Core Viewpoint - Tong Ren Tang, a century-old traditional Chinese medicine company, has successfully ventured into the baking industry, achieving impressive monthly revenues of tens of millions by combining traditional wisdom with modern consumer demands [3][5]. Group 1: Market Disruption by a Century-Old Company - The decision of Tong Ren Tang to enter the baking market represents a significant shift, leveraging its extensive resources in high-quality medicinal materials and a deep-rooted culture of "food as medicine" [7]. - The brand "Zhi Ma Health" is the main player in this cross-industry venture, offering products like "Goji Latte" and "Fu Ling Cake" that blend health benefits with modern tastes [9]. Group 2: Product Innovation and "Food as Medicine" - Tong Ren Tang's baking strategy emphasizes the concept of "food as medicine," incorporating genuine medicinal ingredients into their baked goods, such as "Fu Ling," "Goji Berries," and "Black Sesame" [11]. - Specific products include the "Goji Original Croissant," "Five Black Soft European Bread," and "Pumpkin Goji Soft European Bread," each designed to appeal to different consumer preferences while maintaining health benefits [14][15][17]. Group 3: Targeting Diverse Consumer Groups - The company effectively targets a wide range of consumers, from the elderly to Generation Z, by offering products that cater to their specific health and lifestyle needs [25]. - For younger consumers, the brand focuses on trendy and convenient options, while for older consumers, it emphasizes low-sugar and easy-to-chew products [28][30]. - The unique product offerings and store experiences are designed to encourage social sharing, enhancing brand visibility [31]. Group 4: Innovative Marketing Strategies - Tong Ren Tang employs a dual approach to marketing, integrating online and offline strategies to enhance brand engagement [33]. - The flagship stores serve as brand experience centers, offering interactive activities that immerse customers in traditional Chinese medicine culture [35]. - Online marketing through social media platforms has proven effective, with viral content significantly boosting brand awareness [37]. - Collaborations with major e-commerce platforms have expanded the reach of their health-focused baked goods, improving convenience for consumers [38]. Group 5: Future Prospects and Challenges - Despite achieving impressive monthly revenues, Tong Ren Tang faces challenges in balancing taste and health benefits to appeal to a broader audience [41]. - The rapid expansion raises concerns about maintaining the quality of medicinal ingredients and consistency in product experience across locations [42]. - As the health baking trend gains popularity, competition is expected to increase, necessitating continuous product innovation and brand differentiation [44].

本食谱摘选自《面包大全》 3 搅拌至面团表面光滑有弹性, 2 以室温发酵30分钟。 再加入黄油, 搅拌至面团拉开 呈面膜状。 6 将面团辯成圆形,放入烤盘。 1 撒上耐高温巧克力豆。 5 将面团分割成100克/个, 滚 圆, 松弛30分钟。 7 以温度30℃、湿度80%,发酵 40分钟,发酵好,表面刷上蛋 液。 8 挤上奶油奶酪。 9 放上麻薯糖。 10 撒上酥菠萝。 烘焙职人专访： |行业前辈： 史见孟 | 庄鸿铭 | 吴武宪 | 林育玮 | 林永志 | 曹继桐 | 干文华 | 黎国雄 | 陈聪敏 |比赛冠军： 蔡叶昭 | 龚鑫 | 林业强 | 于鹏 | 张政海 | 鲁胚枝 | 冯英杰 | 吕浩然 | 王记 | 周振山 | 田孝清 | 于鹏 | 李骏飞 | 刘欣茹 | 武子靖 | 张佳辉 12 放入烤箱,以上火200℃,下火 190℃, 烘烤18分钟。 月度好文： 1、 海底捞面包开业了！个位数的性价比，要靠"穷鬼友好面包"再圈一波粉？ 2、 144小时中国游，蜂拥而来的歪果仁最爱吃的面包竟然是这个... 3、 【独家专访】靠一只"黑麦小鸟圈"，这家苏州面包店飞出了烘焙圈！ 4、 10万家烘焙店闭店潮下，那 ...

