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2025年烘焙行业深度资讯全解析 | 第十四期
东京烘焙职业人· 2025-08-30 08:33
Core Insights - The article emphasizes the importance of staying updated with the latest trends and developments in the baking industry, including supplier product information, service provider movements, educational training, industry events, and competitions [2] Equipment - Jin Cheng Refrigeration's high-end customized series includes a refrigerated tea cabinet with a transparency of 92.7% and intelligent temperature control to inhibit oxidation and microbial growth [7] - Hanbei Technology's BRESSO European-style oven features rapid heating and energy-saving capabilities, with a lifespan extension of 35% due to its durable design [11] - San Neng's Mid-Autumn Festival baking tray is designed for easy product release and cleaning, enhancing efficiency [14] - Honeywell's CM500 commercial automatic coffee machine boasts a large capacity and a 10.1-inch color touchscreen [15] - Anqi Baking's DIOSNA liquid leavening agent machine supports flexible configuration and continuous operation for high-quality bread production [18] - Heng Lian's commercial dough divider can divide dough into 36 pieces at once, enhancing efficiency [20] - Bermington's energy-saving electric layer oven features stainless steel construction for better heat retention and uniform baking [22] - Max Bake's MBFG series fully automatic mixing machines cater to different batch sizes [24] - Yindu's Q series engineering refrigerators offer customizable options for various business needs [26] Raw Materials - Cargill's Star Beijia® Danish cream is noted for its natural flavor and high efficiency in production [27] - The Mid-baked egg tart features a rich durian filling and a quick preparation time of 30 minutes [28] - Ston’s clean-label frozen dough improver enhances the stability of frozen dough [30] - You Shen's fresh milk sauce is free from additives, ensuring a clean ingredient profile [34] - DGF's caramel sauce enhances the flavor of traditional mooncakes [36] - Qiao Bei's orange peel meat strips blur the lines between baking and snacks [37] Service Provider Dynamics - Youzan's smart shopping guide system has been upgraded for efficiency in customer service [87] - Ruibin Cloud has launched a new ABC product analysis table to help brands optimize resource allocation [89] Education and Training - Wang Sen Education offers a 24-day cake and dessert intensive course [92] - Blue Ribbon has introduced a 4-day coffee course focusing on practical skills [99] - Shanghai Modern Food Vocational Skills Training Center is actively enrolling for advanced Western pastry chef training [104] Industry Events/Activities - The third Asian Youth Baking Competition showcases young talents from various regions [108] - The "Jincheng Cup" third National Specialty Chinese Pastry Team Competition is currently open for registration [110] - The 2025 China Frozen Bakery Food Marketing Conference focused on industry growth and challenges [112] - The German Industrial Baking Localization and Nutrition Fortification Summit is set to enhance cooperation between Chinese and German baking industries [119] - The collaboration between Wang Sen Group, San Neng, and Xin Mai for a global tour in ASEAN aims to expand international cooperation in baking [125]
皮爷咖啡华南首店关店,低价潮中的精品咖啡何去何从?
东京烘焙职业人· 2025-08-30 08:33
Core Viewpoint - The article discusses the challenges faced by premium coffee brands in China, particularly Peet's Coffee, amid a growing trend of low-priced coffee options and increasing competition in the market [5][11]. Industry Overview - The coffee market in China has seen significant growth, with the number of coffee shops reaching 228,000 as of July 15, 2023, including 68,000 new openings and 52,000 closures in the past year [6]. - The average consumer price for coffee has dropped significantly, with the average transaction price for coffee in 2023 falling to 13.8 yuan from 34.4 yuan in 2021 [11]. Company Performance - Peet's Coffee, which entered the Chinese market in 2017, initially expanded rapidly, reaching 70 stores by the end of 2021. However, the pace of expansion has slowed, with projections indicating a total of 268 stores by August 2025 [9][10]. - Despite the challenges, Peet's Coffee reported a double-digit growth in 2024, with an adjusted EBITDA organic growth of 23.8%, contributing to a global sales increase of 7.9% to 8.837 billion euros [9]. Competitive Landscape - The rise of low-cost coffee options, such as 9.9 yuan per cup, has intensified competition, making it difficult for premium brands to maintain their pricing and market position [7][11]. - Consumer preferences have shifted, with 80% of consumers making coffee purchasing decisions based on price, and only 4% willing to pay over 25 yuan for coffee [11]. Strategic Adjustments - In response to market pressures, Peet's Coffee is exploring new strategies, including entering provincial cities and launching a new brand, Ora Coffee, which offers lower-priced options [12][15]. - The company aims to balance its premium brand image with the need to adapt to a more price-sensitive market, indicating a potential shift in strategy to capture a broader customer base [18][19].
