees contribute less than 0.5% [11]. - The average product price is about 25% lower than similar products in offline supermarkets, driven by direct procurement from upstream manufacturers and effective supply chain management [11][12]. Group 4: Market Position and Competition - The snack retail market is increasingly competitive, with "Mingming Hen Mang" positioned as the leading player in the low-cost snack segment, having merged with "Zhao Yiming Snacks" [22]. - The company has a significant presence in lower-tier cities, with 58% of its stores located in county and town areas, reflecting a strategic focus on underserved markets [13][14]. Group 5: Future Directions - "Mingming Hen Mang" is exploring new business avenues, including the introduction of a "cost-saving supermarket" model that diversifies its product offerings beyond snacks [23]. - The company aims to enhance brand recognition and franchisee trust through increased marketing efforts, including celebrity endorsements [22].
宫崎骏比肩黑泽明的神作,五一重映了
36氪· 2025-05-01 13:47
中国最新锐的生活方式周刊。 5月1日起,《幽灵公主》4K修复版 将在中国内地各院线上映。 文 | 王立 编辑 | 桃子酱 来源| 新周刊(ID:new-weekly) 封面来源 | 豆瓣 以下文章来源于新周刊 ,作者王立 新周刊 . 5月1日起,《幽灵公主》4K修复版将在中国内地各院线上映。这也是这部经典之作首次登陆中国内地大银幕。吉卜力工作室官方微博写道:"这是献给自 然、献给生命的一封长信。当熟悉的旋律再次响起,愿你我都能听见森林深处那温柔又坚定的低语。期待与你在影院的相遇,一起走入那片神秘又古老的 森林。" 在吉卜力成立40周年之际,传来了《幽灵公主》4K修复版作为特别献映作品来到中国,定档"五一"院线的消息。 在宫崎骏的诸多名作中,《幽灵公主》或许是最常被遗忘的那个。 票房第一?吉卜力高票房片实在太多了,《幽灵公主》也不是最早的票房王者。"封神之作"?在大多数人心中,《天空之城》早就称得上"神作"了。 同样是探讨人与自然的关系,《风之谷》有着宏大、新奇的后启示录科幻背景,《幽灵公主》的故事则发生在即便普通日本人也不太熟悉的室町时代。在 《幽灵公主》中,宫崎骏也不再高呼保护大自然,而体现了更复杂、感伤的 ...
Labubu在美国涨价,但泡泡玛特门前的队还是望不到头
36氪· 2025-05-01 09:48
Core Viewpoint - The article discusses the successful expansion of Pop Mart into the U.S. market, highlighting the popularity of its IP "labubu" and the significant revenue growth in overseas markets, particularly in North America, despite recent price increases [4][8][12]. Group 1: Market Performance - Pop Mart's IP "labubu" has seen a revenue surge, with its income exceeding 3 billion yuan globally last year, and U.S. sales in Q1 2025 surpassing the total sales of the previous year [4][8]. - The company's overseas business revenue grew by 475% year-on-year, with North America experiencing an astonishing growth rate of 895%-900% [8][9]. - The price of "labubu" products in the U.S. increased by approximately 30%, from $21.99 to $27.99, while other product prices also saw adjustments [5][6]. Group 2: Consumer Behavior - Despite the price hikes, consumer demand remains strong, with long queues observed at stores and high engagement on the Pop Mart app, indicating that consumers are willing to pay a premium for the brand [7][12]. - Some consumers expressed a willingness to pay higher prices due to the perceived scarcity and emotional value of the products, while others noted a shift in purchasing behavior, with some opting to buy from domestic platforms instead [7][10]. Group 3: Pricing Strategy - The price increases are seen as a strategic response to tariffs and market conditions, with the company needing to balance pricing without alienating consumers [6][10]. - Pop Mart's pricing strategy is informed by the "lipstick effect," where consumers may reduce larger expenditures but still engage in smaller, emotionally-driven purchases [9][10]. - The company is cautious about raising prices indiscriminately, focusing on maintaining brand value and consumer perception of worth [11][12]. Group 4: Future Outlook - Analysts suggest that Pop Mart is evolving into a brand comparable to Bandai Namco, LEGO, and Disney, with significant growth potential still ahead [12]. - The company's ability to innovate and create new popular IPs will be crucial for its long-term success, as reliance on existing products may lead to stagnation [13].