Core Viewpoint - The article discusses the transformation of Garden, a century-old baking brand in China, from a traditional food manufacturer to a modern consumer brand, emphasizing the importance of innovation while maintaining quality and emotional connections with consumers [4][5][22]. Group 1: Brand History and Evolution - Garden was founded in 1926 in Hong Kong and has become a significant part of the daily lives of millions of consumers in China, representing a nostalgic childhood flavor for many [4][9]. - The brand's key product, "Life Bread," was launched in 1960 to address nutritional deficiencies in Hong Kong, becoming a legendary product that has sold for over 60 years [12][14]. - Garden has evolved from a traditional food manufacturer to a modern consumer brand, focusing on quality and emotional connections with consumers while adapting to market changes [4][22]. Group 2: Market Strategy and Consumer Engagement - Garden's strategy involves maintaining its core values of quality and trust while embracing change, optimizing supply chains, and enhancing R&D efficiency to accelerate product innovation [22][24]. - The brand is focusing on younger consumers by launching products that cater to their lifestyles, such as "Healthy Multi-Bread" and "Lucky Cookies," which emphasize lightness and interactivity [28][31]. - Garden is rebranding itself to appeal to younger audiences, shifting from a nostalgic narrative to a contemporary resonance, utilizing social media for engagement and user-generated content [36][39]. Group 3: Trends and Future Directions - The company identifies five key trends shaping the industry: health consciousness, functional foods, convenience, community-driven consumption, and digitalization [52][53]. - Garden is investing in health-oriented product development, creating low-sugar and high-fiber options to meet the evolving nutritional preferences of consumers [49][47]. - The brand is enhancing its digital capabilities to better understand consumer needs and streamline operations, ensuring agility in responding to market demands [64][65]. Group 4: Localized Production and Sustainability - Garden is establishing a localized production and distribution network across China to improve efficiency and responsiveness to regional market needs [66][68]. - This strategy not only meets the demand for product diversity but also strengthens the brand's connection to various consumer cultures across the country [68].

餐饮视觉研究室原创编辑 ID:cysjstudio 图片来源： GT里里 （侵删） 在烘焙品牌越卷越"高级感"的当下，YUMIRA 反其道而行，以"快乐松软"为核心，将亲切感、可爱感、互动 感一网打尽。品牌LOGO用三片爱心吐司构成温柔识别，搭配红蓝主色制造高识别度的视觉冲击。包装系统围 绕"早餐场景"展开，从牛奶贴纸到纸托盘，全是可感知的治愈细节。它不只卖面包，更在售卖一种"早起也值 得期待"的心情。 GTSY STUDIO DESIGN YUMIRA BREAD BRAND YUHIRA BREAD & YUHIRA BREAD MA YUHIRA BREAD ® UNIRF YUHIRA UNIRA : 1 Light Chevered Manak l Light DOUG 155 Checkered Natural Yorkill Ause Sread is a pan fo consore the light and ary daily light on the red and white checkend staff. We believe that baking in a geets regoc ...

本食谱摘选自《面包大全》 3 以温度30℃、湿度75%,发酵 2 再抹上番茄酱。 40分钟,发酵好后,表面刷上蛋 液。 5 然后放上紫甘蓝。 6 接着放上培根肉。 7 最后挤上沙拉酱。 8 放入烤箱,以上火200℃、下火 190℃, 烘烤15分, 出炉后对折, 在表面再挤上沙拉酱。 月度好文： 1、 海底捞面包开业了！个位数的性价比，要靠"穷鬼友好面包"再圈一波粉？ 2、 144小时中国游，蜂拥而来的歪果仁最爱吃的面包竟然是这个... 3、 【独家专访】靠一只"黑麦小鸟圈"，这家苏州面包店飞出了烘焙圈！ 4、 10万家烘焙店闭店潮下，那些持续盈利的店铺做对了什么？我们走访了100位主理人 烘焙职人专访： |行业前辈： 史见孟 | 庄鸿铭 | 吴武宪 | 林育玮 | 林永志 | 曹继桐 | 干文华 | 黎国雄 | 陈聪敏 |比赛冠军： 蔡叶昭 | 龚鑫 | 林业强 | 于鹏 | 张政海 | 鲁胚枝 | 冯英杰 | 吕浩然 | 王记 | 周振山 | 田孝清 | 于鹏 | 李骏飞 | 刘欣茹 | 武子靖 | 张佳辉 5 、 "脱氢乙酸钠"下线后，关于"配料表"的竞争才刚刚开始 6、 让烘焙师又爱又恨的隔夜冷藏法最全 ...

