Group 1 - The National Press and Publication Administration approved 145 domestic online games in September 2025, including titles from NetEase and Zhongqingbao [1] - Notable games approved include NetEase's "Starry Friends" and Zhongqingbao's "Open Party Ancestor" [1] Group 2 - The approval list includes various game types, primarily mobile games, with a focus on casual and puzzle genres [2][3] - The approval date for all listed games is September 24, 2025 [2][3] Group 3 - The list features games from multiple publishers and developers, indicating a diverse gaming market in China [4][5] - The presence of established companies like NetEase and emerging developers suggests a competitive landscape [5][6]

Core Viewpoint - The National Press and Publication Administration announced the approval of 145 domestic online games on September 24, 2025, including titles from NetEase and Zhongqingbao [1]. Group 1: Game Approvals - A total of 145 games received approval from the National Press and Publication Administration [1]. - Notable titles include NetEase's "Starry Friends" and Zhongqingbao's "Open Party Master" [1]. Group 2: Game Details - The list includes various game genres, primarily focusing on mobile and casual games [3][4][5]. - Each game is assigned an ISBN and a unique approval number, indicating regulatory compliance [6][7].

Group 1 - The 2025 Yunqi Conference, themed "Cloud Intelligence Integration and Carbon-Silicon Symbiosis," gathered over 2,000 guests from more than 50 countries to showcase advancements in AI technology and its industrial applications [1] - Hu Zhipeng, Vice President of NetEase Group, emphasized the role of gaming technology as a key testing ground for AI advancements, highlighting its historical significance in technological evolution [1][2] - NetEase's approach focuses on "efficiency leap, innovation-driven, and industrial restructuring," exploring how gaming technology can benefit the real economy [1] Group 2 - AI's value is highlighted as a means to unleash creativity and technical potential rather than replacing human labor, with NetEase integrating AI throughout the game production process to enhance efficiency [2] - Specific improvements include a 70% increase in scene design efficiency, a 30% boost in animation production efficiency, and a 250% increase in marketing efficiency through AI-driven user profiling and intelligent customer service [2] - The "Mine Innovation Solution" by NetEase Fuxi addresses challenges in the mining industry, achieving a 20% overall efficiency increase and a 30% cost reduction through technology migration and automation [2] Group 3 - To democratize technological benefits across industries, NetEase launched the "NetEase Youling Platform," creating a global intelligent collaboration network with partners like Alibaba Cloud [3] - The AOP (Agent-Oriented Programming) paradigm introduced by NetEase emphasizes the continuous evolution of intelligent agents to enhance human-machine collaboration [3] - NetEase's AI practices span from gaming to mining, focusing on human-machine collaboration and providing a replicable path for industrial intelligent transformation [3]

9月24日，网易公司发布公告称，鉴于网易公司与明河社就《射雕三部曲》IP之合作期即将结束，及游 戏运营策略的调整，《射雕》游戏将于2025年11月24日15时终止运营。网易公司表示，"我们跟您一样 对于《射雕》游戏有着难以割舍的情感，同时也对此次终止运营给您造成的不便深表歉意！" ...

Core Insights - The conference emphasized the role of gaming technology as a key testing ground for AI, showcasing NetEase's achievements in enhancing new productivity through AI integration in game development [2] - AI is positioned not as a replacement for human labor but as a means to unlock creative and technical potential, significantly improving efficiency across various stages of game production [2][3] Group 1: AI Integration in Game Development - AI assists in creative design by generating story outlines, character settings, and dynamic adjustments, freeing up creators' time [2] - In art production, NetEase has established over 1,000 new production pipelines, achieving a 70% increase in scene design efficiency and a 30% overall improvement in animation production, with some scenes seeing efficiency gains of up to 300% [2] - AI code generation tools have improved development efficiency by 50%, with the quality of AI-generated logic reaching expert levels [2] Group 2: User-Generated Content and Community Engagement - The "Director Mode" in the game "Nirvana in Fire" allows players to take on roles such as director and screenwriter, supported by AI technologies, transforming millions of players from content consumers to creators [3] - Over 10 million UGC animations have been created, with video views reaching billions, revitalizing the gaming ecosystem [3] Group 3: AI Solutions in Traditional Industries - NetEase's "Mining Innovation Solution" addresses challenges in the mining industry through a three-step approach: game technology transformation, data collection, and gradual automation [3] - In a test at an open-pit mine in Inner Mongolia, the solution achieved 80% efficiency compared to manual labor, with 70% of processes requiring no human intervention, resulting in a 20% overall efficiency increase and a 30% cost reduction [3] Group 4: Collaborative AI Ecosystem - The "NetEase Youling Platform" aims to democratize technological benefits across industries, focusing on empowering individuals and fostering collective intelligence [4] - The AOP (Agent-Oriented Programming) paradigm promotes continuous evolution of intelligent agents to enhance human-machine collaboration [4] Group 5: Supportive AI Infrastructure - The NetEase Youling·Yisheng Zhuxiang model service platform provides integrated AIGC services, covering large language models, speech models, video models, and image models, offering cost-effective solutions for both NetEase and external users [5]

