21世纪经济报道记者 张赛男 上海报道 文旅市场的火热也带动了酒店行业，多家酒店集团数据显示，旗下酒店连日满房。 有意思的是，同程旅行报告还显示，今年"五一"假期，高星级酒店预订热度强于低星，进一步佐证 了"城市大休闲、乡村微度假"的假期旅行特征。数据显示，四星级酒店预订热度同比增长54%，五星级 酒店预订热度同比增长28%。与此同时，低星级酒店预订热度同比增长24%。面对长线游的超高热度， 不少消费者临时选择了周边游，包含高品质住宿及玩乐套餐的优质周边游的预订热度在"五一"假期出现 3位数的上涨。 据华住集团数据，今年华住旗下酒店在"五一"假期总接待人次近630万，是去年同期的1.3倍。"五一"假 期期间，酒店整体的入住率超84%，和去年同期相比微增约1个百分点。入住高峰时段出现在5月1日-5 月3日，这3日酒店平均入住率高达97%，其中，5月2日当日酒店整体入住率达到了103%，满房酒店数 量超9600家，出租率90%以上的门店超1万家。 另外值得注意的是，入境旅游市场的火热也为酒店业打开了新局面。假期期间，华住集团累计接待外宾 人次超4.3万，是去年同期的1.75倍。4月30日-5月4日期间，锦江酒店（ ...

Investment Rating - The investment rating for the industry is "Outperform the Market" (maintained) [2] Core Viewpoints - The tourism volume is increasing while prices remain stable, with an extended travel radius. The focus is on policy support and advancements in AI applications [3] Summary by Sections Market Review - In April, the social service sector outperformed the benchmark by 1.42 percentage points, with strong performance from tourism and education stocks. The A-share scenic spots and leading education stocks led the gains, while Hong Kong stocks in the supply chain and tea beverage sectors also performed well [3][4][6] May Day Holiday Summary - Domestic spending during the holiday increased by 8.0%, with travel willingness remaining high and an extended travel radius. A total of 314 million domestic trips were made, a year-on-year increase of 6.4%. The average spending per person increased by 1.5%, recovering to 90% of the 2019 level [3][9] Sub-Industries - **Inbound and Outbound Travel**: Inbound travel increased by 28.7% during the holiday, with significant growth in travelers from Hong Kong, Macau, Taiwan, and foreign visitors. The number of inbound foreign visitors under visa-free policies grew by 72.7% [3][21] - **Hotel Industry**: The hotel industry saw a REVPAR of 192 yuan, up 11.5% year-on-year, with occupancy rates and average daily rates also increasing. High-star hotels in county areas outperformed the overall industry [24][22] - **Scenic Spots**: Many scenic spots experienced significant visitor growth, aided by favorable weather and local government promotional activities. For example, Xiangyuan Cultural Tourism received 51.79% more visitors compared to last year [25][28] - **Dining**: Key monitored dining enterprises saw sales increase by 8.7% year-on-year, indicating a recovery in consumer spending [29][30] - **Duty-Free Sales**: Duty-free shopping during the holiday saw a decline of 7% in sales, but the average spending per person remained stable [41][35] Investment Recommendations - The report suggests focusing on leading companies benefiting from policy support and marginal improvements, including Tongcheng Travel, Xueda Education, Jiuhua Tourism, and others. Mid-term recommendations include China Duty Free, Meituan, Huazhu Group, and others [3][42]

