来源：酒业内参 sma 打开新浪财经APP 搜索 酒价内参 Q 新浪财经客户端 Sina Finance Mobile Version 白酒业的重要新闻方面，在元旦假期销售客户数超过十万名之后，茅台旗下数字营销平台"i茅台"于1月 3日宣布了一项关键调整：为迎接春节旺季并满足更广泛消费者的需求，自1月4日至春节前，将每位用 户每日购买53%vol 500ml飞天茅台（2026）的最高限额从12瓶下调至6瓶。此次调整将持续至春节前， 此举旨在通过更均衡的投放，让更多消费者能在节日期间购买到飞天产品。 | 1 1 | | --- | | | 国窖1573 52度/500ml | 896/瓶 | 1元A | | --- | --- | --- | --- | | 1 - 1 | 洋河梦之蓝M6+ | 570/瓶 | 持本 | | | 52度/550ml | | | | | 古井贡古20 | 505/瓶 | -2元▼ | | | 52度/500ml | | | | 2 | 习酒君品 53度/500ml | 662/瓶 | -1元▼ | | | 青花郎 53度/500ml | 698/瓶 | -7元▼ | | | 水晶 ...

Core Insights - The core viewpoint of the article highlights the ongoing decline in the retail prices of major Chinese liquor brands, with the overall market sentiment remaining cautious as prices continue to slowly decrease [1][4]. Price Trends - The average retail price of the top ten Chinese liquor products on January 4 is reported at 9,078 yuan, down 5 yuan from the previous day, marking a new low for four consecutive trading days [1][4]. - The market shows a mixed performance with five products declining, four increasing, and one remaining stable [1][4]. Price Changes of Specific Products - Notable price increases include: - Wuliangye Pu Wubai: up 7 yuan per bottle [1][4] - Shuijingfang Jianan Chun: up 7 yuan per bottle [1][4] - Qinghua Fen 20: up 1 yuan per bottle [1][4] - Guojiao 1573: up 1 yuan per bottle, achieving four consecutive days of price increases [1][4] - Significant price decreases include: - Premium Moutai: down 7 yuan per bottle [1][4] - Qinghua Lang: down 7 yuan per bottle [1][4] - Feitian Moutai: down 4 yuan per bottle [1][4] - Gujing Gong Gu 20: down 2 yuan per bottle [1][4] - Xijiu Junpin: down 1 yuan per bottle [1][4] Market Data Collection - The data for the "Liquor Price Reference" is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, mainstream e-commerce platforms, and retail outlets, aiming to provide objective and traceable market price data [2][5]. Industry News - In a significant industry update, Moutai's digital marketing platform "i Moutai" announced a reduction in the daily purchase limit for the 53% vol 500ml Feitian Moutai from 12 bottles to 6, effective from January 4 until the Spring Festival, to better meet consumer demand during the holiday season [2][5].

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 新浪财经"酒价内参"过去24小时中收集的数据显示，中国白酒市场十大单品的终端零售均价在1月4日延 续弱势整理，整体价格继续小幅下行。如果十大单品各取一瓶整体打包售卖，今日总售价为9078元，较 昨日回落5元，连续第四个交易日创下近期新低。市场整体情绪依然谨慎，价格中枢在低位持续且缓慢 下移。 今日市场格局分化，五跌四涨一平。上涨产品中，五粮液普五八代表现亮眼，环比上涨7元/瓶，领涨市 场。水晶剑南春价格同样上涨7元/瓶。青花汾20与国窖1573价格分别微涨1元/瓶，后者已经实现四连 阳。洋河梦之蓝M6+价格则与昨日持平。下跌产品方面，精品茅台的价格回调幅度居前，下跌7元/瓶。 青花郎价格下跌7元/瓶。飞天茅台价格下跌4元/瓶。古井贡古20价格下跌2元/瓶。习酒君品价格微跌1 元/瓶。市场缺乏明确的上涨主线，多数产品均在窄幅区间内波动整理。 "酒价内参"的每日数据源自全国各大区均有合理分布的约200个采集点，包括但不限于酒企的指定经销 商、社会经销商、主流电商平台和零售网点等，原始取样数据为过去24个小时中各点位经手的真实成交 终端零售价格，力求为社会各 ...

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 新浪财经"酒价内参"过去24小时中收集的数据显示，中国白酒市场十大单品的终端零售均价在1月4日延 续弱势整理，整体价格继续小幅下行。如果十大单品各取一瓶整体打包售卖，今日总售价为9078元，较 昨日回落5元，连续第四个交易日创下近期新低。市场整体情绪依然谨慎，价格中枢在低位持续且缓慢 下移。 今日市场格局分化，五跌四涨一平。上涨产品中，五粮液普五八代表现亮眼，环比上涨7元/瓶，领涨市 场。水晶剑南春价格同样上涨7元/瓶。青花汾20与国窖1573价格分别微涨1元/瓶，后者已经实现四连 阳。洋河梦之蓝M6+价格则与昨日持平。下跌产品方面，精品茅台的价格回调幅度居前，下跌7元/瓶。 青花郎价格下跌7元/瓶。飞天茅台价格下跌4元/瓶。古井贡古20价格下跌2元/瓶。习酒君品价格微跌1 元/瓶。市场缺乏明确的上涨主线，多数产品均在窄幅区间内波动整理。 "酒价内参"的每日数据源自全国各大区均有合理分布的约200个采集点，包括但不限于酒企的指定经销 商、社会经销商、主流电商平台和零售网点等，原始取样数据为过去24个小时中各点位经手的真实成交 终端零售价格，力求为社会各 ...

