Jiumaojiu International Holdings Limited 九毛九国际控股有限公司 Stock Code 股份代号: 9922 2025年中期业绩发布会 2025 Interim Results Presentation August 2025 Disclaimer This Results Announcement Presentation is for the purpose of your reference only. It is not the intention to provide, and you may not rely on these materials as providing, a complete or comprehensive analysis of the Company's financial or trading position or prospects. The information and opinions contained in this document are provided as at the date hereof and ar ...

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Core Viewpoint - Jiumaojiu (09922) experienced a decline of over 4% in early trading, currently down 3.77% at HKD 2.81, with a trading volume of HKD 32.61 million. The company will hold a board meeting on August 22 to approve its interim results, amid ongoing operational pressures and declining same-store sales across its brands [1]. Group 1: Company Performance - As of the end of June, Jiumaojiu had a total of 729 restaurants categorized by brand [1]. - In Q2 2025, same-store average daily sales for Taier (self-operated only) decreased by 13.7%, Song Hot Pot by 14.3%, and Jiumaojiu by 18.5% [1]. - Despite the pressure on same-store performance, the year-on-year decline for Taier narrowed from 21.2% in Q1 to 13.7% in Q2, indicating initial success in operational adjustments [1]. Group 2: Pricing and Revenue Quality - In Q2, the average customer spending for Taier (Mainland China) and Jiumaojiu increased by 1.5% and 1.8% respectively, while Song Hot Pot saw a decrease of 2.0% [1]. - The company is stabilizing customer spending through measures such as optimizing the menu structure, which is expected to enhance overall revenue quality despite ongoing challenges in customer traffic recovery [1].

Core Viewpoint - Jiumaojiu (09922) experienced a decline of over 4% in early trading, with a current drop of 3.77% to HKD 2.81, amid ongoing operational pressures and upcoming mid-term performance review [1] Group 1: Company Performance - As of June 30, Jiumaojiu operated a total of 729 restaurants, categorized by brand [1] - In Q2 2025, same-store daily sales for Taier (self-operated only) decreased by 13.7%, Song Hotpot by 14.3%, and Jiumaojiu by 18.5% [1] - Despite the decline in same-store sales, the year-on-year drop for Taier narrowed from 21.2% in Q1 to 13.7% in Q2, indicating initial effectiveness of operational adjustments [1] Group 2: Pricing and Revenue Quality - In Q2, the average transaction value for Taier (Mainland China) and Jiumaojiu increased by 1.5% and 1.8% respectively, while Song Hotpot saw a decrease of 2.0% [1] - The company is stabilizing average transaction value through menu optimization, which is expected to enhance overall revenue quality despite ongoing challenges in customer traffic recovery [1]

Core Viewpoint - Jiumaojiu International Holdings Limited, once a leading player in the Chinese dining industry, is facing significant challenges including declining performance, store closures, food safety controversies, and a crisis of consumer trust [1][2]. Performance Decline: Core Brand Contraction - In 2024, Jiumaojiu reported a revenue of 6.074 billion yuan, a year-on-year increase of 1.5%, but net profit plummeted by 87.69% to 55.807 million yuan [2]. - The number of stores decreased from 807 in Q1 2025 to 780 in Q2, with a total of 78 closures, reverting to the level at the end of 2023 [2]. - The core brand "Tai Er Suancaiyu" saw its stores drop from 634 at the end of 2024 to 566, with a significant reduction in self-operated locations [2]. - Same-store sales and turnover rates declined across various brands, with "Tai Er Suancaiyu" turnover rate falling from 3.5 times per day to 3.1 times, and same-store daily sales dropping by 13.7% [2]. Triple Blow: Pre-made Food Controversy, Food Safety, and Service Quality - Jiumaojiu's brands, particularly "Tai Er Suancaiyu," are embroiled in controversies regarding food safety, service quality, and the use of pre-made ingredients [3]. - Despite claims of using fresh ingredients, reports suggest that key ingredients are delivered from a central kitchen, leading to consumer dissatisfaction [3]. - Food safety issues have arisen, including reports of cleaning agents found in utensils and foreign objects in dishes, damaging the brand's reputation [3]. - Service quality has also been criticized, with customers reporting poor service and long wait times, indicating a decline from its previous popularity [3]. Market Capitalization Decline: Founder’s Wealth Erosion - Jiumaojiu's market capitalization peaked at 56.2 billion HKD in February 2021 but has since plummeted over 90% to approximately 4 billion HKD by July 2025 [4]. - The founder, Guan Yihong, has seen a significant reduction in personal wealth, reflecting the company's struggles post-IPO [4]. - The initial public offering was marked by high investor enthusiasm, but the subsequent operational shortcomings have led to a prolonged decline [4]. Recovery Challenges - Jiumaojiu has attempted various strategies for recovery, such as closing underperforming stores and enhancing delivery services, but these efforts have yielded limited results [4]. - The transition from a highly sought-after brand to struggling for customer attraction highlights the challenges faced by brands driven by capital rather than sustainable operational practices [4][5]. - Without breakthroughs in supply chain transparency, menu innovation, and employee training, the path to recovery remains long and arduous for Jiumaojiu [5].

