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「年纪轻轻全款拿下肯德基相机和麦当劳跑车」,餐饮巨头们咋哄得打工人疯抢儿童餐?
36氪· 2025-06-02 11:09
Core Viewpoint - The article discusses how Children's Day has become a significant event for the restaurant industry, akin to a sales event like "Double Eleven," with various brands launching promotional toys and meals to attract consumers [2][4]. Group 1: KFC's Strategy - KFC has collaborated with Sanrio to launch a limited edition of six toys, including a Hello Kitty digital camera, which became a hot item, selling out quickly [8][9]. - The Hello Kitty camera features dual lenses, 1080P resolution, and customizable frames, making it a high-value item in the toy market [11]. - KFC's promotional strategy included a special purchase requirement for the camera, leading to a rapid sell-out and a surge in secondary market sales [14]. Group 2: McDonald's Approach - McDonald's partnered with Chiikawa to create a set of remote-controlled toy cars, which also generated significant consumer interest [26][27]. - The promotional toys included a set of two remote-controlled cars themed around McDonald's food items, with a unique packaging design that doubles as a racetrack [28]. - McDonald's limited supply strategy included a minimum purchase requirement, ensuring that the toys were highly sought after [34]. Group 3: Pizza Hut's Offerings - Pizza Hut introduced a collaboration with Pokémon, offering a range of toys including a remote-controlled Pikachu beach car and other themed items [39][40]. - The promotional meals required higher spending compared to competitors, reflecting a premium pricing strategy for the toys [43]. Group 4: Wallace's Unique Offer - Wallace, a local fast-food brand, partnered with My Little Pony, offering a variety of collectible items with their meals, showcasing a deep understanding of consumer trends [49][51]. - The promotional strategy included multiple collectible items with different meal tiers, appealing to a younger demographic [52]. Group 5: Other Brands' Initiatives - Other brands like Luckin Coffee and Starbucks also launched promotional items, with Luckin focusing on themed cups and Starbucks offering a gaming console in collaboration with a nostalgic brand [68][80]. - The article highlights how various brands are leveraging popular IPs to create engaging promotional items, enhancing consumer interaction and brand loyalty [91].
中国游客正在把日本人挤出日本大城市
36氪· 2025-06-01 14:17
东京、大阪、京都的日本本地游客去哪了? 以下文章来源于旅界 ,作者theodore熙少 旅界 . 跟踪时代浪潮,讲述文旅商业好故事。 日本的大城市正悄悄地丢失它的本地人。 文 | theodore熙少 来源| 旅界(tourismzonenews) 封面来 源 | 视觉中国 最近,多家日本媒体都在关注同一个话题: 5月,日本多家媒体报道了日本本地游客减少一事 事情的起因是,刚刚过去的五一假期,东京银座、京都金阁寺、大阪心斋桥依旧是人潮汹涌,好像和往年没啥不同,但这些人里日本本地游客身影却成了稀 有动物。 日本本地媒体甚至说得更狠: 日本的大城市正悄悄地丢失它的本地人。 比如京都,一个连日本学生"修学旅行"都能去三四次的经典目的地,近期越来越多的日本人表示不想去了。 京都市观光协会的数据显示,仅今年3月,京都市内酒店的日本游客累计住宿天数同比下降了16.1%,约为30万天(以住宿一晚计算)。 再看东京,数据就更离谱了。 日本观光厅2024年住宿旅行统计显示,去年东京的住宿人群里,一半以上是外国人。 说得通俗一点就是,一个日本人出差去东京,拉着行李箱进酒店,前台全是英文,旁边旅客全是外国口音,然后他突然意识到自己 ...
当县城职场,来了大厂高管
36氪· 2025-06-01 14:17
以下文章来源于每日人物 ,作者每人作者 每日人物 . 轻商业,懂生活。 县城职场困境背后是更深的企业转型难题。 文 | 康提 编辑 | 张轻松 来源| 每日人物(ID:meirirenwu) 封面来源 | 视觉中国 县城来了大厂专家后,打工人被卡在OA里,每次提财务申请都相当于渡劫,报销7毛钱折腾半个月……从深圳回老家,在县城豪华酒店工作的康提,在过去 一年多,遭遇了最复杂的职场体验:刚适应了县城的人情江湖,又迎来势要把一线先进经验播撒到基层盐碱地的大厂高管。 每任高管都不掩饰自己的雄心,先是系统化、流程化作业,设置各类审批流程,所有节点可追踪可溯源;又是改造人才晋升培养体系,有管理职级一路向上 的M级和专业能力不断资深的P级,要化绩效考核为生产力;互联网黑话,文山会海,搅弄职场风云…… 流水的外聘专家,铁打的打工人。人一走,留下烂摊子一堆。老板仍坚信"科技赋能,企业正经历数字化转型",而打工人叫苦不迭:"为什么高管们来了以 后,咱们公司挣的钱没有变多,我们反而更累了?" 以下是康提的讲述: 县城职场越来越卷了 四年前我刚从深圳回来时,还是我们厂后台唯二的两个本科生之一,那时公司正和市里某二本学院合作"在职学 ...