Core Viewpoint - Louis Vuitton (LV) is expanding its brand presence into the baking industry through the opening of its flagship store in Shanghai, which features a café named Le Café Louis Vuitton, marking a significant shift in luxury branding strategies [2][4][33]. Group 1: LV's New Flagship Store - The flagship store in Shanghai is designed to resemble a giant sailing ship, inspired by 19th-century craftsmanship, and includes a retail space, a café, and a 1200 square meter immersive exhibition area [2]. - Le Café Louis Vuitton offers a menu filled with aesthetically pleasing desserts and light meals, creating a sophisticated yet comfortable atmosphere for customers [4]. Group 2: Strategic Move into Baking - LV's entry into the baking sector has been in the making since 2020, with previous openings in Osaka and Paris, showcasing a commitment to high-end desserts [6]. - The café experience is meticulously crafted, with attention to detail in packaging, seating, and menu design, redefining the luxury brand experience [8]. Group 3: Competitive Landscape - Other luxury brands like Gucci, Tiffany & Co., and Dior are also entering the dessert market, indicating a trend where luxury brands seek to engage consumers through everyday experiences [11][12]. - The competition among luxury brands in the dessert space highlights a shift from merely selling products to creating immersive lifestyle experiences [12][15]. Group 4: Emotional Value and Consumer Engagement - Desserts serve as an effective medium for luxury brands to connect with younger consumers, offering a more accessible entry point into the brand experience [18][19]. - The café experience encourages longer customer engagement, allowing for deeper brand interaction and storytelling [23][24]. Group 5: Redefining Baking and Brand Narratives - The rise of luxury brands in the baking industry signals a transformation where desserts become a cultural symbol and a means of brand expression [34][35]. - The focus is shifting from traditional baking to creating visually appealing and narratively rich dessert experiences that resonate with consumers [27][31].

Core Viewpoint - The article discusses the rising trend of "raw" products in the food industry, highlighting their appeal as fresh, high-quality, and unique offerings, particularly focusing on "raw" coconut drinks, chocolates, and breads [2][6][14]. Group 1: Popularity of "Raw" Products - The "raw" coconut latte from Luckin Coffee became a market sensation, selling 6.66 million cups in its first week and generating 1.26 billion yuan in revenue within eight months, with a total of 1.2 billion cups sold over four years [6]. - Other brands like Kudi, Guming, and Nayuki have followed suit, launching their own "raw" coconut beverages, with Kudi's raw coconut latte surpassing 100 million cups in sales [6][7]. - The dessert sector has also embraced "raw" coconut products, introducing various items such as raw coconut Swiss rolls and raw coconut blueberry cakes [6]. Group 2: Definition and Meaning of "Raw" - The term "raw" (なま nama) in Japanese culture signifies "unprocessed," "fresh," or "untreated," which is reflected in products like raw cream and raw beer [14]. - Raw chocolate products emphasize the absence of additives and preservatives, focusing on fresh ingredients and minimal processing [14][19]. - Raw bread, particularly Japanese-style raw toast, is made without eggs, using cream and butter instead, resulting in a soft, moist texture [17]. Group 3: Unique Characteristics of "Raw" Coconut - "Raw" coconut is a mixture of coconut water and coconut meat, often used in desserts and drinks, but may contain added sugars and fats, challenging the perception of being "pure" or "natural" [18][19]. - The marketing of "raw" products leverages the appeal of freshness and naturalness, even if the actual ingredients may not be entirely unprocessed [20][24]. Group 4: Naming and Marketing Strategies - The use of "raw" instead of "fresh" in product names conveys a sense of unprocessed quality and has become a common term in food culture, emphasizing the unique production methods and textures [24][25]. - The term "raw" is more concise and memorable, enhancing marketing effectiveness and consumer interest compared to longer phrases like "fresh chocolate" [26].

