Core Viewpoint - The 2026 Spring Festival Gala has seen a decline in the presence of liquor brands, reflecting changes in the white liquor industry amid ongoing adjustments [3][4]. Group 1: Advertising and Brand Presence - The 2026 Spring Festival featured advertisements primarily from four major liquor companies, with Wuliangye being the largest investor, gifting 136,000 items worth 100 million yuan [3]. - The number of liquor brands appearing on the Spring Festival Gala has decreased from 9 in 2024 to 6 in 2025, and further down to 4 in 2026 [3]. - Traditional product placements have also diminished, with fewer brands utilizing this strategy compared to previous years [4]. Group 2: Marketing Strategies - Liquor brands are shifting their marketing strategies, with some, like Jianan Spring and Langjiu, collaborating with platforms like Douyin and Xiaohongshu for content marketing focused on the Spring Festival [5]. - Other companies are opting for local Spring Festival galas to strengthen their regional market influence, such as Fenjiu sponsoring Beijing Satellite TV's gala [5]. Group 3: Industry Trends - Since 2025, the white liquor industry has been transitioning to a consumer-centric growth model, aiming to reach a broader audience through diverse marketing strategies [6]. - The industry is still in an adjustment phase, with expectations of increasing structural differentiation and concentration among liquor companies [6].

Group 1 - The overall presence of liquor brands in the 2026 Spring Festival Gala has decreased, with only four major liquor companies participating compared to six in 2025 and nine in 2024 [3] - Major liquor brands featured in the gala include Wuliangye, Yanghe, Gujinggong, and Langjiu, with Wuliangye being the largest investor, contributing gifts worth 100 million yuan [1][3] - The marketing strategies of liquor companies are shifting, with some brands collaborating with platforms like Douyin and Xiaohongshu for content marketing, while others are focusing on local Spring Festival events to enhance regional influence [4] Group 2 - The liquor industry is undergoing a transformation in growth models since 2025, with companies increasingly centering their strategies around consumer needs and diversifying marketing approaches [5] - The liquor market is expected to continue experiencing structural differentiation and increasing concentration, with companies adopting more rational marketing investments [5] - The traditional association of liquor with social interactions and brand recognition remains significant, but the effectiveness of Spring Festival Gala appearances in driving sales is being questioned [3]

Group 1: Event Overview - The 2026 Spring Festival Gala will be broadcasted live on 10 TV channels, 9 radio frequencies, and 6 new media platforms, covering various genres including comprehensive, variety, and ultra-high-definition channels [1] - CGTN will collaborate with over 3,500 media outlets in more than 200 countries and regions to provide comprehensive coverage of the event in 85 languages [1] Group 2: Technology and Partnerships - The gala will feature significant technological elements, particularly in robotics and artificial intelligence, with confirmed partners including Yushutech, Volcano Engine, and Magic Atom [2] - Notable performances will include a martial arts display by Yushutech robots in collaboration with Henan Tagou Martial Arts School, and a skit by Songyan Power with celebrities [2] Group 3: Corporate Participation - Over 20 partners have been announced for the gala, spanning various sectors such as smart mobility, AI robotics, and the liquor industry, including companies like Huawei and Great Wall Motors [4] - At least 8 publicly listed companies are among the partners, representing industries such as liquor, automotive, and video platforms, including Wuliangye and Bilibili [5]

Group 1 - The 2026 Spring Festival Gala will feature a total of 3 skits, 2 comedy short plays, and 1 dialogue program, with no traditional crosstalk performances [2][4] - Notable performances include a New Year's microfilm by Shen Teng and Ma Li titled "The Night I Can't Forget" [4][27] - The gala will showcase a variety of new faces, including actors from popular comedy shows appealing to younger audiences [5] Group 2 - The music segment will include performances by Wang Fei, who will sing "The Moment We Experienced Together," and a collaboration featuring international artists like John Legend and Westlife [6][9] - The stage design will incorporate advanced technology, including a dynamic art installation representing galloping horses, symbolizing vitality and auspiciousness [16][20] - The gala will utilize AI, AR, and XR technologies to create an immersive visual experience [20] Group 3 - Over 20 companies have been announced as partners for the gala, spanning various sectors such as smart mobility, artificial intelligence, and alcohol [24][27] - Notable partners include Huawei, which is collaborating on live streaming, and several robotics companies like Yushutech and Songyan Power [25][27] - Among the partners, 8 are publicly listed companies, including major players in the liquor and automotive industries [28]

Group 1 - The program list for the 2026 Spring Festival Gala has been officially released by the Central Radio and Television Station [1] - The gala will feature performances from various artists across multiple locations, including Harbin, Yiwu, Hefei, and Yibin [4][5][6][7][8][9][10] - Over 20 partners have been announced for the gala, covering various sectors such as smart mobility, artificial intelligence, and consumer goods [10] Group 2 - Eight of the announced partners are publicly listed companies, including Wuliangye (000858), Yanghe (002304), and Great Wall Motors (601633) [10] - The gala has strategic partnerships with companies in smart technology, consumer electronics, and AI, such as Huawei and Magic Atom [11][12] - The event will also feature exclusive collaborations with new media platforms like Bilibili and Douyin [12]

