你是不是也经常遇到这样的问题—— 颜值即正义，装饰即溢价力！ 好吃的蛋糕千篇一律， 好看的装饰才是销量保证。 而这本书，就是你从"小白"到"职业甜品大师"的最强捷径！ （1）裱花篇——从抹面到刮刀花，手不抖了！ 如果你对以上任何一个问题点头，那么今天推荐的这本书，请你一定不要错过！ 明明蛋糕味道满分，却总因为 造型普通 流失顾客？ 想尝试巧克力插件、翻糖人偶或糖艺拉花，却苦于 没有系统指导 ，做出来的作品总是差强人 意？ 面对顾客 "颜值即正义" 的需求，你是否也希望自己的蛋糕不仅能好吃，更能成为打卡？ 这本《蛋糕装饰技法大全》，由 王森冠军联盟团队、上海市贸易学校盛建菊老师、仇志俊老师 倾力 打造，凝聚了20余年的国际赛事经验与心得，系统梳理了糖艺西点项目大赛中的几大模块的核心技 法与设计心法。 本书开篇就先从最基础的裱花类技艺开始，从抹面技法、淡奶油调味到各种适合裱花的材料：如蛋 白糖、棉花糖裱花、奶油霜、奶酪霜、白豆沙裱花与刮刀花技法应有尽有，裱花的基本功抹面与挤 花以及刮刀花都有详细的手法讲解。 连"抹面光滑不气孔"这种细节都配图教你！学完你也能做ins风刮刀花蛋糕！ （2）巧克力装饰——35款MOF ...

本食谱选自《面包大全 》 牛角面包 材料： 高筋面粉 250 克 蜂蜜 15 克 盐 5 克 干酵母 2 克 奶粉 8 克 水 150 克 橄榄油 10 克 表面装饰 ： 黑白芝麻适量 制作过程: 1. 将所有材料一起搅拌，至面团表面光滑 有弹性，以室温 30℃，发酵 50 分钟。 2. 将面团分割成70克/个，滚圆，松弛20分 钟。 3. 再将面团搓成水滴形。 5. 将面团从后往前卷。 6. 卷成牛角形，接口处压捏紧。 4. 然后将面团擀开至三角形。 7. 放入烤盘，以温度30℃、湿度75%，发 酵50分钟。 8. 发酵好，在面团表面刷上蛋液。 10. 放入烤箱，以上火200℃、下火180℃, 烘烤14分钟即成。 11. 将所有材料一起搅拌，至面团表面光滑 有弹性，以室温 30℃，发酵 50 分钟。 9. 蘸上黑白芝麻。 月度好文： 烘焙职人专访： 行业前辈： 史见孟 | 庄鸿铭 | 吴武宪 | 林育玮 | 林永志 曹继桐 | 干文华 | 黎国雄 | 陈聪敏 比赛冠军： 蔡叶昭 | 龚鑫 | 林业强 | 于鹏 | 张政海 | 鲁胚枝 | 冯英杰 | 吕浩然 | 王记 | 周振山 | 田孝清 | 于鹏 | 李 ...

东京烘焙职业人原创《中国烘焙匠人店》系列已开启。来 # 听创始人说，说他们精彩的创业 故事。 我们希望能够从创始人、主理人的经历中，去记录、去观察、去思考开店这件不容易的事情， 我们相信，这是一种值得探索的事。 【独家采访 · 第 179 家】 上海徐汇滨江梦中心的江边，有家烘焙店占着 "观景 C 位"—— 落地窗外是黄浦江的粼粼波光，推门就是刚烤好的戚风香，有人捧着流心米布丁对着 江景拍照，有人带着小狗坐在窗边慢慢吃，连空气里都飘着松松软软的甜。这就是 「ConnieHe 笑屋」 的第三家店，也是 主理人 Connie 念叨了好 久的 "人生小目标"。 这家如今口碑颇盛的烘焙店，背后是一位从金融分析师走来的主理人，她把理性的计算换成了手心的温度，用一块块蛋糕，传递"日常的欢喜"。 在很多人看来，主理人 Connie的职业生涯一开始是极其光鲜的。名校毕业的她，手握金融行业的 "金饭碗"，每天面对的是 K 线图、行业报告与冰 冷的数据。 这份在外人看来光鲜的工作，却让她逐渐意识到 "天赋与岗位的错位"—— 作为 MBTI 中的 ENFP，她擅长发散思维与感性创造，而金融行业需要的 严谨逻辑与理性预判，让她始终找 ...

