中银国际此前发布研报称，行业层面来看，6月以及后续三季度，社零餐饮增速下降，主要是受餐饮消 费大环境影响。但当前市场竞争从价格战逐步走向理性，客单价逐步趋稳。后续企业层面更需关注自身 经营水平建设。 消息面上，12月10日，国家统计局公布数据显示，11月份居民消费价格指数（CPI）同比上涨0.7%，涨 幅扩大；扣除食品和能源价格的核心CPI同比上涨1.2%，涨幅连续3个月保持在1%以上。天风证券此前 指出，餐饮社零10月同比增长3.8%，为自6月以来的最高增幅，呈现积极改善信号。 智通财经APP获悉，餐饮股涨幅进一步扩大，截至发稿，九毛九(09922)涨3.75%，报1.66港元；海底捞 (06862)涨3.6%，报14.12港元；特海国际(09658)涨2.25%，报13.62港元；百胜中国(09987)涨2.02%，报 364.2港元。 ...

Core Viewpoint - The recent opening of a pet-friendly Haidilao restaurant in Shenzhen has sparked public debate regarding health and safety concerns, despite the company's efforts to tap into the pet economy and innovate its business model [4][5]. Group 1: Company Initiatives - Haidilao has launched its first pet-friendly restaurant in Shenzhen, allowing customers to bring pets for dining, with specific health and safety measures in place [4][3]. - The restaurant features a separate dining area for pets, provides free clean drinking water, and offers pet-specific meals without salt or seasoning [4][3]. - The company is exploring the potential of the pet economy as a strategic move to diversify its revenue streams amid declining performance in its core business [5][6]. Group 2: Market Context - The hot pot market in China is projected to reach a scale of 617.5 billion yuan in 2024, with a year-on-year growth of 5.6%, indicating a competitive landscape as the number of hot pot restaurants fluctuates [5]. - Haidilao's revenue has faced challenges, with a 3.7% year-on-year decline in the first half of 2025, and a decrease in net profit by 13.7% [5]. - The number of Haidilao restaurants has decreased from 1,433 in 2021 to 1,368 by the end of 2024, reflecting a shift towards a more competitive environment [5]. Group 3: Financial Performance - In the first half of 2025, Haidilao reported an operating cash flow of 3.25 billion yuan, indicating a strong cash position to support new initiatives [5][6]. - The "Red Pomegranate Plan," which includes the launch of new restaurant brands, has shown significant results, with a 227% year-on-year increase in revenue from other restaurant operations [6].

Company Overview - Haidilao has evolved from a service benchmark to a multi-brand matrix, with its core being Sichuan hotpot, establishing itself as a global leader in Chinese dining over thirty years [1] - The company has undergone three phases: expansion, deep adjustment, and new brand exploration, reinforcing its market position while driving performance growth [1] - The governance structure is stable with concentrated ownership by the founding team, and an effective strategic execution [1] Industry Insights - The hotpot industry is the largest segment of Chinese cuisine, projected to exceed 600 billion yuan in market size by 2024, capturing 14.5% of the Chinese dining market [1] - The industry is currently in a phase of stock integration, characterized by a rich variety of hotpot styles and a broad consumer base, making it resilient and adaptable to various dining scenarios [1] - High standardization and operational efficiency in the hotpot sector allow for unified supply chain management and rapid store replication, leading to higher revenue per meal and profit margins [1] Competitive Landscape - The number of hotpot restaurants in China exceeds 550,000, with Haidilao holding a market share of only 6.9%, indicating intense competition even among leading brands [2] - Competitors like Banou and Song Hotpot are carving out niche markets with unique offerings, further intensifying industry competition [2] Competitive Advantages - Haidilao's core competitive advantage lies in its exceptional service, management capabilities, and strong supply chain, creating a robust brand moat [3] - The company is recognized as a service benchmark, with unique service features such as nail care and shoe shining during wait times, enhancing customer experience [3] - A strong operational model allows for standardized management across store locations, improving both customer experience and profitability [3] Growth Strategy - Haidilao's growth strategy is driven by a dual approach of leveraging its main brand while rapidly developing new brands, creating a "main brand foundation + new brand breakthrough" growth model [3] - The main brand continues to have potential for expansion in lower-tier markets, while the new brand matrix accelerates market penetration [3] - The company is expected to achieve net profits of 4.335 billion, 4.782 billion, and 5.278 billion yuan from 2025 to 2027, indicating strong future performance [3]