Core Viewpoint - NetEase's MMORPG game "The Legend of the Condor Heroes" will officially cease operations on November 24, 2024, after 545 days of operation, primarily due to the expiration of the "Condor Trilogy" IP copyright and adjustments in operational strategy [1][3]. Group 1: Game Development and Launch - "The Legend of the Condor Heroes" was in development for six years and was launched on March 28, 2024, with high expectations for its long-term narrative spanning 150 years [4]. - The game faced significant player criticism post-launch, including issues with character modeling, core combat experience, and severe mobile optimization problems, leading to an 80% loss of mobile users at launch [6]. Group 2: Performance and Adjustments - Initially, the game reached a peak ranking of 15 on the iOS sales chart but quickly fell out of rankings within a month, dropping to over 100 within two months [6]. - A new producer was appointed on May 24, 2024, leading to a major overhaul of the game, which included a comprehensive "reconstruction plan" addressing various aspects such as graphics, combat systems, and gameplay mechanics [8][12]. Group 3: Changes in Game Design - The game underwent a complete reset of its art style and martial arts system, shifting from a "combo chain" design to a more traditional attack and skill-based combat model, aimed at lowering the entry barrier for players [12]. - The focus of the game shifted significantly, with less emphasis on narrative and more on core gameplay elements like PVE, PVP, and character progression [14]. Group 4: Commercial Performance - The 2.0 version of the game, launched after extensive revisions, only managed to reach a peak of 64 on the iOS sales chart, indicating ongoing struggles despite improvements [16]. - Following the release of a major update, "Hua Shan Lun Jian," the game achieved a new high in commercial performance, reaching 52 on the iOS free chart and 63 on the sales chart [16]. Group 5: Industry Context - The journey of "The Legend of the Condor Heroes" reflects the intense competition and changing landscape of the gaming industry, highlighting the challenges faced by products in a saturated market [18].

Core Insights - NetEase has integrated Qwen to develop an automated game testing system, which enhances game development efficiency by 50% [1] Company Summary - NetEase is leveraging advanced AI technology through Qwen to streamline its game development process [1] - The implementation of the automated testing system is expected to significantly reduce the time and resources required for game testing [1] Industry Summary - The integration of AI in game development is becoming increasingly prevalent, indicating a trend towards automation in the gaming industry [1] - Enhanced efficiency in game testing could lead to faster game releases and improved overall quality in the gaming sector [1]

当你点开手机、电脑、平板，在数字世界畅游，是否曾感觉到有危险在靠近？ 上网冲浪正酣，在评论区、直播间可能遇到不良评论与图片；与AI助手聊天解闷，它也许会冒出一句价值观不正 确的"雷人言语"；兴致勃勃地玩着游戏，却感觉每一次行动都被窥屏，甚至被外挂玩家抢占先机；门票、盲盒开 售那一刻，掐点猛按却一秒失败，忍不住怀疑有人凭借黑科技抢先一步；这些不良行为与风险的背后，有一道我 们看不到却又离不开的坚实防线——数字内容安全。 而筑牢这一战线的，正是一群站在幕后、默默守护的数字世界"守夜人"——网易易盾用AI为盾，日复一日地拦截 风险、过滤恶意，从2016年至2025年坚持安全守护，正式迎来九周年。 九年一剑 磨炼四大核心能力 近二十余年，我国互联网行业进入高速发展时期，时代日新月异，市场瞬息万变。网易公司也经历了邮箱、新 闻、游戏、电商、音乐等多业务的成长，沉淀了庞大、丰富的数字内容场景。 作为网易公司的安全团队，网易易盾在经过长期的内部锤炼和技术钻研后，于2016年正式对外输出能力与服务， 至今已沉淀四大业务，为面向数字化业务的客户提供数字内容风控服务，助力客户安全合规以保障健康、稳定的 发展。四大业务分别是： 内 ...

