Core Insights - The Chinese liquor industry is undergoing significant adjustments in the first half of 2025, driven by economic fluctuations, changes in consumer dynamics, and intensified competition among existing players [1] - Three major trends are emerging in the industry: low-alcohol products, consumer-centric strategies, and internationalization [1] Trend 1: Low-Alcohol Products - The trend of low-alcohol beverages is gaining momentum, with major companies like Wuliangye and Luzhou Laojiao planning to launch new low-alcohol products to cater to younger consumers [3][4] - The low-alcohol market is experiencing a compound annual growth rate of around 30%, with expectations for the market size to exceed 74 billion yuan by 2025 [3][4] - Low-alcohol products are seen as a strategic avenue for companies to navigate the saturated high-alcohol market and create a more resilient product ecosystem [4][5] - The shift towards low-alcohol beverages is also aligned with changing consumer preferences, particularly among younger demographics, where 60% prefer low-alcohol options [7] Trend 2: Consumer-Centric Strategies - The industry is increasingly focusing on direct consumer engagement, moving away from traditional B2B models to enhance brand loyalty and consumer experience [9][12] - Companies are implementing immersive marketing strategies, such as tasting events and interactive experiences, to connect with younger consumers and adapt to their preferences [12][13] - The C-end strategy aims to break through growth bottlenecks and reshape development dynamics by activating real consumer engagement [13][15] - Building brand loyalty through deep consumer interaction is becoming essential in a market characterized by information overload and brand homogenization [15] Trend 3: Internationalization - The internationalization of Chinese liquor is accelerating, with companies participating in global events like the 2025 Osaka Expo to showcase their products [16][18] - In 2024, liquor exports reached 16,400 kiloliters, a 6.3% increase year-on-year, with total export value rising by 20.4% to $970 million [18][19] - Despite positive growth, Chinese liquor still holds a small share of the global spirits market, accounting for only 2.4% of total exports [19] - Challenges such as high tariffs, lack of international standards, and cultural barriers remain significant hurdles for broader acceptance in global markets [19][20] - Recent initiatives include the development of international standards for Chinese liquor to facilitate its global integration [22]

Investment Rating - The report maintains an "Outperform the Market" rating for the food and beverage sector [4][5][73]. Core Views - The liquor sector is showing signs of bottoming out, with a focus on the mid-year performance of the sector. The overall sentiment is improving due to policy expectations aimed at boosting domestic demand, leading to a recovery in the liquor sector after significant declines [2][11][13]. - The beer and beverage segments are entering a peak season, with expectations for strong mid-year performance. Companies like Yanjing Beer and Zhujiang Beer are projected to achieve substantial profit growth due to cost reduction and efficiency improvements [14][15][20]. - The report emphasizes the importance of consumer engagement and market health for liquor companies, suggesting a shift towards internationalization and targeting younger demographics [2][11][13]. Summary by Sections Liquor Sector - The liquor index rose by 1.4% this week, with major brands like Kweichow Moutai and Wuliangye focusing on brand strength and service enhancement. The sector is expected to recover from low valuations, although demand pressures remain significant [2][11][13]. - Recommended stocks include Kweichow Moutai, Shanxi Fenjiu, and Luzhou Laojiao, which have demonstrated strong risk resilience [2][11][13]. Consumer Goods - The beer segment is expected to benefit from seasonal demand, with Yanjing Beer and Zhujiang Beer forecasting a 40% to 50% increase in net profit for the first half of 2025 [14][15]. - The snack sector is experiencing volatility, with a recommendation for companies with strong performance certainty, such as Wei Long and Yan Jin [16]. - In the condiment sector, leading companies are expected to show resilience, with a focus on policy developments that could enhance the restaurant industry's vitality [17]. Frozen Foods and Dairy - Frozen food companies are actively developing new products to cater to both B2B and B2C markets, with a focus on convenience and smaller packaging [18]. - The dairy sector is anticipated to see a gradual recovery in demand, supported by favorable policies and improved supply dynamics [19]. Beverages - The beverage industry is entering a peak season, with leading companies like Dongpeng Beverage expected to continue expanding their market presence [20].