Core Viewpoint - The recent opening of a pet-friendly Haidilao restaurant in Shenzhen has sparked discussions regarding public health and brand image, amidst the company's efforts to explore the pet economy potential [4][5]. Group 1: Company Initiatives - Haidilao has launched its first pet-friendly restaurant in Shenzhen, allowing customers to bring pets for dining, with separate dining areas for pets and regular customers [3][4]. - The restaurant provides free clean drinking water for pets and offers special pet meals, including beef and duck dishes without salt or seasoning [4]. - The company has seen a decline in its main business, with a 3.7% year-on-year revenue drop and a 13.7% decrease in net profit in the first half of 2025 [5]. Group 2: Market Context - The hot pot market in China is projected to reach a scale of 617.5 billion yuan in 2024, with a year-on-year growth of 5.6% [5]. - The number of hot pot restaurants is expected to peak at 535,500 by the third quarter of 2024 before gradually declining, indicating a shift to a competitive landscape [5]. - Since 2021, Haidilao's number of restaurants has decreased from 1,433 to 1,368 by the end of 2024, reflecting challenges in expansion [5]. Group 3: Financial Performance - Haidilao's operating cash flow reached 3.25 billion yuan in the first half of 2025, providing financial support for its "Red Pomegranate Plan" [5]. - The company's second brand initiative has resulted in 126 new restaurant locations, contributing significantly to revenue growth, with "other restaurant income" increasing by 227% to 597 million yuan [6].

Core Viewpoint - The recent opening of a pet-friendly Haidilao restaurant in Shenzhen has sparked controversy regarding public health and brand image, despite being an innovative attempt to tap into the pet economy amid declining performance in the core business [4][5]. Group 1: Company Initiatives - Haidilao has launched its first pet-friendly restaurant in Shenzhen, allowing customers to bring pets for dining, with specific health and safety measures in place [4][3]. - The restaurant features a separate dining area for pets, provides free clean drinking water, and offers pet-specific meals without salt or seasoning [4][3]. - The company is exploring the pet economy as a strategic choice to counteract declining revenue and customer traffic, as evidenced by a 3.7% year-on-year revenue drop in the first half of 2025 [5][6]. Group 2: Market Context - The hot pot market in China is projected to reach a scale of 617.5 billion yuan in 2024, with a year-on-year growth of 5.6%, indicating a competitive landscape as the number of hot pot restaurants fluctuates [5]. - Haidilao's store count has decreased from 1,433 in 2021 to 1,368 by the end of 2024, reflecting challenges in maintaining growth in a saturated market [5]. - The company's cash flow remains strong, with operating cash flow of 3.25 billion yuan in the first half of 2025, providing a financial cushion for new initiatives like the "Red Pomegranate Plan" [5][6].

Core Insights - The "warm economy" is driving consumer spending in winter, with hot pot and warm beverages becoming popular choices as temperatures drop across the country [1][4]. Group 1: Hot Pot Consumption - Hot pot has emerged as the leading dining choice this winter, with online transaction volumes for hot pot restaurants ranking first across all categories [2]. - Since the start of winter, the number of group purchase orders for hot pot on Meituan has increased by over 330% compared to the same period last year [2]. - Popular hot pot flavors this year include nourishing and health-focused options, with online transaction volumes for black goat hot pot, mushroom hot pot, and hot pot chicken each growing by over 70% year-on-year [2][3]. - Customer traffic at Ba Nu Mao Du hot pot has significantly increased, with peak wait times exceeding 2 hours during weekends [2]. Group 2: Beverage Trends - The demand for warm beverages has doubled since the onset of winter, with tea brands prominently displaying their new winter hot drink offerings [3][4]. - Tea Baidao reported that the sales proportion of hot drinks has doubled in the past month, with their new product "Bean Milk Black Qilin" selling nearly 200,000 cups on its first day [3]. - The trend towards health-conscious consumption is reflected in the increased sales of tea drinks containing grains, nuts, and seasonal fresh fruits [3]. Group 3: Market Dynamics - The winter tea drink market is showing diverse changes, driven by the "warm economy" and a growing focus on light health concepts [4]. - Tea brands are innovating products and creating engaging consumption scenarios to meet consumer demands, thereby energizing the winter consumption market [4].

Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [11]. Core Insights - The report highlights that Haidilao is a large restaurant enterprise with a rich brand matrix, distinctive management features, and strong supply chain barriers. The company is expected to continue leading the restaurant market due to its exceptional service, high operational efficiency, and mature supply chain system [3][9]. Company Overview - Haidilao, centered around Sichuan hot pot, has evolved into a global leader in Chinese dining over thirty years. The company's development can be categorized into three phases: expansion, deep adjustment, and new brand exploration. It has established a dual-driven growth model combining its main brand and new brands [6][20]. - The company emphasizes extreme service, which has become a hallmark of its brand, and has a stable shareholding structure with concentrated ownership by the founding team, ensuring effective strategic execution [6][35]. Industry Analysis - The hot pot industry is the largest segment of Chinese cuisine, projected to exceed 600 billion yuan in market size by 2024, capturing approximately 14.5% of the overall Chinese dining market. The industry is characterized by a high degree of standardization and operational efficiency, making it easier to manage supply chains and replicate stores quickly [7][63]. - Despite being a leading brand, Haidilao holds only a 6.9% market share, indicating significant competition from numerous small and specialized hot pot restaurants [7][82]. Competitive Advantages - Haidilao's core competitive advantages include exceptional service, strong management capabilities, and a robust supply chain, which together create a formidable brand moat. The company has implemented a unique apprenticeship system to ensure service quality and operational efficiency [8][43]. - The company is also focusing on a dual-brand strategy, leveraging its main brand while rapidly developing new brands to capture additional market share [9][61]. Financial Performance and Projections - The report forecasts that Haidilao will achieve net profits of 4.335 billion, 4.782 billion, and 5.278 billion yuan from 2025 to 2027, reflecting a positive growth trajectory [9]. - In 2023, the company experienced a significant recovery, with revenue increasing by 19.3% and net profit surging by 227.3%, primarily due to increased customer traffic and optimization of underperforming stores [51].