中央广播电视总台《2026年春节联欢晚会》节目单正式发布。 朱 迅、白 羽(安徽合肥分会场) 张 韬、王楚涵 (四川宜宾分会场) LT □ 开场表演《马上有奇迹》 E E 日 演:米 雪、许 娣、王劲松、常 表 江 艾 伦、白宇帆、丁真珍珠 等 奏:齐·宝力高、于红梅、陈 军、秦立巍 领 黎雨荷 舞:陈冠华、金付译晴、刘滨荣、刘芳洲 频 L □ 歌曲《立春》 E 日 E 唱:周慧敏、刘敏涛、梁咏琪、秦海璐 演 薛凯琪、张钧甯、姜 妍、热依扎 刘惜君、希林娜依·高 LT l L □ 小品《奶奶的最爱》 L 日 L 表 演:蔡 明、王天放、松延动力 L l L □ 武术《武BOT》 L l ப 表 演:宇树科技、河南塔沟武术学校 L l F □ 歌曲《智造未来》 Li l ப 唱:陈小春、言承旭、罗嘉豪、易烊千玺 演 表 演:魔法原子 LT IT ] 歌咏创意秀《贺花神》 L | L | | | | --- | --- | --- | | 演:宁 理、胡 | 表 | 兵、刘 钧、祖 峰 | | 余皑磊、王 | | 阳、秦 岚、刘学义 | | 唐诗逸、李 心、李云霄、王楚然 | | | | 唱:北京爱乐合唱团 | ...

Group 1 - The 2026 Spring Festival Gala has announced over 20 partners across various sectors, including smart mobility, artificial intelligence, and liquor [1] - Notable partners in the smart ecosystem include companies like ZhiMi Group and Huawei's Mate 80 series as strategic partners [2] - In the smart mobility sector, Jianghuai Automobile and Great Wall Motors are highlighted as key partners, with Jianghuai collaborating with Huawei on a flagship vehicle [2] Group 2 - The artificial intelligence and robotics sector features partnerships with companies such as Volcano Engine and Yushu Technology, emphasizing a strong technological presence at the gala [3] - Eight listed companies are among the partners, including Wuliangye, Yanghe, and Great Wall Motors, indicating significant market representation [3] - The gala's collaboration with ByteDance's Volcano Engine and the large model company Doubao showcases the integration of advanced AI technologies [3]

2026.02. 16 | L | □ 喜剧短剧《你准喜欢》 | | | --- | --- | --- | | | 表 演:张小婉、周铁男、常 诚、张 京 | | | | 姚 尧、陈宣佑、李 征、董剑文 | | | | 杨 凯、许 · 沁、李源澈 | | | ப | □ 歌曲《人间共鸣》 | L | | E | | | | | 演 唱:李 健 | | | ப | □ 浙江义乌分会场《世界义乌中国年》 | | | | 指 挥:李心草 | | | | 演 唱:成 龙、Lionel Richie (美国) | | | | 舞 蹈:朱洁静、周晓辉 | | | | 表 演:吴 樾、刘 烨、毛晓彤、张云龙 | | | | 张若昀、蔡文静、章若楠 | | | ப | □ 歌曲《奔腾的海溜马》 | | | | 演 唱:乌日娜、阿如那 内蒙古自治区乌兰牧骑表演团队 | | | ப | | | | | □ 互动歌曲《手到福来》 | | | | 演 唱:梁家辉、刘 涛、张新成 | | | | 特邀嘉宾:吴 京、于 洋、熊 大等 | | | L FT | 喜剧短剧《血压计》 | | | | 表 演:郭江涛、余钦南、孙 超 | | ...

财经频道更多独家策划、专家专栏，免费查阅>> 责任编辑：栎树 格隆汇2月16日｜据不完全统计，截至目前，总台春晚已官宣的合作伙伴已超20家，覆盖智能出行、人 工智能机器人、白酒等多个领域。在机器人与AI领域，2026年总台春晚官宣了宇树科技、火山引擎、 银河通用、松延动力、魔法原子、追觅科技等企业为合作伙伴。字节跳动旗下人工智能公司火山引擎和 大模型豆包均与2026年总台春晚达成合作。在上述总台春晚合作伙伴中，有8家上市公司，分别是五粮 液、洋河股份、古井贡酒、长城汽车、江淮汽车、快手-W、哔哩哔哩-W和名创优品。其中，3家为白 酒企业，2家车企，2家视频平台，1家为潮玩企业。 ...

金马纳福 万事顺遂 导读："四十余载春晚路，半部中国商业史。"回顾历届春晚合作伙伴，从八十年代的手表、自行车，到 九十年代异军突起的家电、白酒，再到新世纪的互联网巨头、电商，直至如今的短视频平台、科技新 贵。每家合作伙伴的更迭，不仅是商业版图的变迁，更是中国经济腾飞、消费升级与生活方式转型的生 动注脚。 2026年总台春晚合作伙伴曝光 坐拥上亿观众基础的春晚，不仅是全国观众除夕守岁的荧屏盛宴，更是企业塑造品牌认知、提升影响力 的绝佳舞台。2015年春晚，微信红包一炮而红，开启互联网企业的春晚"霸屏"模式；2025年春晚，宇树 科技凭借机器人群舞节目《秧BOT》一举成名，将春晚拉入"机器人+AI"的新时代。 据证券时报·数据宝不完全统计，在中央广播电视总台《2026年春节联欢晚会》（以下简称"总台春 晚"）已官宣的合作伙伴中，上市公司共计8家。其中，3家为白酒企业，2家车企，2家视频平台，1家为 潮玩企业。 2026年，五粮液将作为总台春晚"和美好礼"独家互动合作伙伴与全球华人共迎新春，这是五粮液第四次 登上春晚；洋河梦之蓝M6+连续第7年成为总台春晚的独家报时合作伙伴；古井贡酒则官宣与总台春晚 达成独家特约合 ...