格隆汇8月12日丨九毛九(09922.HK)公布，公司将于2025年8月22日召开董事会会议，以（其中包括）审 议及通过集团截至2025年6月30日止六个月的中期业绩及其发布，以及审议派发中期股息的建议（如 有）。 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 Jiumaojiu International Holdings Limited 九毛九國際控股有限公司 （於開曼群島註冊成立的有限公司） 董事會會議召開日期 九毛九國際控股有限公司（「本公司」）之董事（「董事」）會（「董事會」）謹此宣佈， 本公司將於2025年8月22日（星期五）舉行董事會會議，其中議程包括批准刊發本 公司及其附屬公司截至2025年6月30日止六個月之未經審核綜合中期業績公告， 以及考慮派發中期股息（如有）。 於本公告日期，董事會包括主席兼執行董事管毅宏先生、行政總裁兼執行董事何 成效先生、執行董事崔弄宇女士及蘇淡滿先生，以及獨立非執行董事唐智暉女 士、朱睿女士及王曉梅女士。 承董事會命 九毛九國際控股有限公司 主席 管毅宏 香港，2025年8月12日 （股份代號：9922） ...

FF301 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年7月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 九毛九国际控股有限公司 (於開曼群島註冊成立的有限公司) 呈交日期: 2025年8月6日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09922 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 500,000,000,000 | USD | 0.0000001 | USD | | 50,000 | | 增加 / 減少 (-) | | | | | | USD | | | | 本月底結存 | | | 500,000,000,000 | USD | 0.0000001 | USD | | 50,000 ...

Group 1 - The core viewpoint of the article highlights the performance of Jiumaojiu International Holdings Limited, which saw a stock price increase of 5.12% to 3.08 HKD per share, with a trading volume of 1.22 billion HKD [1] - Jiumaojiu operates a chain of Chinese restaurants with four distinct brands: "Jiumaojiu Northwest Cuisine," "Tai Er Sauerkraut Fish," "Song Hot Pot Factory," and "Lai Meili Sour Soup Grilled Fish," employing over 10,000 staff [1] - The company was listed on the Hong Kong Stock Exchange on January 15, 2020, under the stock code HK.09922 [1] Group 2 - As of the 2024 annual report, Jiumaojiu reported a total revenue of 6.074 billion HKD and a net profit of 55.807 million HKD [2]

Group 1 - The overall operational pressure in Q2 continues, with same-store sales showing a downward trend. The average daily sales for the company's core brands, including Tai Er, Song Hotpot, and Jiu Mao Jiu, decreased by 13.7%, 14.3%, and 18.5% year-on-year respectively, indicating a competitive environment in the restaurant industry [1][2] - Despite the pressure on same-store performance, the decline in same-store sales for Tai Er has narrowed from 21.2% in Q1 to 13.7% in Q2, showing signs of operational adjustments taking effect. The average transaction value for Tai Er and Jiu Mao Jiu increased by 1.5% and 1.8% respectively, while Song Hotpot saw a decrease of 2.0% [2] - The company has adjusted its revenue and profit forecasts for 2025-27, projecting revenue between 5.61 billion to 6.34 billion RMB and net profit between 150 million to 300 million RMB, reflecting a reduction of approximately 12-31% [3] Group 2 - The company has reduced its total number of stores to 729, with a net decrease of 51 stores in Q2, primarily due to structural adjustments of inefficient locations. Tai Er has implemented a new model for 57 of its restaurants, which is expected to enhance operational performance in the second half of the year [2] - The target price has been adjusted to 2.79 HKD, maintaining a neutral rating based on a projected price-to-earnings ratio of 19 times, rolling to the 2026 forecast earnings per share [3]