Core Insights - Zhongbei Egg Tart is a key player in the egg tart market, focusing on high-quality products and innovation, aiming to become a benchmark in the tart category [1][4][42] - The company has a unique product development model that combines scientific research with baking applications, creating a strong competitive advantage in the Chinese baking industry [3][43] Market Position - The retail scale of the egg tart market in China is nearly 30 billion, with Zhongbei holding over 70% market share in the high-end segment [4][8] - Zhongbei's annual production capacity has surpassed 1 billion tarts, indicating a strong operational scale [8] Target Market and Strategy - Zhongbei focuses on a specific market segment, targeting clients who prioritize product quality and supply chain stability, rather than competing on price [9][12] - The company has established partnerships with major brands, providing them with high-quality egg tarts that significantly boost their sales [13][16] Product Quality and Innovation - Zhongbei emphasizes high-quality raw materials, using imported wheat flour, butter, and New Zealand milk, which contributes to higher production costs but ensures superior product quality [19][20] - The company has developed unique tart liquids and introduced innovative products like recoverable frozen egg tarts, showcasing its commitment to R&D [21][22][24] R&D and Competitive Edge - Zhongbei invests over 3% of its sales in R&D, positioning itself in the top tier of the industry for research investment [24] - The company maintains a two-generation technology reserve, allowing for rapid product iteration and innovation, with an average of 18 months for new product launches [26] Future Outlook - The company plans to expand its product offerings and explore new applications, such as collaborations with beverage brands and incorporating functional ingredients [27][34] - Zhongbei aims to enter international markets, starting with South Korea and Singapore, by 2025, reflecting its ambition to globalize its brand [42] Business Model and Distribution - Zhongbei has established its own cold chain logistics system to ensure product quality during distribution, prioritizing efficient delivery methods [29][30] - The company is exploring flexible cooperation models with distributors to adapt to changing market dynamics [31][32]

Core Viewpoint - The article highlights the significance of artisanal bakeries in Paris, particularly focusing on the UTOPIE bakery, which emphasizes creativity, quality, and the use of organic ingredients in its products [3][12][30]. Group 1: UTOPIE Bakery Overview - UTOPIE was established in 2015 by two friends, Erwan Blanché and Sébastien Bruno, after they gained experience at the renowned La Durée pastry shop [6][7][9]. - The bakery quickly gained recognition, being awarded the title of "Best Bakery in France" by M6 television within its first year of operation [10][14]. - UTOPIE's philosophy revolves around minimal marketing and a focus on product quality, using natural ingredients and minimal additives [12][30]. Group 2: Product Offerings - UTOPIE offers a variety of unique breads, including a "Weekend Bread" series that features a different limited-edition bread each weekend, attracting long queues of customers [32]. - Popular products include traditional baguettes made with natural leaven, rustic country bread, and a unique croissant that emphasizes a balance between texture and flavor [35][40][46]. - The bakery also incorporates Asian elements into its products, such as black sesame and matcha, showcasing a blend of cultural influences [52]. Group 3: Brand Philosophy and Community Engagement - UTOPIE promotes a philosophy of sharing and handmade production, aiming to provide high-quality products to all customers [26][60]. - The bakery's commitment to quality is reflected in its continuous search for inspiration and innovation, ensuring that all products maintain a high standard [30][66].

你有没有注意到，最近在美国的咖啡店和面包店，那个脆脆甜甜、顶上花纹像贝壳的圆面包，突然 成为了"网红面包"，出现的颇为频繁？它是墨西哥最经典的甜面包之一，也有点神似我们的菠萝 包，其实它的正式名字叫Concha，中文直译就是"贝壳"。 Concha的名字源自西班牙语里的"贝壳"，因为它上面的那层酥脆花纹看起来就像一个贝壳。 它由松软的酵母面团做底，顶上覆盖一层甜甜的酥皮，口味最常见的是香草和巧克力，但近年来也 有更多新潮口味加入。 它原本在纽约一些拉美移民聚居的地区很常见，但随着新一代面包师的出现，他们不断改进面包品 质，使其焕然一新，它的知名度也随之提升。在这座包容性极强的城市，正在逐渐掀起一股潮流， 颇被当地媒体看好。 用手掰开，湿润的面团丝毫没有破损，展现了酸面团的扎实，和酥脆的黄油曲奇面团搭配起来简直 完美。 Atla's Conchas、Masa Madre等知名店铺每日Concha售罄率超90%，节假日限定口味经常提前预 订，成为社交热点。2024年，美食媒体Eater、Grub Street等发布多篇专题，分析Concha从"街头点 心"到"精品面包"的华丽转身。 在墨西哥，人们的早餐和晚餐都吃 ...