Investment Rating - The report maintains an "Outperform the Market" rating for the social services sector [4][26]. Core Views - The social services sector is expected to benefit from favorable national policies aimed at expanding domestic demand, leading to a continuous recovery in valuations during the reporting period [4][26]. - The report highlights a significant increase in duty-free shopping in Hainan, with a year-on-year growth of 35% in the first week of the new policy implementation [2][18]. - The consumer services sector outperformed the market, with a reported increase of 4.04% during the period from October 27 to November 7, 2025, surpassing the Shanghai and Shenzhen 300 Index by 3.65 percentage points [1][13]. Summary by Sections Market Review - The consumer services sector rose by 4.04%, ranking fifth among all industry indices, while the Shanghai and Shenzhen 300 Index increased by only 0.39% [1][13]. - Notable stock performances included Caesar Travel (up 18.39%), China Duty Free (up 12.01%), and Quanjude (up 11.86%) [1][14]. Industry and Company Dynamics - Various regions in China are piloting spring and autumn vacation systems for primary and secondary schools to optimize student holiday structures [2][17]. - The new duty-free shopping policy in Hainan has expanded the range of products available, contributing to a significant increase in shopping amounts [2][18]. - The Ministry of Commerce and other departments have issued a plan to enhance urban commercial quality, aiming to stimulate consumption [2][19]. - Ele.me has initiated a brand refresh, testing the name "Taobao Flash Purchase" to enhance delivery services [2][20]. - Starbucks has sold a 60% stake in its China business to Boyu Capital for $4 billion, valuing the joint venture at over $13 billion [2][22]. Stock Holdings Analysis - Core stocks in the Hong Kong Stock Connect, such as Haidilao and Tianli International Holdings, saw increases in shareholding percentages during the reporting period [3][25]. Investment Recommendations - The report suggests a focus on companies like Atour, Huazhu Group, China Duty Free, and Ctrip, among others, for investment opportunities [4][26]. - Mid-term recommendations include China Duty Free, Meituan, and Haidilao, indicating a broad range of companies across the social services sector [4][26].

Core Viewpoint - The article highlights the transformation of Quanjude, a century-old brand, showcasing its ability to innovate while maintaining traditional values, particularly through the success of its new product, the thick milk cap yogurt, which has gained popularity among younger consumers [6][19][24]. Group 1: Tradition and Heritage - Quanjude has a rich history of 161 years, relying on its core competencies rooted in traditional craftsmanship and flavors that resonate with consumers [7][8]. - The brand emphasizes the importance of maintaining high standards in its signature Peking duck preparation, including the selection of quality ducks and precise cooking techniques [9][12]. - The commitment to tradition is reflected across its four major brands, each adhering to their respective culinary heritage [14][15]. Group 2: Innovation and Modernization - Quanjude's innovation strategy integrates traditional values with modern consumer preferences, focusing on enhancing service quality, menu innovation, and creating engaging dining experiences [21][24]. - The brand has expanded its menu to include over 400 dishes in its whole duck banquet, catering to diverse tastes and preferences [22]. - New product offerings, such as the milk cap yogurt, complement traditional dishes and have become popular among younger consumers without the need for extensive marketing [24]. Group 3: Consumer Engagement and Experience - Quanjude has transformed its dining spaces to create unique consumer experiences, such as the "Cloud Courtyard" concept in its Peace Gate store, blending traditional architecture with modern aesthetics [25][26]. - The brand has successfully shifted its image from a tourist destination to a local dining favorite, with over 60% of customers being local residents [36][38]. - Positive consumer feedback highlights the quality of service and dining experience, reinforcing the brand's reputation [39][40][45]. Group 4: Strategic Development and Future Outlook - Quanjude is pursuing a dual-driven strategy of "Dining + Food Products" to ensure sustainable growth and mitigate operational risks [46][47]. - The brand is expanding its product range to include convenient snacks and ready-to-eat items, making its offerings more accessible to consumers [50][53]. - The establishment of the "Old Brand Innovation Research Institute" aims to support the development of healthier and more convenient food products, ensuring the brand's relevance in the modern market [54][56].

