Wellsenn XR 小米AI眼镜用户体验调研报告 个人版 海外版 企业版 会员 页数 9999 RMB 12999 RMB 4999 USD 免费 80 @ 深圳市维深信息技术有限公司 All Rights Reserved 发布日期 2025年8月 前言 小米Al眼镜是今年上半年国内市场关注度最高的AH拍摄跟镜，该眼镜于2025年6月26日晚在小米发布会上由雷军亲自发布，眼镜发布后，吸引了大量 用户关注。 针对小米Al跟镜的真实用户体验，维深wellsenn于2025年7月8日—7月22日，以线上问卷的形式进行了小米AI眼镜用户体验调研。本次问卷 调研时间距离小米AI眼镜发布时间较短，仅代表向卷调研期间用户的体验，部分体验经过后期软件更新会得到改善。此外，参与问卷的用户以未退货用户 为主，主要代表未退货用户的使用体验。 调研问卷统计结果显示，参与本次问卷调研的用户主要为00后、90后，据统计，参与问卷的75%的用户日常有佩戴跟镜的需要，认同日常喜欢拍摄记 录或为摄影爱好者,职业摄影师的用户占比近7成。从用户了解小米Al眼镜的途径看，用户最开始了解到小米AI跟镜的主要方式是媒体/社交平台新闻与小米 发布会 ...

Core Viewpoint - Xiaomi Group reported strong financial results for Q2 2025, with total revenue reaching 1160 billion RMB, a year-on-year increase of 30.5%, and net profit of 119 billion RMB, up 134.2% [2][4]. Financial Performance - Total revenue for Q2 2025 was 115,956.1 million RMB, a 30.5% increase from 88,887.8 million RMB in Q2 2024, and a 4.2% increase from 111,293.3 million RMB in Q1 2025 [5]. - Gross profit reached 26,101.0 million RMB, up 41.9% year-on-year [5]. - Adjusted net profit was 10,830.7 million RMB, reflecting a 75.4% increase compared to 6,175.4 million RMB in Q2 2024 [5]. Business Segments - The smartphone segment saw a 27.6% share of high-end smartphone sales in mainland China, a 5.5% increase year-on-year, with significant market share gains in the 4000-5000 RMB and 5000-6000 RMB price segments [5][7]. - The automotive segment reported revenue exceeding 200 billion RMB, with Q2 deliveries reaching 81,302 units, totaling over 300,000 units delivered by July 10 [7][8]. - The IoT and consumer products segment generated 387 billion RMB in revenue, a 44.7% increase, with smart home appliances growing by 66.2% [8]. R&D and Future Strategy - R&D investment in Q2 reached 78 billion RMB, a 41.2% increase, with an expected total investment of 300 billion RMB for the year [8]. - Xiaomi plans to open 1,000 new stores annually overseas, aiming for 10,000 stores in five years, enhancing its retail strategy [9].