【书籍专题 · 面包大全】水果洛夫面包
东京烘焙职业人· 2025-08-30 08:33
Core Viewpoint - The article discusses the recipe and preparation process for a fruit loaf bread, highlighting the ingredients and steps involved in making the bread. Ingredients Summary - The recipe includes high-gluten flour (400g), low-gluten flour (100g), tangzhong (100g), sugar (100g), salt (6g), and dry yeast (5g) [2] - Additional ingredients include yogurt (50g) and a filling of wine-soaked raisins and cranberries [4] Preparation Process Summary - Step 1: Mix dry and wet ingredients until the dough is smooth, then add butter and knead until the dough can stretch into a membrane, fermenting at room temperature (30°C) for 50 minutes [6] - Step 2: Divide the dough into 300g pieces, round them, and let them rest for 30 minutes [7] - Step 3: Roll out the dough, place the filling of wine-soaked raisins and cranberries inside [8] - Step 4: Fold the dough over the filling and roll it into a cylindrical shape [10][12] - Step 5: Pinch the ends to seal and shape into a ring [13] - Step 6: Place in a buttered loaf pan [18] - Step 7: Ferment at 30°C and 75% humidity for 60 minutes [19] - Step 8: Bake in the oven at 170°C (top) and 210°C (bottom) for 22 minutes [19]
新手必看!利用冷藏发酵法精准定制面包的口感,要注意这四个维度!
东京烘焙职业人· 2025-08-29 08:33
Core Viewpoint - The article emphasizes the importance of fine-tuning the cold fermentation method in baking to achieve desired textures and flavors in bread, highlighting four key factors: bubble quantity, mixing degree, refrigeration temperature, and dough thickness [1][31]. Group 1: Bubble Quantity - The primary consideration in bread making is the desired mouthfeel for consumers, which is significantly influenced by controlling bubble quantity [1][3]. - Different markets have varying preferences; for instance, French consumers favor a chewy texture, while Japanese consumers prefer a softer texture, leading to different applications of cold fermentation methods [5]. Group 2: Mixing Degree - Higher mixing degrees are required in cold fermentation to compensate for bubble loss during refrigeration, ensuring the dough retains sufficient bubbles for optimal texture [6][10]. - The article provides a comparative example showing that longer mixing times result in greater dough elasticity and larger final bread volume, with more bubbles leading to better baking expansion [10][12]. Group 3: Refrigeration Temperature - The fermentation speed of yeast increases with higher refrigeration temperatures, which also affects the dough's elasticity and bubble quantity [15][21]. - A temperature of -2°C results in the least bubble reduction and the softest texture, while higher temperatures lead to more chewiness and potential over-fermentation issues [20][21]. Group 4: Dough Thickness - Dough thickness significantly impacts the cooling effect during cold fermentation; thicker dough cools unevenly, leading to over-fermentation and poor quality bread [22][29]. - The article illustrates that a 5cm thick dough yields a more uniform cooling effect and better quality bread compared to a 10cm thick dough, which suffers from over-fermentation [29].
盒马十年路,一部中国新零售的进化与反思史
东京烘焙职业人· 2025-08-29 08:33
Core Viewpoint - The article emphasizes that new retail has not disappeared but has returned to its essence, focusing on core business models and product strength after a decade of exploration and competition in the industry [5][26]. Group 1: New Retail Evolution - In 2015, Alibaba initiated the "NB project," which later became Hema, marking the beginning of a new retail era in China [10]. - Hema's first store opened in January 2016, quickly gaining popularity with its unique model of "store as warehouse + instant delivery," achieving approximately 250 million yuan in revenue in its first year [12]. - The period from 2016 to 2019 is described as the "golden three years" for new retail, with significant investments and interest from various sectors [14]. Group 2: Challenges Faced - High operational costs and difficulties in achieving profitability were significant challenges, with delivery costs and other expenses compressing profit margins [15]. - Blind expansion led to cash flow issues, as companies pursued new business models without a clear path to profitability [15]. - The supply chain transformation lagged behind, resulting in product homogeneity and consumer dissatisfaction [15]. Group 3: Strategic Shifts - Major players like Hema have begun to retract their strategies, focusing on core businesses such as Hema Fresh and community discount stores [16]. - Hema's CEO emphasized that "product strength" is the core competitive advantage, leading to a renewed focus on product and service quality [18]. - Hema aims to build a "data-supply chain-experience" system to enhance product strength and consumer experience [18]. Group 4: Return to Retail Fundamentals - The article discusses the skepticism surrounding the future of new retail, with significant corporate actions indicating a shift in strategy [28]. - Hema's integration into Alibaba's ecosystem through platforms like Taobao and 88VIP enhances its user base and operational efficiency [28]. - The competition in the next phase will focus on the essence of retail, including product strength, supply chain efficiency, and consumer experience [26]. Group 5: Future Outlook - Hema's journey from its first store in 2016 to its current brand proposition reflects the evolution of new retail from concept to practical application [29]. - The article suggests that as competition centers on product strength and supply chain efficiency, new retail may enter a phase of significant value creation [29].
