11月4日晚间，针对一汽收购零跑的消息，零跑官方回应称：不实。第一财经同时向零跑汽车创始人、 董事长兼CEO朱江明求证，朱江明也回应称为"不实信息"。 此前有媒体称，从可靠消息处获悉，通过定向增发方式，一汽集团将陆续收购零跑股权，并最终成为其 第一大股东。该方案已经获得有关部门批准，并计划于11月17日对外官宣。 记者｜ 葛慧 编辑｜钉钉 ...

从传出收购10%股份，到即将落地的最终收购方案，一汽集团与零跑汽车之间的合作终于将从传闻变为 事实。中国经济网从可靠消息处获悉，通过定向增发方式，一汽集团将陆续收购零跑股权，并最终成为 其第一大股东。该方案已经获得有关部门批准，并计划于11月17日对外官宣。 一汽集团或将成为零跑汽车最大股东 今年8月，汽车行业曾一度传出"一汽集团正在筹划收购零跑汽车10%左右股份，成为其战略股东，该方 案已经在一汽集团内部相关部门流转推进。"但随后，一汽集团、零跑汽车均未正面回应真实性。 从"外行"到"黑马"，再到领跑 近年来，零跑汽车从默默无闻蹿升为黑马，再到如今造车新势力的领头羊位置，发展速度令人侧目。 2019年零跑汽车第一款车型零跑S01上市，"特立独行"的产品让业内直呼其为"外行"，市场同样不买 账。交付首年，零跑汽车全年销量也千余辆；次年，销量同样不足万辆。直到2021年，零跑汽车才迎来 规模的突破，全年销量突破4万辆，2022—2023年连续站上10万辆大关，展现出黑马风采。 正是在这一时期，冉冉升起的零跑汽车被全球第四大汽车集团Stellantis集团看中。2023年10月， Stellantis集团宣布投资 ...

Investment Rating - The report maintains a positive outlook on the automotive industry, particularly on the segments of robot components, heavy truck exports, and intelligent autonomous vehicles [5]. Core Insights - The automotive market shows strong demand with a significant increase in wholesale and retail sales, particularly in the new energy vehicle (NEV) sector, which reached a penetration rate of 52.5% in Q3 2025 [5][9]. - The price war in the passenger car segment is easing, leading to improved gross margins for many automakers, including BYD, Changan, and others [5][21]. - The heavy truck market is experiencing a dual boost from domestic sales and exports, with heavy truck sales reaching 21.5 million units in Q3, a year-on-year increase of 65% [5][30]. Summary by Sections Passenger Vehicles - In Q3 2025, wholesale sales of passenger vehicles reached 7.686 million units, up 14.7% year-on-year and 8.1% quarter-on-quarter; retail sales were 6.11 million units, up 6.5% year-on-year and 5.5% quarter-on-quarter [5][9]. - The NEV wholesale volume reached 4.04 million units, a year-on-year increase of 24.5%, with a penetration rate of 52.5%, marking a new high [5][9]. Auto Parts - The auto parts sector is seeing increased profitability differentiation, with overall revenue growth lagging behind the industry due to intensified competition and supply chain pressures [5][21]. - Companies like Bojun Technology and Jifeng Co. have reported better-than-expected performance in Q3 2025 [5]. Heavy Trucks - Heavy truck sales in Q3 reached 21.5 million units, a year-on-year increase of 65%, while exports were 81,000 units, down 1% year-on-year but up 26% quarter-on-quarter [5][30]. - The domestic market is expected to continue growing due to policy support, despite a decline in exports to Russia [5]. Investment Recommendations - The report recommends focusing on robot components, heavy truck export leaders, and intelligent autonomous vehicles, highlighting companies such as Top Group and BYD for investment opportunities [5].