Xiaomi Corp. (1810.HK) Conference Call Summary Company Overview - **Company**: Xiaomi Corp. - **Ticker**: 1810.HK - **Market Cap**: HK$1.4 trillion / $173.7 billion - **Enterprise Value**: HK$1.1 trillion / $146.5 billion - **Rating**: Buy Key Financial Highlights - **2Q25 Revenue**: Grew by +30% year-over-year (yoy) to Rmb 365.9 billion, driven by: - AIoT revenue growth of +45% yoy, exceeding expectations - EV sales offsetting a decline in smartphone sales (-2% yoy) due to a -5% decline in average selling price (ASP) [1][2] - **Adjusted Net Profit**: Increased by +75% yoy, primarily due to: - Higher-than-expected profitability from EV and new initiatives, achieving a record-high gross profit margin (GPM) of 26.4% - Non-operating items contributing positively despite increased income taxes [1][2] Smartphone Segment Performance - **Smartphone Revenue**: Declined -2% yoy to Rmb 45.5 billion, with total shipments of 42.4 million (+0.6% yoy) - **Market Share**: Maintained No.3 global smartphone shipment ranking with a 14.7% market share in 2Q25 - **ASP**: Decreased -3% yoy to Rmb 1,074 due to changes in product mix [30][31] - **Regional Performance**: - China: Revenue grew +10% yoy, with a market share gain of +1.1pp to 15% - International: Market share gains in Europe, Africa, Southeast Asia, and Latin America, but losses in India and the Middle East [30][31] AIoT and Other Segments - **AIoT Revenue**: Grew +45% yoy to Rmb 38.7 billion, with GPM increasing +2.8pp to 22.5% - **Connected Devices**: Number of connected devices increased by +20% yoy to 989 million, with significant growth in users with multiple devices [50][53] - **Smart Large Home Appliances**: Revenue grew +66% yoy, with record shipments in air conditioning units, refrigerators, and washing machines [53] EV Segment Insights - **EV Sales**: Contributed positively to overall profitability, with expectations for manufacturing capacity ramp-up in the latter half of 2025 [1][17] - **Future Outlook**: Anticipated improvements in consumer demand and visibility on new capacity supply in 2026 [17] Market Performance and Valuation - **Share Price Performance**: +4% over the past 3 months, +54% year-to-date, attributed to downward revisions in smartphone revenue estimates and concerns over AIoT growth [2][3] - **Forecast Revisions**: Revenue forecasts for 2025E-2027E largely unchanged, but adjusted net profit forecasts lowered by 1-4% due to higher R&D investments and taxes [18] - **Target Price**: Adjusted to HK$65, with a 24% upside potential [18] Upcoming Catalysts - **Product Launches**: Anticipated release of the flagship Xiaomi 16 series and HyperOS 3.0 by the end of September 2025 - **EV Manufacturing Capacity**: Monitoring progress in ramp-up and new model filings [19] Conclusion - **Investment Thesis**: Despite short-term challenges, Xiaomi's long-term growth potential remains strong, particularly in AIoT and EV segments, presenting an attractive opportunity for investors to accumulate positions at current price levels [3][17]

Summary of Xiaomi Corp 2Q25 Earnings Call Company Overview - **Company**: Xiaomi Corp - **Industry**: Technology Hardware - **Market Cap**: US$170,748 million - **Stock Rating**: Overweight - **Price Target**: HK$62.00 - **Current Stock Price**: HK$52.40 Key Financial Highlights - **Adjusted Net Profit**: Rmb10.831 billion, up 75.4% YoY and 1.5% QoQ, marking the highest quarterly profit in company history [1] - **Total Revenue**: Rmb115.956 billion, representing a 30% increase YoY and 4% QoQ [9] - **Revenue Breakdown**: - **AIoT**: Rmb38.7 billion, up 45% YoY, 18% above estimates [1] - **Electric Vehicles (EV)**: Rmb21.3 billion, more than doubled YoY, 6% above forecast [2] - **Smartphones**: Rmb45.5 billion, down 2% YoY, 8% below forecast [2] - **Internet Services**: Rmb9.1 billion, up 10% YoY, 5% below estimates; overseas revenue reached Rmb3.0 billion, up 12.6% YoY [2] Margin Analysis - **Gross Profit Margin (GPM)**: Improved by 1.8 percentage points YoY to 22.5%, but declined 0.3 percentage points QoQ [3] - **Smartphone GPM**: Declined to 11.5%, down 0.7 percentage points YoY and 0.9 percentage points QoQ [3] - **AIoT GPM**: Improved to 22.5%, but declined 2.7 percentage points QoQ [3] - **EV GPM**: Increased to 26.4%, up 3.3 percentage points QoQ [3] Future Outlook - **3Q-4Q25 Expectations**: EV delivery is anticipated to be the key driver for growth, with expectations of increased delivery volumes for the YU7 model, which has a higher average selling price (ASP) and better margins [4] - **Smartphone Margins**: Expected to hit bottom in 3Q25, with a potential turnaround in 4Q25 [4] Additional Insights - **AIoT and EV Growth**: Stronger-than-expected growth in AIoT and EV segments offset the weakness in smartphone sales, leading to revenue and gross profit exceeding estimates by 2-3% [8] - **Investor Sentiment**: Anticipation of increased EV delivery volumes is likely to improve investor sentiment in the second half of 2025 [8] Risks and Considerations - **Downside Risks**: Smartphone gross margin pressure due to inventory de-stocking and weak demand, along with fierce competition in the EV market [14] This summary encapsulates the key points from Xiaomi Corp's 2Q25 earnings call, highlighting financial performance, future outlook, and potential risks.

