Core Insights - Anta's brand has lowered its full-year revenue guidance to low single-digit growth due to a combination of factors including weak consumer confidence and increased competition [1] - FILA and other brands maintain their full-year guidance, driven by a multi-brand strategy focusing on specialization and high-end growth [2] - The overall sportswear industry is expected to accelerate growth in 2026, with rising penetration rates and easing discount pressures [4] Group 1: Anta Brand Performance - In Q3 2025, Anta's main brand achieved low single-digit revenue growth, showing slight improvement from Q2 2025, with offline and children's lines growing in low single digits and online sales growing in high single digits [1] - The inventory-to-sales ratio for Anta's brand was slightly above five months at the end of the quarter, indicating a healthy level [1] - Anta's management has adopted a conservative strategy for the upcoming Double Eleven shopping festival, leading to a downward revision of the full-year revenue expectation from mid-single-digit to low single-digit growth [1] Group 2: FILA and Other Brands - FILA brand achieved low single-digit revenue growth in Q3 2025, with online sales showing high single-digit growth while offline sales faced low single-digit declines [2] - The inventory-to-sales ratio for FILA was approximately six months at the end of the quarter, expected to return to a healthy level of five to six months post-promotional events [2] - Other brands under the company saw an overall growth rate of about 50% in Q3 2025, with DESCENTE and KOLON SPORT achieving significant growth rates of over 30% and 70% respectively [2] Group 3: Market Trends and Future Outlook - The Southeast Asian market for Anta has seen nearly 80%-90% growth this year, primarily driven by same-store sales growth, despite not opening many new stores [1] - The company plans to increase its store count in Southeast Asia to 1,000 within three years, aiming for overseas revenue contribution to reach 15% within five years [1] - The overall sportswear industry is projected to see accelerated growth in 2026, with expectations of improved customer spending and reduced discount pressures [4]

Core Insights - The sports market is undergoing significant reshuffling, with FILA ranking first in Tmall's Double Eleven sales, followed by Adidas and Nike, marking Nike's first drop from the top position in years [1][4][10] Brand Performance - In the 2023 Double Eleven sales, the top three brands were Nike, FILA, and Anta, while in 2024, the rankings shifted to Nike, FILA, and Adidas, indicating a competitive landscape [1][10] - FILA's sales strategy includes a "customer service integration" project, enhancing the customer experience from pre-purchase to post-sale [4][5] - Nike's revenue in Greater China has been declining, with a 10% drop to $1.512 billion (approximately 10.775 billion RMB) for the latest fiscal quarter [10][11] Market Dynamics - The competition is intensifying, with domestic brands like Anta and Li Ning gaining market share, while overseas brands face declining premium pricing [10][11] - Nike's market share in China decreased from 18.1% to 16.2%, while Anta's increased from 9.8% to 10.5% [10][11] - The overall market is under pressure, with reports of losses in domestic sales for brands like Peak and Li Ning [11][12] Strategic Adjustments - FILA is focusing on strategic investments in tennis and golf, with significant sales growth in these categories during the Double Eleven period [6][13] - Nike is recognizing the importance of localized operations, appointing local executives and establishing creative centers in China to enhance market engagement [7][10] - The need for Nike to adapt its strategies in China is critical, especially after its drop to third place in sales rankings [14]