Core Insights - The self-service hot pot concept has gained significant popularity in the restaurant industry, with a projected 28.9% year-on-year growth in consumption scale for 2024 [2] - The rise of self-service hot pot is attributed to its affordability and the ability to cater to diverse consumer preferences, offering a unique dining experience at a lower cost compared to traditional hot pot brands [2][4] - The self-service model is evolving, with many brands adopting a "half self-service" approach, which reduces labor costs while still providing a variety of food options [5][6] Industry Trends - The number of self-service hot pot establishments in China has surpassed 24,000, with a year-on-year growth rate of 33.5%, indicating a strong market demand [4] - Brands like Weila Hot Pot and Yang Guofu have rapidly expanded their store counts, with Weila exceeding 1,000 locations in 2024 [2][4] - The self-service hot pot trend is not limited to traditional settings; it has also penetrated shopping malls, enhancing the dining environment and attracting office workers [4] Business Model Analysis - The self-service model allows for a mix of unlimited supply of low-cost items and a la carte high-quality dishes, catering to different consumer segments [5][6] - By minimizing staff requirements and allowing customers to serve themselves, businesses can significantly reduce labor costs, which is crucial in the current economic climate [17][19] - The half self-service model has proven effective in various dining categories, particularly in hot pot and barbecue, where food preparation is straightforward and can be standardized [20] Consumer Behavior - The affordability of self-service hot pot and barbecue has resonated with consumers, especially in a market where price sensitivity is increasing [16][17] - The experience of self-service dining, while appealing to some, raises concerns about food safety and quality control, as customers are responsible for their own cooking [22][23] - Despite the low-cost appeal, additional charges for essential items like charcoal and sauces can lead to consumer dissatisfaction, highlighting the need for transparent pricing [23][25]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年11月30日 狀態: 新提交 致：香港交易及結算所有限公司 II. 已發行股份及/或庫存股份變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 06862 | 說明 | | | | | | | | | 已發行股份（不包括庫存股份）數目 | | 庫存股份數目 | | 已發行股份總數 | | | 上月底結存 | | | 5,574,000,000 | | 0 | | 5,574,000,000 | | 增加 / 減少 (-) | | | 0 | | 0 | | | | 本月底結存 | | | 5,574,000,000 | | 0 | | 5,574,000,000 | 第 2 頁 共 10 頁 v 1.1.1 公司名稱: 海底捞国际控股有限公司 呈交日期: 2025年12月4日 | 1. 股份分類 | 普通股 | 股份類 ...

Core Insights - The article contrasts the crisis management strategies of two prominent restaurant brands, Haidilao and Xibei, highlighting how effective crisis communication can enhance brand image while poor handling can exacerbate issues. Group 1: Haidilao's Crisis Management - Haidilao's response to a kitchen issue in 2017 was exemplary, with a statement issued within three hours that acknowledged the problem without deflection, signaling accountability to consumers [4][5][6] - The company took immediate action by closing affected stores and conducting a comprehensive food safety inspection across all locations, demonstrating a commitment to rectifying the issue [5][6] - High-level management took responsibility publicly, which helped stabilize public sentiment and reinforced consumer trust in the brand [6] Group 2: Xibei's Crisis Mismanagement - Xibei faced multiple crises, starting with a controversy over the pricing of pre-made dishes, where the founder's aggressive response alienated consumers rather than addressing their concerns [7][9] - The release of an overly dramatic emotional video intended to regain consumer favor backfired, as it was perceived as insincere and manipulative, further damaging the brand's image [9][11] - The introduction of a "Japanese rice master" was seen as culturally insensitive, leading to backlash and negative public sentiment, indicating a disconnect with the current social climate [11] Group 3: Lessons in Crisis Communication - The speed and tone of responses are critical in crisis management; Haidilao's prompt and humble approach contrasted sharply with Xibei's delayed and confrontational stance [12][13] - Attitude in communication is paramount; Haidilao's sincere acknowledgment of mistakes fostered consumer trust, while Xibei's focus on technical justifications failed to resonate emotionally with consumers [13][14] - Effective action is essential; Haidilao's proactive measures during the crisis were well-timed and visible, while Xibei's later attempts to rectify issues were ineffective due to lost consumer trust [14][19] Group 4: Strategic Communication Insights - Balancing communication is an art; Haidilao effectively conveyed its commitment to improvement without overpromising, while Xibei's excessive explanations led to further controversy [16][17] - Selective transparency is a strategic advantage; Haidilao's approach allowed for accountability while maintaining flexibility in its response, contrasting with Xibei's lack of nuance [17][18] - Core values guide crisis response; Haidilao's customer-first philosophy informed its decisions, while Xibei's failure to align with consumer sentiments contributed to its challenges [18][19]