最懂性价比的打工人,旅游只住4.5星酒店
36氪· 2025-05-01 09:48
以下文章来源于三联生活实验室 ,作者苏北老铁 三联生活实验室 . Never Bored 城市Cool Guy生活样本 不想为高溢价付费, 又不想在住宿方面苛待自己。 文 | 苏北老铁 来源| 三联生活实验室(ID:LIFELAB2020) 封面来源 | Unsplash 曾经中产们度假的顶配模式,是去哪儿都得驻扎在五星级酒店。上午去附近的旅游景点浅浅游玩一番,下午就回行政酒廊里吃个下午茶,晚上便在无边泳池 里打打卡。 由于这些4.5星酒店基本不是连锁, 因此想要在旅游平台上寻觅到他们, 往往需要先把星级框定到四星,然后再细细筛选酒店们的价格和环境,看它是否能 达到4.5分的标准。 "不是所有四星酒店都能达到4.5分的标准。想要知道这个酒店值不值得住, 可以先看看它的房间是否超过30平米,是否有湖景、江景或园景等景观房,再看 看吹风机是不是某森、洗浴用品是不是牌子货,最后再筛查一下它有没有游泳池和健身房,一顿操作下来几乎不会踩雷。 " 如今在消费降级的浪潮下,中产们也不得不勒紧了裤腰带过日子。某蓝之谜降级成了郁美净,BBA置换成了新能源车,就连他们的老巢——五星级酒店也不 香了。 不想为高溢价付费,又不想在住 ...
十亿升级,享界S9增程版如何构筑安全和豪华新体验?
36氪· 2025-04-30 16:25
Core Viewpoint - The article emphasizes the transformation of the luxury car market in China, highlighting the rise of domestic brands like the Xiangjie S9 Extended Range version, which combines advanced technology with a new luxury concept that prioritizes user experience over mere pricing [2][6][62]. Group 1: Market Dynamics - The penetration rate of new energy vehicles in China is approaching 50%, indicating a structural change in the automotive market [3]. - In the luxury car market with an average transaction price above 500,000 yuan, domestic brands have captured over 60% of new car sales, becoming the main force in this segment [4]. - Consumer demands for luxury vehicles have shifted towards technology and safety, with traditional luxury brands lagging in advanced intelligent features [5][12]. Group 2: Technological Advancements - The Xiangjie S9 Extended Range version breaks through traditional luxury barriers by emphasizing technology and user experience as the new standards of luxury [6][8]. - It features advanced configurations such as high-precision sensors, extensive active safety measures, and environmentally friendly health cabins [7]. - The vehicle achieved top ratings in health, efficiency, and low carbon emissions in professional testing, indicating a rise in industry standards [8]. Group 3: Driving and Safety Innovations - The Xiangjie S9 leverages the latest Huawei Tuling platform to enhance both driving performance and passenger comfort, breaking the traditional trade-off between the two [19]. - It includes advanced safety features like active slip control and anti-skid functions, ensuring stability in adverse conditions [20]. - The vehicle's intelligent driving capabilities, supported by a comprehensive sensor suite, provide a level of safety and functionality previously reserved for high-end models [29][34]. Group 4: Consumer Experience and Emotional Value - The article discusses the importance of emotional value and ritual in luxury vehicles, with the Xiangjie S9 designed to create a comfortable and aesthetically pleasing environment [43][44]. - It incorporates unique design elements and materials that resonate with Chinese consumers' preferences for understated luxury [44][45]. - The vehicle offers various cabin modes for different scenarios, enhancing the overall user experience and making it a versatile space for relaxation and entertainment [47][48]. Group 5: Market Positioning and Pricing - The Xiangjie S9 Extended Range version is positioned as a competitive option in the luxury car market, with prices starting at 309,800 yuan, making it accessible while offering high-end features [55]. - The vehicle's launch saw rapid consumer interest, with over 5,200 orders within 72 hours, indicating strong market potential [55]. - The collaboration between Huawei and BAIC in developing the Xiangjie brand reflects a strategic move to capture the luxury market by leveraging advanced technology and manufacturing expertise [58][59].