Core Viewpoint - The Chinese liquor market is experiencing a slight downward trend in retail prices for the top ten products, with the overall market sentiment remaining cautious and prices continuing to decline slowly [1]. Price Trends - The average retail price of the top ten liquor products on January 4 is 9,078 yuan, down 5 yuan from the previous day, marking the fourth consecutive day of decline [1]. - The market shows a mixed performance with five products increasing in price, four decreasing, and one remaining stable [1]. Price Changes of Key Products - Notable price increases include: - Wuliangye Pu Wubai: up 7 yuan per bottle [1][3]. - Shuijing Jian Nan Chun: up 7 yuan per bottle [1][4]. - Guojiao 1573: up 1 yuan per bottle, achieving four consecutive days of price increases [1][3]. - Price decreases include: - Premium Moutai: down 7 yuan per bottle [1][3]. - Qinghua Lang: down 7 yuan per bottle [1][4]. - Feitian Moutai: down 4 yuan per bottle [1][3]. - Gujing Gonggu 20: down 2 yuan per bottle [1][4]. - Xijiu Junpin: down 1 yuan per bottle [1][4]. Market Sentiment - The overall market sentiment remains cautious, with a lack of clear upward trends and most products fluctuating within narrow price ranges [1].

Core Viewpoint - The liquor sector experienced a decline of 1.01% on December 31, with *ST Yanshi leading the drop, while the overall market showed mixed results with the Shanghai Composite Index up by 0.09% and the Shenzhen Component Index down by 0.58% [1] Liquor Sector Performance - The closing prices and percentage changes for key liquor stocks are as follows: - *ST Yanshi: 2.90, -4.92% - Gujing Gongjiu: 132.60, -2.23% - Shede Manye: 56.08, -1.61% - Quanwei Jiu: 20.42, -1.40% - Luzhou Laojiao: 116.22, -1.38% - Wuliangye: 105.94, -1.32% - Zhisi Cha: 54.58, -1.30% - Yingjia Gongjiu: 39.56, -1.27% - Yilite: 13.84, -1.14% - Huangtai Jiuye: 12.51, -1.11% [1] Capital Flow Analysis - The liquor sector saw a net outflow of 1.573 billion yuan from main funds, while retail investors contributed a net inflow of 712 million yuan [1] - The detailed capital flow for selected stocks indicates: - Gujing Gongjiu: Main net inflow of 5.437 million yuan, retail net inflow of 2.302 million yuan - *ST Yanshi: Main net outflow of 4.866 million yuan, retail net inflow of 4.265 million yuan - Other stocks like Jinzhongzi Jiu and Kuozi Jiao experienced significant net outflows from main and retail funds [2]

Market Performance - On December 31, major indices showed volatility, with the Shanghai Composite Index slightly up by 0.09%, while the Shenzhen Component Index fell by 0.58%, the ChiNext Index dropped by 1.23%, and the STAR Market 50 Index decreased by 1.15% [2] - Over 2,300 stocks in the two markets were in the green, with a total trading volume reaching approximately 2.05 trillion yuan [2] AI and Technology Sector - AI application concept stocks led the gains, with BlueFocus (300058.SZ) rising by 20%, iReader Technology (603533.SH) increasing by 10%, and Century Tianhong (300654.SZ) and Chinese Online (300364.SZ) experiencing significant increases [2] - Meta announced the acquisition of the general AI agent platform Manus, marking its third-largest acquisition to date. Manus has processed over 147 trillion tokens and created 80 million virtual computers, serving millions of users [2] Aerospace Sector - The commercial aerospace concept remained active, with Aerospace Universe (688523.SH) rising over 14%, and China Satellite (600118.SH) and Aerospace Development (000547.SZ) both increasing by 10% [2] - On December 31, China successfully launched the Practice-29 satellite using the Long March 7 modified carrier rocket, marking the 623rd flight of the Long March series and a record 73 space launch missions completed in 2025 [3] Aviation and Education Sector - The airport and shipping sector strengthened, with companies like Juneyao Airlines (603885.SH) up by 7.2%, and China Eastern Airlines (600115.SH), China Southern Airlines (600029.SH), and Air China (601111.SH) also seeing gains [4] - The upcoming New Year holiday is expected to drive a surge in passenger traffic, with the Civil Aviation Administration predicting a 4.9% year-on-year increase in passenger throughput from January 1 to 3, 2026 [4] - The education sector also performed well, with Kevin Education (002659.SZ) hitting the daily limit up by 10%, and other companies like Zhonggong Education (002607.SZ) and Dou Shen Education (300010.SZ) showing significant increases [4] - The Ministry of Education plans to advance AI in education, with policies expected to be released next year to promote AI knowledge education and develop a future-oriented education system [4] Declining Sectors - The liquor and pharmaceutical commercial sectors weakened, with companies like Hefei China (603122.SH), Kweichow Moutai (600519.SH), and Gujing Gongjiu (000596.SZ) experiencing declines [5] - The chip and lithium battery sectors also faced downturns, with Saiwei Electronics (300456.SZ) dropping by 9.96%, and other companies like Cambrian (688256.SH), EVE Energy (300014.SZ), and CATL (300750.SZ) also declining [5]