Core Insights - The sports market is undergoing significant reshuffling, with FILA ranking first in the Tmall Double Eleven sales, marking Nike's first drop from the top position in recent years [1] - FILA's operational strategies and flexible mechanisms have contributed to its success, while Nike is facing challenges in maintaining its market position [4][6] Group 1: Market Performance - In the 2023 Double Eleven sales, FILA ranked first, followed by Adidas and Nike, which is a notable shift in market dynamics [1] - Nike's revenue in the Greater China region has been declining, with a reported drop of 10% to $1.512 billion (approximately 10.775 billion RMB) for the latest fiscal quarter ending August 31, 2025 [8] - Despite the decline, Nike remains the largest sports brand in China, with a market share of 16.2%, although it has decreased from 18.1% [8] Group 2: Company Strategies - FILA has implemented a "customer service integration" project to enhance its operational efficiency, allowing for a seamless customer experience from pre-purchase inquiries to post-sale support [2] - The new CEO of FILA, Jiang Yan, has introduced the "ONE FILA" strategy, focusing on resource consolidation and strategic investments in tennis and golf [4] - Nike is also recognizing the importance of localized operations, appointing Dong Wei as the new CEO for Greater China, indicating a shift towards empowering local leadership [5] Group 3: Competitive Landscape - The rise of domestic brands is evident, with local companies like Anta and Li Ning gaining market share, while overseas brands face declining premium pricing [9] - The overall market environment in China is challenging, with reports of losses in domestic sales for brands like Peak and Li Ning [10] - FILA's strategy of leveraging its parent company Anta's resources has allowed it to create a closed-loop system, enhancing its competitive edge [10]

Core Insights - The article discusses the challenges brands face with inventory management post-promotional events, highlighting the pressure to clear stock without damaging brand value or pricing integrity [1][3][4] - A new approach called "Special Sale" has emerged, allowing brands to sell inventory without affecting flagship store prices while driving sales through private channels [1][9][10] Inventory Management Challenges - Inventory pressure is a long-term issue for most brands, exacerbated by the rapid pace of e-commerce and mismatched supply chain rhythms [3][4] - Traditional clearance methods often lead to a disconnect between brands and consumers, making it difficult to maintain customer relationships during inventory liquidation [5][14] Special Sale Approach - The "Special Sale" model allows brands to efficiently clear inventory while maintaining price integrity and customer engagement [10][12] - This method focuses on a limited number of key products, enabling quick sales and minimizing the risk of price erosion in public channels [11][13] Benefits of Special Sale - Brands using the "Special Sale" model have reported significant sales success, with some achieving over one million in sales within hours without impacting flagship pricing [9][15] - The approach helps brands convert new customers during clearance events, integrating them into the brand's ecosystem for future marketing efforts [15][17] Future of E-commerce - The evolving e-commerce landscape necessitates brands to adapt their inventory management strategies, making clearance a critical aspect of ongoing operations rather than a one-time event [20][24] - The "Special Sale" model represents a shift towards a more integrated and efficient approach to inventory management, emphasizing the importance of maintaining customer relationships and brand integrity [21][23]

Core Insights - The textile and apparel industry is expected to face pressure in 2025, with brand performance remaining subdued and manufacturing exports impacted by tariffs [1][2] - In 2026, manufacturing is anticipated to stabilize before brands, with investment opportunities focusing on resilient sectors such as outdoor sports, quality manufacturing firms benefiting from order recovery, and companies innovating in products and marketing [1][3] Industry Overview 2025 - Industry data indicates that apparel brand retail sales growth is slow, and textile manufacturing exports are weakening due to tariff impacts. Despite a low base in Q2 and Q3, growth accelerated in September and October [2] - The textile manufacturing sector experienced a high start but a decline in performance, while revenue drops in apparel and home textiles have narrowed. The sportswear segment showed better revenue growth, and online channels outperformed offline for home textiles [2] - The A-share textile and apparel index underperformed the broader market, with continuous downward adjustments in brand expectations and slow valuation increases in manufacturing [2] Outlook for 2026 - The textile manufacturing sector is expected to stabilize before the apparel sector, with structural opportunities in the industry. Key areas include the dominance of sports and outdoor categories, strong online growth driven by major home textile products, and new brands leveraging social media marketing and product iterations [3] - Brands with mid-to-high pricing power, the ability to explore niche markets, and innovative product offerings are likely to stand out in a cautious consumption environment [3] Manufacturing Opportunities - Tariff disruptions are showing signs of stabilization, with a recovery trend in exports of footwear and apparel products. Some raw materials, like wool, have seen a short-term price rebound [4] - Textile manufacturing firms are experiencing order pressures, but as tariff costs are gradually passed down, expectations for order stabilization have improved for Q4 and early next year. Companies with strong new product development and efficiency management are viewed favorably for both fundamental and valuation growth [4] Investment Recommendations - Investment focus should be on three main areas: outdoor sports, quality manufacturing, and brand innovation. The outdoor sports sector is expected to have long-term growth advantages, while brands that can innovate products and drive structural price increases are also promising [5] - Specific companies to watch include Anta Sports, Li Ning, and Xtep in the sports sector; Shenzhou International, Huali Group, and Kai Run in manufacturing; and Bosideng and Haier in the apparel and home textile sector [5]