Group 1 - NetEase's new game "Infinite" showcases diverse character roles and an open-world design, highlighting the company's technological accumulation and innovative strength, which may enhance investor confidence in its product pipeline [1] - The entry of leading companies into the two-dimensional and open-world segments is expected to accelerate industry competition and quality upgrades, driving the sector's valuation towards a dual-driven model of content and technology [1] - The release of innovative products sends positive signals, helping to boost market expectations for the long-term growth potential of the gaming industry [1] Group 2 - miHoYo's new IP "Star Valley" marks its strategic expansion into the simulation management genre, potentially enriching the company's revenue structure and boosting investor confidence in its diversified development [2] - The exploration of new categories by leading companies in the gaming industry is likely to activate the potential of niche markets, promoting the sector's evolution towards multi-category and high-quality offerings [2] - The continuous release of quality IP reserves strengthens market optimism regarding the long-term growth of the gaming industry [2] Group 3 - Kojima Productions' 10th-anniversary livestream revealed multiple new game projects, showcasing its layout in horror, espionage, and AR genres, with notable technological capabilities and creative reserves [3] - The integration of innovative IP and technology is expected to drive content diversification and experience upgrades, enhancing the competitiveness of the gaming sector [3] - The ongoing output of quality content is likely to boost market confidence in the long-term development potential of the gaming industry [3]

Core Insights - In 2023, generative AI began to gain traction in the gaming market, with major domestic companies establishing independent AI departments to enhance 3D asset production and development efficiency [1] - By 2024, the gaming industry recognized AI as a clear monetization path, with 49% of game developers admitting to using generative AI in their daily work [3] - The emergence of AI-native games and the integration of AI features into existing products are expected to accelerate by 2025, with significant advancements in AI technology [3][4] Group 1: AI Development in Gaming - Major companies like Tencent and NetEase have set up dedicated AI labs to explore AI applications in gaming [1] - Smaller firms are forming AIGC research teams, often consisting of fewer than 10 members, to experiment with AI technologies [1] - The academic community contributed to the concept of AI-native games, exemplified by Stanford's "Smallville" project, which showcased AI-driven NPCs in a virtual community [1] Group 2: Market Trends and Future Projections - The gaming industry is expected to see a significant shift towards AI-native games and AI-enhanced gameplay by 2025, with new tools and engines being developed [3][4] - The introduction of AI tools is anticipated to improve efficiency in game development, with reports of up to 50% efficiency gains in art production and community management [18][22] - The integration of AI into user-generated content (UGC) platforms is seen as a way to enhance player creativity and extend game lifecycles [20][25] Group 3: Emotional Companionship and Player Engagement - AI-driven emotional companionship is viewed as a promising direction for game development, though challenges remain regarding technology and compliance [5][7] - The market for AI companionship products is divided, with male-oriented products facing regulatory challenges, leading to a predominance of small companies in this space [8][11] - AI companionship products are still largely in the testing phase, with no clear commercial model established yet [17][18] Group 4: Perspectives from Industry Professionals - Industry professionals express optimism about AI's potential in gaming, with larger companies taking a cautious approach while smaller teams are more willing to experiment [26][28] - There is a divide in opinions regarding the concept of AI-native games, with some believing in its potential while others view it as a challenging proposition [32][33] - The future of AI in gaming is seen as a blend of creativity and technology, with the possibility of creating dynamic, evolving game worlds driven by AI [28][34]