晚8点的打折超市,年轻人抢不过大爷大妈
36氪· 2025-06-01 12:25
以下文章来源于后浪研究所 ,作者杨小彤、巴芮 后浪研究所 . 36氪旗下年轻态公众号。这位青年里边请,你被研究了。 谁爱抢谁抢吧。 文 | 杨小彤 编辑 | 巴芮 来源| 后浪研究所(ID:youth36kr) 封面来源 | unsplash "是不是马上要出货了?我都害怕" "别挤了行吗,人都站不住了,干啥啊!"一位被大爷大妈挤在中间的女生,一边扶着自己的眼镜,一边皱眉喊道。 4月21日晚上的8:07,刚下班的李夕匆匆赶到北京姚家园万象汇地下一层的七鲜超市, 虽只晚到了7分钟,但人已经多到连购物车都不够用了,她只能提 着购物筐挤进人群。不知已经进行了几轮争抢,现场一片混乱。 晚8点,这家超市准时开始每晚的日清(即每日清空库存,避免商品隔夜销售),虽然是 工作日,超市里也呜呜泱泱全是人,和楼上冷清的商场形成了鲜明对比。 晚8:07的七鲜 有同样日清活动的还有盒马、沃尔玛、物美、永辉等各种老牌的、新兴的,甚至是网红超市,都加入了这场打折揽客的角逐, 都像灰姑娘故事中被施了 魔法的南瓜马车,每晚8点,变身"穷鬼天堂"。 不过七鲜的火爆程度远超其他几家超市,从上面的场景就能看出来了。有网友就曾发布过一则视频——在刚 ...
霸王茶姬Q1海外市场GMV大增85%;快手海外业务首次季度盈利|36氪出海·要闻回顾
36氪· 2025-06-01 12:25
Core Insights - The article highlights the significant growth opportunities for Chinese companies in overseas markets, particularly in Southeast Asia and the Middle East, with a focus on Indonesia's $50 billion healthcare market and various successful expansions by Chinese brands [3][4][6][7][9][10]. Group 1: Market Opportunities - 36Kr is organizing events to help Chinese companies explore opportunities in Indonesia's $50 billion healthcare market, featuring insights from Indonesian government officials [3]. - The Chinese Ministry of Commerce reported that the China-Latin America economic cooperation agreements have exceeded $3 billion this year, indicating strong bilateral trade relations [4][12]. - The automotive sector shows promise, with China's automobile exports reaching $19.39 billion in April 2025, reflecting a 6.9% month-on-month increase [17]. Group 2: Company Performances - Bawang Tea's Q1 report shows an 85% increase in overseas GMV, with a total of 6,681 global stores [6]. - Kuaishou achieved its first quarterly profit in overseas operations, with a 32.7% year-on-year revenue growth [6]. - Wanglaoji has initiated localized production in Malaysia, marking its first overseas manufacturing effort [7]. Group 3: Strategic Expansions - GAC Group has launched operations in Brazil, planning to introduce five new vehicle models and expand its sales points significantly by 2025 [12]. - WeRide is entering the Saudi market with plans for comprehensive Robotaxi services by 2025 [9]. - Xiaomi's Q1 revenue reached RMB 111.3 billion, with a focus on expanding its market share in Africa [10]. Group 4: Investment and Financing - TanTu Technology completed a 200 million RMB Series B financing round to enhance its core component development and global market expansion [4]. - BoLi New Materials raised over 200 million RMB in Series B funding to accelerate 3D printing technology development [20]. - Chenglian Technology secured nearly 200 million RMB in B+ round financing to support its global expansion and product upgrades [21].