Group 1 - The Chinese automotive market continued its strong growth momentum in October, with 14 out of 18 surveyed automakers reporting both year-on-year and month-on-month sales increases [2][5] - SAIC Motor Corporation led the sales chart with approximately 454,000 vehicles sold in October, marking a year-on-year increase of 12.96%. BYD followed closely with 441,700 vehicles sold, achieving over 11% month-on-month growth [5][6] - New energy vehicle sales saw significant growth, with Geely and Chery achieving breakthroughs in multi-brand operations and transitions to new energy. Geely's sales exceeded 300,000 vehicles for the first time in October, while Chery's sales grew by 3.3% year-on-year, with over 110,000 new energy vehicles sold [2][5] Group 2 - New energy vehicle brands under traditional automakers, such as Deep Blue, Lantu, and Zhiji, also experienced strong sales growth in October [3] - The China Automobile Dealers Association reported an increase in the automotive consumption index for October 2025, indicating a slight rise in the market for November. Factors contributing to this include the arrival of government subsidies and promotional activities during the Guangzhou Auto Show [3] - The market is expected to maintain an upward trend in November, driven by increased consumer demand due to government incentives and promotional efforts from dealers [3]

Investment Rating - The industry investment rating is "Positive" (maintained) [3] Core Viewpoints - The 2026 purchase tax subsidy for new energy vehicles (NEVs) is set to be halved, yet it is expected that electric vehicle (EV) sales can still maintain a mid-to-high single-digit growth rate [3][9] - The impact of the subsidy reduction will be significant, affecting approximately 90% of NEV consumers, particularly in the low-price segment [6][17] - The overall market for NEVs is influenced by multiple factors beyond subsidies, including the introduction of quality supply and the gradual penetration of NEVs into various channels [7][9] Summary by Sections 1. Analysis of the Impact of the 2026 New Energy Vehicle Purchase Tax Policy - The purchase tax subsidy for NEVs will be halved from 2026 to 2027, with the maximum subsidy per vehicle reduced to 15,000 yuan [5][13] - The technical requirements for subsidies will also increase, with the pure electric range requirement for plug-in hybrid and extended-range vehicles rising from 43 km to 100 km [5][13][24] - The subsidy reduction will have broad implications, with 90% of low-price segment consumers feeling the impact significantly [6][17] 2. Overall Forecast - The expected growth rates for NEV insurance registrations are 19% for 2025 and 9% for 2026, with potential upward adjustments depending on advancements in autonomous driving technology [8][33] - Despite the subsidy reduction, the NEV penetration rate is anticipated to maintain a slight increase due to factors such as quality supply and market dynamics [7][9][41] - The total volume of NEVs is projected to grow moderately, with the potential for unexpected demand driven by technological innovations [8][40] 3. Investment Opportunities - Focus on high-end automakers less affected by the subsidy reduction, such as Jianghuai Automobile [9] - Attention to automakers with strong new product cycles that can offset the impact of subsidy reductions, including Geely Automobile and SAIC Group [9] - Consider companies that may create additional demand through technological innovations, such as Li Auto and Xpeng Motors [9]

Market Overview - Hong Kong stocks opened positively in November, with major indices rising, and the Hang Seng Index closing at 26,158.36 points, up 0.97% or 251.71 points, with a total turnover of HKD 228.68 billion [1] - The Hang Seng China Enterprises Index increased by 0.98% to 9,258.73 points, while the Hang Seng Tech Index rose by 0.24% to 5,922.48 points [1] Blue Chip Performance - Chow Tai Fook (01929) led the blue-chip decline, falling 8.67% to HKD 13.9, impacting the Hang Seng Index by 4.04 points [2] - AIA Group (01299) rose 5.96%, contributing 75.25 points to the index, while Wanzhou International (00288) increased by 4.69%, adding 4.62 points [2] Sector Performance Technology Sector - Technology stocks showed mixed results, with Alibaba down 1.15% and Tencent down 0.16%, while Kuaishou rose 1.52% [3] Oil Sector - Oil stocks experienced a broad increase, with China National Offshore Oil Corporation (00883) up 3.49% and China Petroleum (00857) up 3.37%, following OPEC+'s announcement to pause production increases in early 2024 [3] Coal Sector - Coal stocks generally rose, with China Qinfa (00866) up 7.53% and Yanzhou Coal (01171) up 4.69%, driven by seasonal demand and safety production assessments [4] AI Application Sector - AI application stocks were active, with Fenbi (02469) surging 10.36% after announcing a share buyback plan, reflecting strong market interest in AI education products [4][10] Gold and Jewelry Sector - Gold mining and jewelry stocks fell sharply, with Chow Tai Fook down 8.67% and Lao Pu Gold (06181) down 7.16%, following new tax policies affecting gold trading [6] Automotive Sector - The automotive sector showed varied performance, with XPeng Motors (09868) up 4.59% and NIO (09866) up 4.21%, supported by strong October delivery figures for new energy vehicles [7] Notable Stock Movements - Minglue Technology (02718) debuted with a significant rise of 106.1%, closing at HKD 290.6, indicating strong investor interest in data intelligence applications [8] - WuXi AppTec (02126) surged 16.09% due to positive developments regarding its CAR-T cell therapy's inclusion in commercial health insurance [9]