作者：情报员 天眼查资料显示，北京小米移动软件有限公司，成立于2012年，位于北京市，是一家以从事软件和信息 技术服务业为主的企业。企业注册资本148800万人民币。通过天眼查大数据分析，北京小米移动软件有 限公司共对外投资了4家企业，参与招投标项目139次，专利信息5000条，此外企业还拥有行政许可123 个。 本文源自：金融界 金融界2025年8月20日消息，国家知识产权局信息显示，北京小米移动软件有限公司取得一项名为"缺陷 检测方法及装置、终端及存储介质"的专利，授权公告号CN114531507B，申请日期为2020年11月。 ...

金融界2025年8月20日消息，国家知识产权局信息显示，北京小米移动软件有限公司取得一项名为"一种 资源冲突处理方法、装置及可读存储介质"的专利，授权公告号CN114557115B，申请日期为2022年01 月。 本文源自：金融界 作者：情报员 天眼查资料显示，北京小米移动软件有限公司，成立于2012年，位于北京市，是一家以从事软件和信息 技术服务业为主的企业。企业注册资本148800万人民币。通过天眼查大数据分析，北京小米移动软件有 限公司共对外投资了4家企业，参与招投标项目139次，专利信息5000条，此外企业还拥有行政许可123 个。 ...

Core Viewpoint - The electric vehicle (EV) business has become the biggest highlight for Xiaomi in the latest quarter, with both Morgan Stanley and UBS emphasizing that EV deliveries will be a key driver for the stock price in the second half of the year [1][5][11]. Financial Performance - Xiaomi's Q2 2025 adjusted net profit reached 10.831 billion RMB, a year-on-year increase of 75.4%, marking the highest quarterly profit in history [3]. - Total revenue for Q2 reached 115.956 billion RMB, a year-on-year growth of 30% and a quarter-on-quarter growth of 4%, exceeding Morgan Stanley's expectations by 3% [15]. - The company's overall gross margin improved to 22.5%, up 1.8 percentage points year-on-year, but down 0.3 percentage points quarter-on-quarter [8]. Business Segment Analysis - The EV business showed a gross margin of 26.4%, significantly up by 3.3 percentage points quarter-on-quarter, indicating strong profit potential [8]. - AIoT business gross margin was 22.5%, up 2.8 percentage points year-on-year but down 2.7 percentage points quarter-on-quarter [9]. - The smartphone business faced challenges with a gross margin of 11.5%, down 0.7 percentage points year-on-year and 0.9 percentage points quarter-on-quarter, reflecting intense market competition [10]. Electric Vehicle Business Insights - UBS maintains a delivery forecast of 720,000 units for 2026, assuming full capacity operation of the second-phase factory [14]. - The average selling price of EVs increased by 6.4% quarter-on-quarter to 254,000 RMB, driven by high-end models SU7 Ultra and YU7 [11]. - The strong order intake for the YU7 model is expected to drive EV delivery volumes, which will be a key catalyst for stock price growth in the second half of the year [13]. Market Outlook - Morgan Stanley maintains an "Overweight" rating with a target price of 62 HKD, indicating an 18% upside potential from the current stock price [1][5]. - The company's diversified business strategy is proving effective, with the rapid development of the EV business opening new growth avenues [17].

Core Viewpoint - The competition between Gree and Xiaomi in the air conditioning market is intensifying, with Xiaomi's market share rapidly approaching that of Gree, raising concerns about Gree's market position [1][3]. Market Share Analysis - As of July, the top five players in the Chinese air conditioning market are Midea (26.8%), Gree (17.2%), Xiaomi (13.7%), Haier, and Aux [3]. - Xiaomi's market share increased by 53.9% year-on-year, while Gree's share decreased by 16.9% [3]. - In the online market, Xiaomi's share reached 16.71%, surpassing Gree's 15.22%, and is close to Midea's 18.61% [5]. Consumer Demographics - Xiaomi has successfully attracted younger consumers, which poses a challenge for Gree, traditionally favored by older demographics who value Gree's established reputation for quality [6]. - The younger generation, particularly those born in the 90s and 00s, is becoming the primary consumer group, influencing market dynamics [6]. Ecosystem Advantage - Xiaomi benefits from a comprehensive ecosystem, which enhances its ability to attract and retain customers across various product categories, making it easier to gain market share compared to Gree [8]. - The brand loyalty developed through Xiaomi's ecosystem encourages consumers to choose Xiaomi products across different categories, while Gree's ecosystem remains relatively limited [8].

