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惹众怒的隐藏式门把手,特斯拉也留不住了
虎嗅APP· 2025-09-21 23:54
以下文章来源于蓝字计划 ,作者Hayward 蓝字计划 . 记录智能时代的每一次浪潮!前沿科技捕手,AI产品深度洞察。重点关注人工智能、机器人、新能源 车与硬科技。 于是,在每次上车前,三番四次的演示、教育是必不可少的。手要以什么样的角度,去抠哪一个口, 手指怎么捏才能开门都有讲究;下车的时候,还得教一下他们要按哪一个按键、拉一下某个拉环,才 能顺利把这车门打开。 本文来自微信公众号: 蓝字计划 ,作者:Hayward,题图来自:视觉中国 作为全世界对隐藏式门把手贡献最大的车企,特斯拉,近期作出了一个"违背祖训"的决定: 要彻底干掉隐藏式门把手了。 多个媒体报道,因为来自美国国家公路交通安全管理局 (NHTSA) 等部门的压力,特斯拉设计总 监Franz von Holzhausen 承认,目前特斯拉正"重新设计车门把手系统",新的设计主要目的是让乘客 在"紧急情况下更直观地操作车门"。 只能说,要被特斯拉干掉的隐藏式门把手走得不冤。每一个懵懂少年买入一台新能源车,在没有体验 到电机力大砖飞和车内智能化系统之前,就会被隐藏式门把手教育一番。 车主当然不太可能不知道怎么开门,但是坐车的女朋友、老妈子、七大姑八大 ...
早报 | 特朗普与马斯克握手交流;巴菲特清仓比亚迪股票;国务院食安办等部门正积极推进预制菜国家标准制定;警方查处涉于朦胧坠楼谣言
虎嗅APP· 2025-09-21 23:54
Group 1 - Trump and Musk had a brief conversation during a memorial event, with Musk accepting feedback from Kirk regarding his public statements that could affect Trump's agenda [2] - Berkshire Hathaway has confirmed the complete divestment of its shares in BYD, having sold nearly 76% of its holdings by June last year, resulting in the investment's value dropping to zero [4] - Australia, Canada, and the UK have announced recognition of the State of Palestine, amidst ongoing international discussions about the two-state solution [5][6] Group 2 - Seven Tesla owners have filed a lawsuit against the company for fraud related to the unfulfilled Full Self-Driving (FSD) feature, with the case now officially registered in court [7] - A suspected food poisoning incident in Guizhou has affected 136 individuals, with the cause identified as Salmonella contamination from a local food factory [8][9][10] - The State Council's Food Safety Office is actively working on establishing national standards for pre-prepared dishes in response to public concerns [11] Group 3 - The Chinese Ministry of Commerce reported progress in discussions with the U.S. regarding TikTok, aiming to reduce investment barriers and promote economic cooperation [20] - A Chinese food company, Juewei, is facing penalties for information disclosure violations, including a fine of 4 million yuan and a warning, leading to a temporary suspension of its stock [21] - Wuhan University has upheld a previous court ruling regarding a harassment case, confirming no academic misconduct in the involved student's thesis [22]
市值1.2万亿的“组装厂”,成了A股高估之最
虎嗅APP· 2025-09-21 23:54
Core Viewpoint - Industrial Fulian is considered one of the most overvalued stocks in A-shares, with a market capitalization of 1.23 trillion yuan and a price-to-earnings ratio of 51 times, despite its low asset quality and profit margins [5][9][46]. Group 1: Stock Performance and Market Position - As of September 12, 2025, Industrial Fulian's stock price reached 61.9 yuan, with a cumulative increase of 195.2% from early July to mid-September 2025, driven by the demand for AI computing infrastructure [5][6]. - The valuation of Industrial Fulian is deemed excessive, especially when compared to industry leaders like Nvidia, as the company primarily benefits from the AI boom without substantial profit margins [7][9]. Group 2: Financial Performance and Growth - In 2024, Industrial Fulian reported revenue of 609.1 billion yuan, a year-on-year increase of 27.9%, and a net profit of 23.2 billion yuan, up 10.3% [12]. - For Q2 2025, the company achieved revenue of 200.35 billion yuan, a 35.9% increase year-on-year, and a net profit of 6.9 billion yuan, reflecting a 51.6% growth [14]. - The revenue growth from its main business segments, communication and cloud service equipment, has shown limited growth potential, with communication equipment revenue only increasing by 11.1% from 2018 to 2024 [18][22]. Group 3: Asset Quality and Profitability - Industrial Fulian's fixed assets are significantly lower than competitors, with a book value of only 22.63 billion yuan, compared to BYD's 280.8 billion yuan [8][43]. - The company's gross profit margins are low, with cloud service equipment yielding only a 5% margin compared to Nvidia's 50% [27]. - The company has a high proportion of low-efficiency overseas assets, which accounted for 66.6% of total assets by mid-2025, raising concerns about potential impairment losses [39][42]. Group 4: Risks and Challenges - The AI computing investment landscape faces challenges such as diminishing returns, energy constraints, and data scarcity, which could impact Industrial Fulian's growth prospects [28][30]. - The company's net profit margin has remained low, averaging 4.2% from 2018 to 2024, with R&D investment significantly lagging behind industry peers [32].