Core Viewpoint - The conference highlighted the importance of the transformation and modernization of traditional Chinese brands, particularly focusing on the youth-oriented strategies employed by established companies like Quanjude [1][3]. Group 1: Brand Transformation Strategies - Quanjude's General Manager emphasized that the key to brand rejuvenation lies in balancing tradition with innovation, ensuring the preservation of authentic culinary skills while adapting to modern consumer preferences [3]. - The company has implemented thematic renovations in its major stores to cater to the personalized and themed dining experiences demanded by the new consumer market [3]. - A new menu has been introduced, with innovative and customizable dishes contributing significantly to sales, indicating a successful approach to attracting younger customers [3]. Group 2: New Channels and Content - Quanjude has experienced rapid growth through its online marketplace, "Quanjude Goods," and has engaged in various online and offline collaborations to meet diverse customer needs [3]. - The company aims to inject "new content" into its brand narrative, utilizing its museum resources to tell its story in innovative ways [3]. - The focus on creating a global chain ecosystem involves simultaneous breakthroughs in both quantity and quality in international market expansion, with operations established in four countries [5].

Core Insights - The event aimed to promote international brand exchange and cooperation, focusing on the theme "Inheriting Tradition and Innovating Development" [1] - The discussion highlighted the importance of brand rejuvenation and the construction of a new global chain ecosystem [1][7] Group 1: Brand Rejuvenation Strategies - The key to brand rejuvenation lies in balancing tradition and innovation, ensuring the preservation of authentic skills while innovating expression [3] - Fulljuede has explored new scenes, products, channels, and content over the past five years, achieving significant results [3] - New thematic restaurant designs have been implemented in major locations, attracting younger consumers and becoming popular social media spots [3][4] Group 2: Product and Channel Innovations - The new menu includes traditional and innovative dishes, with the latter contributing 50% of sales despite only making up 30% of the menu [4] - The company has experienced rapid growth in its online marketplace and has partnered with delivery platforms to create "satellite stores" focusing on specific menu items [4][5] - New content has been introduced through cultural products and educational activities, linking the brand with younger consumers [5] Group 3: Global Expansion and Quality - Fulljuede's international strategy focuses on both quantity and quality, with eight stores in four countries and plans to enter the Middle East [7] - The Vancouver location has received a Michelin star, establishing Fulljuede as a benchmark for high-end Chinese cuisine globally [7] - The company aims to maintain authentic flavors while building a global supply chain to ensure the integrity of its culinary offerings [7] Group 4: Future Directions - Fulljuede emphasizes the need for innovative products, attractive dining experiences, and engaging narratives to appeal to younger audiences [8] - The company plans to continue its systematic rejuvenation strategy across scenes, products, channels, and content to enhance its appeal in the modern market [8]

Core Viewpoint - The event aimed to promote international brand exchange and cooperation, focusing on the theme of "Inheritance and Innovation" in the context of traditional Chinese brands [1] Group 1: Brand Youngization Strategy - The key to brand youngization is balancing tradition and innovation, ensuring the preservation of original techniques while innovating expression forms [3] - Over the past five years, the company has explored new scenes, products, channels, and content, achieving significant results [3] - New themed dining experiences have been created in major stores, attracting younger consumers and becoming popular social media spots [3] Group 2: Product and Channel Innovation - The new menu includes traditional and innovative dishes, with the latter contributing 50% of sales despite only making up 30% of the menu [4] - The company has seen rapid growth in its online marketplace and has partnered with delivery platforms to create "satellite stores" focusing on specific products, leading to a successful operational model [4] - New content initiatives include educational activities and creative products that connect with younger audiences, balancing cultural heritage with modern aesthetics [4] Group 3: Global Expansion Strategy - The company has established a presence in four countries with eight stores and plans to enter the Middle Eastern market [6] - The Vancouver store is recognized as the only Michelin-starred Chinese restaurant in Canada, setting a benchmark for high-end Chinese cuisine globally [6] - The company aims to maintain authentic flavors while building a global supply chain to ensure the integrity of its culinary techniques [6] Group 4: Future Outlook - The company emphasizes the importance of appealing to younger consumers through innovative products, attractive dining experiences, and engaging storytelling [7] - A systematic youngization strategy will continue to be implemented across scenes, products, channels, and content to enhance the brand's vitality and appeal in the modern market [7]