【书籍专题 · 面包大全】维也纳柳橙面包棒
东京烘焙职业人· 2025-08-29 08:33
Core Viewpoint - The article discusses various trends and developments in the baking industry, highlighting new openings, innovative techniques, and the challenges faced by bakeries in a competitive market. Group 1: New Openings and Trends - Haidilao's bakery has opened, offering a low-cost option that may attract more customers through its "budget-friendly" approach [24] - A popular bread among foreign tourists in China has been identified, indicating a growing interest in specific types of baked goods [24] - A unique bakery in Suzhou has gained attention for its innovative approach, showcasing the potential for niche markets within the baking sector [24] Group 2: Industry Challenges and Strategies - The article notes a trend of 100,000 bakeries closing, prompting a discussion on what successful bakeries are doing right to remain profitable [24] - The competition regarding ingredient transparency is intensifying, especially after the discontinuation of sodium dehydroacetate, which may affect consumer choices [24] - Techniques such as overnight refrigeration are being analyzed for their effectiveness in improving baking efficiency and product quality [24] Group 3: Expert Insights and Techniques - The article features insights from various baking professionals, including champions and industry veterans, providing a wealth of knowledge on best practices and innovative methods [25] - Mastering frozen baking techniques is highlighted as a way to significantly enhance efficiency and revenue for bakeries [24] - The use of yogurt in bread-making is discussed, revealing secrets behind maintaining softness in bread over extended periods [24]
紫光园开出首家酸奶零售店!人均20+,主卖面包、炒货……
东京烘焙职业人· 2025-08-28 08:33
Core Viewpoint - The article discusses the strategic expansion of Ziguangyuan into the retail sector with the launch of its first yogurt retail store, "Nai Pi Zi Yogurt Station," aiming to diversify its product offerings and explore new growth opportunities in the competitive food and beverage market [4][10][29]. Group 1: Store Launch and Concept - Ziguangyuan has opened a yogurt retail store named "Nai Pi Zi Yogurt Station" in the core commercial area of Qinghe, Haidian District, with a store size of less than 50 square meters [11][12]. - The store focuses on a takeaway model, featuring a green and minimalist theme, and emphasizes "Halal" and "freshly baked" products [13][14]. - The product range includes yogurt, Chinese dim sum, Western pastries, snacks, and drinks, with the signature product being the yogurt available in three flavors: jasmine, matcha, and original, priced at 8 yuan per cup [22][24]. Group 2: Pricing and Market Positioning - The average consumer spending at the yogurt station is around 20-30 yuan, with competitive pricing for various products, such as 4.5 yuan for pastries and 39.95 yuan for marinated beef [24][26]. - The store aims to provide high value for money, with promotional offers like "buy five, get one free" for yogurt [25]. Group 3: Strategic Intent and Market Expansion - Ziguangyuan's move into the yogurt retail space is part of a broader strategy to find new growth curves and expand market boundaries, especially in light of the increasing demand for yogurt products [29][30]. - The company is also exploring new sales channels, such as pop-up stalls near subway stations, to enhance brand visibility and reach more consumers [35][36]. - The strategy emphasizes differentiation by leveraging the popularity of its yogurt product while integrating it with other food categories to create a unique product offering [39][40]. Group 4: Operational Strategy and Risk Management - Ziguangyuan adopts a cautious approach to expansion, focusing on familiar product categories that have a broad customer base, such as snacks and pastries, to attract existing customers [43][44]. - The new store model follows a "small but refined" operational strategy, which allows for quick replication and lower operational costs, thereby reducing risks associated with new ventures [44][45]. - The company aims to establish a strong brand recognition around its yogurt product while maintaining a diverse product lineup to cater to various consumer preferences [41][42].
