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盘点2026年部分车企销量目标
Core Viewpoint - Several automotive companies have announced their sales targets for 2026, and an analysis of their 2025 performance reveals the potential challenges they may face in achieving these goals [3]. Group 1: Company Performance and Targets - Geely Automobile aims for a target of 3.45 million units in 2026, having achieved 3.0246 million units in 2025, exceeding its target of 3 million units with a completion rate of 100.8% [3] - BYD's actual sales in 2025 reached 4.6024 million units, surpassing its adjusted target of 4.6 million units, with a significant pure electric sales figure of 2.2567 million units, ranking first globally [5] - Leap Motor set a target of 1 million units for 2026, achieving 597,000 units in 2025, exceeding its target of 500,000 units with a completion rate of 119.3% [8] - Changan Automobile has a target of 3.3 million units for 2026, with 2025 sales of 2.913 million units, achieving a completion rate of 97.1% [12] - Chery Group aims for 3.2 million units in 2026, having sold 2.8064 million units in 2025, with a completion rate of 86.1% [15] - NIO targets between 456,000 and 489,000 units for 2026, with 2025 sales of 326,000 units, achieving a completion rate of 74.1% [20] Group 2: Challenges Faced by Companies - Geely faces challenges such as EU anti-subsidy investigations and changes in Brazil's tax policies affecting exports [3][4] - BYD needs to improve sales in the high-end market, particularly for its luxury models, and address rising overseas transportation costs, which increased by 47% [6][7] - Leap Motor must compete in the 100,000-150,000 yuan market against Geely and Changan, while its gross margin is only 12%, below the industry average of 15% [10] - Changan's challenges include competition in the new energy market with BYD and Tesla, and reliance on Middle Eastern and Southeast Asian markets for exports, which are subject to geopolitical risks [14] - Chery's domestic market faces low new energy penetration at 32%, necessitating a faster transition, while its exports are vulnerable to currency fluctuations and trade barriers [15] - Great Wall Motors has significantly reduced its target from 4 million to 1.8 million units, indicating a strategic contraction, and faces delays in its new energy transition [18][19] - NIO's sales target increase of 40-50% requires monthly sales of 38,000-41,000 units, while its average monthly sales in 2025 were only 27,000 units, alongside ongoing financial losses [22] Group 3: Industry Trends and Insights - The competition in the automotive market is intensifying, with many companies having gross margins below the industry average of 15%, limiting their operational flexibility [23] - The price volatility of lithium carbonate, a key component for batteries, is expected to negatively impact cost reduction efforts for automotive companies in 2026 [23] - The automotive industry is entering a phase of "technology-driven + globalization" competition, requiring companies to balance scale, profit, and technology to achieve their 2026 targets [25]
大反转?长安辟谣取消年终奖,或发4.3倍月薪+3000现金;吉利汽车今年要卖345万辆!多家车企公布2026销量目标;OPPO确认realme将回归
雷峰网· 2026-01-08 00:27
Key Points - Multiple automakers have announced their sales targets for 2026, with Geely aiming for 3.45 million units this year, representing a 14% growth rate, making it the highest among disclosed targets [4] - Dongfeng Group has set a target of 3.25 million units for 2026, with an estimated growth rate exceeding 30%, including 1.7 million electric vehicles [4] - Chery Group aims for 3.2 million units, a 14% increase from 2025, while Great Wall Motors has lowered its target from 2.49 million to 1.8 million units, reflecting a 36% growth from last year [5] - NIO's sales target for 2026 is set between 456,000 and 489,000 units, indicating a growth rate of 40-50% [5] Domestic News - Lei Jun, founder of Xiaomi, expressed his discomfort with being labeled a "marketing master," emphasizing that Xiaomi's success is rooted in product and technology rather than marketing [7] - Changan Automobile refuted rumors about canceling year-end bonuses, confirming a plan to distribute bonuses equivalent to 4.3 months' salary plus a fixed amount of 3,000 yuan [10][11] - Realme will return to OPPO as a sub-brand, with CEO Sky Li overseeing all sub-brand operations, aiming for better resource integration [13] International News - Tesla faced a significant decline in European sales for 2025, with a 27.8% drop from approximately 326,000 units in 2024 to about 235,000 units [35] - The decline was particularly severe in Germany, where sales plummeted by 48.4%, and in France, where new policies negatively impacted sales by 37.5% [36][37] - Despite the overall downturn, Tesla saw a 41.3% increase in Norway, although this growth is expected to be short-lived due to upcoming changes in electric vehicle incentives [37] Company Developments - IKEA China announced the closure of seven stores as part of a strategy to optimize its channel layout and enhance business resilience [14] - Huawei's spun-off business, xFusion, is set to initiate an IPO, with a valuation estimated at nearly $9 billion [15] - Roborock unveiled a concept cleaning robot at CES 2026, featuring a unique design that allows it to navigate stairs [30]
多家车企公布2026销量目标
智通财经网· 2026-01-07 22:35
已连续多年未达成年度目标的长城汽车,下调了2026年员工持股计划业绩考核目标,将原计划中2026年 的汽车销量考核目标从不低于249万辆下调至不低于180万辆,较去年实际销量增长36%;净利润考核目 标(不低于100亿元)保持不变。 新能源汽车购置税减半政策的实施及"两新"补贴政策的调整延续,为2026年国内汽车市场带来了新的变 量。 在此背景下,多家车企相继披露的2026年销量目标呈现出截然相反的走势——尚处于全面智电转型、且 背负较大燃油车时代存量资产、销量基数较大的传统车企普遍给出了较为审慎的增长目标,而新造车企 业对市场估计则更为乐观。其中,在2025年均超额完成KPI的零跑、小米汽车今年销量目标的增幅分别 达到68%和34%;意欲在2026年实现全年盈利的蔚来汽车,年度目标增幅同样高达40-50%。 | | | 部分A/H重点上市车企2026年销量目标(单位:辆) | | | | | --- | --- | --- | --- | --- | --- | | 公司 | 2026年 | | 2025年 | | | | | 目标销量 | 目标增长率 | 实际销量 | 目标销量 | 目标完成率 | | 吉 ...
多家车企公布2026销量目标
财联社· 2026-01-07 16:07
Core Viewpoint - The implementation of the half-price purchase tax policy for new energy vehicles and the continuation of the "two new" subsidy policy have introduced new variables for the domestic automotive market in 2026, leading to divergent sales targets among traditional and new car manufacturers [2]. Group 1: Traditional Automakers - Geely has set the highest sales target for 2026 at 3.45 million units, with a growth rate of 14%, including 2.75 million units for the Geely brand, 300,000 for Zeekr, and 400,000 for Lynk & Co [4]. - Dongfeng Group aims for a total sales target of 3.25 million units in 2026, with an estimated growth rate of over 30%, including 1.7 million units for new energy vehicles, representing a 63% increase [5]. - Chery Group has set a target of 3.2 million units for 2026, reflecting a 14% growth compared to 2025, with a total of 2.806 million units sold in 2025 [5]. - Great Wall Motors has lowered its 2026 sales target from at least 2.49 million to at least 1.8 million units, indicating a 36% increase from last year's actual sales [5][6]. Group 2: New Car Manufacturers - Leap Motor has set an aggressive target of 1 million units for 2026, following a record sales performance in 2025 [7]. - Xiaomi aims for a sales target of 550,000 units in 2026, a 34% increase from the previous year, with new models expected to launch [7]. - NIO has set a target of 456,000 to 489,000 units for 2026, with a growth rate of 40-50%, supported by the introduction of several new models [8]. Group 3: Market Outlook - The automotive market is expected to experience a "front low and back high" trend in 2026, with overall growth driven by favorable national policies [9]. - The continuation of the vehicle replacement subsidy policy is anticipated to mitigate the impact of the half-price purchase tax policy, providing a stabilizing effect on market growth [8][9].