Group 1: Travel and Tourism Data - During the five-day May Day holiday, 314 million domestic trips were made in China, representing a year-on-year increase of 6.4% [1] - Domestic tourists spent a total of 180.27 billion yuan during the holiday, marking an 8.0% increase compared to the previous year [1] Group 2: Hotel Industry Performance - Huazhu Group reported that its hotels received nearly 6.3 million guests during the May Day holiday, 1.3 times more than the same period last year [2] - The overall hotel occupancy rate exceeded 84%, with peak occupancy reaching 97% from May 1 to May 3, and on May 2, occupancy hit 103% [2] - Jinjiang Hotels (China) reported nearly 8.9 million guests from April 30 to May 4, a 13% increase year-on-year, with over 5,000 hotels fully booked for three consecutive days [2] Group 3: Performance in Smaller Cities - Many third and fourth-tier cities showed strong growth, with cities like Bengbu, Huaihua, and Yangjiang reporting hotel occupancy rates exceeding 100% [3] - Jinjiang Hotels noted that the average occupancy rate in Qianjiang reached 104%, the highest in the country during the holiday [3] Group 4: Resort and Vacation Destination Success - The Atlantis Sanya hotel achieved an average occupancy rate of 94% during the holiday, with 120,000 visitors [4] - Several Club Med resorts reported occupancy rates exceeding 95% during the holiday period [4] Group 5: Inbound Tourism Growth - Huazhu Group received over 43,000 foreign guests during the holiday, 1.75 times more than last year [6] - Jinjiang Hotels reported a 4.7 times increase in foreign guests compared to the previous year, with top source countries including Russia, South Korea, and Thailand [6] Group 6: Rise of the Homestay Industry - Tujia reported that the homestay industry experienced its "hottest May Day" with a booking increase of over 30% compared to last year [7] - Popular destinations for homestays included Chengdu and Chongqing, with Guangdong becoming the top province for homestay bookings [7] Group 7: Impact of Music Events - Numerous concerts and music festivals contributed to increased homestay bookings, with some cities experiencing booking increases of over 80% due to local events [8]

Investment Rating - The industry investment rating is "Outperform the Market" [1][36]. Core Insights - During the May Day holiday (May 1-5), the total inter-regional population flow is expected to reach 1.467 billion, with a daily average of 293 million, representing a year-on-year increase of 8.0% [3][5]. - Railway passenger volume is projected to be 101.69 million, with a daily average of 20.34 million, up 10.8% year-on-year; civil aviation passenger volume is expected to be 11.14 million, with a daily average of 2.23 million, up 11.8% year-on-year [3][5]. - The travel market is seeing a strong recovery, with significant growth in long-distance travel destinations and a 20% year-on-year increase in outbound travel orders [3][5]. - Alibaba upgraded its instant retail business, Taobao "Xiaoshida," to Taobao "Shangou," which will cover over 50 cities and aims for nationwide coverage by May 6 [3][6]. - In April, Douyin's beauty category GMV reached 17.501 billion, with skincare products accounting for 11.862 billion and makeup products for 4.948 billion [3][8]. Summary by Sections Industry Dynamics: Travel - The May Day holiday is expected to see a total of 1.467 billion inter-regional trips, with significant increases in railway and civil aviation passenger volumes [5]. - Long-distance travel destinations are performing well, with a notable increase in family and pet travel, and a resurgence in cruise travel [3][5]. Industry Dynamics: Retail - Alibaba's Taobao "Shangou" aims to enhance instant retail services by collaborating with Ele.me for subsidies exceeding 10 billion [6]. Industry Dynamics: Beauty - Douyin's beauty category shows strong performance, with a total GMV of 17.501 billion in April, indicating robust market activity [8][9]. - The top 20 beauty brands on Douyin are undergoing changes, with significant self-operated brand representation [8][9]. Company Dynamics: Beauty - MAOGEPING launched a new fragrance series in collaboration with the Palace Museum, showcasing a blend of cultural elements [11][15]. - Huaxi Biological's product "Runbaiyan·Bobo" has been approved as the first Class III medical device for facial skin improvement in China [21][20].

Core Viewpoint - The Jinjiang Hotel Group is facing a trust crisis due to significant price discrepancies between its official member platform and OTA platforms, leading to a need for improved membership strategies and pricing consistency [1][14]. Pricing Discrepancies - Some franchise hotels under Jinjiang have set prices on the Jinjiang Hui platform at five times higher than those on OTA platforms like Ctrip, with one example showing a price of 635 yuan per night on Jinjiang Hui compared to 122 yuan on Ctrip for the same hotel [1][3][4]. - The Jinjiang Hui platform's commission rate of 6% is less competitive compared to the 10%-15% charged by OTA platforms, prompting some franchisees to prefer OTA channels despite higher costs [1][8]. Membership Challenges - Jinjiang's membership count stands at approximately 205 million, lagging behind Huazhu's 270 million, indicating a struggle in member acquisition and retention [14]. - The company has seen a decline in various operational metrics in 2024, with plans to reduce new hotel openings from 1,515 in 2024 to 1,300 in 2025, highlighting the impact of membership growth on overall performance [14]. Franchisee Behavior - Franchisees are increasingly opting to close official booking channels in favor of OTAs, which provide greater customer traffic and order volume, despite the lower commission rates offered by Jinjiang Hui [15]. - The reliance on OTAs for customer acquisition is exacerbated by the lack of a robust independent sales system among soft brands like Pai Hotel, leading to diminished motivation for franchisees to support official channels [15]. Strategic Response - In response to these challenges, Jinjiang has prioritized the enhancement of its membership system in its 2025 strategy, aiming to optimize member marketing through data tools and improve the benefits offered via the Jinjiang Hui app [14][15]. - The company recognizes the need to balance low commission rates with effective traffic support for franchisees and to integrate soft brands with the membership system to enhance overall value [15].