Core Insights - The beverage industry is witnessing a significant shift as many tea drink operators are entering the sugar water market, leading to impressive revenue growth and new business models [5][6][8][12]. Group 1: Market Trends - A wave of tea drink operators is transitioning to sugar water, with some reporting revenue increases of 200%, reaching monthly revenues of 700,000 to 800,000 yuan [5][12]. - The combination of tea drinks and sugar water is becoming a popular trend, with brands like Lucky Coffee and Gu Ming expanding their offerings significantly [8]. - The sugar water market is characterized by a high overlap in customer demographics with tea drinks, particularly targeting young consumers aged 15-40, predominantly female [22][26]. Group 2: Business Performance - Brands like "Sugar Narrative" have opened 160 stores, with daily revenues per store averaging 7,000 yuan, and some exceeding 20,000 yuan [12]. - The "Tea + Sugar Water" model has shown promising results, with 90% of upgraded stores experiencing revenue increases, some exceeding 200% [12][29]. - The sugar water category has over 200,000 stores nationwide, with more than 70,000 new openings in the past year, yet no brand has reached the scale of 1,000 stores [38][40]. Group 3: Challenges and Opportunities - The sugar water category faces challenges such as unclear product definitions and high operational costs, which may hinder the emergence of leading brands [40][45]. - There is a significant regional consumption difference, with sugar water being more popular in southern regions, while northern areas lack a strong consumption habit [48][52]. - The potential for sugar water to become a staple in consumers' lives, similar to tea drinks, will be crucial for the category's growth over the next decade [53].

东京烘焙职业人每周准时摘取烘焙行业最重要的、最有价值的新品信息、品牌资讯，行业热文和海外信息，一切你想知道的，都在这里。 在这里不需要恰饭，只需要更新鲜的资讯！ 1、 叮咚买菜【暖秋甜蜜小点】 2、 Costco开市客 【菠萝叉烧包】 3、 盒马 【爆汁黑猪芝士鲜肉月饼】 4、十足【爆浆冰麻薯】 5、 罗森 【泰式奶茶风味冰面包】 1、Hibake【手作黄油沙琪玛】 2、 爸爸糖吐司面包【寻味中华丰收季系列】 3、 Holiland好利来 【 焦糖墩墩 】 4、泸溪河【芋泥多拿滋】 5、 KUMO KUMO 【 现烤芝士软蛋糕 】 6、读酥世家新烘焙【芝士烤肠卷】 7、85度C【胚芽里脊肉三明治】 8、入口刚好【南瓜板栗软欧包】 9、 米旗 【开心果奶油核桃马里奥】 10、COVA【芒果桂花奶油杯】 11、 我的面包 【无花果厚切料理吐司】 12、喜社烘焙【芝士肉松培根吐司】 13、 红星前进面包牛奶公司 【月饼礼盒】 14、 金元朗EARLY BAKER 【海盐焦糖蛋糕】 15、东更道点心【荔枝玫瑰冰皮月饼】 16、广隆蛋挞王【黄油菠萝包】 17、Falanc法乐希蛋糕【霓虹甜心】 18、 POKONI蒲公 ...

Core Viewpoint - The article discusses the recipe and process for making rye fruit bread, highlighting the ingredients and steps involved in the baking process [2][3][5][6][10][11][12][17][18][19]. Ingredients Summary - The recipe includes high-gluten flour (450g), rye flour (50g), sugar (60g), salt (5g), dry yeast (6g), olive oil (50g), orange peel (75g), rum-soaked raisins (75g), and water (300g) [3]. Baking Process Summary - The dry ingredients (excluding orange peel and raisins) and wet ingredients are mixed until a smooth dough is formed, then orange peel and raisins are added [5]. - The dough is allowed to ferment at room temperature (30°C) for 60 minutes [6]. - After fermentation, the dough is divided into 300g pieces [10]. - Each piece is rounded and allowed to rest for 30 minutes [11]. - The dough is placed in a baking tray and fermented again at 30°C with 75% humidity for 60 minutes [12]. - After the second fermentation, low-gluten flour is sprinkled on the surface of the dough [17]. - The dough is scored with five cuts on the surface [18]. - Finally, the dough is baked in an oven at 210°C (top) and 200°C (bottom) with steam for 25 to 30 minutes [19].