“排队王”Shake Shack放下身段
虎嗅APP· 2025-09-21 15:04
Core Insights - Shake Shack's transition to a delivery-only model reflects a strategic response to changing market dynamics and consumer behavior in China, moving from a high-profile dining experience to a more pragmatic approach [5][6][7] - The brand's initial success was driven by its status as a "social currency" and a unique dining experience, but this allure has diminished as consumer interest wanes and competition intensifies [3][4] Market Dynamics - The competitive landscape in China's fast-food market is increasingly fragmented, with both high-end brands like FIVE GUYS and established giants like McDonald's and KFC dominating the mid-tier segment [4] - Shake Shack's previous long wait times and social media buzz have been replaced by a more normalized consumer behavior, indicating a shift from novelty to routine [3] Strategic Shift - The opening of delivery-only stores allows Shake Shack to reduce operational costs by minimizing the need for prime real estate and large dining areas, focusing instead on food preparation efficiency [5] - This move aligns with post-pandemic consumer habits that favor convenience and delivery options, catering to busy professionals and families [5] Brand Value Considerations - The brand's core identity is closely tied to the dining experience, and the shift to a delivery model raises questions about maintaining its premium image without the associated ambiance [6][7] - Shake Shack's strategy may be seen as a "graceful downgrade," aiming to retain product quality while reaching a broader audience that values taste over dining experience [6] Future Implications - The success of Shake Shack's delivery-only model will determine its future direction in the Chinese market, whether it will pursue mass-market appeal or reinforce its premium positioning [7] - This case serves as a reference point for the broader restaurant industry, highlighting the challenges of sustaining brand allure in a market where consumer preferences are evolving [7][8]
抖音电商,再动真格
虎嗅APP· 2025-09-21 15:04
80 后三孩妈妈张丽华,从第一次介绍农产品时频频卡壳,成长为拥有 200 万粉丝的 "乡村推广大 使"。抖音粉丝更熟悉的是她的 ID@满妹,他们见证了她的蜕变,也见证了她家乡的向好发展。 这 个夏天,她帮新化县果农卖掉几十万斤黄桃;数年来,她通过 "直播 + 助农" 模式带动农产品销售超 千万元。 将推介农产品做成 "当代新农活" 的,不止满妹这样的成熟团队 —— 在农田里用伦敦腔推销贝贝南 瓜的@马斯诺,不仅把农产品卖出了"诗意",还让大家深切的感受到了西北土地的深情。 这里既非单纯的 "内容秀场",也不只是 "货架卖场"。平台已经打通了 "看内容" 与 "买商品" 的多元 链路,用户能更顺畅地在视频、直播、搜索、商城之间切换。"刷抖音""看直播""逛商城" 的兴趣电 商生态,在过去这一年愈发成熟。 他们并非个例,而是个体与产业在抖音电商内容生态中"追光而行"的缩影。过去一年,每天有 43 亿 流量涌入抖音电商直播间;超 511 万新入驻作者已实现销量。这些创作者勤奋开播、积极投稿,平 均每天开播 2 小时以上的直播间数量,一年内增长近 3 成。 我们在抖音电商见证着点点微光汇聚成炬。 活跃于全国各地的创作 ...
