东京烘焙职业人
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从“天价”到“过剩”? 我们的巧克力会降价吗?
东京烘焙职业人· 2025-10-30 08:36
Core Viewpoint - The global cocoa market is expected to shift from a supply shortage to a surplus by the 2025/2026 season, as indicated by recent reports from major institutions like Rabobank and Fitch Solutions [4][6]. Supply Side - The end of the El Niño phenomenon, which caused disastrous harvests in West Africa, is being replaced by La Niña, leading to more stable rainfall in key cocoa-producing regions like Côte d'Ivoire and Ghana. This climatic shift is expected to increase cocoa bean production in the 2025/26 season [8]. - High cocoa prices in 2024, despite limited profits for farmers, have encouraged some reinvestment in farming practices, including increased use of fertilizers and pesticides, which may boost production [8]. Demand Side - The high prices of cocoa have led to a significant decline in global chocolate sales by volume in 2025, as consumers and brands are deterred by retail prices [10]. - Brands are forced to permanently alter their recipes to reduce expensive cocoa content, substituting with cheaper fillers like nuts, wafers, caramel, and palm oil [10]. Price Dynamics - Despite the anticipated surplus, chocolate prices are unlikely to decrease in the near term due to several factors: - Brands are still clearing out high-cost inventory purchased at prices around $10,000 per ton [16]. - Price rigidity means that once prices have increased, they rarely decrease, as consumers have accepted higher price points [16]. - Brands are focused on recovering profit margins that were squeezed by high costs over the past year, rather than passing savings onto consumers [18]. Conclusion - The transition from high prices to surplus presents different outcomes for various stakeholders: - Farmers may face new challenges as they have increased investments without yet seeing profits [22]. - Brands are entering a period of profit recovery after enduring high costs [22]. - Consumers may see a pause in the trend of "shrinkflation," where product sizes decrease without a corresponding price drop [22]. - Overall, the industry may have entered a "high-price chocolate" era, with little hope for significant price reductions in the future [24].
【书籍专题 · 面包大全】核桃餐包
东京烘焙职业人· 2025-10-30 08:36
Group 1 - The article discusses the opening of a new bakery by Haidilao, emphasizing its low-cost offerings and potential to attract more customers through the "frugal friend-friendly bread" concept [15] - It highlights the trend of foreign tourists in China favoring specific types of bread, indicating a growing interest in local bakery products [15] - The article features interviews with industry veterans and champions, providing insights into successful strategies and innovations within the baking sector [15] Group 2 - It addresses the challenges faced by the baking industry, noting that around 100,000 bakeries have closed, while some continue to thrive by implementing effective business practices [15] - The article mentions the competitive landscape regarding ingredient transparency, particularly after the discontinuation of sodium dehydroacetate, which has implications for product labeling [15] - It explores advanced baking techniques, such as cold storage methods and frozen baking technology, which can significantly enhance efficiency and revenue for bakeries [15]
【书籍专题 · 面包大全】牛奶哈斯
东京烘焙职业人· 2025-10-29 08:32
Core Insights - The article discusses the recipe and process for making Haas dough, highlighting the specific ingredients and their proportions [3][5][10][12]. Ingredient Summary - High-gluten flour: 350 grams (70%) - Low-gluten flour: 150 grams (30%) - Salt: 10 grams (2%) - Sugar: 35 grams (7%) - Dry yeast: 7 grams (1.4%) - Egg yolk: 25 grams (5%) - Milk: 320 grams (64%) - Butter: 40 grams (8%) [3]. Preparation Process - After fermentation, the dough is divided into 300 grams per piece and allowed to rest for 20 minutes [5]. - The dough is then rolled out into an oval shape [6]. - It is rolled into a cylindrical shape afterward [7]. - The dough is placed in a baking tray and fermented at 30°C with 75% humidity for 60 minutes [10]. - Once fermentation is complete, slashes are made on the surface of the dough [11]. - Finally, the dough is baked in an oven at 200°C for the top and 190°C for the bottom, with steam, for 25 minutes [12].