Core Insights - The article highlights the top short-selling stocks in the market, with AIA Group (81299), Anta Sports (82020), and BYD Company (81211) having the highest short-selling ratios at 100.00%, 100.00%, and 95.88% respectively [1][2] - Alibaba (09988), Tencent Holdings (00700), and Baidu (09888) lead in short-selling amounts, with figures of 2.789 billion, 2.349 billion, and 1.317 billion respectively [1][2] - Geely Automobile (80175), BYD Company (81211), and Baidu (89888) show the highest deviation values, indicating significant short-selling activity compared to their historical averages, at 48.97%, 42.86%, and 38.49% respectively [1][2] Short-Selling Ratio Rankings - AIA Group (81299) and Anta Sports (82020) both have a short-selling ratio of 100.00%, with short-selling amounts of 437,700 and 225,700 respectively [2] - BYD Company (81211) has a short-selling ratio of 95.88% with a short-selling amount of 1,290,900 [2] - Lenovo Group (80992) and Tencent Holdings (00700) follow with short-selling ratios of 92.80% and 89.69% respectively [2] Short-Selling Amount Rankings - Alibaba (09988) leads with a short-selling amount of 2.789 billion, followed by Tencent Holdings (00700) at 2.349 billion and Baidu (09888) at 1.317 billion [2] - Other notable mentions include XPeng Motors (09868) with 1.069 billion and JD.com (09618) with 913 million [2] Deviation Value Rankings - Geely Automobile (80175) has the highest deviation value at 48.97%, indicating a significant difference from its historical short-selling average [2] - BYD Company (81211) and Baidu (89888) also show high deviation values of 42.86% and 38.49% respectively [2] - AIA Group (81299) has a deviation value of 37.15%, reflecting its current short-selling activity compared to past averages [2]

研究报告 Research Report 17 Nov 2025 安踏体育 ANTA SPORTS (2020 HK) 近况更新：随着天气转冷运动鞋服流水压力明显缓解，2026 年行业增长或加速 Recent Updates: Update: Sportswear and Footwear Sell-Through Pressure Eases as Weather Cools; Industry Growth Could Accelerate in 2026 [Table_yemei1] 观点聚焦 Investment Focus [Table_Info] 维持优于大市 Maintain OUTPERFORM 评级 优于大市 OUTPERFORM 现价 HK$82.10 目标价 HK$103.00 HTI ESG 0.7-1.6-3.5 E-S-G: 0-5, (Please refer to the Appendix for ESG comments) 市值 HK$230.47bn / US$29.66bn 日交易额 (3 个月均值) US$135.10mn 发行股票数目 2,807mn 自由流通股 (% ...

Core Insights - The report emphasizes the importance of value as an anchor in the textile and apparel industry, suggesting a shift towards innovative strategies to break through competitive pressures [1][3]. Group 1: 2025 Review - The textile and apparel index underperformed the broader market, with brand performance under pressure and manufacturing showing a high-to-low trend [4][9]. - Retail sales growth for apparel remained stable, with online channels outperforming offline, particularly in the second and third quarters [18][19]. - The overall performance of the textile manufacturing sector showed a decline in exports due to tariff impacts, with a notable slowdown in growth rates [28][30]. Group 2: 2026 Main Lines - The report identifies three main investment themes for 2026: 1. The outdoor sports segment is expected to thrive, focusing on niche positioning and technological innovation [3][5]. 2. High-quality products are anticipated to drive new demand, with opportunities in the trillion-yuan market for breakthrough players [3][5]. 3. Trade stability is expected, favoring leading manufacturers with improving market share and efficiency [3][5]. Group 3: Investment Recommendations - Investors are advised to focus on three key areas: outdoor sports, quality manufacturing, and brand innovation, with specific companies highlighted for their growth potential [5][6]. - Notable companies include Anta Sports, Li Ning, and Shenzhou International, which are positioned well for future growth [5][6]. Group 4: Company Performance - The report provides detailed earnings forecasts and investment ratings for key companies, indicating a generally positive outlook for the sector despite recent challenges [6][7]. - Companies like Anta Sports and Li Ning are projected to maintain strong earnings per share (EPS) growth, with respective forecasts of 5.42 and 1.09 for 2026 [6].