李斌可以喘口气了
虎嗅APP· 2025-09-21 15:04
出品丨虎嗅汽车组 作者丨肖漫 头图丨蔚来官方 "订单爆了。"一年前还是用户拿来嘲讽李斌和乐道的梗,在昨天晚上成为现实。 昨天(9月20日)晚上九点半,售价几乎比乐道L60贵一倍的蔚来ES8开启锁单,突然涌入的流量把蔚来APP挤 到宕机。这可能是蔚来第一次享受到类似小米、鸿蒙智行的待遇。 据虎嗅汽车了解,在发布会之前,ES8就已积累超 10 万个小定,截至上市当晚12点,ES8 锁单超 6万。李斌在 发布会上透露,ES8 准备了 4 万台的产能。也就是说,这部分产能的订单已经到手。 ES8大卖是蔚来四季度盈利最大的前提,也是李斌向投资人、供应商和消费者证明自己爬起来还能打的关键一 战。 但ES8对蔚来的影响不止于此,李斌将ES8看作蔚来的锚点车型,是整个公司产品体系的阵眼,它也是蔚来下一 阶段产品打法的样本。过去一年,李斌开始修正蔚来在产品定义、渠道营销上的错误,蔚来终于紧张起来,变 得像一家深处激烈竞争中的中国车企,尽管它早该如此。 蔚来曾有些"全能妄想",认为自己什么都能干,什么都能干成。蔚来如今局面的反转在于他们开始放弃幻想。 一位蔚来的机构投资者告诉虎嗅,"ES8的成功标志着蔚来终于从理想主义向市场现实 ...
炸山营销的始祖鸟,在“背叛”户外的路上越走越远
虎嗅APP· 2025-09-21 15:04
Core Viewpoint - The article discusses the recent controversy surrounding the outdoor brand Arc'teryx and its marketing strategy, highlighting a disconnect between its outdoor heritage and its current high-end positioning, which has led to significant backlash after a poorly received promotional event in the Himalayas [5][11][15]. Group 1: Incident Overview - On September 19, Arc'teryx held a fireworks event in the Himalayas, which was met with widespread criticism and led to an official apology from the company and artist Cai Guoqiang [5][9][15]. - The event was perceived as a significant misstep, as it contradicted the brand's outdoor ethos and respect for nature [12][13][25]. Group 2: Financial Context - Arc'teryx's parent company, Amer Sports, reported total revenue of $1.2363 billion for Q2 2025, with the technical apparel segment, including Arc'teryx, generating $508.9 million, reflecting a 23% year-over-year growth, but a decline from previous quarters [15][21]. - The brand's growth has been slowing, prompting a reliance on past successful marketing strategies to boost performance [15][16]. Group 3: Marketing Strategy - The fireworks event was seen as an attempt to replicate a successful marketing campaign by Mammut, another outdoor brand, which had a much more environmentally conscious approach [18][19]. - Arc'teryx's previous successful marketing efforts included collaborations with luxury brands like Gucci and high-profile fashion shows, which significantly increased its visibility and sales [21][22][24]. Group 4: Brand Evolution - Arc'teryx has shifted from a focus on professional outdoor gear to a high-end lifestyle brand, appealing to urban elites rather than traditional outdoor enthusiasts [28][29][31]. - The brand's identity has evolved from being a symbol of outdoor expertise to one of social status, leading to a dilution of its original outdoor values [30][31][32].
OpenAI想杀入苹果“腹地”
虎嗅APP· 2025-09-21 08:47
Core Viewpoint - OpenAI is actively pursuing a hardware strategy, aiming to replicate Apple's successful model by recruiting key talent from Apple and engaging with its supply chain partners, indicating a shift from being solely a software company to a hybrid of software and hardware [3][4][10]. Group 1: OpenAI's Hardware Ambitions - OpenAI's hardware ambitions can be traced back to a 2018 paper on robotic hands, but it lacked commercialization intent at that time [5]. - A significant turning point occurred in 2024 when OpenAI's CEO hinted at developing an "AI-native interaction carrier," suggesting a move towards hardware [7]. - In May 2025, OpenAI acquired Jony Ive's hardware startup for approximately $6.5 billion, enhancing its design capabilities and marking a strategic shift [8][9]. Group 2: Talent Acquisition and Supply Chain Engagement - OpenAI has attracted dozens of former Apple employees, including hardware engineers and supply chain experts, indicating a serious commitment to its hardware strategy [10][11]. - The company has engaged with Apple's supply chain, including signing a partnership with Luxshare for mass production of a pocket-sized AI device, which poses unprecedented pressure on Apple [12]. Group 3: Competitive Landscape and Market Impact - OpenAI's hardware strategy could disrupt Apple's dominance in the smart hardware market, particularly if it successfully launches innovative products like AI-powered smart glasses [14][15]. - Apple's iOS ecosystem is a core competitive advantage, but OpenAI could potentially create an AI-centric ecosystem that challenges this by offering a new development platform [16][19]. Group 4: User Dependency and Brand Loyalty - Apple's long-standing user loyalty and brand recognition present a significant challenge for OpenAI, which must innovate beyond Apple's offerings to attract users [20]. Group 5: Broader Implications for AI Companies - OpenAI's hardware exploration may represent a second growth curve, moving beyond subscription models to a combined hardware and software revenue stream [23]. - The approach taken by OpenAI could serve as a model for domestic AI companies, although they face unique challenges in supply chain management and market readiness [24][25].