上海知名面包店破产清算?!中国初代“法式面包启蒙”的品牌落幕
东京烘焙职业人· 2025-10-29 08:32
Core Viewpoint - The bankruptcy of "Jing'an Bakery" marks a significant event in the baking industry, reflecting the challenges faced by traditional brands in adapting to changing consumer demands and market dynamics [1][3][36]. Group 1: Historical Context - "Jing'an Bakery" was established in 1985, becoming a symbol of sophistication and modernity in Shanghai, introducing French baking techniques to the local market [4][6]. - At its peak, "Jing'an Bakery" operated over 40 stores and held an 18% market share in Shanghai's French bread segment, significantly influencing the city's culinary landscape [9][12]. Group 2: Decline Factors - The decline of "Jing'an Bakery" was gradual, with store numbers reducing to 35 by 2023 and a drop in gross margin from 42% in 2014 to 18% in 2024 [12][21]. - The bakery failed to innovate and adapt to the fast-evolving baking market, lagging behind competitors like Paris Baguette and other emerging brands that embraced modern consumer preferences [14][16]. Group 3: Consumer Demand Shift - Consumer preferences shifted from a desire for "foreign sophistication" in the 1980s to a focus on health, aesthetics, and immediate satisfaction by 2025 [16][18]. - "Jing'an Bakery" did not capitalize on new trends such as "baking + coffee" or community group buying, leading to a disconnect with younger consumers [18][19]. Group 4: Brand Narrative and Identity - The brand's identity, rooted in traditional French baking, became a liability as younger consumers sought modern interpretations of quality and health [19][21]. - The bakery's failure to evolve its brand narrative resulted in a perception of being outdated, as it clung to its historical prestige without adapting to contemporary market realities [19][35]. Group 5: Industry Implications - The bankruptcy of "Jing'an Bakery" highlights the vulnerability of traditional brands in the baking industry, with similar fates befalling other iconic names like Christine and 85°C [21][22]. - The key to survival for traditional brands lies in modernizing their operations and breaking free from nostalgia-driven business models [22][28].
48小时卖30万杯!“冬天第一杯热奶茶”杀疯了
东京烘焙职业人· 2025-10-29 08:32
Core Insights - The article highlights the surge in demand for hot beverages as temperatures drop, with significant sales figures reported for various popular drinks [4][6][10]. Group 1: Market Trends - The topic "First Cup of Milk Tea in Winter" has garnered over 20 million views on Xiaohongshu, indicating a strong consumer interest in hot drinks [6]. - Major brands like Cha Bai Dao and Xi Tea have reported impressive sales, with Cha Bai Dao's "Super Thick Taro" selling nearly 200,000 cups on its first day and Xi Tea's "Snowy Yak Milk" selling out in multiple locations within 10 days [10][12]. - The trend of hot drink consumption is reflected in increased order volumes at physical stores, with some locations reporting that over half of the orders are for hot beverages [8][9]. Group 2: Product Innovations - Many brands are reintroducing popular products from previous years, such as Cha Bai Dao's "Super Thick Taro" and Xi Tea's "Snowy Yak Milk," which have proven to be successful in driving sales [14][17]. - New flavor combinations are emerging, with brands experimenting with unconventional ingredients like sweet soy sauce and salted egg yolk, pushing the boundaries of traditional sweet beverages [21][23]. - Seasonal ingredients like pumpkin, sweet potato, and rice are becoming popular in beverage menus, with pumpkin being particularly prominent [24][26]. Group 3: Consumer Preferences - The article notes a shift towards using familiar, homey ingredients in drinks, which resonate well with consumers and provide a sense of nostalgia [29]. - Hot fruit teas made with ingredients like pear and orange are gaining popularity, offering a refreshing option during the colder months [30][32]. - Brands are encouraged to innovate while maintaining a balance between classic flavors and new combinations to attract a broader customer base [19][35].
京城烘焙“顶流”杀进长沙,要来抢市场了?