部分传统车企也公布了10月销量成绩。10月，比亚迪新能源汽车销量达441706辆，同比下滑12%，环比 增长11.47%，海外销量大幅增长155%，全球化发展进一步提速。上汽集团10月汽车销量达453978辆， 同比增长12.96%，已连续十个月实现同比增长。其中，新能源车销量达206692辆，同比增长31.6%。奇 瑞集团10月汽车销量达281161辆，同比增长3.3%。其中，新能源汽车销量达110346辆，同比增长 54.7%，首次单月突破11万辆。 转自：北京日报客户端 进入11月，多家车企披露10月销量或交付数据。由于新能源购置税免费、以旧换新置换补贴等进入倒计 时，叠加车企密集上市新车型等有利因素，今年车市"银十"变"金十"，市场格外火热，多家车企销量表 现强劲。新势力中，零跑汽车月销量首次超过7万辆，小鹏汽车、蔚来汽车月交付均超过4万辆，创下品 牌新高。 新势力阵营中，零跑汽车单月交付达70289辆，同比增长超84%，今年三季度以来，该品牌销量不断攀 升，多月蝉联新势力月度销冠。小鹏汽车10月交付42013辆，创历史新高，同比增长76%，环比增长 1%。同样交付量创新高的还有蔚来汽车，在爆款新车型 ...

Sales Performance Summary - BYD achieved sales of 441,700 units in October, representing a year-on-year increase of 5.31% and a month-on-month increase of 11%. Cumulative sales for 2025 reached 3.7019 million units, with a year-on-year growth of 20.93% [1] - Geely Automobile reported sales of 307,100 units in October, showing a year-on-year increase of 35.49% and a month-on-month increase of 12%. Cumulative sales for 2025 reached 2.4773 million units, with a year-on-year growth of 44.33% [1] - Great Wall Motors sold 143,100 units in October, marking a year-on-year increase of 22.50% and a month-on-month increase of 7%. Cumulative sales for 2025 reached 1.0664 million units, with a year-on-year growth of 9.87% [1] - Xpeng Motors recorded sales of 42,000 units in October, a significant year-on-year increase of 76% and a month-on-month increase of 1%. Cumulative sales for 2025 reached 355,200 units, with a year-on-year growth of 190.02% [1] - Li Auto's sales were 31,800 units in October, reflecting a year-on-year decline of 38.25% and a month-on-month decline of 6%. Cumulative sales for 2025 reached 328,900 units, with a year-on-year decrease of 16.36% [1] - NIO sold 40,400 units in October, achieving a year-on-year increase of 92.59% and a month-on-month increase of 16%. Cumulative sales for 2025 reached 241,600 units, with a year-on-year growth of 41.91% [1] - Leap Motor reported sales of 70,300 units in October, with a year-on-year increase of 94.78% and a month-on-month increase of 5%. Cumulative sales for 2025 reached 465,800 units, with a year-on-year growth of 126.93% [1] - Zeekr's sales were 21,400 units in October, showing a year-on-year decline of 14.48% but a month-on-month increase of 17%. Cumulative sales for 2025 reached 165,000 units, with a year-on-year decrease of 1.73% [1] - Deep Blue sold 36,800 units in October, marking a year-on-year increase of 69.33% and a month-on-month increase of 9%. Cumulative sales for 2025 reached 262,400 units, with a year-on-year growth of 80.66% [1] - Lantu reported sales of 17,200 units in October, achieving a year-on-year increase of 69.52% and a month-on-month increase of 13%. Cumulative sales for 2025 reached 114,200 units, with a year-on-year growth of 82.14% [1]

