本文来自微信公众号： 秦朔朋友圈 （ID：qspyq2015） ，作者：霍中彦，题图来自：视觉中国 多年以后，或许仍会有品牌人记得今年9月的社交媒体声浪。前后不到半个月，西贝、始祖鸟两大行 业翘楚，横遭大变。这不仅是两个品牌的个例，倘若拉长时间线和视野宽度，这可能是一个大变局的 开端，就是在品牌运营领域，"登味营销"迎来全面垮塌，而对品牌老板的核心要求也在发生代际更 迭。 两个案例的场景并不相同。西贝是被动防御产生危机，始祖鸟则是主动出击造成危机，但背后企业家 的行为机制，显示两者有一个核心共同点，那就是决策者都失去了对社会情绪的体感，以至于在外人 看来，他们是眼睁睁跳入火坑，而且这种进入姿势匪夷所思，无需太多专业，仅凭常识即可辨别。 哪里出错了？有人从老板信息茧房角度解释，这固然是所有成功老板们穷其一生要修炼的功课，但在 内功之外，还有另外一个外部视角，那就是中国的媒体结构和传播环境已经剧变，原本基于工业媒体 的传播模式，以及基于这一模式畅行无阻的"登味营销"，已经进入消亡倒计时。 一、登味营销曾为主流 "老登"这个词这两年很流行，年轻人用它嘲讽掌握一定权势但傲慢顽固的大叔们。一旦老登开始向年 轻人训话，或 ...

大家早上好！这里是今天的早报，每天早上，我都会在这里跟你聊聊昨夜今晨发生了哪些大事儿。 昨夜今晨 【英伟达拟向OpenAI投资最高1000亿美元，并共建10吉瓦AI数据中心】 当地时间周一（9月22日），英伟达和OpenAI宣布达成合作，包括建设庞大数据中心计划，以及英伟达对 OpenAI最高1000亿美元的投资。 受此消息提振，英伟达股价周一一度涨超4%，刷新历史新高，总市值逼近4.5万亿美元。 根据协议，OpenAI将利用英伟达系统建设并部署至少10吉瓦的AI数据中心，用于训练和运行下一代模型。这 一耗电量相当于800万户美国家庭的用电量。 英伟达CEO黄仁勋周一在接受采访时表示，10吉瓦相当于400万至500万块图形处理器（GPU），约等于英伟达 今年的出货总量，是去年的两倍。 据知情人士透露，英伟达首笔100亿美元投资将在第一个吉瓦数据中心建成时投入。投资将按当时的估值进 行。 双方表示，英伟达将随着每一吉瓦数据中心上线逐步投资，首个阶段预计在2026年下半年启用，基于英伟达的 Vera Rubin平台。合作细节将在未来数周敲定。 据悉，这项合作还将补充双方与微软、甲骨文、软银及"星际之门"项目的现有 ...

Core Viewpoint - The article discusses the challenges faced by mid-range dining chains in China, particularly focusing on Yunhaiyao and Xibei, highlighting their struggles in a changing economic environment and consumer expectations [5][6][17]. Group 1: Company Challenges - Yunhaiyao's founder passed away unexpectedly, and the company has recently closed some locations, indicating a decline in business [5]. - Xibei has also faced significant public relations issues, leading to decreased customer traffic despite remaining open [5][9]. - Both companies have been criticized for their handling of food safety and customer service, which has contributed to their current struggles [5][9]. Group 2: Economic Context - The dining industry in Beijing is projected to see a revenue decline of 4.9% in 2024, with significant drops in profitability, as evidenced by a reported 88.8% decrease in profits for large-scale dining establishments [9][10]. - The average profit margin for dining companies has plummeted to 0.37%, with many businesses operating at a loss [9][10]. Group 3: Standardization and Central Kitchen - The push for standardization in Chinese dining has led to the adoption of central kitchens, which aim to reduce costs and maintain consistency across locations [10][11]. - While central kitchens can improve efficiency, they may also compromise the quality and uniqueness of dishes, leading to customer dissatisfaction [10][11]. - The reliance on pre-prepared meals has created a dilemma for dining brands, as consumers increasingly seek fresh, made-to-order options [11][12]. Group 4: Consumer Expectations - Consumers are becoming more discerning, expecting higher value for their spending, which has made it difficult for mid-range dining brands to meet these demands [13][14]. - The article notes that the perception of value has shifted, with customers feeling that the same amount of money now buys less in terms of dining experience [13][14]. Group 5: Future Outlook - There are discussions about the potential for these brands to expand internationally, but past experiences, such as Yunhaiyao's issues in Singapore, suggest that the challenges may outweigh the benefits [16][17]. - The article concludes that many mid-range dining brands are caught in a negative cycle of declining customer satisfaction and revenue, making it difficult to sustain growth [15][18].