东京烘焙职业人· 2025-10-28 08:33
Core Viewpoint - Red Star Qianjin has opened its first store in Changsha, marking its expansion into southern China, but faces intense competition in the "fresh milk + baked goods" sector [6][7][20]. Group 1: Store Opening and Changes - The Changsha store opened on October 18, 2023, and is located in the WanJiaLi Plaza, differing from previous locations that were typically street-facing [6][9]. - The new store features a modern design with a white color scheme and a unique storefront resembling a milk drop, showcasing its fresh milk offerings [9][10]. - The product range at the Changsha store is more diverse, with around 60 SKUs, compared to 30-40 SKUs in northern stores, including items like cakes, bagels, and sandwiches [10][11]. Group 2: Market Competition - The market in Changsha already has several competitors offering similar products, such as "fresh milk + baked goods," which may dilute Red Star Qianjin's unique selling proposition [11][20]. - Established brands in the region have also begun to incorporate fresh milk into their offerings, increasing competition for customer loyalty [22]. - Red Star Qianjin's expansion strategy must contend with existing brands that have already established a foothold in the market, making it challenging to gain market share [20][23]. Group 3: Supply Chain and Operational Challenges - Red Star Qianjin has developed a supply chain capable of supporting its expansion, having established direct supply relationships to optimize costs [14][15]. - The company faces significant operational challenges in maintaining quality and freshness, particularly for its fresh milk products, which require efficient logistics and local partnerships [22][23]. - Previous attempts by other brands to expand into new regions have failed, highlighting the risks associated with such growth strategies [23].
烘焙届最有影响力的“全民网红”,除了它我想不出第二个......
东京烘焙职业人· 2025-10-28 08:33
Core Viewpoint - The article discusses the evolution and popularity of egg tarts in China, highlighting their journey from a foreign delicacy to a beloved dessert among various demographics, including children and the elderly. The resurgence of egg tarts is attributed to their adaptability and the influence of social media, making them a trendy item in the dessert market. Historical Evolution - Egg tarts trace their origins back to the 13th century in Portugal, where monks created "Pastel de Nata" using leftover egg yolks and syrup [7] - During the Age of Exploration in the 16th century, Portuguese sailors brought this dessert to various colonies, making it a staple in afternoon tea for the aristocracy [9] - The 18th century saw the British localizing the Portuguese tart into Custard Tart, adding vanilla and cream for a milder taste [9] - In the 19th century, the French refined the tart into an art form, emphasizing layers and visual aesthetics, leading to the modern "Tarte" [11] Introduction to China - The introduction of egg tarts in China began with the "Portuguese tart era," becoming a classic in Macau with its flaky crust and smooth filling [14] - In the 1980s, Hong Kong adapted the Macau egg tart into the "Hong Kong-style egg tart," which gained popularity in tea restaurants [14] - KFC's introduction of the "Portuguese egg tart" in 2004 marked its transition from upscale tea houses to nationwide fast food chains [16] Market Dynamics - Egg tarts have become a significant entry point for many Chinese consumers into Western-style baking, characterized by affordability, accessibility, and moderate sweetness [17] - The market saw a surge in competition, leading to a decline in quality as many bakeries began offering egg tarts, resulting in a lack of standardization [20] - The rise of social media and food influencers has revitalized interest in egg tarts, leading to innovative variations such as "French tarts" and "mini tarts" [21][23] Industry Trends - The article notes that the egg tart market is projected to exceed 40 billion yuan by 2026, reflecting broader changes in the baking industry [56] - The success of egg tarts is attributed to their "affordable delicacy" appeal, resonating with the consumption psychology of younger generations [27] - Collaborations between coffee shops and tea brands have further boosted sales, with creative offerings like tart platters and seasonal limited editions [28] Quality and Supply Chain - The article emphasizes the importance of quality and supply chain stability in producing egg tarts, with companies like Zhongbei leading the market by setting standards and ensuring high-quality ingredients [46][50] - The ability to innovate while maintaining quality is crucial for bakeries to differentiate themselves in a crowded market [41][53] - Zhongbei has established itself as a leader in the egg tart supply chain, selling over 1 billion tarts annually and participating in drafting industry standards [46]