Group 1 - The hotel and catering sector increased by 0.97% on November 7, with Quan Jud leading the gains [1] - The Shanghai Composite Index closed at 3997.56, down 0.25%, while the Shenzhen Component Index closed at 13404.06, down 0.36% [1] - Key stocks in the hotel and catering sector showed varied performance, with Quan Jud closing at 12.83, up 6.03% [1] Group 2 - The net inflow of main funds in the hotel and catering sector was 84.22 million yuan, while retail investors saw a net outflow of 86.10 million yuan [1] - Quan Jud had a main fund net inflow of 48.15 million yuan, accounting for 9.57% of the total [2] - Xi'an Catering reported a main fund net inflow of 29.77 million yuan, representing 8.63% of the total [2]

Core Viewpoint - The stock price of Quanjude has shown a modest increase this year, with a notable rise in recent trading days, despite a decline in revenue and net profit for the first nine months of 2025 [2][3]. Financial Performance - As of September 30, 2025, Quanjude reported a revenue of 958 million yuan, representing a year-on-year decrease of 11.62% [2]. - The net profit attributable to the parent company was 26.17 million yuan, down 62.85% year-on-year [2]. - The company has cumulatively distributed 830 million yuan in dividends since its A-share listing, with no dividends paid in the last three years [3]. Stock Market Activity - On November 6, Quanjude's stock price increased by 2.21%, reaching 12.00 yuan per share, with a trading volume of 84.56 million yuan and a turnover rate of 2.35% [1]. - The stock has increased by 3.45% year-to-date, with a 6.10% rise over the last five trading days, 7.82% over the last 20 days, and 8.99% over the last 60 days [2]. Shareholder Information - As of September 30, 2025, the number of shareholders increased to 37,000, up 18.19% from the previous period, with an average of 8,281 circulating shares per person, a decrease of 15.39% [2]. - The fourth largest circulating shareholder is the Fortune China Tourism Theme ETF, holding 1.4641 million shares, an increase of 502,400 shares from the previous period [3]. Business Overview - Quanjude, established on June 16, 1994, and listed on November 20, 2007, primarily engages in high-end roast duck dining services, with its revenue composition being 78.53% from dining services, 19.34% from product sales, and 2.13% from leasing [2]. - The company operates within the social services sector, specifically in the hotel and catering industry, and is associated with concepts such as tourism hotels, new retail, and prepared dishes [2].

Core Insights - The hotel and catering sector experienced a rise of 1.83% on November 5, with *ST Yunwang leading the gains [1] - The Shanghai Composite Index closed at 3969.25, up 0.23%, while the Shenzhen Component Index closed at 13223.56, up 0.37% [1] Sector Performance - The following companies showed notable performance: - *ST Yunwang: Closed at 2.04, up 5.15%, with a trading volume of 712,200 shares and a turnover of 144 million yuan [1] - Shoulv Hotel: Closed at 14.80, up 2.64%, with a trading volume of 164,300 shares and a turnover of 24.2 million yuan [1] - Huatian Hotel: Closed at 3.38, up 1.81%, with a trading volume of 241,100 shares and a turnover of 81.3 million yuan [1] - Jinjiang Hotel: Closed at 23.34, up 1.66%, with a trading volume of 118,800 shares and a turnover of 276 million yuan [1] - Junxi Hotel: Closed at 21.96, up 1.39%, with a trading volume of 91,200 shares and a turnover of 203 million yuan [1] Capital Flow - The hotel and catering sector saw a net inflow of 7.03 million yuan from institutional investors, while retail investors contributed a net inflow of 6.04 million yuan [1] - Notable capital flows for specific companies include: - Junxi Hotel: Net inflow of 18.90 million yuan from institutional investors, but a net outflow of 26.04 million yuan from retail investors [2] - Shoulv Hotel: Net inflow of 7.34 million yuan from institutional investors, with a net outflow of 2.94 million yuan from retail investors [2] - *ST Yunwang: Net inflow of 5.40 million yuan from institutional investors, with a net outflow of 0.77 million yuan from retail investors [2]