Core Viewpoint - The article discusses the phenomenon of "involution" in contemporary society, highlighting the pressures faced by individuals in a competitive environment and questioning the sustainability of this mindset as economic conditions change [5][26]. Group 1: Economic Growth and Individual Efforts - From 1978 to 2022, China's GDP grew at an average rate of approximately 9.5%, with urban residents' disposable income increasing from 343 yuan to 49,283 yuan, a growth of over 140 times [8]. - The real estate market saw significant price increases, with the average price per square meter of commercial housing rising from about 2,112 yuan in 2000 to 9,860 yuan in 2020 [8]. - In 2019, housing assets accounted for 59.1% of urban residents' total assets, significantly higher than the 24.8% in the United States, indicating that home buying is a core method of wealth accumulation [8]. Group 2: The Role of the Internet Industry - The rise of the internet industry post-2010 created numerous success stories, with companies like Tencent and Baidu rewarding employees with substantial bonuses, reflecting the potential for individual success through hard work [10][12]. - The perception that hard work can lead to significant rewards has driven many young people to adopt a competitive mindset, viewing "involution" as a rational strategy [9][14]. Group 3: Education and Career Choices - The article emphasizes the need for a diversified education system to alleviate societal pressures regarding career success and to shift the focus from academic credentials to skill-based training [16][18]. - In Germany, a stable middle class and a strong vocational education system allow students to choose paths that align with their interests and job market needs, reducing the stigma associated with technical careers [19][20]. Group 4: Societal Perspectives and Future Outlook - The article notes that many young people still believe in traditional success narratives, such as "education changes destiny," with 52% feeling compelled to compete due to societal pressures [24]. - The notion of "involution" is seen as a product of economic growth, but the article argues that true societal progress will come when individuals are allowed to slow down and redefine success beyond mere competition [26][27].

Core Insights - Sierra, an AI customer service company, achieved a valuation of $10 billion in just 18 months, raising $635 million in cash and nearing $100 million in annual recurring revenue, marking it as a rare success in the AI sector [2][3] - The company focuses on using generative AI to enhance customer experience, addressing the high costs and turnover associated with human customer service in the U.S. [3][4] - Voice AI is becoming a crucial component in various industries, with Sierra leveraging this technology to drive its growth [4][5] Company Overview - Sierra was co-founded by Bret Taylor and Clay Bavor, both seasoned executives from Salesforce and Google, respectively, who aimed to tackle the significant pain points in customer experience [7][11] - The company has rapidly scaled, securing major clients like WeightWatchers and Sonos shortly after its launch in early 2024, and has since expanded its customer base across multiple sectors [12][18] Business Model - Sierra targets medium to large enterprises, which have higher revenue potential and more complex customer interactions, making them more likely to adopt AI solutions [15][17] - The average contract value starts at $150,000, allowing Sierra to quickly build its platform capabilities through a few large clients [17][18] - The company employs an outcome-based pricing model, where clients pay for successful resolutions rather than usage, aligning Sierra's incentives with customer satisfaction [28] Technology and Implementation - Sierra does not develop its own large language model but integrates various existing models, allowing flexibility for clients [20] - The company has established a framework for AI development that includes standardized processes for design, testing, and deployment, ensuring stability and maintainability [23][24] - A dedicated role of "experience manager" is introduced to oversee the AI's performance and ensure it meets the client's service standards [28] Market Trends - The AI customer service industry is projected to continue expanding, with a shift towards self-service solutions preferred by users [30][31] - Sierra faces competition from various players in the AI customer service space, each offering unique features and targeting different market segments [32] - The industry is also grappling with challenges such as data privacy, compliance, and the unpredictability of AI behavior [32][33]

以下文章来源于南七道 ，作者南七道 南七道 . 南七道：环球旅行的商业博主，边旅行，边访谈；去100个国家，访谈1000个华人创业者； 本文来自微信公众号： 南七道 ，作者：南七道，原文标题：《双面柬埔寨》，头图来自：南七道摄 （吴哥寺的中央塔殿） "柬埔寨是天堂，还是地狱？可能都是。"这里曾经是帝王人造的天堂，现在又是绑架的地狱；无数中 国人在这冒险淘金，一夜暴富，但更多是身陷囹圄，甚至一命呜呼；这里的民众既淳朴又狡猾，既胆 小又容易被煽动。 柬埔寨吴哥窟，是全世界最大的佛教建筑群遗址，气势磅礴，巧夺天工。吴哥窟最知名的景点，就是 吴哥寺。它的最高建筑是中央塔殿，象征着佛教中的须弥山，是整个宇宙的中心轴，也是传说中的天 堂。她的魅力吸引了全世界的游客。 而现在，柬埔寨又成了地狱的代名词。联合国人权事务高级专员办事处 （OHCHR） 指出，柬埔寨 可能有近10-15万人失去自由，被迫参与在线诈骗活动。这里面大部分受害者是来自邻国的外国人。 无数被绑架勒索甚至死亡的悲剧，不断在媒体上重复出现。 一、破灭的淘金梦 他没说话。我想这大概是他离开柬埔寨的原因，起码是之一。 在柬埔寨，西哈努克港 （简称西港） 是这10 ...