【书籍专题 · 面包大全】核桃葡萄面包
东京烘焙职业人· 2025-08-28 08:33
Core Viewpoint - The article provides a detailed recipe for making walnut and raisin bread, emphasizing the importance of fermentation and baking techniques to achieve the desired texture and flavor [2][3]. Summary by Sections Ingredients - The recipe requires 500 grams of walnut dough and 60 grams of wine-soaked raisins, along with an appropriate amount of egg wash for finishing [3]. Preparation Steps - Step 1: Combine walnut dough with wine-soaked raisins and knead until uniform [5]. - Step 2: Allow the dough to ferment at room temperature (30°C) for 60 minutes [8]. - Step 3: After fermentation, divide the dough into 180-gram pieces, shape them into balls, and let them rest for 20 minutes [10]. - Step 4: Press the dough to release gas [13]. - Step 5: Fold the dough and roll it up [14]. - Step 6: Shape the dough into an olive shape [15]. - Step 7: Place the shaped dough on a baking tray and ferment at 30°C with 75% humidity for 50 minutes [19]. - Step 8: After fermentation, brush the surface with egg wash and make cuts with scissors [21]. - Step 9: Sprinkle sugar on top [22]. - Step 10: Bake in an oven at 200°C for the top and 180°C for the bottom for 20 minutes [27]. Monthly Highlights - The article also mentions various topics related to the baking industry, including the opening of new bakeries, interviews with industry veterans, and insights into successful baking practices amidst challenges faced by the industry [30].
【海外探店】找到了新加坡人私藏的宝藏甜品店!Nesuto 靠什么在新加坡封神?
东京烘焙职业人· 2025-08-28 08:33
"如果只能在新加坡吃一家甜品店,我选 「Nesuto」 。"这句话在小红书、TikTok 上出现了无数 次。 「Nesuto」 是一家法日甜品店,但它更像是一颗"蛋": 在蛋壳外,是快得让人透不过气的新加坡; 在蛋壳内,是一座柔软、安静、被温柔照亮的"慢生活星球"。 有人说,走进「Nesuto」的那一刻,城市的噪音会被自动静音。这家甜品店,到底有什么魅力? 「Nesuto」的主理人Alicia Wong经常称自己为"偶然的面包师",因为她从未梦想过有一天自己会 成为一名厨师,毕竟,她在理工学院就读期间选择学习一门完全不相关的课程——IT。 最初她 对美食和风味的热爱源于她广东祖母的熏陶。祖母厨艺精湛, Alicia Wong 经常和祖母在厨 房里共度时光。"她会做一些很难做的菜,比如手工焖鸭子,"她回忆道。 "我觉得她对食材的尊 重,以及她倾注心血烹制如此美味佳肴的方式,都激励着我。这也是我对食物和风味如此着迷的原 因。" 但她此前只是将美食作为爱好。 直到她在IT相关工作实习期间陷入了瓶颈——"我坐不住,在办公室里的每一小时都感觉过得格外缓 慢。" 她坦言。 终于有一天,Alicia Wong决定遵从内心, ...
突发!近1300亿元交易震动咖啡圈,皮爷咖啡母公司易主在即?
东京烘焙职业人· 2025-08-27 08:34
Core Viewpoint - The article discusses the impending acquisition of JDE Peet's by Keurig Dr Pepper (KDP) for approximately $18 billion, which may lead to a restructuring of KDP's coffee and soft drink businesses, highlighting the challenges faced by Peet's Coffee in the competitive Chinese market [4][6][20]. Group 1: Acquisition and Market Dynamics - KDP, formed from the merger of Keurig and Dr Pepper in 2018, has seen strong performance in its soft drink segment but struggles in its coffee business, which is expected to remain "sluggish" until fiscal year 2025 [5][8]. - JDE Peet's, a leading European coffee brand with a market value of about $15 billion, is primarily owned by JAB, which is also a significant shareholder in KDP [5][6]. - The acquisition is part of JAB's strategy to separate coffee and soft drink operations, aiming to unlock the value of the soft drink business amid rising competition and inflation [8][20]. Group 2: Peet's Coffee in China - Peet's Coffee, known as the "father of Starbucks," entered the Chinese market in 2017 and has expanded to approximately 260 stores, but its brand recognition remains limited compared to Starbucks and Luckin Coffee [9][10]. - The growth of Peet's Coffee has slowed significantly, with new store openings dropping from 98 in 2023 to 51 in 2024, alongside a wave of store closures in key markets [12][13]. - The high operational costs and increasing price sensitivity among consumers have made it challenging for Peet's to maintain profitability, as evidenced by the closure of flagship stores due to poor performance [15][19]. Group 3: Strategic Adjustments - In response to market pressures, Peet's Coffee has launched a sub-brand, Ora Coffee, aimed at offering more affordable options with prices ranging from 15 to 25 yuan, in an effort to attract a broader customer base [19][20]. - The dual-brand strategy seeks to balance high-end offerings with more accessible pricing, similar to strategies employed by fast fashion brands [20]. - The potential acquisition by KDP could provide Peet's with access to global resources and capital, which may enhance its competitive position in the Chinese market [23][24].