Core Viewpoint - The evolution of tea drink naming reflects the intense competition in the new tea beverage market, with brands increasingly adopting complex and artistic names to stand out and attract consumers [6][15][16]. Group 1: Naming Trends - Recent discussions highlight the trend of increasingly complex and culturally rich names for tea beverages, with examples like "桃花酿" and "琉璃月" [6][10]. - Brands like 霸王茶姬 and 茶颜悦色 have introduced names that are poetic and artistic, which may confuse consumers unfamiliar with the products [8][12]. - The naming trend is seen as a response to market saturation and the need for differentiation, as brands strive to create unique identities [16][18]. Group 2: Market Dynamics - The new tea beverage market in China is projected to reach approximately 354.7 billion yuan in 2024, with a year-on-year growth of 6.4% [16]. - The competition has led to a focus on product innovation and differentiation, as brands seek to attract new customers while retaining existing ones [16][21]. - Seasonal trends, such as the popularity of lychee in summer, have prompted brands to launch new products that align with consumer preferences [21]. Group 3: Consumer Behavior - Unique product names serve as a "emotional password," appealing to younger consumers' desire for novelty and social media engagement [21][23]. - The concept of "情价比消费" suggests that consumers are increasingly valuing the emotional experience associated with products, not just their price [23]. - However, overly complex names can lead to increased cognitive load for consumers, potentially deterring them from making purchases [27]. Group 4: Marketing Strategies - Collaborative marketing strategies, such as IP partnerships, have become common, with 72 such collaborations reported in the first half of the year [23]. - Successful collaborations require innovative product offerings that can capture consumer interest and drive sales [23]. - Brands must balance unique naming with clarity to avoid alienating consumers who may struggle to understand complex names [27][28].

Core Viewpoint - The article emphasizes the importance of transparency in the Chinese baking market and aims to connect upstream and downstream resources quickly, particularly focusing on OEM/ODM processing enterprises and their development strategies [1]. Company Overview - FulanSweet, based in Suzhou, is a leading player in the frozen cake industry, specializing in mousse products for 20 years and serving nearly 10,000 stores nationwide [10][13]. - The company has developed over 370 high-quality frozen mousse cake designs and has established three factories in Suzhou and Zhengzhou, equipped with multiple production lines certified by food safety management systems [16]. Product Offerings - FulanSweet offers a diverse range of products, including cheese cakes, mousse cakes, and chocolate cakes, available in various sizes (4-inch to 10-inch) to meet diverse customer needs [18]. - Notable product series include seasonal offerings, such as Valentine's Day and football-themed cakes, as well as a unique astronomical-themed series developed in collaboration with the Shanghai Planetarium [32][40]. Production Capacity and Certifications - The production facility has a daily capacity of 300,000 cakes and has achieved dual international certifications (BRC and IFS), reflecting the brand's commitment to quality and safety [44]. - The company is recognized for its innovative use of plant-based ingredients in its products, catering to the growing demand for vegan options [17][41]. Market Presence - FulanSweet's products are favored in various venues, including star-rated hotels, cafes, restaurants, and online delivery services, indicating a strong market presence across multiple sectors [51].

Core Viewpoint - KCOFFEE is rapidly expanding in China, with over 1,300 stores and more than 600 new openings in the first half of 2023, positioning itself among the top ten coffee brands in the country [5][6]. Group 1: Market Potential and Strategy - Yum China is optimistic about the coffee market, viewing it as a fast-growing consumer category that can broaden its service offerings and drive sales [6][8]. - KCOFFEE leverages the existing KFC store network, which has over 12,000 locations across more than 2,430 cities, providing advantageous site selections for new coffee outlets [10][12]. - The strategic "shoulder-to-shoulder" model allows KCOFFEE to share resources with KFC, reducing operational costs and enhancing efficiency [6][14]. Group 2: Competitive Advantages - KCOFFEE has established competitive barriers through its unique resource advantages, including prime locations in high-traffic areas such as shopping malls and tourist attractions [9][13]. - The brand's innovative product offerings, particularly in bubble coffee, have outpaced competitors, with bubble coffee accounting for over half of KCOFFEE's beverage sales in June 2023 [20][15]. - KCOFFEE's strong supply chain management, developed over 30 years, provides significant bargaining power, allowing it to maintain competitive pricing and profit margins [24]. Group 3: Growth and Expansion - KCOFFEE is focusing on expanding into lower-tier cities, with over half of its new stores in the first half of 2023 located in third-tier and below regions [25]. - The integration with KFC's app allows KCOFFEE to tap into a large customer base, with KFC's membership exceeding 520 million, enhancing customer loyalty and brand strength [29][26]. - The brand's collaboration with KFC and other sub-brands under Yum China creates a robust ecosystem for customer engagement and retention [30].

Core Viewpoint - The article discusses the process of making pearl sugar bread, highlighting the ingredients and steps involved in the baking process [4][6][8][11][12][13][18][19]. Ingredients and Preparation - The main ingredient is milk dough, with a total of 300 grams required, divided into three pieces of 100 grams each [4][6]. - Surface decoration includes suitable amounts of heat-resistant pearl sugar and egg wash [4]. Baking Process - The dough is rolled into a cylindrical shape and allowed to rest for 20 minutes before being shaped into a long strip [8][11]. - An egg wash is applied to the surface, followed by a sprinkle of heat-resistant pearl sugar [12][13]. - The dough is then placed in a baking tray and allowed to ferment at 30°C with 70% humidity for 45 minutes [18]. - Finally, the bread is baked in an oven at 200°C for the top and 180°C for the bottom for 16 minutes [19].