17部电影挤进端午档,阿汤哥大战「娃圈顶流」
36氪· 2025-05-31 13:40
Core Viewpoint - The article discusses the competitive landscape of the upcoming Dragon Boat Festival film market, highlighting the impact of children's films and the potential for box office recovery despite the absence of major blockbusters [3][4][18]. Group 1: Market Performance - The Dragon Boat Festival box office is expected to be heavily influenced by children's films, with a notable increase in family-oriented content due to the overlap with Children's Day [27][30]. - The box office performance of the Dragon Boat Festival has been inconsistent over the years, with past performances ranging from 3.83 billion to 9.12 billion [21][24]. - The current box office for the Dragon Boat Festival is projected to be heavily reliant on the first and second tiers of films, particularly "Mission: Impossible 8" and "Time Traveler" [18][26]. Group 2: Film Analysis - "Mission: Impossible 8" is positioned as a key driver for box office success, but its ability to replicate the success of previous installments is uncertain due to declining interest in Hollywood films in China [26]. - "Time Traveler," a domestic animated film, has garnered significant attention with a pre-release audience of 22.8 million, indicating strong potential for box office performance [8][18]. - The second tier includes films like "Doraemon: Nobita's Painting Adventure," which has a strong family appeal but has seen a decline in box office performance compared to previous years [11][18]. Group 3: Audience Engagement Strategies - Cinemas are implementing various strategies to attract family audiences, including themed decorations, giveaways, and interactive activities to enhance the viewing experience [28][29]. - Promotions such as discounted ticket packages and family-oriented events are being utilized to encourage attendance during the holiday period [30][29]. - The focus on creating a family-friendly atmosphere aims to boost overall box office performance and engage parents and children alike [30][27]. Group 4: Marketing and Promotion - The marketing strategies for films in this period lack innovation and fail to resonate with younger audiences, which may hinder box office performance [36][40]. - Successful films in the past have leveraged social media and community engagement to create buzz, a strategy that current films seem to overlook [39][40]. - The need for films to connect with audiences on a personal level is emphasized, suggesting that future marketing efforts should focus on relevance and emotional engagement [41][40].
车圈恒大,杯弓蛇影
36氪· 2025-05-31 13:40
Core Viewpoint - The Chinese new energy vehicle (NEV) industry is experiencing rapid growth on a mature industrial chain foundation, and the concerns regarding a "car circle Evergrande" are unfounded and stem from a natural market caution rather than the actual industry ecology [1][4][25]. Group 1: Industry Growth and Competition - The NEV industry in China has evolved since 2014, producing quality car manufacturers like NIO, Li Auto, and Xpeng, with BYD experiencing explosive sales growth by 2021, pushing NEV penetration rates above 50% [4][19]. - The current phase of the NEV industry is characterized by high competition, which naturally leads to both risks and opportunities [4][26]. - The industry is entering a harvest season, with many companies achieving significant sales growth and nearing profitability [20][27]. Group 2: Financial Metrics and Debt Levels - High debt levels are common in large manufacturing industries, with many global automakers like Ford and General Motors having debt ratios exceeding 70% [6][7]. - Chinese NEV companies generally have lower debt ratios compared to their American counterparts, with companies like BYD at 70.71% and others like Geely and SAIC also above 60% [7][8]. - The necessity for investment in R&D, factory expansion, and equipment acquisition during growth phases leads to increased debt levels, which is a normal aspect of development [11][16]. Group 3: Market Dynamics and Future Outlook - The NEV industry is not in a crisis similar to that of the real estate sector, as it is still in a growth phase, with companies like Xiaomi and Huawei entering the market and leveraging technology to enhance competitiveness [18][19]. - The market is expected to continue expanding, with new car manufacturers gradually narrowing losses and aiming for breakeven within the year [20][21]. - The industry has achieved significant technological advancements, with the cost of components like lidar and smart chips decreasing dramatically, facilitating broader market access [23][24].