合资车企寻求战略破局,广汽本田全资收购东风本田发动机
Hua Xia Shi Bao· 2026-01-07 14:19
Core Viewpoint - The acquisition of Dongfeng Honda Engine Co., Ltd. by GAC Honda marks a significant strategic shift in the automotive industry, reflecting the restructuring logic of joint ventures and foreign brands amid the wave of new energy transformation [2][4][6]. Group 1: Acquisition Details - GAC Honda invested 1.172 billion yuan to acquire a 50% stake from Dongfeng Group and accepted a capital increase from Honda Motor Co. for the remaining 50% stake, completing the asset integration [2]. - The historical context of the acquisition reveals a "separation of production and sales" model that has now transitioned to a "vertical integration" strategy, enhancing operational efficiency [3][4]. Group 2: Strategic Implications - The acquisition enables GAC Honda to achieve an "integrated production and sales" strategy, enhancing data flow between engine R&D, production, and vehicle manufacturing [4]. - This move is crucial for GAC Honda's "oil-electric dual strength" strategy, ensuring stable supply chains and optimizing cost structures, which has already led to a short-term profit rebound of 371 million yuan in the first half of 2025 [5]. Group 3: Industry Context - The restructuring is seen as a rational choice for all parties involved, allowing GAC Honda to focus on new energy technology while Dongfeng Group optimizes its asset structure amid declining fuel vehicle markets [5][6]. - The acquisition serves as a model for joint ventures in the new energy era, emphasizing quality improvement over mere scale expansion, and highlights the evolving role of Chinese stakeholders from capital providers to strategic leaders [6][7]. Group 4: Future Challenges and Opportunities - The integration process will face challenges, including merging traditional engine development with new energy technologies and ensuring smooth operations of the production capacity of 480,000 units [7]. - The acquisition signals that traditional automakers can achieve transformation through precise asset management and strategic focus, providing valuable insights for the upgrade of the Chinese automotive industry [8].
多家车企公布2026销量目标:传统车企审慎、新势力乐观
Feng Huang Wang· 2026-01-07 12:58
Core Viewpoint - The implementation of the half-price purchase tax policy for new energy vehicles and adjustments to the "two new" subsidy policies have introduced new variables for the domestic automotive market in 2026, leading to divergent sales targets among traditional and new car manufacturers [1] Traditional Automakers - Geely has set the highest sales target for 2026 at 3.45 million units, with a growth rate of 14%, including 2.75 million for the Geely brand, 300,000 for Zeekr, and 400,000 for Lynk & Co [3] - Dongfeng Group aims for a total sales target of 3.25 million units in 2026, with an estimated growth rate of 30%, and plans to sell 1.7 million new energy vehicles, reflecting a 63% increase [4] - Chery Group has set a target of 3.2 million units for 2026, a 14% increase from 2025, with its five brands aiming for a combined sales target of 3 million units [4] - Great Wall Motors has lowered its 2026 sales target from 2.49 million to 1.8 million units, reflecting a 36% increase from the previous year, while maintaining its net profit target [4] New Automakers - Leap Motor has set an aggressive target of 1 million units for 2026, representing a 68% increase from the previous year, following a record sales performance in 2025 [5][6] - Xiaomi aims for a sales target of 550,000 units in 2026, a 34% increase from 2025, with plans to launch new models including the SU7 [6] - NIO has set a target of 456,000 to 489,000 units for 2026, with a growth rate of 40-50%, and plans to introduce several new models [6] Market Outlook - The automotive market is expected to experience a "front low and back high" trend in 2026, with overall growth driven by supportive national policies, including the continuation of the vehicle replacement subsidy policy [7] - Industry experts predict that the overall growth rate of the automotive market in 2026 will exceed zero growth, with January expected to show strong sales performance [7]
多家车企公布2026销量目标:“双新”政策调整延续下传统车企审慎、新势力乐观
Xin Lang Cai Jing· 2026-01-07 11:36
Core Viewpoint - The implementation of the half-price purchase tax policy for new energy vehicles and the adjustment of the "two new" subsidy policies have introduced new variables for the domestic automotive market in 2026, leading to divergent sales targets among various automakers [1] Group 1: Traditional Automakers - Geely has set the highest sales target for 2026 at 3.45 million units, with a growth rate of 14%, including 2.75 million for the Geely brand, 300,000 for Zeekr, and 400,000 for Lynk & Co [2] - Dongfeng Group aims for a total sales target of 3.25 million units in 2026, with an estimated growth rate of over 30%, including 1.7 million for new energy vehicles, representing a 63% increase [3] - Chery Group has set a sales target of 3.2 million units for 2026, reflecting a 14% increase from 2025, with its five brands aiming for a total of 3 million units [3] - Great Wall Motors has lowered its 2026 sales target from 2.49 million to 1.8 million units, indicating a 36% growth from the previous year, while maintaining its net profit target [4] Group 2: New Energy Vehicle Startups - Leap Motor has set an ambitious sales target of 1 million units for 2026, following a record of 597,000 units sold in 2025, which is a 103.1% increase [5] - Xiaomi Auto aims for a sales target of 550,000 units in 2026, representing a 34% increase from the previous year, with new models expected to launch [5] - NIO has set a sales target of 456,000 to 489,000 units for 2026, with a growth rate of 40-50%, following a total of 326,000 units sold in 2025 [5] Group 3: Market Outlook - The automotive market is expected to experience a "front low and back high" trend in 2026, with overall growth driven by supportive national policies, countering previous expectations of negative growth [6] - The new policies, including the early implementation of replacement subsidies, are anticipated to positively impact market growth and consumer upgrades [6]
东风集团股份(00489) - 发行人截至二零二五年十二月三十一日的证券变动月报表
2026-01-07 08:38
致:香港交易及結算所有限公司 FF301 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年12月31日 狀態: 新提交 公司名稱: 東風汽車集團股份有限公司 呈交日期: 2026年1月7日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | H | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00489 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 2,828,982,000 | RMB | | | 1 RMB | | 2,828,982,000 | | 增加 / 減少 (-) | | | | | | | RMB | | | | 本月底結存 | | | 2,828,982,000 | RMB | | | 1 RMB | | 2,828,982,000 | 因本公 ...