【书籍专题 · 面包大全】维也纳巧克力棒
东京烘焙职业人· 2025-10-28 08:33
Group 1 - The article discusses the recipe for Vienna chocolate bars, detailing the ingredients and their respective proportions [2][3] - The preparation process includes specific steps such as dough division, fermentation conditions, and baking temperatures [6][13][15] Group 2 - Monthly highlights include the opening of a new bakery by Haidilao, which aims to attract customers with affordable pricing [18] - The article features various topics related to the baking industry, including interviews with industry veterans and insights into successful bakery operations [19]
日入54万,全球最强“披萨巨头”,一年捞走国内几十亿
东京烘焙职业人· 2025-10-27 08:33
Core Viewpoint - Domino's Pizza has achieved significant growth in the Chinese market, expanding its store count from 100 to 1008 in ten years, with projected revenue exceeding 4.3 billion yuan in 2024, marking a turnaround from losses to profitability [2][9]. Company Growth and Market Position - Domino's Pizza has maintained a continuous same-store sales growth for 30 consecutive quarters in China, even amidst industry price wars and traffic anxieties [4][10]. - The company has outperformed major tech giants in stock returns, achieving an investment return rate of 27 times since its IPO in 2004, surpassing the returns of Google, Apple, Facebook, and Amazon [5][7][8]. Competitive Advantage - In 2022, Domino's captured a 14% market share in China, second only to Pizza Hut's 30.8%, despite having only one-third of Pizza Hut's store count. Its average daily order volume per store is double that of its competitors [10]. - The key to Domino's success lies in its delivery speed, with a commitment to deliver pizzas within 30 minutes. Over 99% of orders meet this delivery standard [12][14]. Operational Efficiency - Domino's employs a systematic approach to ensure timely deliveries, including a 15-minute pizza preparation time and an 8-minute delivery window, with contingency planning for traffic delays [13][15]. - The company invests heavily in logistics to maintain low delivery times, resulting in high customer retention and late-night order volumes [15]. Transparency and Trust - Domino's enhances customer trust through transparent operations, allowing customers to track the entire pizza-making and delivery process via its app, which has led to organic customer acquisition through social media [16]. - The company's expansion strategy focuses on major cities first, followed by penetration into lower-tier markets, balancing standardization with local adaptation [16]. Market Potential - The low penetration rate of pizza in China, with only 12 stores per million people compared to 40 in Japan and South Korea, presents significant growth opportunities for Domino's [16]. Conclusion - Domino's Pizza exemplifies how a company can thrive in a competitive landscape by focusing on operational efficiency, customer trust, and strategic market expansion, even in challenging economic conditions [18].
咸甜碰撞、中西融合、经典再造......在「臻源丹麦·东方之味」品鉴会看世界冠军的“爆款逻辑”!
东京烘焙职业人· 2025-10-27 08:33
Core Viewpoint - The event "Zhenyuan Denmark · Eastern Flavor" baking tasting successfully showcased a fusion of Danish quality and Chinese culinary wisdom, featuring products from multiple Danish brands including Eurofry [3][11][64]. Group 1: Event Overview - The baking tasting event was held on October 18 in Sichuan, organized by Eurofry and supported by Tokyo Baking Professionals [3]. - Key figures in attendance included the Danish Ambassador to China, Henrik, and other industry leaders, highlighting the cultural and culinary exchange [11][13]. Group 2: Product Highlights - The event featured ten innovative products created by a team led by Zhang Jiahui, integrating Danish ingredients with Eastern flavors [14][26]. - Notable products included: - Chongqing Pickled Mustard and Beef Croissant, combining French croissant with Sichuan flavors [16][26]. - Pesto and Dill Savory Danish Pastry, featuring handmade pesto and dill with Eurofry eggs [21][26]. - Black Truffle Egg Skin Potato Skewers, showcasing a blend of truffle and potato flavors [29][34]. - Mermaid Tail Meringue, inspired by Danish fairy tales, offering a unique texture and flavor [38][60]. Group 3: Industry Trends - The event reflected a shift in the baking industry towards "purer, more scientific, healthier, and more humanistic" approaches [64]. - Eurofry emphasized that ingredients are not just components but also enhance efficiency, creativity, and health concepts in baking [64][67]. - The future of baking is expected to focus on not only taste but also safety and shared values, indicating a broader cultural resonance [67].