高校英语专业,快没了
36氪· 2025-05-31 09:28
以下文章来源于书单SHUDAN ,作者书单 书单SHUDAN . 对世界的另一种关注。 感受到英语专业地位下降的, 不只是大学英语老师。 文 | 笔下长青 编辑 | 宋函 来源| 书单SHUDAN(ID:SHUDAN20150423) 封面来源 | 视觉中国 这两年,湖南、福建、河南、湖北许多高校都在撤销英语专业。2023年,中科大发布《关于拟撤销"英语"等6个本科专业的公示》,一度登上热搜,成了 第一个裁撤英语专业的985高校。 但让王芸想不通的是,学生少了,按理说她的工作会轻松一点,谁知道反而更忙了。除了正常的授课任务,她还要参加各种培训、教研活动、教学比赛以 及指导学生的各种竞赛,比如她最近刚刚指导了学生用英语讲中国故事的短视频比赛。 感受到英语专业地位下降的,不只是大学英语老师。在小红书上,中小学英语老师被裁员、英专生找不到工作的帖子比比皆是。有小学英语老师在一个日 常的下午突然接到领导电话,得知自己被辞退后一脸茫然,也有英专生吐槽,毕业时全班公认的"翻译之光"在纽约总部写外交公报,而他自己则收到3次 教培机构的裁员通知。"毕业前月薪3000狗都不干,毕业后狗都不干,我来干"的段子逐渐成为英专生的现实 ...
看完数龙杯AI大赛的报名后台,我狂想创业
36氪· 2025-05-30 16:02
Core Viewpoint - The article emphasizes that 2025 will be a pivotal year for the integration of AI across various industries, particularly in gaming, where companies are leveraging AI to enhance user experiences and streamline development processes [4][10]. Group 1: AI Integration in Gaming - Major gaming companies are actively incorporating AI into their products, with Tencent's "Peacekeeper Elite" introducing an AI character named Jilly that offers gameplay tips and engages in conversation [5]. - NetEase's "Nirvana in Fire" mobile game has launched the world's first AI model arena, allowing real-time interaction between players and AI characters [6]. - MiHoYo's upcoming game "Whispers from the Star" features an AI character named Stella, capable of real-time dialogue generation and emotional feedback based on player input [6][9]. Group 2: AI in Game Development - AI tools are being integrated into various stages of game development, significantly improving efficiency; for instance, Shengqu Games has reported an 80% increase in production efficiency through AI in art creation [10]. - Companies like Century Huatong have invested in large data centers to support AI capabilities, while Tencent has launched the "Hunyuan-Game" project to innovate game content production using AI [12]. Group 3: Opportunities for Independent Developers - Independent developers are finding new opportunities through AI, with projects like "Martial Arts World AI" showcasing innovative narrative structures and gameplay mechanics [14]. - The "Moe Claw Party" game, developed by a team led by a former ByteDance executive, combines AI with companionship gameplay, allowing players to interact with customizable AI pets [14]. Group 4: Industry Events and Support - The "Shulong Cup" global AI game and application innovation competition is underway, offering a prize pool of 600,000 yuan and support for promising projects [19][31]. - Lenovo is supporting the competition by providing high-performance hardware to assist developers in deploying large AI models, thereby facilitating the practical application of AI in game development [26].
前追觅高管创立具身智能公司,半年累计融资近2亿,已与航运巨头合作|早起看早期
36氪· 2025-05-30 16:02
Core Viewpoint - Lumos Robotics has successfully completed its angel++ round of financing, with a total of nearly 200 million yuan raised in its angel round, aimed at enhancing product development and deepening industrial collaboration for the commercialization of embodied intelligence [4][6]. Company Overview - Lumos Robotics, founded in 2024, focuses on the research, sales, and development of embodied intelligent robots, including humanoid robots and core components such as robotic joints and sensory modules [4][5]. - The founding team includes members from top universities and has nearly ten years of collaborative research experience in key technology areas such as perception, decision-making, and execution [5]. Product Development - The company has launched its full-size humanoid robot LUS and is preparing for mass production, with expectations for bulk shipments within the year [5][6]. - Lumos Robotics has developed core components like high-performance integrated joints and high-precision encoders, ensuring high performance while controlling production costs [6]. Technological Innovation - The company has introduced the LUX series sensory modules, which integrate tactile feedback, visual recognition, and motion control to provide a comprehensive intelligent solution [8]. - The founder highlighted the importance of tactile perception for dexterous operations, with plans to launch the first VTLA multimodal robot model that incorporates tactile data [10]. Strategic Partnerships - Lumos Robotics has established strategic collaborations with notable companies such as Demar Technology and COSCO Shipping to accelerate the commercialization of embodied intelligence in logistics and smart manufacturing [10]. - The partnerships aim to enhance the integration of robotic technology with the physical industry, expanding applications in various sectors including industrial, logistics, service, and healthcare [10]. Investor Insights - Investors like Fosun Rui Zheng Capital express confidence in Lumos Robotics' potential for commercializing its technology in industrial scenarios, emphasizing the importance of scene implementation for the next phase of embodied intelligence [11].