东风汽车申请离心摆结构专利,更好地实现减振
Jin Rong Jie· 2026-01-07 02:40
声明:市场有风险,投资需谨慎。本文为AI基于第三方数据生成,仅供参考,不构成个人投资建议。 国家知识产权局信息显示,东风汽车集团股份有限公司申请一项名为"离心摆结构"的专利,公开号 CN121273828A,申请日期为2025年10月。 专利摘要显示,本申请公开一种离心摆结构,所述离心摆结构包括:支架;偏心质量,所述偏心质量绕 第一轴心可转动地安装于所述支架,所述第一轴心与所述支架的转动中心错位设置,且所述偏心质量的 质心与所述第一轴心错位设置;其中,所述质心到所述第一轴心的距离为第一距离,所述第一轴心到所 述转动中心的距离为第二距离,所述第一距离和所述第二距离的比值与所述离心摆结构的摆动频率正相 关。根据本申请实施例的离心摆结构,通过限定第一距离和第二距离的比值与离心摆结构的摆动频率正 相关,便于通过调整第一距离和第二距离的比值来实现对离心摆结构的摆动频率的调整,从而更好地实 现减振,进而满足用户的NVH需求。 天眼查资料显示,东风汽车集团股份有限公司,成立于2001年,位于武汉市,是一家以从事汽车制造业 为主的企业。企业注册资本858937万人民币。通过天眼查大数据分析,东风汽车集团股份有限公司共对 外投 ...
共话中国经济新机遇|中国新能源汽车走红乌拉圭
转自:北京日报客户端 1月4日, 在乌拉圭首都蒙得维的亚,一辆中国新能源旅游巴士(前)在路上行驶。新华社发(尼古拉斯·塞拉亚 摄) 新华社蒙得维的亚1月5日电"2025年,乌拉圭平均每售出3辆乘用车,就有一辆是中国新能源汽车。"乌 拉圭汽车贸易协会经理伊格纳西奥·帕斯日前在接受新华社记者采访时说,中国新能源汽车日益受到乌 拉圭消费者欢迎。 正如帕斯所说,2025年以来,记者在乌首都蒙得维的亚等城市看到的中国新能源汽车越来越多。 12月22 新能源汽车畅销与乌拉圭政府相关举措密切相关。2025年,乌政府颁布一系列面向新能源汽车的优惠政 策,包括减免关税、牌照税、污染税等税费。与此同时,乌拉圭国家电力公司在全国建设了一批充电 桩,基本保证国道每50公里就有一个充电站。 12月22 日,在乌拉圭首都蒙得维的亚,一辆中国新能源汽车(中)在路上行驶。新华社发(尼古拉斯·塞拉亚 摄) 乌拉圭政府数据显示,该国超过97%的电力来自可再生能源,且非用电高峰时段电力供应有盈余。"这 为乌拉圭推广新能源汽车提供了极佳条件。"帕斯说。 另一方面,较低的使用成本也促使更多乌拉圭消费者选择新能源汽车。蒙得维的亚的网约车司机米格尔 对记 ...