Core Insights - The hotel and catering sector experienced a 1.0% increase on November 3, with *ST Yunwang leading the gains [1] - The Shanghai Composite Index closed at 3976.52, up 0.55%, while the Shenzhen Component Index closed at 13404.06, up 0.19% [1] Sector Performance - The following table summarizes the performance of key stocks in the hotel and catering sector: | Code | Name | Closing Price | Change (%) | Volume (10,000) | Turnover (Million) | |--------|--------------|---------------|------------|------------------|---------------------| | 002306 | *ST Yunwang | 1.93 | 3.21% | 45.20 | 87.83 | | 600754 | Jinjiang Hotel| 23.06 | 2.44% | 18.16 | 414.00 | | 000721 | Xi'an Catering| 8.75 | 1.86% | 13.84 | 120.00 | | 000428 | Huaten Hotel | 3.31 | 1.53% | 20.52 | 67.77 | | 002186 | Quanjude | 11.60 | 0.78% | 4.96 | 57.26 | | 301073 | Junxi Hotel | 21.61 | 0.56% | 2.90 | 62.48 | | 601007 | Jinling Hotel | 7.45 | -0.13% | 7.33 | 54.66 | | 600258 | Shoulv Hotel | 14.46 | -0.48% | 9.53 | 138.00 | | 605108 | Tongqinglou | 18.78 | -0.69% | 1.88 | 35.35 | [1] Capital Flow - The hotel and catering sector saw a net inflow of 5.90 million yuan from main funds, while retail investors experienced a net outflow of 55.97 million yuan [1] - The following table details the capital flow for key stocks: | Code | Name | Main Net Inflow (Million) | Main Net Ratio (%) | Speculative Net Inflow (Million) | Speculative Net Ratio (%) | Retail Net Inflow (Million) | Retail Net Ratio (%) | |--------|--------------|---------------------------|---------------------|----------------------------------|---------------------------|-----------------------------|-----------------------| | 600754 | Jinjiang Hotel| 15.99 | 4.85 | 1.53 | 0.46 | -17.51 | -5.31 | | 600258 | Shoulv Hotel | 6.32 | 5.53 | 4.25 | 3.72 | -10.57 | -9.25 | | 002306 | *ST Yunwang | 4.97 | 6.44 | -0.49 | -0.63 | -4.48 | -5.81 | | 000721 | Xi'an Catering | 1.28 | 1.75 | 0.28 | 0.38 | -1.56 | -2.13 | | 002186 | Quanjude | -1.83 | -3.74 | -0.20 | -0.42 | 2.03 | 4.16 | | 301073 | Junxi Hotel | -2.41 | -4.62 | -1.75 | -3.35 | 4.16 | 7.97 | | 605108 | Tongqinglou | -4.92 | -16.21 | -1.22 | -4.01 | 6.13 | 20.22 | | 000428 | Huaten Hotel | -5.30 | -9.07 | -1.37 | -2.35 | 6.67 | 11.42 | | 601007 | Jinling Hotel | -8.20 | -18.79 | -1.33 | -3.05 | 9.53 | 21.84 | [2]

Investment Rating - The report maintains a "Buy" rating for the consumer services industry, emphasizing the potential for growth driven by government policies aimed at boosting consumption [1]. Core Insights - The report highlights the importance of the "14th Five-Year Plan" which aims to significantly enhance consumer spending through various measures, including increasing public service expenditure and improving consumer rights protection [4]. - It suggests that the current transformation in China's service consumption sector presents a prime investment opportunity, particularly in service consumption platforms, hotel groups with improving margins, and the tourism sector [4]. Industry Overview - The consumer services sector consists of 55 listed companies with a total market capitalization of approximately 498.8 billion yuan and a circulating market value of about 457.1 billion yuan [1]. - The sector's performance over the past month shows a decline of 7.7%, while the 12-month performance indicates a growth of 9.2% [2]. Market Performance - The consumer services industry experienced a weekly increase of 0.45%, outperforming the overall A-share market which rose by 0.39% [7]. - Notable stocks in the sector include Dalian Shengya, Chuangye Heima, and Fangzhi Technology, which showed significant gains [4]. Key Announcements - Major announcements include Meituan's issuance of $2 billion in senior bonds with a subscription rate exceeding 5.7 times, and Guangzhou Restaurant's third-quarter revenue of 2.293 billion yuan, reflecting a year-on-year growth of 4.66% [31][32]. Upcoming Events - Several companies in the sector are scheduled to hold shareholder meetings in November, including Guangzhou Restaurant and Yunnan Tourism, which may provide further insights into their operational strategies and financial performance [35][36]. Industry News - Recent developments include the collaboration between Mixue Ice City and Hainan Airlines to launch a co-branded flight, and the introduction of pet-friendly travel products by Zhongxin Tourism, indicating innovation in service offerings [37][38].