Investment Rating - The report maintains an "Increase" rating for the food and beverage industry, indicating a positive outlook for selected companies within the sector [4]. Core Insights - The report highlights a significant differentiation within the industry, particularly in the liquor segment, where companies are actively seeking transformation amid market pressures. It emphasizes three main investment themes: leading brands, high-certainty regional brands, and flexible companies benefiting from recovery [1][2]. - In the beer and beverage sector, companies like Yanjing and Zhujiang are expected to show strong profit growth, with Yanjing projected to achieve a net profit of 1.06 to 1.14 billion yuan, reflecting a year-on-year increase of 40% to 50% [3]. Summary by Sections Liquor Industry - The liquor industry is experiencing a challenging half-year, with demand and policy impacts leading to a slowdown in sales. The report anticipates that the performance expectations for the mid-year and the entire year of 2025 have been largely adjusted [2]. - Key players like Kweichow Moutai and Wuliangye are focusing on service enhancement and transformation strategies to navigate the current market conditions. The report suggests that the upcoming month of September will be critical for assessing the impact of policies and consumer demand [2]. Beer and Beverage Sector - Yanjing Beer is expected to achieve a net profit of 1.06 to 1.14 billion yuan for the first half of 2025, marking a year-on-year increase of 40% to 50%. Zhujiang Beer is also projected to see a profit increase of 15% to 25% [3]. - Eastroc Beverage is forecasted to generate revenue of 10.63 to 10.84 billion yuan, with a net profit of 2.31 to 2.45 billion yuan, reflecting a growth of 33% to 42% year-on-year [3]. Consumer Goods - The report notes that companies like Youyou Foods and Miaokelando are expected to report significant profit increases, with Youyou Foods projecting a revenue growth of 40.91% to 50.77% [7]. - The overall consumer goods sector is highlighted as a space to watch for growth, particularly for companies that are innovating and expanding their market reach [7].

2025 年 07 月 13 日 投资评级：看好（维持） 食品饮料 行业走势图 数据来源：聚源 -24% -12% 0% 12% 24% 36% 2024-07 2024-11 2025-03 食品饮料 沪深300 相关研究报告 《白酒承压待布局，魔芋赛道涌生机 —行业周报》-2025.7.6 《白酒持续探底，新消费标的值得重 视—行业周报》-2025.6.29 《"禁酒令"纠偏催化反弹，重视板块 底部机会—行业周报》-2025.6.22 白酒布局机会渐显，新消费择优长期持有 ——行业周报 张宇光（分析师） 张思敏（联系人） zhangyuguang@kysec.cn 证书编号：S0790520030003 zhangsimin@kysec.cn 证书编号：S0790123070080 核心观点：战略布局头部酒企，坚守优质新消费标的 7 月 7 日-7 月 11 日，食品饮料指数涨幅为 0.8%，一级子行业排名第 23，与沪深 300 基本持平，子行业中白酒（+1.4%）、保健品（+1.4%）、啤酒（+1.2%）表现 相对领先。本周食品饮料行情出现变化，新消费标的高位震荡；传统消费底部有 企稳迹象。本轮白酒行 ...

Group 1: Annual Reports and Dividends - Gujinggong Liquor (000596) reported 2024 revenue of 23.578 billion yuan, up 16.41%, and net profit of 5.517 billion yuan, up 20.22%. The company plans to distribute a cash dividend of 50 yuan per 10 shares, totaling 2.643 billion yuan [2] - Luzhou Laojiao (000568) reported 2024 revenue of 31.196 billion yuan, up 3.19%, and net profit of 13.473 billion yuan, up 1.71%. The company plans to distribute a cash dividend of 45.92 yuan per 10 shares, totaling 6.759 billion yuan [2] - Gree Electric (000651) reported 2024 revenue of 189.164 billion yuan, down 7.26%, and net profit of 32.185 billion yuan, up 10.91%. The company plans to distribute a cash dividend of 20 yuan per 10 shares, totaling 11.17 billion yuan [3] Group 2: Q1 2025 Performance - Gujinggong Liquor reported Q1 2025 revenue of 9.146 billion yuan, up 10.38%, and net profit of 2.330 billion yuan, up 12.78% [2] - Gree Electric reported Q1 2025 revenue of 41.507 billion yuan, up 14.14%, and net profit of 5.904 billion yuan, up 26.29% [3] - National City Mining (000688) reported Q1 2025 revenue of 0.053 billion yuan, up 77.25%, and net profit of 0.0612 billion yuan, up 18279.65% [4] - Taiyuan Iron & Steel (000825) reported Q1 2025 revenue of 23.31 billion yuan, down 4.71%, and net profit of 0.0188 billion yuan, up 5506.92% [4] - Shenfang A (000029) reported Q1 2025 revenue of 0.033 billion yuan, up 457.38%, and net profit of 0.0724 billion yuan, up 3718.51% [4] - Qingda Environmental Protection (688501) reported Q1 2025 revenue of 0.0619 billion yuan, up 317.43%, and net profit of 0.0687 billion yuan, up 990.26% [4] - Tianbao Infrastructure (000965) reported Q1 2025 revenue of 0.0169 billion yuan, down 34.62%, and net profit of 0.01 billion yuan, up 737.29% [4] - Taihe Intelligent (603656) reported Q1 2025 revenue of 0.0105 billion yuan, up 10.19%, and net profit of 0.0002097 billion yuan, up 716.41% [5] - Meg Intelligent (002881) reported Q1 2025 revenue of 0.0997 billion yuan, up 73.57%, and net profit of 0.0463 billion yuan, up 616.02% [5] - Shengda Biological (603079) reported Q1 2025 revenue of 0.0203 billion yuan, up 9.95%, and net profit of 0.0217 billion yuan, up 469.35% [5] - Jincai Interconnection (002530) reported Q1 2025 revenue of 0.0206 billion yuan, down 33%, and net profit of 0.001364 billion yuan, up 466.95% [5] - XinSai Co. (600540) reported Q1 2025 revenue of 1.215 billion yuan, up 312.03%, and net profit of 0.01819 billion yuan, up 315.74% [6]