把上万个AI丢在一个小镇里打工,会发生什么?
虎嗅APP· 2025-09-21 08:47
以下文章来源于差评X.PIN ,作者差评君 差评X.PIN . Debug The World,关注科技、数码、汽车、产经、游戏,传播能改变世界的科技互联网信息。 本文来自微信公众号: 差评X.PIN (ID:chaping321) ,作者:早起,题图来自:AI生成 这个夏天,有上万人,在网络中当起了赛博上帝。 既然地球Online没有办法重开,那大家就开始在虚拟小镇里寻找真爱。 两年前,斯坦福大学的研究人员构建了一个虚拟小镇,小镇上的25个居民全部由AI构成。 美剧《西部世界》中的设想,开始走进现实。 但25个AI还是不够带劲。 而在练习时长两年之后,全新的AI小镇卷土重来。 不但城镇的面积更大了,能容纳的AI也变多了, 甚至每个人都可以在这个小镇中申请到一个化身, 然后操控它的一生。 不管是让AI去赚钱养家,还是让它出去和其他AI到处勾搭,全都在我们这些碳基上帝的一念之间。 这就是香港科技大学开放的实验项目—— Aivilization,一个模拟AI生活、社会演化与经济体系的开 放式AI沙盒实验世界。 目前还可以通过邀请码的方式游玩,邀请码对顶级学校的大学生,或者是厉害的企业的员工来说都是 免费的,可以通 ...
我们尝遍了贵州酸汤,却记不住一个名字
虎嗅APP· 2025-09-21 08:47
Core Viewpoint - Guizhou sour soup is rapidly gaining popularity across China, showcasing significant market potential and attracting attention as a new culinary trend, despite challenges in brand establishment and market sustainability [5][11][24]. Industry Overview - The search volume for Guizhou sour soup on Douyin surged by 1966% year-on-year in the first half of 2024, indicating its rising prominence in the restaurant industry [7]. - The total output value of the sour soup industry in Qiandongnan Prefecture exceeded 2.5 billion yuan in 2024, with an annual production capacity of 160,000 tons [7]. - As of the first quarter of 2024, there were over 8,700 restaurants in China featuring sour soup, with a growth rate of over 40% in the past year [7]. Market Dynamics - Major brands like Haidilao are leading the trend by introducing sour soup as a new hotpot base, contributing to its national recognition [8]. - Despite the hype, there is currently no dominant national sour soup brand, with existing brands struggling to expand beyond regional markets [9]. - The closure rate of sour soup restaurants in major cities has exceeded 30%, indicating a disconnect between online interest and actual consumer retention [9][22]. Consumer Behavior - The popularity of sour soup is driven by cultural and social media influences, with short videos and travel experiences enhancing its appeal [13][14]. - Many consumers are trying sour soup out of curiosity rather than forming habitual consumption patterns, leading to low repeat purchase rates [15][16]. Challenges in Brand Development - The sour soup category faces difficulties in standardization and brand recognition, with many local producers relying on traditional methods that hinder scalability [17][19]. - The unique flavor profile of sour soup, heavily dependent on local ingredients and fermentation techniques, complicates its ability to attract a broader audience [19][20]. Future Outlook - The potential for sour soup to evolve into a national brand hinges on addressing supply chain stability and enhancing operational efficiency [21]. - Innovative approaches, such as integrating sour soup into diverse culinary applications and leveraging social media for marketing, are essential for its growth [25][26]. - The industry must balance between niche appeal and broader market acceptance to ensure sustainable development [27].