Core Viewpoint - The competition in the Chinese MPV market has shifted from basic attributes like space and comfort to advanced technologies such as new energy and intelligent driving, with a focus on the 300,000 yuan segment being the most competitive and dynamic [2][3][29] Group 1: Market Dynamics - The MPV market is experiencing a significant transformation, with the demand now driven by multi-child families seeking value, experience, safety, and brand recognition [3][4] - The market for MPVs priced above 300,000 yuan is particularly competitive, with numerous new models emerging from both domestic and joint venture brands [2][3] - The overall MPV market has seen a decline in new vehicle registrations, dropping from nearly 2 million in 2017 to around 1 million in 2024, indicating a shrinking market with increasing competition [6][9] Group 2: Challenges in Creating Best-Selling MPVs - Creating a best-selling MPV is challenging due to the limited number of successful models in the market, with only a few like the Toyota Alphard and Buick GL8 achieving significant recognition [6][9] - The MPV market is characterized by a "winner-takes-all" dynamic, where only a few brands succeed while many fail to gain traction [6][9] - The market is becoming increasingly saturated, making it difficult for new entrants to establish themselves without a clear market positioning and cost control [12][13] Group 3: Key Barriers to Success - The difficulty in replicating the success of popular MPVs lies in three critical dimensions: precise market positioning, extreme cost control, and addressing deep user needs [12][17] - Many MPVs suffer from unclear positioning, attempting to cater to multiple customer segments, which often leads to diluted offerings [12][17] - The unique structure and features of MPVs result in higher manufacturing costs compared to sedans or SUVs, complicating pricing strategies for new entrants [12][14] Group 4: Consumer Expectations - Consumers expect MPVs to be versatile, spacious, comfortable, safe, energy-efficient, and technologically advanced, which presents a significant challenge for manufacturers [14][15] - Many manufacturers have yet to address key consumer pain points, such as the balance between hybrid technology, comfort, and driving experience [15][17] Group 5: Case Study - Lantu Dreamer - Lantu's Dreamer model exemplifies a successful approach in the high-end MPV segment, focusing on user needs and leveraging self-developed technology for cost management [19][26] - The 2026 Lantu Dreamer features advanced hybrid technology with a pure electric range of 350 kilometers and rapid charging capabilities, setting a benchmark in the market [20][22] - The model also incorporates innovative features like rear-wheel steering and a luxurious interior, addressing both comfort and driving dynamics [22][24] Group 6: Market Positioning and Future Outlook - Lantu Dreamer has gained significant traction, becoming a leader in the high-end MPV market, with over 130,000 units delivered, showcasing the importance of understanding user needs [26][29] - The competitive landscape indicates that true market leaders are those who can resonate with consumer expectations and redefine luxury in the automotive space [29][30]

Core Points - The article discusses the low fertility rates in East Asia, particularly highlighting South Korea's situation, where the total fertility rate dropped to 0.72 in 2023, indicating a deep "low fertility trap" [5][7][11] - Despite the alarming figures, South Korea's fertility rate showed a slight rebound in 2024, reaching 0.75, with a 3.6% increase in newborns compared to 2023 [11][12][13] - The article compares South Korea's fertility rate with Shanghai, which recorded a total fertility rate of 0.6 in 2023, lower than South Korea's [13][14] Fertility Rate Trends - South Korea's total fertility rate has been below the replacement level of 2.1 since 2015, with a significant decline observed over the years [6][10] - The fertility rate in South Korea is significantly lower than that of other countries, with Japan and China also falling below the 1.5 threshold [8][10] - The article notes that the recent increase in fertility rates may be influenced by a rise in marriage rates and the demographic shift of more women in their 30s [36][38] Government Initiatives - The South Korean government has implemented various financial incentives to encourage childbirth, including marriage subsidies and child-rearing allowances [16][17][18] - Families can receive substantial financial support, such as 12 million KRW (approximately 62,000 RMB) in the first year for newborns, and monthly allowances for children aged 2 to 7 [18][19][22] - The government is also expanding childcare subsidies and plans to provide free education and care for children aged 3 to 5 by 2027 [23][25] Societal Factors - The article highlights that despite financial incentives, deeper societal issues such as gender inequality, high living costs, and a competitive job market continue to suppress birth rates [46][55] - The demographic structure in South Korea is concerning, with a significant decline in the youth population, which may lead to further decreases in fertility rates in the future [42][44] - The article suggests that while financial support is crucial, a more comprehensive approach addressing societal challenges is necessary to sustainably increase birth rates [54][55]