Group 1: Foreign Investment Trends in Baijiu Sector - Foreign investment in the baijiu sector has been decreasing, with Kweichow Moutai's foreign ownership dropping from 26% to nearly 13% over the past five years, representing a reduction of about 50% [1] - Other major baijiu companies have also seen significant reductions in foreign holdings, with Luzhou Laojiao decreasing from 8.1% to 4.5% (44% reduction), Yanghe from 27.4% to 3.5% (87% reduction), and Gujing Gong from 10.3% to 3.8% (63% reduction) [2] - Wuliangye has experienced a similar trend, with foreign ownership decreasing from 26% to approximately 7%, equating to a 73% reduction over the last five years [3] Group 2: Recent Performance and Forecasts - Recent quarterly data indicates that Kweichow Moutai had two quarters of net buying and two quarters of net selling, with total shares held decreasing from 87 million to 73 million, a 16% reduction over the past year [1] - Forecasts for the first half of 2025 suggest Kweichow Moutai will see a revenue growth of 9%, while Wuliangye is expected to grow by 1-2%, and Luzhou Laojiao is projected to decline by 6-10% [10] - Shanxi Fenjiu is an exception, with foreign holdings increasing from 36 million to 49 million shares over the past year, indicating a 36% increase in foreign investment [12] Group 3: Overall Industry Sentiment - The overall sentiment in the baijiu industry appears cautious, with many companies experiencing declines in foreign investment, suggesting that the industry's fundamentals may not have fully bottomed out [9] - The baijiu index has been one of the worst-performing indices this year, raising concerns about whether the actual earnings will meet broker expectations [10]

Investment Rating - The report downgrades four stocks: Fen Wine, Luzhou Laojiao, ZJLD to Neutral from Buy, and Anhui Gujing to Sell from Neutral, while maintaining Buy on Kweichow Moutai and Wuliangye [9][36]. Core Insights - The current cycle for the spirits industry is likely prolonged due to the impact of the new austerity policy, with uncertainties on when the cycle will bottom out [1][14]. - The report anticipates policy headwinds to persist from 2Q25 to 2Q26, followed by a modest impact in 2H26 as improper dining restrictions for civil servants normalize [2][14]. - The spirits industry is expected to see a decline in total addressable market (TAM) by 10% to 14% in 2025-27E, with a forecasted decline of over 6% in 2025 and a -2% decline in 2026 [2][14]. Summary by Sections Risk Profiling - A policy impact ranking analysis indicates that upper mid-end and commercial banquet-focused products will face greater pressure, while Moutai is expected to remain resilient due to its gifting demand and limited exposure to government-related banquet consumption [2][12]. Earnings and Valuation Analysis - The report projects +1%/+5% aggregated topline growth for 2025/26E, down from previous estimates of +6%/+9%, with high-end spirits expected to grow by +5%/+5% and upper-mid-high end spirits facing declines of -10%/+2% [2][14]. - A bear case analysis suggests potential earnings downside risks of 6% to 18% for most spirits names compared to the base case [2][14]. Industry Growth Forecast - The spirits industry growth forecast has been revised down to a greater than 6% decline in 2025 and a -2% decline in 2026, compared to prior forecasts of +4%/+3% growth [2][14]. - The report highlights that the spirits industry has been consolidating, with leading players gaining market share, particularly in the super premium segment [2][25]. Company-Specific Insights - Moutai's wholesale price stability is supported by various measures, and the report suggests that a price below RMB 1,800 could hurt distributor profits, leading to market volatility [8][14]. - The report revises down sales and net profit estimates for various companies, including a 1% to 19% reduction for most names, reflecting the impact of the new policy [36][37].