Core Viewpoint - Gujinggong Liquor's stock has experienced a significant decline in 2023, with a year-to-date drop of 20.57% and a recent 6.31% decrease over the last five trading days, indicating potential challenges in the company's performance and market perception [1][2]. Financial Performance - For the period from January to September 2025, Gujinggong Liquor reported a revenue of 16.425 billion yuan, representing a year-on-year decrease of 13.87%. The net profit attributable to shareholders was 3.960 billion yuan, down 16.57% compared to the previous year [2]. - Cumulatively, since its A-share listing, Gujinggong Liquor has distributed a total of 12.612 billion yuan in dividends, with 7.136 billion yuan distributed over the last three years [3]. Stock Market Activity - As of December 31, Gujinggong Liquor's stock price was 132.89 yuan per share, with a market capitalization of 70.246 billion yuan. The stock saw a trading volume of 365 million yuan and a turnover rate of 0.67% [1]. - The stock has faced net outflows of 20.34 million yuan from major funds, with significant selling pressure observed [1]. Shareholder Structure - As of December 19, the number of shareholders for Gujinggong Liquor increased to 48,900, marking a 3.44% rise from the previous period. The average circulating shares per person remained at zero [2]. - Among the top ten circulating shareholders, notable changes include an increase in holdings by the China Securities White Wine Index A and a decrease in holdings by E Fund Consumer Industry Stock [3].

Core Viewpoint - The Chinese liquor market is experiencing a significant price adjustment, with the average retail price of the top ten liquor products dropping sharply at the end of the year, indicating a clear intention to recover funds before the holiday season [1]. Price Trends - The total retail price for a package of the top ten liquor products is 9141 yuan, down 61 yuan from the previous day, marking a new low for the week [1]. - The overall price of nine major liquor products has decreased by 1.7% from the baseline date of November 10, with a total price of 6743 yuan compared to 6860 yuan [1]. - Since the introduction of the premium Moutai on November 18, the average retail price of the top ten products has decreased by 0.9%, from 9226 yuan to 9141 yuan [1]. Individual Product Performance - Among the products, the premium Moutai is the only one that has seen a price increase during the monitoring period, while Qinghua Lang and Gujing Gonggu 20 are the top gainers [1]. - The market is currently characterized by a broad decline in prices, with only Wuliangye's Pu Wu 8th generation showing a rebound, increasing by 20 yuan per bottle [2]. - Other notable price declines include Qinghua Lang down 18 yuan, Xijiu Junpin down 16 yuan, and Guojiao 1573 down 13 yuan [2][6]. Strategic Adjustments by Moutai - Moutai announced plans to adjust its product matrix by 2026, introducing six major series, including classic, premium, zodiac, aged, cultural, and low-alcohol products [3]. - The introduction of the 53% vol 500ml flying Moutai on the "i Moutai" platform will be a first, aiming to balance supply and demand while preventing speculation [3]. - Moutai emphasizes the importance of using the "i Moutai" platform to enhance the channel ecosystem and stabilize the market for its major products [3].

Core Viewpoint - The "Wine Price Reference" by Sina Finance has reported a significant decline in the retail prices of major Chinese liquor products, indicating a market adjustment as year-end sales aim to recover funds [1][7]. Group 1: Market Price Trends - The average retail price of the top ten liquor products dropped to 9141 yuan, a decrease of 61 yuan from the previous day, marking a new low for the week [1][7]. - The overall price of nine major liquor products, using November 10 as a base date, fell by 1.7% from 6860 yuan to 6743 yuan [1][7]. - Since the introduction of the premium Moutai on November 18, the average price of the top ten products has decreased by 0.9% from 9226 yuan to 9141 yuan [1][7]. Group 2: Individual Product Performance - Among the products, only the Wuliangye 58th generation saw a price increase of 20 yuan per bottle, recovering to normal levels after a previous drop [2][8]. - The Qinghua Lang experienced the largest price drop, decreasing by 18 yuan per bottle, followed by Xijiu Junpin down 16 yuan, and Qinghua Fen 20 down 15 yuan [2][8]. - The premium Moutai's price fell by 9 yuan per bottle, while the Flying Moutai decreased by 4 yuan [2][8]. Group 3: Industry Developments - On December 30, the "i Moutai" platform announced plans to adjust the product matrix for Moutai in 2026, introducing six major series including classic, premium, zodiac, aged, cultural, and low-alcohol products [2][8]. - The 53% vol 500ml Flying Moutai will debut on the "i Moutai" platform, which aims to balance product supply and demand while preventing speculation [2][8].