Core Viewpoint - Xiaomi has achieved significant growth in its second-quarter financial results, with a total revenue of 116 billion yuan, marking a year-on-year increase of 30.5%, and an adjusted net profit of 10.8 billion yuan, up 75.4% [5]. Group 1: Financial Performance - Xiaomi's total revenue for Q2 reached 116 billion yuan, a 30.5% increase year-on-year [5]. - The adjusted net profit for the same period was 10.8 billion yuan, representing a 75.4% year-on-year growth [5]. - Xiaomi has maintained over 100 billion yuan in revenue for three consecutive quarters [3]. Group 2: Automotive Business - The focus of attention has shifted from mobile phones to the automotive sector, with Xiaomi's new car deliveries reaching 81,302 units in Q2, a remarkable year-on-year increase of 197.7% [10]. - Cumulative deliveries of Xiaomi cars have exceeded 300,000 units since their launch 15 months ago [10]. - July marked the first month where deliveries surpassed 30,000 units [11]. Group 3: Smartphone Business - Despite a 2.1% year-on-year decline, the smartphone business generated 45.5 billion yuan in revenue [13]. - In Q2, Xiaomi shipped 42.4 million smartphones, with an average selling price of 1,073 yuan, achieving year-on-year growth for eight consecutive quarters [13]. - Xiaomi holds a 16.8% market share in the domestic market, ranking first, and a 23.4% share in Europe, ranking second [13]. Group 4: High-End Market Strategy - Xiaomi's high-end strategy has shown positive results, with a 24.7% market share in the 4,000-5,000 yuan price range, ranking first [14]. - The market share in the 5,000-6,000 yuan range increased by 6.5 percentage points year-on-year to 15.4% [14]. - R&D investment has significantly increased, with a quarterly expenditure of 7.8 billion yuan, up 41.2% year-on-year [14]. Group 5: Upcoming Products - Xiaomi's self-developed flagship SoC chip has begun mass production, with anticipation for its inclusion in the upcoming Xiaomi 16 series [15]. - The Xiaomi 16 series is expected to feature four versions, including a special edition with a magnetic lens attachment [16]. - The series will include advanced display technologies and upgraded camera specifications, maintaining a starting price similar to the previous generation at 4,299 yuan [22].

Group 1 - The "China Online Consumption Brand Index" (CBI) and "Global Brand China Online Top 500" (CBI500) show a growth in online consumer brand index from 63.38 in Q1 2025 to 65.17 in Q2 2025, indicating a trend towards purchasing quality brand products among Chinese consumers [1][2] - The CBI series, developed by Peking University and supported by Alibaba, is the first brand value assessment system based on actual consumer purchasing behavior, filling a gap in traditional macro indicators [2][6] - The CBI index reveals significant seasonal fluctuations in online consumption, with higher values in Q2 and Q4 due to major shopping events like 618 and Double 11, where consumers prefer quality brands over low-priced alternatives [3][5] Group 2 - The top five brands in the CBI500 for this quarter are Apple, Midea, Xiaomi, Haier, and Huawei, with Midea rising to second place due to increased sales and search volume in summer categories [7] - The CBI500 ranking reflects real consumer behavior, with seasonal changes in brand rankings driven by actual sales and search data during shopping festivals [7][8] - A new "Fast-Moving Consumer Goods (FMCG) New Brands List" has been introduced, highlighting the growth potential of emerging brands, with 48 out of 50 listed brands being new Chinese brands [8][9] Group 3 - The research indicates that attracting high-value consumer groups and encouraging repeat purchases are key factors for new brands transitioning from temporary popularity to sustained success [9] - Brands are advised to shift from a "traffic-driven" approach to "user lifecycle management" to effectively engage high-value users through product innovation and service experience [9]