Overview - The food and beverage industry is currently facing a dual impact of oversupply and insufficient demand, leading to a restructuring of the overall pricing and competitive landscape [3][6][21] - Despite the pressure on prices and downward revisions of profit growth expectations in some sectors, the intense competition is driving innovation and reform, resulting in new business models and investment opportunities [3][6][21] Baijiu Industry - Since 2025, profound changes have occurred on both the supply and demand sides of the baijiu industry, with a coexistence of consumption upgrades and downgrades [7][22] - Some mid-range baijiu brands are under pressure, while certain local brands continue to grow rapidly, indicating a shift in consumer preferences [22][30] - Baijiu companies have proactively adjusted their supply strategies, leading to a significant slowdown in revenue growth to match demand changes [22][23] - The industry is undergoing a transformation in product and pricing strategies, suggesting a cyclical change, with recommendations to focus on companies with balanced product structures and healthy inventories [22][32] Consumer Goods - The consumer goods sector is entering a new phase where channel efficiency is paramount, driven by the rise of new retail formats such as discount stores and membership supermarkets [8][36] - New business models are disrupting traditional channel barriers and providing better value-for-money options, leading to structural growth opportunities [8][36][37] - The focus for investment should be on channel enterprises and related manufacturing companies, as new retail formats continue to gain traction [8][37] - The market for snacks and beverages is expanding rapidly, with the retail value in the lower-tier markets reaching 2.3 trillion yuan in 2024 [52][56] New Product Trends - There is still room for innovation in certain niche markets, with segments like leisure konjac products experiencing rapid growth [9][70] - The demand for high-quality products remains strong, with a significant portion of consumers willing to pay more for better quality [42][43] Market Structure - The industry is witnessing a consolidation phase, particularly in sectors like dairy, beer, and yeast, where competition intensity is decreasing and leading brands are gaining long-term competitive advantages [10][36] - Traditional sectors like yellow wine are also stabilizing, with improved profitability and potential for revaluation as market dynamics shift [10][36] Retail Channel Dynamics - The rise of membership supermarkets and discount retail channels is reshaping consumer purchasing behavior, with a notable increase in the number of snack retail outlets [48][56] - Companies like Youyou Foods and Lihigh Foods are effectively leveraging these new channels to drive growth and improve profitability [48][70]

Group 1 - Goldman Sachs downgraded Luzhou Laojiao's rating to Neutral with a target price of 107 yuan [1] - Goldman Sachs downgraded Gujing Gongjiu's rating to Sell with a target price of 123 yuan [1]

东吴证券认为，本轮"反内卷"政策是宏观经济层面为缓解价格水平承压和资源配置低效问题的必然选 择，解决了当前新兴优势制造业中产能重复建设及恶性价格竞争带来的"囚徒困境"。短期内市场表现将 呈现结构性分化，新兴产业中受益于竞争整治和资源优化配置的企业具备改善空间，而传统行业则表现 稳健，整体市场偏均衡格局，成长与防御并重。 财通证券（601108）最新观点指出，行情再攀新高阶段，新一轮核心资产主线行情或开启，持续推荐龙 头化、国产化、全球化三大主线。当前"反内卷"催化下，龙头化有望跟进接力行情。关注制造（轨交、 工程机械）等、消费（乳品、家居、饲料等）、周期（能去产能的农化链、电新链、化工链，详见专题 研究）板块。 7月9日，A股震荡攀升，沪指时隔8个月重返3500点，多只银行股再创新高，创新药概念股反复活跃， 托育服务概念股普涨，消费板块表现不俗。 广发证券认为，白酒行业2025年有望迎来"估值-业绩"双底，当前已进入中周期买点。板块股息率与十 年期国债收益率比值较高，配置性价比显现。建议关注行业出清后的需求恢复，核心推荐标的包括山西 汾酒（600809）、今世缘（603369）、古井贡酒（000596）、贵州 ...