Core Insights - The Chinese white liquor market is experiencing structural price differentiation among its top ten products, with a slight overall price decline observed on February 3, where the total retail price for a bundled sale of these products was 9013 yuan, down by 7 yuan from the previous day [1] Price Movements - Among the top ten products, seven saw price increases while three experienced declines, indicating a continuation of structural differentiation in terminal prices [1] - The most significant price increases were noted for: - Xijiu Junpin, which rose by 10 yuan - Qinghua Lang, which increased by 8 yuan - Yanghe Dream Blue M6+ and Guojiao 1573, both up by 5 yuan, reflecting stronger channel pricing intentions [1] - Conversely, the largest declines were recorded for: - Boutique Moutai, which fell by 22 yuan after a previous strong increase - Feitian Moutai, down by 16 yuan following a substantial rise at the end of January - Qinghua Fen, which decreased by 3 yuan, indicating slight market price easing [1] Specific Product Pricing - The current prices for notable products are as follows: - Feitian Moutai: 1699 yuan, down by 16 yuan - Boutique Moutai: 2395 yuan, down by 22 yuan - Wuliangye Pu 58: 803 yuan, up by 2 yuan - Yanghe Dream Blue M6+: 590 yuan, up by 5 yuan - Xijiu Junpin: 635 yuan, up by 10 yuan - Qinghua Lang: 715 yuan, up by 8 yuan - Gujing Gong: 521 yuan, up by 1 yuan - Shujian Jian Nan Chun: 392 yuan, up by 3 yuan [3][4]

Core Insights - The article highlights a successful online Spring Festival gala hosted by Gujing Gongjiu, featuring actress Liu Tao, which attracted 4.7 million viewers and set a record for the liquor industry [1][3] - The event combined traditional cultural elements with modern interactive experiences, enhancing the festive atmosphere and promoting the brand [11][13] Group 1: Event Highlights - The live stream began at 8 PM, with Liu Tao's appearance significantly boosting viewer engagement, surpassing 100,000 viewers within the first five minutes [3][5] - The event included multiple giveaways, with 666 sets of tasting mini bottles selling out quickly, showcasing high audience participation [5][7] - The total exposure for the live stream exceeded 30 million, with over 13 million product exposures and an increase of 25,000 new followers [7] Group 2: Cultural and Brand Connection - Liu Tao's connection to the brand is emphasized through her long-standing association with the CCTV Spring Festival Gala, aligning with Gujing Gongjiu's 11-year partnership with the event [5][11] - The collaboration reflects a deep understanding of consumer trends, where modern consumers value both cultural heritage and emotional connections in their purchases [11][13] - The event successfully blended traditional craftsmanship with contemporary consumer engagement, reinforcing the brand's commitment to quality and cultural significance [9][13]

Group 1 - The liquor sector experienced a rise of 1.86% on February 2, with Jinhuijiu leading the gains [1] - The Shanghai Composite Index closed at 4015.75, down 2.48%, while the Shenzhen Component Index closed at 13824.35, down 2.69% [1] - Key stocks in the liquor sector showed significant price increases, with Jinhuijiu up 10.00% to 23.98, and Huangtaijiu up 9.98% to 17.52 [1] Group 2 - The liquor sector saw a net inflow of 1.464 billion yuan from main funds, while retail investors experienced a net outflow of 448 million yuan [2] - The trading volume for major liquor stocks included Luzhou Laojiao at 33.07 billion yuan and Wuliangye at 57.54 billion yuan [2] - The stock performance of major companies included Moutai with a closing price of 1427.00, up 1.86%, and Wuliangye at 107.29, up 2.18% [1][2] Group 3 - Moutai had a main fund net inflow of 5.46 billion yuan, while retail investors had a net outflow of 861,700 yuan [3] - Luzhou Laojiao saw a main fund net inflow of 1.56 billion yuan, with a retail net outflow of 1.1 billion yuan [3] - Water Well Square had a main fund net inflow of 1.46 billion yuan, with retail investors experiencing a net outflow of 58.5 million yuan [3]

Core Viewpoint - The A-share market's liquor sector is experiencing a strong performance, with individual stocks showing a general upward trend as the traditional sales peak season approaches due to the upcoming Spring Festival [1] Group 1: Market Performance - The liquor sector index (BK0477) closed at 48,951.83, with a 1.23% increase, indicating a positive market sentiment [2] - Notable stocks such as Jinhuijiu and Huangtaijiu reached their daily limit, while others like Wuliangye and Moutai also saw significant gains [1][2] Group 2: Seasonal Factors - The upcoming Spring Festival is expected to boost sales in the liquor industry, with Moutai's price showing signs of recovery, providing strong price support for liquor stocks [1][3] - The 2026 Spring Festival is anticipated to have one additional day compared to previous years, which may enhance actual sales performance [1][3] Group 3: Macro Environment - The improvement in macroeconomic policies is seen as a positive factor for the liquor sector, with a focus on boosting domestic demand and real estate [3] - The government plans to implement a strategy for expanding domestic demand from 2026 to 2030, which could benefit the liquor industry [3] Group 4: Investment Sentiment - The allocation of public funds to the liquor sector has decreased to 3.93%, indicating a low historical level that may provide room for recovery [3] - Notable investor Duan Yongping expressed confidence in Moutai's stock price, suggesting it is undervalued from a long-term perspective [3] Group 5: Industry Outlook - Despite some companies facing earnings pressure, the valuation of the liquor sector is at historical lows, which may lead to a recovery ahead of earnings improvement [4] - Analysts believe that the liquor industry, as a barometer of the macro economy, is likely to benefit from government support for real estate and domestic demand [4]