锦江酒店（中国区）"五一"期间单日近万家酒店满房，累计接待外宾超去年同期4.7倍 金十数据5月6日讯，4月30日-5月4日，酒店企业锦江酒店（中国区）旗下酒店累计接待人次近890万， 较去年同期提升约13%。5月1日-5月3日为酒店入住高峰期，其旗下超五千家酒店连续3天满房，较去年 同期大幅提升。其中，5月2日锦江酒店（中国区）位于全国的近万家酒店同时满房，创历史新高。 ...

Group 1: Tourism Market Growth - The tourism market is experiencing explosive growth during the "May Day" holiday in 2025, with visitor numbers exceeding those of the previous year [1] - Various tourism and consumption enterprises in Shanghai are standing out by offering "new scenes, new gameplay, and new experiences" [1] Group 2: Visitor and Revenue Data - Xiangyuan Cultural Tourism (600576.SH) attracted 595,300 visitors and generated revenue of 38.72 million yuan during the first four days of the holiday, with visitor numbers and revenue increasing by 54.63% and 53.28% year-on-year, respectively [2] - Tianmu Lake (603136.SH) reported a 5.31% increase in visitor numbers and a 6.55% increase in revenue compared to 2024 [2] - Huangshan Tourism (600054.SH) welcomed 147,000 visitors, marking a 13.7% year-on-year increase, reaching historical highs [2] Group 3: Hotel Industry Performance - Jinjiang Hotels (600754.SH) received nearly 8.9 million guests from April 30 to May 4, a 13% increase from the previous year, with nearly 10,000 hotels fully booked on May 2, setting a historical record [3] - The inbound tourism market saw a significant boost, with Jinjiang Hotels hosting 4.7 times more foreign guests compared to the previous year during the holiday period [3] Group 4: Revitalization of Traditional Commercial Areas - Companies in Shanghai are enhancing consumer engagement through brand collaborations and resource integration, such as Yonghui Supermarket (601933.SH) creating a one-stop shopping experience for travelers [4] - The Yuyuan Mall reported over 1 million visitors and sales exceeding 100 million yuan during the holiday, reflecting a 100% year-on-year increase [4] - Wangfujing (600859.SH) achieved nearly 20% growth in foot traffic by organizing diverse activities across its stores in 38 cities [4]

Investment Rating - The investment rating for the company is "Buy" and is maintained [9]. Core Views - In Q1 2025, the company achieved operating revenue of 2.942 billion yuan, a year-on-year decrease of 8.25%, and a net profit attributable to the parent company of 27 million yuan, down 57.29% year-on-year. The company plans to continue a high opening rate, expecting to add 1,300 new hotels and sign 2,000 new contracts in 2025. The restructuring in the China region in 2024 is anticipated to enhance management efficiency. The long-term outlook is positive due to the "12+3+1" brand development strategy and the strengthening of three platforms: global hotel internet, global procurement platform, and global shared services platform [2][6][12]. Summary by Sections Financial Performance - In Q1 2025, the company reported operating revenue of 2.942 billion yuan, a decrease of 8.25% year-on-year, and a net profit of 27 million yuan, down 57.29% year-on-year [2][6]. - The gross profit margin decreased by 3.53 percentage points to 31.85%, while the net profit margin fell by 6.18 percentage points to 1.76% [12]. Store Growth and Structure Optimization - The company opened 226 new hotels in Q1 2025, with 2 full-service and 224 limited-service hotels, while closing 129 hotels. The net increase in hotels was 97, bringing the total to 13,513 [12]. - The proportion of mid-range hotels and franchise stores increased, with mid-range hotels and franchise stores accounting for 60.8% and 94.32%, respectively [12]. RevPAR and Market Dynamics - The RevPAR for full-service and limited-service hotels in mainland China decreased by 8.3% and 5.31% year-on-year, respectively. The average daily rate (ADR) for full-service and limited-service hotels fell by 9.61% and 6.84% year-on-year [12]. - The overseas limited-service hotel RevPAR decreased by 3.09% year-on-year, primarily due to occupancy rate pressure [12]. Future Outlook - The company plans to maintain a high opening rate, with expectations of 1,300 new hotels and 2,000 new contracts in 2025. The restructuring in 2024 is expected to improve management efficiency [12]. - The long-term strategy focuses on the "12+3+1" brand development and enhancing the three platforms to reduce performance pressure [12]. Profit Forecast - The forecasted net profit attributable to the parent company for 2025-2027 is 1.193 billion, 1.367 billion, and 1.555 billion yuan, corresponding to PE ratios of 22, 19, and 17 times, respectively [12].