绥芬河市阜宁镇第二中学的体育老师佟伟，讲述了他在资源有限的条件下创新体育教育的故事。面对砂 石操场和简陋器材，他带领学生手工制作冰壶、开辟越野滑雪训练场，培养出多名体育后备人才。 中国青年报客户端讯（中青在线记者 徐丹阳）"在足球的世界里，乡村孩子因热爱而发光，他们有人凭 借足球特长叩开理想学府的大门，也有人踏上俄罗斯世界杯护旗手的舞台，我作为老师，一路见证了他 们的成长……"11月13日，在黑龙江省绥芬河市举行的2025"希望工程·强国青年乡村体育教师"宣讲会 上，哈尔滨市乡村体育老师王禹分享了和孩子们锻炼成长的点点滴滴。 宣讲会活 动现场。主办方供图 宣讲会由中国青少年发展基金会、中国青年报社、安踏集团共同开展，黑龙江省青基会、共青团牡丹江 市委员会承办，共青团绥芬河市委员会协办。宣讲会上，"安踏茁壮成长公益计划"向绥芬河市捐赠价值 300万元的安踏装备包、体育课、运动场等体育资源。 来自哈尔滨市香坊区成高子镇中心校的体育老师王禹，以"以体育人筑梦乡村"为主题，分享了自己扎根 乡村十余年，通过足球、冰雪运动等课程带动学生成长的经历。他在分享中说，体育不仅让孩子们收获 了自信和坚强，更让他们有机会走向远方追 ...

Core Insights - The Chinese sports consumption market remains active in 2025, with various sports becoming part of daily life, including marathons, trail running, and tennis [1] - Sports brands are both participants in competitions and drivers of industry development, focusing on technology iteration, consumer engagement, and brand influence in daily life [1] Group 1: Ball Sports - Traditional ball sports like basketball, football, and volleyball maintain a stable market with competitive trends, with over 10 brands innovating in basketball technology [2] - Brands are engaging in grassroots events and high-profile sponsorships, with numerous collaborations and athlete endorsements intensifying [2][5] Group 2: Racket Sports - Racket sports, including table tennis, tennis, and badminton, show stability with brands focusing on equipment technology updates and professional collaborations [8] - Tennis is identified as a growth area, with over 10 brands entering the market, launching high-tech products, and sponsoring youth events [8] Group 3: Emerging Ball Sports - The golf market is evolving towards an ecosystem of "technology + events + community," with brands lowering entry barriers and promoting youth engagement [10] - Pickleball is emerging as a trendy sport, with brands promoting it as a lifestyle activity through events and community engagement [14] Group 4: Running - The running market remains competitive, with brands focusing on racing technology and closer engagement with runners through events and training camps [16] - Trail running is seen as a growth area, with new international brands entering the market and established brands expanding their offerings [23][25] Group 5: Outdoor Sports - The outdoor sports sector continues to grow, with a significant increase in related enterprises and international brands entering the Chinese market [33] - Outdoor technology is advancing, with brands focusing on extreme environment adaptability and lightweight features [34] Group 6: Women's Sports - Yoga and Pilates are key segments for women's sports, with competition centered around professional experiences and community engagement [37] - Comprehensive training markets are solidifying, with brands hosting large-scale events to connect with fitness enthusiasts [39] Group 7: Overall Market Trends - Across various sports categories, brands are demonstrating strategic capabilities and market insights, with technology as a core competitive advantage and a focus on local community connections [40] - The "Annual Sports Brand" award serves as an industry benchmark, reflecting innovation and guiding future brand development [43]