Group 1 - The A-share market's liquor sector showed strong performance with a broad increase in individual stocks, including Jinhuijiu and Huangtaijiu reaching the daily limit, indicating a significant recovery in market sentiment [1] - The upcoming Spring Festival is expected to boost sales in the liquor industry, with Moutai's price showing signs of recovery, providing strong price support for liquor stocks [1][3] - Citic Securities predicts that the liquor industry will focus on market cultivation and consumer education, which will promote sales and reduce burdens for distributors during the Spring Festival [1][3] Group 2 - The macro policy environment is improving, which is beneficial for the liquor sector, as it is a typical cyclical industry influenced by domestic demand and real estate conditions [3] - Public fund holdings in the liquor sector have dropped to 3.93% by the end of 2025, indicating a low allocation that provides ample room for capital recovery in the current rebound [3] - Notable investor Duan Yongping expressed confidence in Moutai's stock price, suggesting it is undervalued from a long-term perspective and plans to increase his holdings [3] Group 3 - Despite some companies in the liquor sector facing earnings pressure, the valuation repair may precede earnings recovery, as the sector has adjusted for about five years [4] - The current market sentiment is pessimistic, but stock prices may lead the fundamentals in finding a bottom [4] - Analysts believe that the liquor industry, as a barometer of the macro economy, is likely to benefit from strong support for real estate and domestic demand, presenting long-term investment opportunities in leading companies [4]

Core Viewpoint - The Chinese liquor sector, particularly leading brands, is experiencing a surge in stock performance, with significant mid-term dividends announced totaling over 42.5 billion yuan from four major companies [1]. Group 1: Stock Performance - On February 2, 2023, the liquor sector showed strong activity, with stocks like Huangtai Liquor achieving three consecutive trading limits, and others like Shui Jing Fang and Jin Hui Liquor rising over 7% [1]. - The price of Moutai liquor saw fluctuations, with the wholesale price for the 26-year Flying Moutai rising to 1,710 yuan per bottle on January 30, 2023, before experiencing a decline to 1,590 yuan per bottle by February 2, 2023 [1]. Group 2: Dividend Announcements - Anhui Gujing Gongjiu Co., Ltd. announced a mid-term dividend of 10 yuan per 10 shares, totaling 528.6 million yuan, based on its total share capital of 528.6 million shares [2][3]. - Prior to Gujing Gongjiu's announcement, Kweichow Moutai, Wuliangye, and Luzhou Laojiao declared their mid-term dividends, amounting to 30 billion yuan, 10 billion yuan, and 1.999 billion yuan respectively, leading to a combined total of over 42.5 billion yuan from these four leading liquor companies [1].

Group 1 - The liquor sector is experiencing active performance, with stocks like Huangtai Liquor, Shuijingfang, and Jinhui Liquor showing significant gains, while Kweichow Moutai's prices have recently fluctuated [1] - As of January 30, the wholesale reference price for 26-year Feitian Moutai reached 1710 RMB per bottle, but by February 2, it had decreased to 1590 RMB for original boxes and 1570 RMB for loose bottles [1][2] - The recent price adjustments indicate a potential volatility in the market, with original boxes and loose bottles of 26-year Feitian Moutai seeing declines of 40 RMB and 80 RMB respectively [1][2] Group 2 - Guojingong Liquor announced a mid-term dividend of 10 RMB per 10 shares, totaling 528 million RMB, consistent with last year's distribution [3] - The total mid-term dividends from major liquor companies, including Kweichow Moutai and Wuliangye, are projected to exceed 425 billion RMB, despite a decline in overall performance last year [6] - The dividend rates for major liquor companies are set to be at least 75% of net profits for Kweichow Moutai and 70% for Wuliangye and Luzhou Laojiao, indicating a commitment to shareholder returns [6][8] Group 3 - The competitive landscape and declining performance of major liquor companies suggest that the total dividends for the 2025 fiscal year may see a slight reduction [7] - Cash reserves for major liquor companies as of Q3 2025 show sufficient liquidity to meet dividend commitments, with Kweichow Moutai holding 159.5 billion RMB and Wuliangye 132.6 billion RMB [8] - Adjustments in dividend policies, such as those by Yanghe, reflect the changing financial strategies in response to market conditions [7]