Lady Gaga世界级音乐节秒杀Lisa,姜还是老的辣?|潮汐Mail
36氪· 2025-04-30 16:25
Group 1 - The rise of AI technology allows users to transform images into Studio Ghibli styles, leading to widespread social media engagement and concerns over copyright infringement [7][9][10] - The cross-border e-commerce platform DHgate has seen a significant increase in its app ranking, reaching the second position in the US App Store and topping the charts in 98 countries, attributed to its low-cost B2B model [12][15] - SHEIN, a fast-fashion giant, is facing challenges due to fluctuating international trade policies, despite making progress in its listing process [16][18] Group 2 - The upcoming May Day holiday is expected to drive travel demand, with a notable increase in hotel bookings across over 1,200 counties in China, highlighting a trend towards "reverse tourism" [19][22] - Meituan is re-entering the offline market with its Xiaoxiang supermarket, aiming to compete with Hema and JD's fresh food offerings, leveraging its strong online presence [26][28] - Luxury brand LV is engaging Gen Z by collaborating with TikTok influencers for its spring campaign, reflecting a broader trend of brands seeking to connect with younger consumers [31][34] Group 3 - The Coachella music festival featured notable performances, including Lady Gaga's acclaimed show and Green Day's politically charged set, showcasing the event's cultural significance [36][39]
淘宝+饿了么出手,即时零售大战正式开启
36氪· 2025-04-30 13:55
五一长假节前一天,即时零售大战来了。 "淘宝小时达"升级为"淘宝闪购",4月30日先在50多个城市上线,5月6日覆盖全国。需求侧,淘宝闪购联合饿了么对消费者共同补贴,规模超过百亿;供 给侧,包括餐饮外卖在内的饿了么供给也与淘宝闪购全面打通。 阿里系一直蓄势不发,选择此时入局,时机显然经过精心计算: 大力度补贴,淘宝闪购先抢用户心智。 一是营销成本:即时零售之战引发全民关注。阿里系顺势入局,完成营销热启动,事半功倍。 二是用户心智:用户需求聚焦在连锁品牌的价格,阿里系大力度补贴,顺势承接品质低价需求,快速培养淘宝闪购的即时零售心智。 三是时间节点:每年三个黄金周都是餐饮消费高峰,五一长假完成全国开城,势能最强。 此外,淘宝、饿了么在即时零售上的发力点也有所不同,直指消费者权益,超百亿补贴都聚焦在免单、大额优惠券等用户福利上。 淘宝选择这时候入场,标志着远近场融合的大零售时代,将正式开启。 筹谋已久的入场 京东选择进入外卖行业时,必然会预期到美团的激烈反抗,但想必不会料到,它的这一举动,直接炸出了"淘宝+饿了么"这对阿里系内的远近场兄弟。 目前的场况是战场态势的关键节点——围观带来的流量达到高峰、补贴却已过峰值, ...
「三线小城」盯上匹克球
36氪· 2025-04-30 13:55
Core Viewpoint - The article discusses the rise of pickleball as a new urban identity in China, particularly in smaller cities, highlighting its low entry barriers and broad appeal across age groups, which makes it an attractive option for urban development and economic stimulation [6][20][38]. Group 1: Pickleball as a City Identity - Pickleball has quickly become a city label for many smaller cities in China, even before it is fully recognized in major metropolitan areas [7][9]. - Cities like Hebi and Baoding have actively promoted themselves as "Pickleball Cities," with Hebi constructing 512 courts and hosting various competitions [10][11][13]. - The economic impact of hosting pickleball events is significant, with Baoding's first pickleball exchange competition generating direct consumption of 10.3 million yuan and indirect consumption reaching 46.98 million yuan [17]. Group 2: Characteristics of Pickleball - Pickleball is characterized as a low-threshold sport, making it accessible to a wide range of participants, including the elderly and families [20][22]. - The sport's compatibility with existing facilities, such as tennis and badminton courts, facilitates its rapid adoption [20]. - The social and trendy aspects of pickleball attract younger demographics, enhancing its visibility and popularity [22]. Group 3: Economic and Social Implications - The development of pickleball in smaller cities can activate local resources in tourism, dining, and other sectors, thereby stimulating economic growth [17][18]. - The sport aligns with national policies promoting fitness and weight management, making it a strategic choice for urban development [26]. Group 4: Future Challenges - The sustainability of the "Pickleball City" label will depend on the depth of local resources, project alignment, and ongoing investment [28][30]. - As the sport matures, cities will need to focus on long-term strategies and community engagement to maintain interest and participation [34][35]. - The initial enthusiasm for pickleball may wane without continued government support and local market development, particularly in less affluent areas [35].