Group 1: Core Views - The recent upgrades in stock ratings by brokerages are primarily concentrated in sectors with significant performance growth, rising industry sentiment, or turnaround situations, particularly in AI and robotics [2][5] - The number of stocks downgraded by brokerages has reached a year-to-date high, with notable downgrades in the coal and tourism sectors [5][6] Group 2: Upgraded Stocks - Multiple stocks in the AI and robotics sectors have received rating upgrades, including: - Platinum New Materials, with a projected net profit of 376 million yuan for 2024, a year-on-year increase of 46.9% [2] - Huichang Communications, expected to achieve a net profit of 29 million yuan in 2024, turning profitable with a 12.28% year-on-year revenue growth in Q1 [2] - Beijing Junzheng, with Q1 revenue of 1.06 billion yuan, a 5.3% year-on-year increase, and anticipated market recovery [3] - Keli Sensor, reporting a net profit of 76 million yuan in Q1, a nearly 76% year-on-year increase [3] - Nanshan Zhishang, recognized for its leading position in domestic wool spinning and new materials applications [3][4] Group 3: Downgraded Stocks - Several coal stocks have been downgraded, including: - Shanxi Coking Coal and Pingmei Shenma, downgraded to "overweight" due to weak coking coal prices [5] - Shanmei International, also downgraded to "overweight" despite low mining costs and potential production increases [5] - The tourism sector has seen downgrades, such as: - Jinjiang Hotels, with a Q1 net profit of 36 million yuan, down 81% year-on-year [5] - Miao Exhibition, downgraded due to declining revenue amid intensified competition [6] Group 4: Market Outlook - Brokerages are optimistic about AI and high-dividend sectors for May, with expectations of a continued oscillating market [7] - Recommendations include focusing on three main directions: financial dividends, self-sufficiency in industries like military, and domestic consumption [7] - The market is expected to follow a gentle recovery path, with attention on cyclical sectors and growth styles, particularly in AI and robotics [7]

Investment Rating - The report maintains an "Accumulate" rating for the company [1] Core Views - The company experienced pressure on performance in Q1 2025, with a year-on-year decline in profitability [4] - Q1 2025 revenue was 2.942 billion yuan, down 8.25% year-on-year, and net profit attributable to the parent company was 36 million yuan, down 81.03% year-on-year [4] - The company plans to accelerate its opening of new hotels, with a target of 1,300 new openings in 2025 [7] Summary by Sections Financial Performance - Q1 2025 revenue from domestic hotel operations was 2.116 billion yuan, down 6.37% year-on-year [5] - The full-service hotel segment generated revenue of 59 million yuan, up 31.39% year-on-year, while the RevPAR was 192.19 yuan, down 8.30% year-on-year [5] - The limited-service hotel segment generated revenue of 2.057 billion yuan, down 7.14% year-on-year, with a RevPAR of 137.53 yuan, down 5.31% year-on-year [5] Profitability and Cost Management - The company's gross margin in Q1 2025 was 31.85%, down 3.52 percentage points year-on-year [6] - The operating profit margin for Q1 2025 was 1.2%, down 4.70 percentage points year-on-year [6] Expansion Plans - In Q1 2025, the company opened 226 new hotels, with a net increase of 97 hotels [7] - The company has a total of 13,513 hotels in operation as of the end of Q1 2025 [7] Earnings Forecast and Valuation - The forecast for net profit attributable to the parent company for 2025 has been adjusted to 1.040 billion yuan, a decrease of 12.4% from previous estimates [7] - The expected EPS for 2025 is 0.97 yuan, with corresponding P/E ratios of 25, 20, and 17 for 2025, 2026, and 2027 respectively [8]