Core Viewpoint - The article highlights the recent performance and trends in the Chinese liquor market, particularly focusing on the fluctuations in the prices of Moutai and the dividend distributions of leading liquor companies [1][3][6]. Price Trends - On February 2, 2026, Moutai's price showed a decline, with the wholesale price for the 26-year Moutai original box dropping to 1590 RMB per bottle, down 40 RMB from the previous day, and the scattered bottle price falling to 1570 RMB, down 80 RMB [1][2]. - The price of the 25-year Moutai original box increased to 1610 RMB, while the scattered bottle decreased to 1590 RMB [2]. Dividend Distributions - Guojingong Liquor announced a mid-term dividend of 10 RMB per 10 shares, totaling 528 million RMB, consistent with last year's distribution, to be implemented on February 10, 2026 [3]. - Major liquor companies, including Moutai, Wuliangye, and Luzhou Laojiao, have also announced significant mid-term dividends, totaling over 425 billion RMB among the top four companies [6]. - The dividend rates for these companies are projected to be at least 75% of net profits for Moutai, 70% for Wuliangye and Luzhou Laojiao, and 60% and 50% for Shanxi Fenjiu and Guojingong respectively [6][7]. Financial Health and Future Outlook - Despite a decline in overall performance in the liquor sector, leading companies are still expected to maintain sufficient cash reserves for dividend payments, with Moutai holding 159.5 billion RMB and Wuliangye 132.57 billion RMB in cash equivalents as of the end of Q3 2025 [7]. - The article notes that the dividend amounts may see a slight reduction due to the competitive landscape and previous performance downturns [6][7].

Investment Rating - The report recommends a positive investment outlook for the liquor sector, particularly for Kweichow Moutai, Wuliangye, and Shanxi Fenjiu, while suggesting a cautious approach towards Yingjia and Luzhou Laojiao [9][18]. Core Insights - The report indicates that Kweichow Moutai's sales volume and price have exceeded expectations, with a traditional channel delivery progress of 25%, maintaining zero inventory in channels. The demand side shows a double-digit growth year-on-year, supporting the price stability at 1499 RMB [1][18]. - The liquor industry is experiencing a bifurcation in brand performance, with Kweichow Moutai and Wuliangye showing positive sales trends, while other brands like Gujing and Yingjia are facing declines [9][18]. - The report highlights the importance of the upcoming Spring Festival for sales, with a tight supply-demand relationship expected to support prices, although a slight decline post-festival is anticipated [1][18]. Summary by Sections Core Company Tracking - Kweichow Moutai's payment progress is at 36%, with a delivery rate of approximately 20%, expected to increase to over 25%. The sales performance is strong, with a growth rate exceeding 10% year-on-year [2][11]. - Wuliangye's payment progress is at 60%, with a sales growth of 30% year-on-year, indicating a stable market condition similar to the previous year [3][14]. - Other brands like Fenjiu and Gujing are experiencing varied performance, with Fenjiu showing a slowdown in growth while Gujing's sales of certain products have declined significantly [2][3][14]. Investment Recommendations - The report suggests a bottom-fishing strategy for Kweichow Moutai, Wuliangye, and Shanxi Fenjiu, while also recommending attention to Yingjia and Luzhou Laojiao for potential rebounds [9][18]. - It identifies four main lines for consumer goods: recovery in the restaurant chain, raw milk cycle turning point, high valuation and performance alignment, and bottom-fishing for companies like China Resources Beverage and Qiaqia Food [9][18]. Industry Valuation - The report provides a valuation table for key companies, indicating Kweichow Moutai's market cap at 17544 million RMB with a PE ratio of 20, while Wuliangye has a market cap of 4076 million RMB with a PE ratio of 17 [20].

Group 1 - Gujing Gongjiu announced a mid-term dividend of 10 RMB per 10 shares, totaling 528 million RMB, consistent with last year's dividend, to be implemented on February 10 [1] - The total mid-term dividends for leading liquor companies, including Gujing Gongjiu, Kweichow Moutai, Wuliangye, and Luzhou Laojiao, will exceed 42.5 billion RMB [4] - Investors are questioning the sustainability of dividends from liquor stocks due to last year's overall performance decline in the sector [4] Group 2 - Kweichow Moutai's dividend rate is expected to be no less than 75% of its net profit for 2025, while Wuliangye and Luzhou Laojiao's rates are set at 70% [5] - The cash balances of major liquor companies as of Q3 2025 show sufficient funds for dividend commitments, particularly for Wuliangye and Luzhou Laojiao [6] - The competitive landscape and declining performance may lead to a slight reduction in total dividends for the six major liquor companies in 2025 [5] Group 3 - The liquor industry is responding to regulatory calls for increased dividends to attract investors, particularly among companies with strong profitability but slower growth [4] - Other liquor companies like Shanxi Fenjiu and Yanghe have yet to announce their mid-term dividends for 2025, despite previous years' timely disclosures [4] - The overall dividend landscape in the liquor sector is under scrutiny as companies adjust their dividend policies in response to market conditions [5]