Core Insights - The overall delivery volume of new energy vehicle companies in October showed a month-on-month increase compared to September, with significant contributions from both traditional and new energy vehicle manufacturers [1] Group 1: Company Performance - BYD achieved a total sales volume of 441,706 units in October, marking an 11.47% increase month-on-month but a 12.13% decrease year-on-year [1] - Geely New Energy and Chery New Energy ranked second and third in sales, with year-on-year increases of 63.61% and 54.70%, respectively [1] - Leap Motor's monthly delivery volume reached a record high of 70,289 units, representing an 84.11% increase year-on-year [1] Group 2: State-Owned Enterprises - Among state-owned enterprises, Deep Blue, BAIC New Energy, and Lantu ranked highest in sales, with Lantu achieving nine consecutive months of growth since 2025 [1] - BAIC New Energy reported a remarkable year-on-year increase of 112.02% in sales, reaching 30,542 units in October [1] - Lantu's sales increased by 69.52% year-on-year, totaling 17,218 units [1] Group 3: Emerging Players - Companies like Xpeng and NIO also reported significant growth, with Xpeng achieving a year-on-year increase of 75.66% and NIO experiencing a decline of 38.25% [1] - The overall performance of new energy vehicle startups indicates a competitive landscape, with several companies breaking their previous monthly delivery records [1]

Core Viewpoint - The automotive industry is experiencing a "year-end sprint" as 2025 approaches, with companies employing unconventional marketing strategies to capture consumer attention amidst a crowded market [4][5]. Group 1: Innovative Marketing Strategies - Mercedes-Benz collaborated with McDonald's to promote the new electric CLA by transforming the car into a "giant hamburger" and using youth-oriented language in their campaign [6][8]. - Chery Jetour's G700 made headlines by successfully crossing the Yangtze River, showcasing its capabilities and significantly boosting brand visibility, with over 15,717 orders within 24 hours of its launch [10][12]. - GAC Group partnered with JD.com for a promotional event leading up to Double Eleven, generating significant buzz and engagement through a blind auction that attracted over 23,000 bids [14][18]. Group 2: Celebrating Milestones - FAW-Volkswagen celebrated the production of its 30 millionth vehicle with a month-long marketing campaign, including a cultural festival and promotional offers that attracted around 130,000 participants [16][20]. - The success of FAW-Volkswagen's campaign highlights the importance of integrating celebration with promotional activities to maximize brand value [20]. Group 3: Unique Brand Engagement - Leap Motor's 61-year-old sales representative gained widespread admiration, leading to the launch of a training program that emphasizes the brand's commitment to employee empowerment and customer connection [21][23]. - Avita introduced a unique dining experience in its showrooms, offering high-quality meals to visitors, aiming to enhance customer engagement and brand perception [35][37]. Group 4: Product Testing and Globalization - Avita and Great Wall Motors are conducting extreme environment tests in Antarctica to validate their vehicles' performance, addressing the growing demand for adaptability in various climates [25][30]. - This focus on rigorous testing reflects the industry's shift towards ensuring product reliability in diverse global markets [30]. Group 5: Addressing Safety Concerns - Multiple incidents of vehicle fires in October raised safety concerns across the industry, with Li Auto taking proactive measures by recalling over 11,000 vehicles to address identified issues [41][45]. - The response from Li Auto contrasts with the silence from other brands, highlighting the importance of transparency and accountability in maintaining consumer trust [45].