Core Viewpoint - The outdoor brand Arc'teryx faces a significant public relations crisis following a controversial fireworks event in the Himalayas, which has raised concerns about environmental protection and the brand's commitment to sustainability [2][9]. Group 1: Event and Response - On September 19, Arc'teryx collaborated with artist Cai Guoqiang for a fireworks display in Tibet, which quickly sparked global criticism regarding environmental impact [2]. - Following the backlash, Arc'teryx and Cai Guoqiang deleted related social media posts and issued apologies [3][4]. - The brand's official statement on Instagram expressed regret and indicated a need to adjust their working methods to prevent similar incidents in the future [6]. Group 2: Brand Image and Consumer Trust - Arc'teryx, known for its environmental technology, saw its "environmental pioneer" image severely damaged due to the fireworks sponsorship [7]. - The brand's dual apology letters, differing in tone for domestic and international audiences, led to further criticism, with some perceiving it as insincere [8]. - The incident has prompted discussions about the need for Arc'teryx to establish an ecological restoration fund to rebuild consumer trust [17]. Group 3: Financial Performance and Growth Challenges - Arc'teryx's parent company, Amer Sports, reported strong financial performance with a 23% year-over-year revenue increase to $1.236 billion in Q2 2025, driven by significant growth in the Greater China region [20][21]. - However, Arc'teryx is experiencing a slowdown in growth momentum, with declining same-store sales growth and a decrease in operating profit margin [22]. - The brand is transitioning from a "clothing brand" to a "full-category outdoor equipment retailer," with a focus on expanding its footwear line, which has shown over 60% growth [26][27]. Group 4: Market Position and Future Outlook - Arc'teryx's success has been tied to the middle-class consumer's environmental values, but the recent crisis has undermined this value system [15]. - The brand's identity as a premium outdoor label has been challenged, leading to questions about the authenticity of its environmental commitments [30]. - Despite the crisis, there is a belief that middle-class consumers will not abandon Arc'teryx entirely, but the brand must take decisive actions to restore trust [30].

Core Viewpoint - The article discusses the recent Meta Connect conference, highlighting the launch of three new AI glasses by Meta, which are seen as a potential breakthrough in the struggling AI glasses market. However, despite hardware improvements, the products did not demonstrate significant technological advancements and faced issues during live demonstrations [5][6][16]. Group 1: Market Context - The AI glasses market has transitioned from niche to mainstream, but it currently faces a bottleneck characterized by high return rates and quality concerns. Many products are perceived as low-quality due to unstable supply chains and production capacity issues [6][7]. - Meta's new AI glasses are expected to address these challenges, with industry professionals hoping for breakthroughs in core technology and sales [7][8]. Group 2: Product Launch Details - Meta introduced three models: Ray-Ban Meta Gen2, Oakley Meta Vanguard, and Meta Ray-Ban Display, each targeting different consumer segments [8][12]. - The new models feature upgrades in pixel quality, stabilization, and battery life, with the Ray-Ban Meta achieving up to 30 hours of battery life when used with a charging case [10][11]. Group 3: Pricing and Comparison - The pricing of Meta's AI glasses ranges from $379 for Ray-Ban Meta Gen2 to $799 for Meta Ray-Ban Display, which is lower than some domestic competitors [11][12]. - A comparison of Meta's products with domestic offerings reveals that while Meta's glasses are competitive in terms of features, they may not offer the best value for money [22][28]. Group 4: Technical Specifications - The Meta Ray-Ban Display boasts impressive technical specifications, including a resolution of 600x600, a field of view of 20 degrees, and a refresh rate of 90Hz, indicating a strong performance in clarity and usability [12][13]. - The introduction of the Meta Neural Band for interaction is seen as innovative, although it has sparked debate regarding user experience [14][15]. Group 5: Industry Challenges - Despite high sales figures, the AI glasses market is plagued by high return rates, with estimates suggesting return rates of 30% to 50% across various platforms [31][32]. - User feedback indicates significant issues with comfort, functionality, and practicality, leading to a perception that current AI glasses are more suited for tech enthusiasts rather than mainstream consumers [34][36]. Group 6: Future Outlook - The article concludes that while the AI glasses market is currently facing challenges, it holds significant potential for growth. The industry's future remains promising, as indicated by Meta's confidence in its new products [36][37].